Eloqua Insight Data Model Guide: Attributes and Metrics INSIGHT DATA MODEL GUIDE: ATTRIBUTES AND METRICS ... What are Attributes and Metrics? In Eloqua Insight, the items that you

Copyright © January 2013 Eloqua. All Rights Reserved.

ELOQUA INSIGHT DATA MODEL GUIDE:

ATTRIBUTES AND METRICS

ELOQUA® 10

Eloqua Insight Data Model Guide: Attributes & Metrics

Copyright © January 2013 Eloqua. All Rights Reserved.

ELOQUA INSIGHT DATA MODEL GUIDE:

ATTRIBUTES AND METRICS

Copyright © January 2013 Eloqua. All Rights Reserved. Page 1

Summary

This guide provides descriptions of the attributes and metrics that are available for inclusion in Eloqua Insight reports. The structure of the document mirrors the folder structure in Eloqua Insight. You can also search this document for the attribute or metric you wish to use.


What are Attributes and Metrics? In Eloqua Insight, the items that you want to report on are referred to as Attributes. An attribute is usually a noun. For example, an Email, Form, Landing Page, and Campaign are all attributes. But other items' data that describe or are directly related to those items are also attributes, such as campaign start date, campaign type, email send date, etc. Attributes are the items that normally appear on the left hand side of reports. They are the criteria by which you wish to run the report. Metrics, on the other hand, are what are the results of activities that occurred for a particular attribute. For example, # of Emails sent, # of Emails opened, # of visits to a web page, # of Form submissions are all metrics. The majority of reports that you will view or create have both attributes and metrics. For more details on what an attribute and metric are, please refer to the Eloqua Insight Reporter User Guide under ‘Introduction to Eloqua Insight Reporting Terminology’

Attributes

Account Folder Description

Account Account Name

Address 1 First line of Account’s Address

Address 2 Second line of Account’s Address

Address 3 Third line of Account’s Address

Business Phone Account’s Business Phone Number

City Account’s City

Country Account’s Country

Date Created Date the Account was Created

State/Province State or Province of Account's location

Zip/Postal Code Zip Code or Postal Code in Account's address

Integration Fields: MS CRM Account ID NetSuite Customer Address ID NetSuite Customer ID SalesLogix Account Address ID SalesLogix Account ID SFDC Account ID Siebel OnDemand Account ID

Fields from different Integration sources

* You can also report on Account Custom Fields . They are in the folders ‘Custom_DateTime’, ‘Custom_Numeric’ and ‘Custom_Text’, depending on the Data Type of the field in Eloqua.

http://topliners.eloqua.com/groups/eloqua-product-documentation/blog/2012/07/24/eloqua-insight-reporter-user-guide


If you do not see any attributes in any of these 3 folders, please contact your Eloqua Account Director and request that they enable your Insight custom fields.

Campaign Folder Description

Activity Type Type of Activity that occurred for that campaign, which includes one of the following options:

Emails Sent Emails Opened Email Clickthroughs Email Bouncebacks Email Unsubscribe Email Visitors Emails Received Possible Email Forwards Form Submitted Landing Page Visits

Note: Clients that upgraded from E9 to E10 may see some of the following attributes as well:

Print Mail Sends Call Center Calls Search Campaign Visits Online Referral Visits Batches Sent to Distribution List Emails Sent to Distribution List Contact Group Add Company Group Add Prospect Group Add Hypersite Visits Event Registration Put on Waiting List Surveys Sent Surveys Completed Fax Send Hypersite Page Visits

Campaign Campaign Name

Campaign End Date End Date of Campaign - The time saved for the campaign end date is 11:59:59 pm ET. Once the campaign reaches the end date/time, the campaign is deactivated. In addition, the standard prompt in


Insight that asks the user to specify the time span or range for the active campaigns for inclusion in the report, relies on both the start date and end date to determine if the campaign was active at any point in the time span or range selected.

Campaign Lead Association Date Most recent response date that the lead (i.e. responder) was first associated to the campaign.

Campaign Product This is a standard campaign field where you select the product (if any) that the campaign was for. If you want to use a pick list for this field, you set that up in the campaign fields area under Setup.

Campaign Region This is a standard campaign field where you select the region (if any) that the campaign was for. If you want to use a pick list for this field, you set that up in the campaign fields area under Setup.

Campaign Start Date Start date of Campaign. This field is for reporting purposes only. The campaign is not actually set to active status on the start date. The time saved for the start date is 12:00:00 am ET. Like Campaign End Date, it is used in the standard Campaign Active prompt to determine if the campaign was active during that time. Not necessarily running on Eloqua’s campaign canvas but considered active by the marketer, as there may have been activity on the campaign outside of the Eloqua system.

Campaign Type

This is a standard campaign field where the user selects the type (if any) that the campaign was for. To make this field a pick list, navigate to the Setup function in the campaign fields area.

Created by User Username of user who created the campaign.

* You can also report on Campaign Custom Fields . They are in the folders ‘Custom_DateTime’, ‘Custom_Numeric’ and ‘Custom_Text’, depending on the Data Type of the field in Eloqua. If you do not see any attributes in any of these 3 folders, please contact your Eloqua Account Director and request that they enable your Insight custom fields.

Contact Folder Description

Address 1 First line of Contact's address

Address 2 Second line of Contact's address


Address 3 Third line of Contact's address

Business Phone Contact’s Business phone number

City Contact's City

Company Contact's Company Name

Contact Name Contact’s first and last name combined into one field

Country Contact's Country

Date/Time Created Date and Time Contact was created in Eloqua

Email Address Contact's Email Address

Email Address Domain Domain of Contact's Email Address (e.g. Eloqua.com). Note: If you are creating a filter to include everyone at a particular company (domain), your report will run faster if you do an exact match on the domain, rather than a ‘contains’ or ‘ends with’ filter on the email address field.

Email Address Status Status of Contact's Email (subscribed, unsubscribed, validated, Bounceback, etc.)

Fax Contact's Fax Number

First Name Contact's First Name

Last Name Contact's Last Name

Mobile Phone Contact's Mobile Phone Number

Salesperson Salesperson for Contact

State/Province State or Province of Contact's location

Title Contact's Title (e.g. Mr., Mrs., Ms., Dr., etc.)

Zip/Postal Code Zip Code or Postal Code in Contact's address

Integration Fields: Last Siebel OnDemand Campaign Name Last Siebel OnDemand Campaign Status MS CRM Account ID MS CRM Contact ID MS CRM Email Opt Out MS CRM Lead ID MS CRM Lead Rating NetSuite Contact Address ID NetSuite Contact ID NetSuite Customer ID NetSuite Email Opt Out NetSuite Lead Rating SalesLogix Account Address ID SalesLogix Account ID SalesLogix Contact Address ID SlaesLogix Contact ID

Fields from different Integration sources


SalesLogix LeadAddress ID SalesLogix Lead ID SFDC Account ID SFDC Contact ID SFDC Email OptOut SFDC Lead ID SFDC Lead Rating Siebel OnDemand Account ID Siebel OnDemand Contact ID Siebel OnDemand Email Opt Out Siebel OnDemand Lead ID Siebel OnDemand Lead Rating Siebel OnDemand Province Siebel OnPremise Account ID Siebel OnPremise Contact ID Siebel OnPremise Lead ID

Lead Scoring: Aspect 1 Aspect 2 Contact Model Definitions

Aspect1 represents profiling of the contact and is represented by:

A B C D

Aspect2 represents the contact’s engagement and is represented by:

1 2 3 4

* You can also report on Contact Custom Fields . They are in the folders ‘Custom_DateTime’, ‘Custom_Numeric’ and ‘Custom_Text’, depending on the Data Type of the field in Eloqua. If you do not see any attributes in any of these 3 folders, please contact your Eloqua Account Director and request that they enable your Insight custom fields.

Email Folder Description

Email Batch A batch is a specific set of emails that are sent out of the Eloqua system in a group. This field is the name given to the email batch, and displays the email name and the date/time by which all the emails in that batch


were sent. If you break up an email send so that it only sends x number of emails at a time, or only during certain hours, there will likely be multiple batches in your overall email send. In addition, if you have a campaign that continually brings in new contacts to be emailed, there will be multiple batches sent.

Email Delivery Type Type of Delivery that occurred for that email, which includes one of the following options:

Test Send Email Batch Quicksend Personal Email to 1 Person

This is an Engage email to one person

Personal Email to 2 or more people This is an Engage email to more than one person

Form Processing Embedded Email

Note: Only clients that upgraded from E9 to E10 may see these additional types:

Ongoing Email Refer a Friend Email Stress Test Simple Email

Email Group Name of the Email Group

Email Name Name of the Email

Email Open Date/Time Date/Time Email was opened

Email Scheduled Date/Time Date/Time Email Batch was scheduled to be sent

Email Status <Fill in>

Email Subject Line Subject line of the Email

Bounceback Folder

Bounceback Date/Time The date/time that the email bounced back

Bounceback From Address Either the branded or standard bounceback address configured for the install

Bounceback Message Additional detail provided by the SMTP server on the bounceback

Bounceback Type Indicates whether the bounce back was processed via our main bounceback filter or via a contact upload, which includes one of the following options:

Contact Upload Filter Unknown

SMTP Error Code Error code from the SMTP server


SMTP Reply Code Reply code from the SMTP server

Clickthrough Folder

Clickthrough Link The URL set up to have clickthrough tracking

Clickthrough Query String Value The query string information that was on the tracked URL

Email Clickthrough Date/Time The date and time the clickthrough occurred

Existing Customer Indicates if the clickthrough was done by an existing contact or by a new visitor not yet in Eloqua: 1 = existing customer, 0 = new customer.

Email Send Folder

Email Sent Date/Time Full date/time that the email was sent

Recipient Email Address The email address of the recipient of the email

Recipient Email Address Domain The email domain of the recipient of the email (e.g. Eloqua.com). If you are doing a filter to include everyone at a particular company (domain), your report will run faster if you do an exact match on the domain, rather than a ‘contains’ or ‘ends with’ filter on the email address field.

Unsubscribe Folder

Spam Unsubscribe

Spam Unsubscribe Date/Time Date/time that the spam unsubscribe was processed

Spam Unsubscription Email Address Email address of the spam unsubscription

Spam Unsubscription Email Subject Line Subject line of the email where the spam unsubscribe request originated.

Unsubscribe Date/Time Date/time that the unsubscribe was processed

Form Description

Field Name Name of the field on the Form

Form Host Type: Type of Form Host, which includes one of the following options:

-Specify a new form to be placed on a website or to be used in an e-mail campaign -Integrate with an existing form on a website -Integrate with an existing form in an Email or otherwise not publicly accessible -Use internally in Eloqua as an agent proxy form

Form Name Name of the Form

Form Submission Type Type of Form Submission, such as ‘Submitted by 3rd party application’


Form Submit Date/Time Date/Time Form was submitted

Geography Description

City (from IP) City detected from contact's IP address

Country (from IP) Country detected from contact's IP address

State/Province (from IP) State or Province detected from contact's IP address

Zip/Postal Code (from IP) Zip Code or Postal Code detected from contact's IP address

Landing Page Description

Landing Page Name of Landing Page

Lead Description

Lead When a contact in Eloqua responds to a campaign (ie. performs an activity that you have identified as a response rule), a lead is then created for that contact. There can only be one lead for a contact. That lead is then associated to other campaigns if they respond to the campaign.

Lead Age [days] Age of lead in days, from creation time to today.

Lead Created Date/Time Date/Time Lead was created in Eloqua, by the contact responding to its first campaign.

Lead Response Date/Time Date/time the response was made. If used in conjunction with the lead and campaign attributes, the lead's date/time of the response will be displayed.

Opportunity Description

Opportunity Closed Date/Time Date/Time Opportunity was closed – pulled from the CRM

Opportunity Created Date/Time Date/Time Opportunity was created – pulled from the CRM

Opportunity ForecastToCloseDate Date Opportunity is forecast to close – pulled from the CRM

Opportunity Name Name of Opportunity

Opportunity Stage Status Status of Opportunity Stage

Opportunity Stage Type This field is no longer used. It has been replaced by Funnel Stage Type

Probability of Closing The % probability that the Opportunity will close, pulled from the CRM

Revenue Suite Folder (Available only if you have Description


purchased and enabled Revenue Suite)

Funnel The name of the activated funnel.

Funnel Stage The custom funnel stage names based on the client configuration.

Funnel Stage Category The category of the Funnel stage, which includes one of the following options:

Marketing Sales

Funnel Stage Type The type of Funnel stage, which includes one of the following options:

Prospect Qualified Lead Sales Accepted Lead Sales Qualified Lead Revenue Expired Disqualified Closed/Lost Disqualified

Segment

Contact List Outlines whether contact is subscribed or unsubscribed to a particular Email Group. The format of the field outlines the Email Group and concatenates that with whether the contact subscribed or unsubscribed to the Email Group. For example, if a contact subscribed to an email which was in the Email Group ‘Events’, then the Contact List value would be ‘Events-Subscriptions’. If the contact then unsubscribed from that email in the Email Group ‘Events’, then the Contact List value would be ‘Events-Unsubscriptions’

Last Evaluated Date/Time Date/Time Segment was last evaluated. i.e. Last time segment was refreshed

Segment Segment Name

Time Folder Description

Day Date of week

Fiscal Month Fiscal Month (based on the Fiscal Start Month you set up)


Fiscal Quarter Fiscal Quarter (based on the Fiscal Start Month you set up)

Fiscal Week Fiscal Week (based on the Fiscal Start Month you set up)

Fiscal Year Fiscal Year (based on the Fiscal Start Month you set up)

Hour Hour

Month Calendar Month

Quarter Calendar Quarter

Week Calendar Week number

Year Calendar Year

* For best results when using a Time attributes, be sure to include only 1 date/time attribute in the Report Objects of the report, such as one of the following options:

Campaign Start Date Email Sent Date/Time Email Clickthrough Date/Time Form Submit Date/Time Lead Created Date/Time

User Description

User Name of the User in Eloqua


Visitor Description

Browser Type Visitor's Browser Type (e.g. Firefox, Internet Explorer, etc.)

Company DNS Name Name of the Company the visitor is from, if it can be determined from the DNS

Company From IP Name of the Company that Eloqua derives from visitor’s IP address.

Current Total Pages Number of pages that visitor visited on last visit

Customer Flag This is a bit flag that is set to true if the visitor record is to be filtered out by analytics (E9). In E10, this would key off the set up in Setup | Tracking | IP Filters | Visitors to be filtered from Analytics.

First Marketing Campaign First campaign that visitor visited

First Marketing Channel

First Page in Visit First page that visitor visited on this visit

First Visit Date/Time Date/Time that Visitor first visited

Host Name Host name URL for the visitor

IP Address IP Address of visitor

Last Visit Date/Time Date/Time that the Visitor last visited

Most Recent Form Submitted Name of the most recent Form submitted by visitor

Most Recent Search Query Most recent search query by visitor

Visitor Name ID of Visitor

Web Tracking Description

Browser Name of the browser the visitor used (e.g. IE, Netscape, Firefox, etc.)

Browser Version The version of the browser used by the visitor (e.g. Firefox 10.1)

Entry Search Query The search query used to get to the Entry Web Page

Entry Web Page The first page the visitor viewed in the session tracked by Eloqua

Exit Web Page The last page the visitor viewed before leaving the session tracked by Eloqua

Keyword The individual words used in the search queries

Last Page In Visit Last page visited in the session tracked by Eloqua

Microsite Microsite URL as set up in Eloqua

Page Tag Page Tags are used to tag web pages so that they can be easily and quickly shown in reporting. The page tag attribute is the


name you gave the page tag when you created it in Eloqua

Page Tag Group Page Tag group is a way to group together several page tags created for reporting purposes

Page View Date/Time Date/time the page was viewed

Previous Web Page Page viewed prior to current page

Query String This allows you to see a set of URLs that contain specific parameters. You determine if the URLs must contain all or some of the parameters selected in order to be in the set

Query String Cluster This allows you to group together query string groups into a cluster for reporting purposes

Query String Cluster Group This allows you to group together query string parameters into a group for reporting purposes

Query String Parameter The parameter name you set up in the Query String area under the Setup menu in Eloqua.

Query String Parameter Set The set of parameters within Query String

Query String Parameter Value The values captured for the query string parameter

Referring URL URL of web page that referred the visitor to the Eloqua tracked session

Search Query Search query string that was used to enter website

Source Name of the referring source (e.g. Google, Bing, Linked In, Facebook, Referrer Website, or a particular Eloqua email)

Source Domain More detailed information on the source. For example, for search engines, it can be country-specific information (e.g. Google (CA) or Google (UK)). For referrer website, it’s the actual URL. For Eloqua emails, the source domain is “Eloqua Email”

Source Type Options include: Email No Referrer Search Engine Social Media Website

Sub Site Name of the subsite set up in Eloqua

Visit Date/Time Date/Time that a website visit happens

Visitor Click Depth Levels of menu clicks (1-2, 3-5, or more than 5)

Web Page URL of the Web Page

-End of Attributes-


Metrics Campaigns Folder Description

Campaign Count Total number of campaigns

Campaign Members Total number of members in Campaign

Activities and Responses Folder

Average Responses Total Responses/Number of Campaigns

Inbound Activity Rate [Total number of Inbound Activities/Total number of Campaign Members]*100

Response Rate [Total number of Responses/Total number of Campaign Members]*100

Total External Activities Number of external assets for the campaign. External assets are all marketing activities which were done outside of Eloqua, such as tradeshow sponsorships, webinars, direct mail, telemarketing, etc.

Total Inbound Activities Sum of all inbound activities for an individual campaign or folder.

Total Outbound Activities Sum of all outbound activities for an individual campaign or folder.

Total Responses Sum of all responses for an individual campaign or folder.

Unique Inbound Activities Total inbound activities deduplicated by Contact ID across each campaign.

Unique Inbound Activity Rate [Total number of unique inbound activities/Total number of campaign members]*100

Unique Outbound Activities Total outbound activities deduplicated by Contact ID across each campaign.

Unique Response Rate [Total number of unique responses/Total number of campaign members]*100

Unique Responses Total responses deduplicated by Contact ID across each campaign.

Budget and Cost Folder

Actual Cost Actual Cost entered for the campaign. Manually entered in the Financial tab of the campaign settings

Budgeted Cost Budgeted Cost entered for the campaign. Manually entered in the Financial tab of the campaign settings

Cost/Attributed Opportunity Total Actual Cost of the Campaign / Total number of Opportunities (open, won or lost) associated with the Campaign using the attributed revenue model.

Cost/Attributed Opportunity Won Total Actual Cost of the Campaign / Total number of won Opportunities associated with the Campaign using the


attributed revenue model.

Cost/Attributed Revenue Total Actual Cost of the Campaign / Total Won Revenue associated to the Campaign using the attributed revenue model

Cost / Inbound Activity Total Actual cost of the campaign(s)/Total number of inbound activities

Cost/Influenced Opportunity Total Actual Cost of the Campaign / Total number of Opportunities (open, won or lost) associated with the Campaign using the influenced revenue model.

Cost/Influenced Opportunity Won Total Actual Cost of the Campaign / Total number of won Opportunities associated with the Campaign using the influenced revenue model.

Cost/Influenced Revenue Total Actual Cost of the Campaign / Total Won Revenue associated to the Campaign using the Influenced revenue model

Cost / Lead Total Actual cost of the campaign(s)/Total number of leads

Cost / Response Total Actual cost of the campaign(s)/Total number of responses

Cost / Response by New Leads Total Actual cost of the campaign(s)/Total number of responses by new leads

Cost / Unique Inbound Activity Total Actual cost of the campaign(s)/Total number of unique inbound activities

Cost / Unique Lead Total Actual cost of the campaign(s)/Total number of unique leads

Leads Folder

Lead Age (Avg) The average age across the leads for the attribute chosen

Lead Age (Max) The longest age across the leads for the attribute chosen

New Leads First response that a contact makes for the attributes chosen

Total Leads The total leads for the attributes chosen

Unique Leads Total leads deduplicated by Contact ID

Revenue, ROI and Opportunities Folder

Attributed Revenue The amount of revenue associated to the won Opportunities based on the attributed revenue model.

Attributed Revenue Lost The amount of revenue associated to lost Opportunities based on the attributed revenue model.

Attributed Revenue Open The amount of revenue associated to open Opportunities based on the attributed revenue model.

Attributed ROI [Attributed Revenue - Actual Cost]/Actual Cost

Average # of Opportunities Total Opportunity Count/Number of Campaigns

Influenced Revenue Total revenue of the Opportunity is given to all campaigns where the Contact linked to that Opportunity responded to


that campaign.

Influenced Revenue Lost The amount of revenue associated to lost Opportunities based on the influenced revenue model.

Influenced Revenue Open The amount of revenue associated to the open Opportunities based on the influenced revenue model.

Influenced ROI [Influenced Revenue - Actual Cost]/Actual Cost

ROI [Total Revenue – Actual Cost] / Actual Cost

Total Attributed Opportunities Count of all attributed Opportunities for an individual campaign.

Total Attributed Opportunities Lost

The attributed dollar value of the lost Opportunities

Total Attributed Opportunities Open

The attributed dollar value of the open Opportunities

Total Attributed Opportunities Won

The attributed dollar value of the won Opportunities

Total Influenced Opportunities Count of all influenced Opportunities for an individual campaign.

Total Influenced Opportunities Lost

The influenced dollar value of the lost Opportunities

Total Influenced Opportunities Open

The influenced dollar value of the open Opportunities

Total Influenced Opportunities Won

The influenced dollar value of the won Opportunities

Total Opportunity Amount Total amount for all opportunities (won, lost, open)

Total Unique Opportunities Total Opportunities deduplicated by Opportunity ID

Weighted Attributed Revenue (Total attributed revenue of the Open Opportunity)*(Probability of closing %) is given to all campaigns where the contact linked to that Opportunity responded to the campaign.

Weighted Influenced Revenue (Total influenced revenue of the Open Opportunity)*(Probability of closing %) is given to all campaigns where the contact linked to that Opportunity responded to the campaign.

Weighted Revenue (Total revenue of the Open Opportunity)*(Probability of closing %) is given to all campaigns where the contact linked to that Opportunity responded to the campaign.

* For more information about attributed revenue and influenced revenue, please refer to the Eloqua Blog: Dueling Revenue Attribution

Contacts Folder Description

New Contacts Number of new contacts in the Time Span/Range specified

http://blog.eloqua.com/dueling-revenue-attributions/


Total Contacts Number of total contacts

Emails Folder Description

Total Agents Who Sent Batches Total number of unique users who sent batches

Total Batches Sent Total number of batches sent

Activities Folder

Clicked Sents Number of email sents that had at least one clickthrough

Clickthrough Link Count Number of times a specific link was clicked through

Clickthrough Rate Number of Total Clickthroughs/Total Emails Delivered

Click To Open Rate Number of Unique clickthroughs / Total Open Emails

Existing Visitor Clickthrough Clickthroughs by contacts who were already visitors in Eloqua (i.e. had previously visited a tracked page or clicked through on a link).

Form Conversion Rate by Email Number of form submissions/Total emails delivered

Most Recent Clickthrough Date Date the most recent click through occurred

Most Recent Open Date Date the most recent open occurred

New Visitor Clickthroughs Clickthroughs by contacts who are new visitors in Eloqua (i.e. had never visited a tracked page or clicked through on a link).

Open Sents Number of email sents that had at least one email open

Open Rate Unique opens/Total Emails delivered

Possible Email Forwards Number of Emails that were possibly forwarded by the recipients

Possible Forwarders Number of recipients that possibly forwarded the Email

Possible Forward Rate Possible Forwarders/Total Emails delivered

Total Clickthroughs Number of times tracked links in the Email were clicked

Total Form Submissions from Emails Total number of Form submissions that came from an Email

Total Opens Number of times the Email was opened

Unique Clickthrough Rate Number of Unique Clickthroughs/Total Emails Delivered

Unique Clickthroughs Number of contacts that clicked on tracked links in the Email

Unique Form Conversion Rate from Emails

Number of Unique Form submissions/Total Emails delivered

Unique Open Rate Number of contacts that opened the Email / Total Emails Delivered

Unique Opens Number of contacts that opened the Email

Deliverability Folder

Bounceback Rate Numberof Unique bouncebacks/Total sends

Delivered Rate Number of unique Emails delivered/Total sends

Global Unsubscribe Rate

Hard Bounceback Rate Unique Hard Bouncebacks/Total sends

Soft Bounceback Rate Unique Soft Bouncebacks/Total sends

Total Bouncebacks Number of Emails that were recorded as a Bounceback (hard


or soft)

Total Delivered Emails Sent - Hard Bouncebacks - Soft Bouncebacks

Total Email Group Global Unsubscribes

Number of Contacts who unsubscribed from Emails in this Email Group

Total Global Unsubscribes

Total Hard Bouncebacks Number of Emails that were recorded as Hard Bouncebacks.

Total Personal Sends Number of Emails sent from Eloqua for Microsoft Outlook or Engage.

Total Sends Number of Emails that were sent.

Total Soft Bouncebacks Number of Emails that were recorded as Soft Bouncebacks

Total Spam Unsubscribes Total unsubscriptions done via the spam unsubscribe process.

Total Templated Sends The number of Emails that were sent from Engage or Eloqua for Microsoft Outlook templates

Forms Folder Description

% of Fields Complete Percent of completed fields in a submission

% of Fields Incomplete Percent of incomplete fields in a submission

% of Fields Incomplete by Field Incomplete Fields/Total Fields

Form Abandonment Rate Percent of people who viewed Forms but do not submit them

Form Completed Fields Number of fields completed on Form

Form Conversion Rate Form submits/Total page views

Form Conversion Rate from Email Number of Form submissions/Total Emails delivered

Form Count Number of Forms

Form Field Number Number of fields in the Form

Form Field Value Value of the field on the Form

Form Submitted Sents Number of email sents that had at least one form submission

Form Submit to Clickthrough Rate Number of Form submissions/Clickthroughs

Form Submit to Delivered Rate Number of Form submissions/Delivered Emails

Form Submit to Open Rate Number of Form submissions/Opens

Form Submit to Send Rate Number of Form submissions/Sends

Form Submit to Visitor Rate Number of Form submissions/Visitors

Form Total Fields Total number of fields on Form

Total Form Submissions Total number of Form submissions

Total Form Views Number of times the Form was viewed.

Unique Form Submissions Total form submissions deduplicated by Visitor ID

Unique Form Conversion Rate Unique Form submits/Unique Visitors

Unique Form Submissions Total Form submissions deduplicated by Contact ID

Revenue Suite Folder – Visible only if you are on the Revenue Suite beta program. To get on the list for the beta program, please contact your Eloqua Account Director

Description


Avg Lead Cnt Average Lead Count

Avg Opp First Lead Age Average Opportunity First Lead age

Avg Opportunity Cnt Average Opportunity count

Avg Opp Primary Lead Age Average Opportunity Primary Lead Age

Avg Primary Contact Cnt Average Primary Contact Count

Funnel Value Funnel Value

Lead Age (Median) Median Lead Age

Lead Age in Stage (Avg) Average Lead Age in Stage

Max Lead Cnt Maximum Lead Count

Max Opportunity Cnt Maximum Opportunity Count

Max Primary Contact Cnt Maximum Primary Contact Count

Max Primary Contact Cnt - MQL Stage Maximum Primary Contact Count in MQL Stage

Max Primary Contact Cnt - Prospect Stage Maximum Primary Contact Count in Prospect Stage

Max Primary Contact Cnt - SAL Stage Maximum Primary Contact Count in SAL Stage

Max Primary Contact Cnt - SQL Stage Maximum Primary Contact Count in SQL Stage

Median Opp First Lead Age Median Age of the Lead first linked to the opportunity

Prospect Close Rate Conversion Rate from first prospect stage to closed won revenue

Total Closed Deals Total Closed Deals

Total New Primary Contacts Total New Primary Contacts

Total New Primary Contacts - Prospect Stage Total New Primary Contacts in Prospect Stage

Time Folder

First DateHour

Last DateHour

Web Tracking Folder

# of Navigations For a Page Number of navigations to a page from another page

% of Keyword Keyword value count/Total Keyword values recorded

% of Query String Clusters Query String Cluster Value Count/Total Query String Cluster values recorded

% of Query String Parameter Query String Parameter Value Count/Total Query String Parameter values recorded

Average Page Time Total Page Time/Total Page Views

Average Page Views per Visit Total Page Views/Total Visits

Average Page Views per Visitor Total Page Views/Total Visitors

Bounce Rate Common web analysis metric representing the % of visitors who left your site after viewing only the Landing Page

Contact Visitors Total visitors linked to Contacts

Count of Search Query Number of times the Search Query was recorded

Entry Page Views Number of views of the entry web page within a session


Exit Page Views Number of views of the exit web page within a session

Keyword Value Count Number of times a keyword value has been recorded (from a search engine)

Last Page In Visit Last Page in the session (visit)

Most Recent Visit Date/time of the last visit

Navigation Rate Number of navigations for a page/Total navigations for the site

New Visitors Number of Total Visitors who are net new to the database (Visitor ID created in the time range of the report)

Non-Contact Visitors Total Visitors who are not linked to contacts

PageViewsWithNoFormSubmits Number of web page Pages Viewed with no Form submits

Query String Cluster Value Count Number of times a query string cluster value has been recorded

Query String Parameter Value Count Number of times a query string parameter value has been recorded

Returning Visitors Total number of visitors with an existing visitor ID who visited in the time range specified

Return Visitor Rate Total Returning Visitors/Total Visitors

Total Keyword Value Count Number of times the keyword value was recorded.

Total Navigations for Site Number of navigations for the site

Total New Visitors Total number of visitors who visited in the time range and did not have an existing Visitor ID

Total Page Time Sum of the time spent on each web page

Total Page Views Number of times a web page was viewed

Total Page Views by Contact Visitors Number of times a web page was viewed by visitors who are linked to contacts

Total Page Views by Non-Contact Visitors Number of times a web page was viewed by visitors who are not linked to contacts

Total Page Views for Query String Number of times a web page was viewed for each Query String

Total Page Views in Session Number of page views in the visit session

Total Page Views Ranking

Total Query String Cluster Value Count Number of values recorded for the parameters in the query string cluster

Total Query String Parameter Value Count Number of values recorded for the parameters in the query string

Total Visitors Total number of visits deduplicated by Visitor ID

Total Visits Total number of visit sessions by all visitors

Total Visits (Bounced) Total number of bounced visit sessions by all visitors

Total Visits by Contact Visitors Total number of visit sessions by visitors who are linked to contacts


Total Visits by Non-Contact Visitors Total number of visit sessions by visitors who are not linked to contacts

Unique Page Views Total Page Views, deduplicated by Visitor ID

Unique Visitors Total visitors deduplicated by Visitor ID

Documents

Eloqua Insight Data Model Guide: Attributes and Metrics INSIGHT DATA MODEL GUIDE: ATTRIBUTES AND METRICS ... What are Attributes and Metrics? In Eloqua Insight, the items that you