Seth Berman

BabyCenter

Director, Global Marketing

Twitter: @sbermo #EEC12

© BabyCenter LLC. Confidential. All rights reserved.

BabyCenter#1 pregnancy and parenting site and mobile platform worldwide

Trusted•Nearly 3x more

trusted than any other pregnancy and parenting site

•Recommended 2x more often than the next closest parenting site

Influential•Most popular social

site for product recommendations among new and expectant moms

•More than 3 out of 4 moms share the information they find on BabyCenter with other moms

Celebrated•2011 Webby Award

and People’s Voice Award in the Family/Parenting category

•2011 OMMA for Best Social Network for the BabyCenter Community

Leadership•24MM users in over

22 markets worldwide

•7 out of 10 babies born in the US last year are BabyCenter babies

•Apps Magazine named us one of the Top 100 apps of 2010

Sources: Online Parenting Media Landscape Study, May 2010. Research conducted by Decipher and commissioned by BabyCenter, among U.S. pregnant women and moms with children 0 to 2 years old, age 18+. Internal logs, March 2011. CDC ,2008. AOL Webby Awards, 2010. 2010 Jack Myers Media Business Report. 2011 Consumer Reports.

Twitter: @sbermo #EEC12

© BabyCenter LLC. Confidential. All rights reserved.

Reaching her at the right timeWith stage-based solutions

// Intro

VideoEmail Content Social Mobile

Twitter: @sbermo #EEC12

© BabyCenter LLC. Confidential. All rights reserved.

Today is the mobile inflection point

Today is the mobile inflection point

© BabyCenter LLC. Confidential. All rights reserved.

Rapid smartphone adoption

Source: the Nielsen company

Nearly 1 in 3 people in the U.S. have a smartphone.

The Facts:

Source: eMarketer, August 2011

+50% increase in smartphone users, 2010 to 2011

Twitter: @sbermo #EEC12

© BabyCenter LLC. Confidential. All rights reserved.

The Inbox is the new portal

78% use email on their smartphone to filter incoming communications.

The Facts:

Fre

qu

en

cy o

f U

sin

g E

ma

il

Q: When do you check email on your smartphone?(Based on text logs)

© BabyCenter LLC. Confidential. All rights reserved. 7

Moms are hooked on daily deals

60%Subscribe to one or more service (e.g., Groupon, Living Social) with 9 avg number of deals/offers purchased this year

84%Agree “When I save money on a shopping trip by using coupons, sales or other deals, I feel like I won!”

36% Share daily deals through social networks (124 index)

© 2012 BabyCenter LLC. Confidential. All rights reserved.