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Email On Demand
2015 Release
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We believe that your players’ experience with your hosts
should be cutting edge and personalized to a standard that
sets you as the leader in 1 to 1 customer service with the
most innovative software that make the extraordinary simple.
Our Mission:
2015 Release
• Player Import
• Content Library
• Host Management
• Email Tools
Player Import
Player Import
Objective:
Load player data to drive targeted and personalized one-to-one communications
Data drives relevancy!
• Real-time
• Easy & efficient
• Flexible yet simple
• Results feedback
• Automated?
Player Import
Players Club
Player Import
Players Club
CSV Data File
Player Import
Players Club
CSV Data File Upload to EOD
Player Import
Players Club
CSV Data File Upload to EOD
List Segmentation
Player Import
Players Club
CSV Data File Upload to EOD
List Segmentation
Caliber Play Type M-Life Caliber Play Type M-Life Caliber Play Type M-Life
One to One
Hosts
Players
Player Import
One to One
Hosts
Players
Mobile Social
From: [email protected] To: [email protected]
Player Import
Player Import
Player Import
Player Import
Player Import
Player Import
Player Import
Player Import
Player Import
Player Import
Player Import
• Real-time
• Easy & efficient
• Flexible yet simple
• Results feedback
• Automated?
Content Tools
Content Tools
Objective:
Load amenities, dining, entertainment, events and special offers that can be targeted to specific players to drive interest, engagement and bookings.
Targeted content drives response!
• Easy & efficient
• Flexible yet simple
• Consistent branding
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Content Tools
Host Management
Host Management
Objective:
Manage hosts and their contact information, photos and signatures.
Personalized messages build relationships!
• Easy & efficient
• Flexible yet simple
• Consistent branding
Host Management
Host Management
Host Management
Host Management
Host Management
Host Management
Host Management
Email Tools
Email Tools
Objective:
Easy to use tools that create sophisticated and dynamic emails that build strong player relationships.
Simplicity inspires use,sophistication delivers results!
• Easy & efficient
• Flexible yet simple
• Consistent branding
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Email Tools
Strategies for the
Coming Year
Strategies for the Coming Year
Objective:
Continue to ‘wow’ your players with exceptional customer service and one-to-one communications while minimizing your teams’ time and effort.
• “On Behalf Of” Sends
• Automated Sends
• A/B Split Testing Automation
• Social Media Integration
• Mobile Apps
• Geo Targeting
“On Behalf Of” Sends
Direct Sends from Hosts
“On Behalf Of” Sends
“On Behalf Of” sends by a Strategic Manager
“On Behalf Of” Sends
“On Behalf Of” sends by an Automated Process
“On Behalf Of” Sends
Automated One-To-One Communication
Automation
Hosts
Players
One-to-One Communication
Automation
Website&
List Generation
Players
WelcomeEmail
One-to-One Communication
Automation
Players
WelcomeSeries
Website&
List Generation
One-to-One Communication
Automation
WelcomeSeries
Automation
WelcomeSeries
Hi David,Welcome to M Life!I’ll be your host here at Bellagio…
Day 1
Automation
WelcomeSeries
Automation
WelcomeSeries
Hi David,I’d like to tell you about our Amenities… Day 2
Automation
WelcomeSeries
Automation
WelcomeSeries
Hi David,
What types of EVENTS are you most interested in?
Day 3
Automation
WelcomeSeries
By Day 3:
• David has received 3 personal emails from his host
• He’s received information about the property
• He’s told us what he’s most interested in
Automation
Players
WelcomeSeries
Website&
List Generation
One-to-One Communication
Automation
Players
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
Automation
Behavior-DrivenAutomated Email Series
Automation
Behavior-DrivenAutomated Email Series
Hi David,I see you are interested inSLOT Tournaments…Interest
based content
Automation
Behavior-DrivenAutomated Email Series
Automation
Behavior-DrivenAutomated Email Series
Hi David,Just a reminder about our Slot TournamentDon’t
Open
Automation
Behavior-DrivenAutomated Email Series
Automation
Behavior-DrivenAutomated Email Series
Hi David,I’d like to offer you $100 in Free Play if you can make it.
Open,No clicks
Automation
Behavior-DrivenAutomated Email Series
• The host has listened to David’s feedback
• David has received additional information based on what he’s interested in
• David’s host is paying attention to him
Automation
Players
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
Automation
New Player
Signs up
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
Automation
New Player
Signs up
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
Host spends NO TIME
Automation
New Player
Signs up
WelcomeSeries
Website&
List Generation
Behavior-DrivenAutomated Email Series
Host spends NO TIME
New player receives emails: • Personalized • Targeted • Behavior based
• Empower your team to engage your players with
exceptional personalized customer service
• Strengthen player relationships and brand
loyalty
• Maximize bookings while saving time and money
EOD Mission:
A/B Split Testing Automation
A/B Split Testing Automation
Host creates an EOD email
A/B Split Testing Automation
Host creates an EOD email
A/B Slit Test
A/B Split Testing Automation
Host creates an EOD email
A/B Slit Test
Subject Line B:
A/B Split Testing Automation
Host creates an EOD email
Subject A Subject B
10% of the list
10% of the list
A/B Split Testing Automation
Host creates an EOD email
Subject A Subject B
10% of the list
10% of the list
Winner
80% of the list
30 min
• Empower your team to engage your players with
exceptional personalized customer service
• Strengthen player relationships and brand
loyalty
• Maximize bookings while saving time and money
EOD Mission:
