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Email Marketing

Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

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Page 1: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Email Marketing

Page 2: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

We Create your Digital Journey.

Who We are

We are SNS

Providing personalised digital marketing expertise to brands, matching their objectives alongside their budgets to form the basis for successful long-term relationships.

Page 3: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

We are a leading creative digital marketing agency specialising in social media influencer management.

Social Media

• In-house team of industry experts.• Create and implement bespoke social media

strategies & proposals.• Design bespoke or custom content.• Full campaign reporting.

Community Marketing

• Brand awareness and exposure across our in-house community pages.

• Facebook pages totalling 4 million followers across fashion, travel, lifestyle and food.

• Dedicated in-house website and Instagram marketing for additional exposure.

Influencer Marketing

• In-house Influencer Marketing and Campaign Management experts.

• event Management specialists.• Create and implement bespoke Influencer

campaigns and trips. • Full campaign reporting.

Email Marketing

• Create and implement email marketing strategies.

• a/B testing capabilities.• Campaign automation.• Design, code & send in-house.

Web Design & Hosting

• Dedicated in-house web specialists.• hosting on our dedicated server.• automatic failover back-ups.• SSD Storage & security.• Website build and maintenance.• In-house design work to include apps,

banners and newsletters.

Blog Writing

• Blog content.• Creative copy writing.

What We Do

Social Network Solutions (SNS) Specialist Services

our ServICeS

Page 4: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

What We Do

truSteD By

Page 5: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Email Marketing Services.

What We Do

our ServICeS

Page 6: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Why Email Marketing?

Recent stats show that email beats social by up to forty times for customer acquisition, but what does this mean for your online marketing strategy?

Today’s consumers are bombarded with information around the clock, and marketers are constantly looking for ways to cut through the noise and reach audiences. Where can you begin to differentiate yourself from your competitors?

There are many different factors to take into consideration when creating an effective email marketing strategy - design, responsiveness, relevance and timeliness to name a few. The mind boggles, but we’re here to help!

Our friendly in-house experts have a proven track-record when it comes to creating email marketing campaigns which deliver.

of adults wake up and immediately check

their emails

of your customers look for new product

updates and info in emails

54% 41%more likely to be seenin

email than Facebook.

Emailed messages are

5 times

What We Do

our ServICeS

Page 7: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Our in-house experts are able to create beautifully functioning camapigns so you don’t have to. Here’s what we have on offer...

What can we do for you?

Campaign Design

Targeted Campaign Design

List Management

Campaign Code

Competition App Design

Automation Design

Dedicated Account Manager

Campaign Resends

Pop-up Design

A single account manager to handle all of your Email Marketing needs, from concept to delivery.

We take delivering results seriously. That’s why we offer camapign resends to our clients; these ensure maximum delivery to your audience.

Our team is able to create many different kinds of pop-up for your website to capture as many subscribers as possible.

All of the campaigns we design are completely bespoke to you and your brand. Got an idea? We can execute it for you.

Our experts are able to analyse eCommerce data to target areas of your audience with content they’ll enjoy.

We can manage your list for you - creating segments which indicate variable such as:spending habits, gender, age and location.

We create bespoke HTML campaigns and don’t use standard templates so that your campaigns will stand out from the crowd.

Our in-house App software allows you to capture GDPR-ready data in order to grow your mailing list and reach new audiences.

Our in-house experts love creating automated campaigns. These run in the background of your mail-client and send once triggered by actions by your subscribers.

What We Do

our ServICeS

Page 8: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Example Messaging.

What We Do

exaMple MeSSagINg

Page 9: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Kids Fashion Accessories Bold TrendsBeauty

What We Do

exaMple MeSSagINg

Page 10: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

What We Do

exaMple MeSSagINg

PromotionsEventsInteriors Travel

Page 11: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Case Studies.

CaSe StuDIeS

the reSultS

Page 12: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

The Daimon Barber came to us looking to find an appropriate avenue to expand their online presence and promote their new range of luxury haircare products - directed at the modern London gent.

We have helped grow their mailing list through the successful use of Competition Apps via their social channels, as well as bespoke web-popups created by the team to catch as many potential subscribers as possible.

Weekly newsletter campaigns were sent to the growing audience to keep them updated with on-brand content, including blog posts, product updates and influencer generated content - such as reviews and tutorials.

To engage new subscibers at the source, we created a bespoke automated Welcome campaign for Daimon Barber - including the strategic use of video tutorials, pro-tips and discount codes. Backed with the help of a Facebook ad-spend budget, this campaign launched with great effect!

Overview

Daimon Barber

CaSe StuDIeS

DaIMoN BarBer

Page 13: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

The success from the combined approach of using the below in-house offerings from SNS yielded fantastic results!

• Campaign based automated campaigns• Ecommerce based automated campaigns• Campaign re-sends• Competition apps• Bespoke video and photography• Facebook ads

• AverageOpenRate• IndustryAverage

28.6%14.0%

7.7%1.4%

250%

• PeakClickThroughRate• IndustryAverage

• AverageROI/campaign

Results

• WelcomeSeries• ProductFollowUp• AbandonedCart• WeMissYou(rewards)

140%ROI190%ROI170%ROI360%ROI

CaSe StuDIeS

011Da

IMo

N B

arB

er

Page 14: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Zaini are a British brand who specialise in modern and colourful beanies, hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell their products successfully to a range of audiences no matter the season.

The team began by synchronising Zaini’s eCommerce platform with their Mailchimp account and went from there. Due to the nature of a seasonal product, the strategy we created was primarily to keep Zaini front-of-mind for their subscribers, including behind-the-scenes content (based around key-marketing dates) and targetted offers according to eCommerce data.

Creating bespoke, engaging bi-monthly campaigns which showcased products around targetted offers had a huge impact and yielded incredibly strong results.

Strategy

CaSe StuDIeS

zaINI hatS

Overview

Zaini

012

Page 15: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

The success from the combined approach of using the below in-house offerings from SNS yielded fantastic results!

• Campaign based automated campaigns• Ecommerce based automated campaigns• Ecommerce based list segmentation• Location Targetting• Campaign re-sends• Competition apps

• PeakOpenRate• IndustryAverage

42.9%15.1%

4.6%2.0%

270%

• PeakClickThroughRate• IndustryAverage

• AverageROI/campaign

CaSe StuDIeS

zaINI hatS

Results

oPEN RATE: 42.9% CLICK RATE: 4.6% RoI: 270%

Page 16: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Reporting.

reportINg

reSultS

Page 17: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Reach & Engagement

Total email marketing reach & engagement

breakdown

Competition Entrants

Provide all data collected

Content Collected

All content collected work

Audience Interests

Target your audience

Data & Stats

Website traffic and sales stats work

Key PerformanceIndicators

Review to ensure KPI’s have been met

reportINg

reSultS

camPaign reSultS

Using advanced reporting software, the SNS team are able to review results and accurately plan future campaigns based on data collected.

Page 18: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

Packages & Pricing.

paCkageS & prICINg

paCkageS

Page 19: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

prICeS & paCkagINg

paCkageS

• Dedicated Account Manager.• Schedule send calendar.• Creation of up to 8 Custom Newsletters.• Up to 8 resends.• A/B Testing of subject lines, colour graphic, clicks.• Up to 8 Designed graphics for social media

promotion. • Competition app.• Inclusion within in-house Competition Newsletter.• Statistical analysis of Campaigns.• List Segmentation.• Mailchimp platform use and set-up.• Weekly online review sessions.

• Dedicated Account Manager.• Schedule send calendar.• Creation of up to 4 Custom Newsletters.• Up to 4 resends.• A/B Testing of subject lines, colour graphic, clicks.• Up to 4 Designed graphics for social media

promotion. • Competition app.• Inclusion within in-house Competition Newsletter.• Statistical analysis of Campaigns.• Weekly online review sessions.

Platinum Gold

018

Package detailS Package detailS

From £2,500 + VAT per month. From £1,500 + VAT per month.

Additional extra provided in first month - Set up of up to 10 automation emails.

Additional extra - Set up of up to 5 automation emails (Additional £500 charge during first month).

paCkageS

prICeS & paCkagINg

Page 20: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

prICeS & paCkagINg

paCkageS

• Dedicated Account Manager.• Creation of up to 2 Custom Newsletters.• Up to 2 resends.• Up to 2 Designed graphics for social media

promotion. • Competition app.• Inclusion within in-house Competition Newsletter.• Statistical analysis of Campaigns.• Monthly online review sessions.

• Dedicated Account Manager.• Creation of 1 Custom Newsletters.• Up to 1 resend.• 1 Designed graphic for social media promotion. • Competition app.• Inclusion within in-house Competition Newsletter.• Statistical analysis of Campaigns.

Silver Bronze

018

Package detailS Package detailS

From £750 + VAT per month. From £400 + VAT per month.

Additional extra - Set up of up to 2 automation emails (Additional £250 charge during first month).

Additional extra - Set up of up to 1 automation email (Additional £200 charge during first month).

paCkageS

prICeS & paCkagINg

Page 21: Email Marketing - Social Network Solutions€¦ · hats and scarves for all ages. They came to us looking for a year-round Email Marketing strategy which would allow them to sell

[email protected]

+44 (01603) 622 743