Email Marketing by House Hasson

House-Hasson Webinar

Email Marketing:

What it is, the purposes & goals, how to get started,

and best practices!

http://househasson.net/intranet/webinar/webinar_registration.cfm

What is Email Marketing

• Email is 40 years old, not going away• Email marketing is about building relationships w/

customers.• It is a relationship channel integrated in more & more

w/ social media• Social media linkage to your email marketing

campaign can actually extend & enhance your email marketing by using email to help drive conversation within social media platforms.

• An in-expensive way to target various customer groups for repeat business and gain new customers and business


Why Use Email Marketing

• Over ½ of small businesses are using

• 2010 study 58% people start their online day reading emails

• Over 40% of US mobile internet time spent is on emails

• It’s delivering value in real-time!

• You can get more business!


How to get Started→Get Email Addresses for Your Online Database!

• Get them without doing anything, from them going to your website to register their email; L-SEO helps people find you!

• Social Media linking/integration is key! Having Facebook link on website and vice-versa

• Collecting “likes” & emails via Facebook is for the next session.



• Statement stuffers

• Invoices

• In-store handouts

• Receipts

• In-store contests

• In-store signage; near register, on window or door



• Website/Facebook link on your Circular

• Stickers on check-out bags

• Ask them (exclusive discounts/specials)

• In-store special events, sign-up for give-aways


Next Step: Plan Ahead

• Plan an email marketing campaign corresponding to:

• Holidays

• Down-times in your business

• Circular and special events

• Map it out so you can be consistent in your email marketing (customers expecting…)


How to Make Email Marketing Work; Best Practices & Tips; What Not to Do

• Integrate Email Marketing w/ Social Media campaigns as best as possible

• Get customers to share information through different channels.

• Have a good opening/subject line• Make it bold, eye-catching, significant• Make your From: from your store or

personal email



• Make your overall message:

• Interesting

• Short and Sweet

• Relevant

• Have a Purpose/Goal w/ your email

• Clean & Straightforward layout- needs to be MOBILE friendly!



• Engage readers to get a response

• Contests, trivia, incentives for feedback and this interaction can be done w/ social media likewise

• Use video only when relevant

• Relevant news or newsletters

• Coupons need to be significant deal

• Offer coupons on your business listings we’ve set up for you



• You may offer special deals to the “type” of customer they are/ segmented in your database

• On your emails you send put any social media link you have on them

• Be as personable as you can• Don’t give up and track your results

as best as possible



• Some things not to do = the opposite of the things you should try to do!

• “Email without permission” or without people giving you or registering their email


Conclusion

• Email marketing can give you more sales from existing customers by giving you more repeat business and you can gain new business from people finding you online and signing up for your email specials!

• Questions???


Documents

Email Marketing by House Hasson