Email Survey Invitation ChecklistItem Completed

Subject line to draw attention to surveySurvey link at/near the top of body text

Thank the respondent for participation earlyExplain the importance of the survey to them

Explain how the respondent was selectedSummarize how long the survey will take

Reference the reward, giveaway, or incentiveMention the confidentiality and privacy of

dataInclude your unsubscribe link

Insert a relevant contact or signature on the email

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