Email Marketing

Andrew is the Aussie bloke living in the U.S., Heather is the American gal living in Australia; together they travel the world sharing strategies on how to put your business on Autopilot. Doing business online is no longer about having a website. To get more clients and take care of the ones you have, you’ll need a map. They’ve got it. So sit back and relax, and welcome aboard. This flight is bound to AutoPilot Your Business.

Andrew McCauley: Today’s podcast, it’s all about email marketing – what you need to do to get your emails opened.

MC: Have you picked up our online survival guide yet? Get prepped for the future of online marketing by going to www.aybguide.com.

Andrew McCauley: Hey everybody! This is Andrew McCauley. Welcome to Podcast #54. 54, we’re talking about email marketing. What sort of things do you need to look at when you’re creating emails, and how can you even add some of the content, and what sort of content can you add to emails to make sure people are opening them when they need to?

Heather Porter is with me all the way from sunny Sydney. Hey, H.

Heather Porter: Hello, Andrew. Hello everybody. Thanks again for joining us. How are you, Andrew?

Andrew McCauley: I am great! Excited to be on the podcast again, #54. We are just cranking these things out. I love it.

Heather Porter: We are having a good time.

Now, emails are interesting too because I think there’s a little bit of a debate on, you know, what are the statistics, how many people actually read them, open them. “Is it worth it? What do I even write in an email?” so many people say, “Because I’m confused with the whole thing.”

So, we’re doing this episode to help you guys understand sort of industry averages of open rates and some ideas of what you can actually put in your emails when you’re doing marketing to help them get opened and also make it a lot easier for you guys as well to create them.

Andrew McCauley: Yes, yes, yes. Now, we always do a special segment at the top of this podcast and that is What I Learned. You know what I like about this segment is that we actually forget that we’re going to talk about this segment until we hit record.

Heather Porter: Every time, I know!

Andrew McCauley: And then, it’s like, “Really? Is that what you learned?” So, we haven’t even scripted this next bit. Most of the time, it’s not scripted. And we’re

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suddenly thinking, “Oh, wow! We have to think of that.” So, while Heather’s busy thinking about what she learned this week.

Heather Porter: I got one.

Andrew McCauley: Oh, you got one! Wow! I am impressed.

Heather Porter: It (00:02:25 unclear) that fast.

Andrew McCauley: Why don’t you tell us what you learned this week then?

Heather Porter: Okay. Here’s a really cool one. So, we’re doing some testing with some sales forms and, when you sell stuff online, you’re generally hooking up – you’re either doing it using a PayPal button or, if you’re getting a little bit more fancy and using shopping carts and things like that, you’re using what’s called a payment form where you’re using a system like InfusionSoft or OfficeAutoPilot or 1ShoppingCart or one of those systems and then you have to link it up to a payment gateway like an eWAY or Authorize.Net or PayPal.

Now, here’s the cool thing about it. For many of you guys that are using this, there’s actually something called a “dummy gateway” or a “sandbox mode” that you can set up which means it takes fake money. So, for example, most of these come with a dummy credit card number which is, by standard, 4111 or something like that. So, as you’re building forms and testing your systems, you can actually test with sort of fake money and actually have the whole process go through instead of signing up time and time again with real money. Because, Andrew, I’ve had clients say, “Oh, really? Because I sit there just testing and testing and testing and spending all this money off my credit card and having to reimburse myself. I didn’t even realize I could do that!” So, there you go. Something called a “dummy gateway” that you can hookup. In PayPal, it’s called “sandbox mode” and that’s how you test all your sales forms before even needing to take real money.

Andrew McCauley: You know what? One of the good things about that too, by the way, is that, if you use the credit card – in PayPal, for instance – if you’re using the credit card that your PayPal card is connected to and you’re paying money from that credit card into PayPal and then they essentially pay it back to you in that credit card, they sometimes consider that money laundering. So, you want to be careful about using that sort of thing. So, a sandbox, as in PayPal world, is a great way to test it out, have a play to make sure it works before you actually unleash it on the public.

Heather Porter: Absolutely, and with eCommerce growing so rapidly right now and, bit of the buzz word online, there’s going to be more people popping up with their own shops so just keep that in mind that there is a way to test before using real money through your system.

Andrew McCauley: Yes, yes, yes, very true.

Heather Porter: So, Andrew, what have you learned?





Andrew McCauley: Well, I learned a few things in the last week. But one of the things that did jump out at me was the fact that – and this is more of a step that I’ve learned than a process – if you’re running Facebook ads to your website and your website is not mobile-enabled so it’s not responsive and we’ve spoken about responsive before, but if you have not got a responsive website then you will have extremely low click-through rates and conversion rates on that website if you do not have a responsive website.

As soon as you create a responsive website, the difference is like 300 times better. Something ridiculous and it’s a phenomenal amount of improvement on your conversion rate for people going to a responsive website if you’re running Facebook ads. So, if you’re running Facebook ads and you’re running them on a mobile-only device for mobile devices and it’s not a responsive site then you are wasting your time, essentially.

So, that might not sound like a very exciting thing to learn but I thought it was fascinating that I know people that are running ads to mobile users only but they’re running it to a non-mobile-friendly site.

Heather Porter: Yeah, I think that’s a big thing that you’re pointing out because we keep saying, you know, everyone’s going mobile and engaging from their tablet or phone, they’re engaging with websites and even starting to purchase from websites. And so, it makes sense. If you are clicking on an ad that’s been targeted to your mobile device, you’re going into a website and it’s like one of those old school, big websites that is hard to navigate around and you’re pinching your screen to try and find things and to zoom in and all that then I could see why people would leave. So, that makes sense.

Andrew McCauley: Yes, yes, yes. All right. So, having said that, email marketing, we’ve spoken a little bit about email and open rates and opt-in rates previously. But we really haven’t done too much on what’s going on with email these days.

Email’s changing all the time. The things that are working on email is changing all the time. And so, we thought today’s little episode, we’ll talk about what’s working in email, what’s some of the things you want to consider and still consider because, just as the Internet changes, trends change and the preference of what people click on and what’s inside an email can change, too.

Heather Porter: Absolutely.

Andrew McCauley: So, we thought we’d bring people up-to-date with what we’re discovering and what we’ve been checking out and where we’ve been testing this stuff.

Heather Porter: Yeah, and I’d like to start, I guess, by just painting a picture – based on your industry – how hard or easy you have it when you’re getting people to open up your emails because there’s differing statistics based on your industry and, you know, their open rate percentage. So, rule of thumb here, and, by the way, this data is coming from MailChimp, it’s coming from Constant Contact, and it’s coming from Campaign Monitor which are three of the biggest email marketing platforms out





there so they know what they’re talking about. They have thousands and thousands of clients and this is their average that they have come across.

So, really, if you’re a non-profit, you’re lucky because, like art museums, non-profits, those sorts of organizations are, right now, averaging around a 40 percent open rate for their database. So, that means 40 percent of the people that get that email are opening the email.

Now, as you go downwards into more retail – if you’re doing financial and real estate and things like that – it starts to slide right on down to 20 percent. So, at the lowest end, we’re talking to financials, the real estate, 20 percent open rates.

Andrew McCauley: That’s still a fairly good open rate for financials. Actually, what we’re finding, right?

Heather Porter: Yeah, it is. I mean, definitely, and some of the tips we’re going to give you guys here, if you’re following these tips then you’ll get that. You know, you’ll get that sort of 20 percent open. And, if you’re keeping your list warm too, which is important. But, really, I mean, so, you know, if you’re coming from more of a business, even web designers and marketing – marketing companies like ourselves, we’re kind of in the harder spot – we’re down lower, we’re in the 20 percenters because, I think it’s just people are a little bit more critical and they question the emails more somehow. And, if you’re a non-profit, you’re obviously coming from the heart space and you’re thinking, “Yeah, I should help these guys out.” So, it makes kind of common sense, I guess.

But, yeah, interesting, isn’t it? So, if you’re thinking about you write, you know, you write that hard email, you spend all the time on that email and only 20 percent are opening it, and we’re not talking click-throughs, that’s a whole other (00:09:30 unclear).

Andrew McCauley: That’s just one every five people. Only one in every five people actually open up your email. That’s pretty sad. You put all this effort into it – well, some people put don’t put effort into it – but I guess that’s the way it is. That’s how much email we’re seeing these days. We’re seeing so much email that people don’t open it anymore. But you know what? It’s not dying. There is still life.

Heather Porter: It still works. It still works, especially for, you know, demographics from university up because we all use email, especially if you’re in corporate, still you’re using email in your job. So, it is working.

So, let’s give us some ideas around how to create emails and some ways to make it easier for you guys to actually write them and create them in your business.

Andrew McCauley: Let’s do it. Let’s do it.

So, let’s start with this top of the email – the first thing that people see. What’s the first thing that people see?

Heather Porter: The subject line.





Andrew McCauley: Yeah, all right. Okay. So, what’s working subject line-wise these days?

Heather Porter: So, these days, basically, the best way to put it is this: Pretend like you are in a café or at a dinner party and you are having a chat with somebody right in front of you and you are going to announce something to that person. So, it might be, you know, “The last month was really hard for me,” or, “I cannot believe I just launched this.” Literally, you’re talking in your email using the subject line in the same way you would talk to somebody and sort of change the subject, I suppose, into something that you want to talk about that’s happening in your life.

The other thing is, too, using first names in the email where you do those merge fields is not working as well as it used to because we’ve all (00:11:06 unclear) on, we all know at this time, all email programs, you can do merge fields and it’s not personal anymore. So, you know, you use them sparingly. So, really, we’re talking in subject lines, we’re talking just conversational approach, really, how you would actually talk to another human being.

Andrew McCauley: So, in those examples that you just gave, you basically didn’t let the cat out of the bag.

Heather Porter: No.

Andrew McCauley: You said, “This is what I’ve learned,” and people need to click it up to open it to at least see what you are talking about, is that right?

Heather Porter: Yeah, absolutely. And, like, if you’re having a conversation with a friend and they start out with that, the next natural step for you to be like, “Really? Tell me more,” or, “What do you mean?” or, “What specifically happened?” So, that’s why that’s that change of conversation, that’s that piquing of the ears of the person in front of you. Like, you’re saying, “You now need to go in to get the rest of the information.”

Andrew McCauley: Yeah, I guess that’s a good point because, if I was sitting around, I wouldn’t just be sitting there and then, suddenly, just out of nowhere just say, “I just got married.” I’d be like, “Guess what! Guess what! Guess what happened to me!” and you’d be like, “What? What? What?” and then, that’s your subject line. Like, that’s the thing. Like, “Guess what happened to me! Guess what I just did!”

Heather Porter: I (00:12:16 unclear) turning to you and going, “Two for one!”

Andrew McCauley: Yeah, “Buy my stuff.” “Hi. We met each other at the coffee shop.” It’d be like, (00:12:27 unclear) just sit down, we don’t even say hello. We just say, “I have something for you to buy.”

Heather Porter: Exactly.

Andrew McCauley: “Buy my site and then I’ll talk to you.”





Heather Porter: Yeah, exactly. So, subject lines, erase what you think are all the copywriting jargon and just talk to the person that’s going to open your email like a friend as you would at a dinner party.

Andrew McCauley: Yeah, good, good, good.

Heather Porter: Now, next thing. So, let’s talk about, I guess, types of content. Just a loose discussion around what you would actually say in your email and how to kind of get people engaged, and I’ll start. I know one cool thing that works really well is start with a story. So, again, you’ve gotten there, you’ve piqued their interest with a quick subject line and then, now, you’re going into the story – the “why” behind. So, if you were to say, “Guess what! Guess what!” and then I click in, “I can’t believe the week I’ve had. It’s been unbelievable. Like, ten of the most amazing things have happened for me and I decided that I want to share this with you in a video,” for example. So, you’re framing up the thing that you’re giving away. We love stories and we remember stories and we’re emotional beings.

Andrew McCauley: Yeah, I think that’s good – stories. You know, in this day and age, people are looking for connection with you and your personality, and stories are a great way to bring that personality out. You know, I do funny videos and silly videos sometimes and that’s just who we are and people either like it or they don’t like it. But, if they don’t like it, then that’s fine. We don’t take it personally. But it’s our story. That’s how we want to sort of portray ourselves as sort of that style of business. So, you know, just portray yourself in a story like that.

Heather Porter: Yeah, just talk to the person. Just imagine that there is a person at the end of that email, wherever it’s going. Actually, this is a good part to bring in the avatar concept and I’ll let you talk about that, Andrew, a little bit more. But, really, if you get it in your head that you’re writing copy versus talking to a human being then you kind of can lose track very easily on what your outcome is here which is ultimately to help your client or your lead to get to that next step or get some results with you. So, as far as this avatar – because we just started using more of this in our own business – what is an avatar and how would you use one, Andrew?

Andrew McCauley: Well, essentially, an avatar is, if you could picture the ideal client, what would they be like? You know, what would they look like? What are their likes? What are their interests? What are their hobbies? What sort of things do they do when they’re not dealing with your business, you know? What else do they like? TV shows? Is it magazines that they like?

So, essentially, you’re creating a persona of your ideal client. And then, when you have that persona, you can think about that person when you’re writing your emails to them, when you’re creating copy for sales pages, or when you’re doing anything, think about that person. If that person was a generic representation of all of your clients then write your emails as if you were just talking to that person. Imagine you sitting down at a coffee shop with that person and, “I’m going to have a chat to this person, what am I going to say?” You know, I’m going to say, “Hey, guess what, I’ve just can’t believe I had a really crazy week this week. Here’s what happened. Do you want to know about it?” and they’re going to say, “Yes,” so you just let it out. But you’re talking to someone specifically so that they understand what you’re doing. You





understand them because you already know, you’ve done some research on what they like, and it becomes easier for you to write that information for them.

Heather Porter: And it allows you to screen the stories that you do choose. Like, for example, if I were out with my boys – my partner has two boys and they’re obsessed with skateboarding right now. They’re thirteen and eleven. Like, I’m talking obsessed with it. I would not probably tell that story to, say, I don’t know, a forty-year-old business man if that was my target market. But, if I was talking to other mothers and that was my avatar, I would use that story, especially if they were the mother of boys because they would connect with me so fast going, “Oh, I’m there. I hear you!” So, it just helps you choose your stories better based on the person that you’re telling the story to because we do that naturally anyway, don’t we? We screen ourselves for what we say based on the person in front of us.

Andrew McCauley: Sure, most people do anyway.

Heather Porter: Yeah, maybe most people should more.

Andrew McCauley: Yes, they should, yes.

Heather Porter: So, I guess, use of stories and another thing is I love what you’ve actually learned recently around the suspense concept and sort of the open loops. What is that all about? Creating suspense.

Andrew McCauley: Well, essentially, what that is is it’s leading up, it’s almost like, you know when you watch a comedy show and it could be three concurrent stories all in a comedy show in half an hour, you know? Them subplots, if you like. There’s the plot about the mother and the daughter, there’s a plot about the kids going to school, and there’s the other plot about the milkman, for instance. And then, at the end of it all, it all comes together. But, what you’re doing with emails is you open up a subplot, basically. So, you talk about a story that’s relevant to your target market and relevant to what message you’re trying to get across, but you don’t actually finalize the story. You don’t finish it off; you actually open up a new story in your next email and people are like, “Wow. What happened to the last one? Well, I want to keep finding out.” And then, you open up a third subplot and then you start bringing them, closing them off, if you like – closing the loop, so to speak – in your fifth, sixth, or seventh email, or whatever number that is – fourth, fifth, and sixth email – so that you’re closing the loop. So, you’re not leaving people hanging, but they want to know what’s coming up because you haven’t finished that whole open loop thing so that they’re really keen to know what’s going on later. So, that works really, really well. We’re finding open rates increasing because people want to find out what’s going on.

Heather Porter: Yes, and that’s something we learned as well from our background in, I guess, the seminar and running seminars and working with speakers is that some of the best orators or speakers in the world use this technique on stage. They’ll actually start by telling stories and finish the story at the very end of their presentation because the subconscious mind, essentially, it’s like it’s confused. It hears that you haven’t finished the thought so it’s hanging out and waiting for the end to come so people are more attentive. So, if you can use that in your autoresponder emails and really lead them through sort of a journey with you





through story-telling and just kind of, as you’re suggesting, start a story in this email and sort of finish it in this one, you’re going to be weaving things all over the place and people are going to be wanting to continue reading your emails and feel connected to you that way.

Andrew McCauley: Yeah, yeah, good, good. So, that’s what the open loop’s all about. So, you could use that method as well.

Heather Porter: It’s a good one.

Andrew McCauley: Yes.

Heather Porter: The next thing too is use of images inside of your emails. So, for me, at least whenever I see an image that’s in an email, I can quickly scan and see if that image is what I want to read more of. So, really good use of this for videos. So, if you’re actually directing somebody to a page with a video on it then get a still of that video, just a screen grab of it. Make sure to put a play button on the top of it, like a little play button image, and then you can use that as an image inside of your email and, you know, no, you can’t play videos inside of your email but it looks like you can click it and play it, and it’s then bringing people into the page that has the video.

Another thing too, if you’re giving something away, is there sort of an ecover or some sort of graphical image that can represent that? Because, again, for us scanners – and, let’s face it, probably most of us are now when we’re looking for information – it’s easy to know, “Oh, you’re giving me something,” and,” Does that look appealing visually to me? Oh, cool. I’m going to click on it and go get it.”

Andrew McCauley: Yeah, images. Just to let people know, you can send videos in an email. But, most of the time, it won’t get through because they’re too big.

Heather Porter: Yeah.

Andrew McCauley: So, don’t even bother trying.

Heather Porter: Yeah, I guess I’ll rephrase. Yeah, it doesn’t work. Don’t even try it.

Andrew McCauley: Yeah, don’t.

Heather Porter: Too many people won’t get it.

Andrew McCauley: Okay, cool. What else? What other stuff can we create? I’ve got a couple I can check up. What about surveys? You know, we find some great things, responses, with surveys. It doesn’t have to be a long survey but it can be a survey. If you want to find out what is the best next piece of information or next action to send your people, just ask them. Flat out ask them, “What would you like? Here’s a quick survey. It’s two questions,” and you’re sending people a survey so that you’re keeping those people connected and communicating with those people on a regular basis. So, surveys have been a good way to do it. For that sort of stuff, I like SurveyMonkey.





Heather Porter: Same.

Andrew McCauley: Surveymonkey.com is a great resource that you can use to create surveys for people to answer questions. You get a list of all the responses and you can tabulate it and that sort of stuff too. So, check out SurveyMonkey if you want to write a survey for people.

Heather Porter: Love it. Love it. What else? So, like, as far as, because we’re mostly talking about, I guess, autoresponders up until now as well. I just want to clarify that quickly that there’s two types of emails that you send as well. There’s autoresponders which are the ones you hook up behind the scenes. When somebody opts in for your freebie or your giveaway, these are the emails that automatically go out every day or so – whenever you set them in your email program. And then, you also have what’s called a broadcast email which is an email that you send on demand. So, for example, if you’re sitting, you’re hearing, you’re thinking, “I like that idea Andrew’s just said. I would like to send a survey.” That’d be something that you’d put together in the moment and then send it to your list. But it might not necessarily be written into your autoresponder sequence. So, it’s more for specials and things like that.

So, the autoresponders are the place to use the stories and the open loops. And then, the broadcasts are more just announcements. Kind of like we’re saying, “I can’t believe what happened to me!” and you’re sitting at the table and then you’re leading somebody into what you’re doing in your business.

Andrew McCauley: Yeah, a broadcast goes out to everybody on your list at the same time, regardless of where they entered the funnel. So, you know, on an autoresponder, if Heather entered the funnel back in June and I entered it in September then she’s going to be a couple of months ahead of me getting different emails. But, as a broadcast, we would both get those emails at exactly the same time. So, it’s great to give current relevant information or news-related information that has a specific use-by day or a current event date on it so that you’re not looking like it’s outdated when you send it. So, that’s that one.

I’ll tell you one other thing that I like about broadast emails that I’ve seen working fairly well too is people who link, when you send out a broadcast email, usually, it doesn’t have to be specific to people that have signed up to your list. So, you might be just doing some value-added sort of stuff.

So, let’s say, for instance, you’ve created a new video and you’ve put it up on YouTube and you want to send an email out to your list. You can send it out and say, “Hey everybody on my list. I’ve just done a video about this, this, and this.” It’s public knowledge anyway that we are sending them. So, what a lot of the autoresponders and a lot of the mail platforms let you do now – MailChimp, AWeber, GetResponse, ConstantContact – they all let you actually connect your social profiles to your email account. So, when you send out a broadcast email, you can actually send out a link to all your Twitter followers and all your Facebook followers at the same time which means that you’re not just letting your own personal list know what’s going on – which is sending them to a YouTube link – but you’re also letting all





your followers on the social platforms know as well, and they might say, “Hey, this is pretty good stuff. I want to get on this person’s list.” So, it’s a great way to connect with people outside your own list without having to rewrite all the information again.

Heather Porter: It is, and those programs like MailChimp are really cool because, whenever you’re developing an email, they automatically make it into a web page – that’s how you can have a link to it – and they’re also responsive which is pretty cool. So, they fit the device that the person’s reading it from so very social media friendly.

Andrew McCauley: Yeah, yeah. So, that was just one little tip that I’d like to share with people because a lot of people don’t often get that that’s what it does. So, that’s that one.

Heather Porter: Yeah, that’s a good tip.

Andrew McCauley: Anything else? Anything else special that we could put in emails that people would be interested in opening them up for?

Heather Porter: I think, if you think of it like this where less is more and try not to add to the noise, so it’s almost thinking of a newsworthy sort of item. Obviously, a funnel or the autoresponders are going to be different because you’re building trust and you’re telling stories and building rapport. But, if you’re doing broadcast, what’s special about it, you know? Is what you’re going to talk about adding to the noise or is it actually a really cool announcement that will benefit your people that are on your list? And just keep it in mind to talk to one versus trying to talk to many. Like we said earlier, really picture that person in front of you that you’re talking to and that that is a person reading it on the other end. And what would you want if you were reading an email? What are those emails that you open? What’s so special and unique about them?

Again, less is more. Longer emails – I don’t know – I just don’t see them working. I mean, I know I’ve looked at some of the clients that we send out emails for and the ones that get the highest open rates are the ones that are shorter. It just is across the board.

Andrew McCauley: Yeah, people want to look at something quick, consume it quick, and then move on. I get emails from people now even, not even emails that are from an autoresponder, they’re actually personal emails and they’re so long, “Oh, my god, I don’t know if I can answer this one because I don’t have time to think about it.” So, I don’t read it and I put it in a box to read later and I’m guilty of doing that. But that’s just the way people are now. If you give it to me in two lines and then it’s done, I’ll read it and I can something with it. I can respond real quick. But, if you give it to me in a whole bunch of text, ugh.

Heather Porter: I know.

Andrew McCauley: Just a tip for everybody out there. Don’t email me.

Heather Porter: Yeah, absolutely. And then, one last tip I guess we can kind of close up with is when you send them.





Well, if you are sending autoresponders and that means that’s the whole opt-in thing, more up at the front because this person is fresh and new and, obviously, they want to know more about you and you want to prequalify them as well so this works by sending them an email more often. We’re not talking necessarily every day. But, for the first couple of weeks, maybe two or three days. And then, as you’ve hung out with them online through your emails for the first 30 days then you can start to limit that off. At that point, you drop them out of your autoresponders and you just put them into your broadcast as we were saying. So, you’re keeping in touch with them when you have an important announcement at that point.

Andrew McCauley: Yeah, yeah, when they’re hot. You want to get (00:27:39 unclear) when they’re hot.

All right. Well, I think we might wrap it up there. There’s some good little tips there. I always learn something when I’m speaking to you, H.

Heather Porter: Same!

Andrew McCauley: So, that’s good. I’ve got a couple. Actually, I’ll talk to you about this after we get off-air because I’ve got a couple of cool ideas that we can start to implement already.

Heather Porter: Good!

Andrew McCauley: But thank you again. We’re going to have a guest coming up in one of the shows coming up very, very soon so keep your eye out for that.

H, where can people find out more about? And tell them also about our VIP Lounge?

Heather Porter: Ah, yes! So, part of this episode, we actually put together all of our top opened email subject lines. So, we went through our entire email program and scraped out all of our subject lines that got the highest open rates and we packaged those and put them in our VIP Lounge. So, we are doing this all the time. We have a really cool place where we have members hanging out with us online. We do video content and things just like I said – like, lots of free little cool things that we’ve discovered that we like to share.

So, if you guys are interested in knowing more about how to hang out with us in our lounge, you can go to ayblounge.com. It’d be great to see you in there. We already have a lot of business owners from all over the world that are loving it!

And, one more thing too, if you don’t have your Online Survival Guide, make sure you grab that. That’s a free amazing little tool and that’s at aybguide.com.

Andrew McCauley: aybguide.com. All right, H. Well, you have a wonderful day. Don’t spend too much time at that skate park of yours. I know you’re going to be doing 40-40 axle grinds off those half pipes.

Heather Porter: That’s right! Kickflips!





Andrew McCauley: Until next time, we’ll talk to you then. See you later!

Heather Porter: Thanks, Andrew! Bye guys!

MC: Make sure to grab our free business automation guide now and get access to other special bonuses, head on over to aybpodcast.com

All passengers and cabin crew should now be seated with their seatbelts securely fastened. Ladies and gentlemen, this is the first officer speaking. On behalf of your captains, Andrew McCauley and Heather Porter, we would like to thank you for taking the journey with us to Autopilot Your Business. You are now closer to putting your own business on autopilot using the Internet. Of course, if you would like to rack up some frequent flyer points, visit our website www.AutoPilotYourBusiness.com or check us out on Facebook at Facebook.com/AutoPilotYourBusiness. These frequent flyer points are totally useless, but the information is gold. Until we fly again, happy travels!





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