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Michelle Villanueva & Amanda Castellon Spring 2016

ellon 6 - michelleseniorproject.files.wordpress.com · senior-project-presentation.pdf Created Date: 5/16/2016 11:19:38 PM

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Page 1: ellon 6 - michelleseniorproject.files.wordpress.com · senior-project-presentation.pdf Created Date: 5/16/2016 11:19:38 PM

Michelle Villanueva & Amanda Castellon

Spring 2016

Page 2: ellon 6 - michelleseniorproject.files.wordpress.com · senior-project-presentation.pdf Created Date: 5/16/2016 11:19:38 PM

Inspiration Behind our Brand

Page 3: ellon 6 - michelleseniorproject.files.wordpress.com · senior-project-presentation.pdf Created Date: 5/16/2016 11:19:38 PM

Creative Statement

Exploring the use of color through abstract painting. Showing the

fluidity between canvas and garment.

Page 4: ellon 6 - michelleseniorproject.files.wordpress.com · senior-project-presentation.pdf Created Date: 5/16/2016 11:19:38 PM

Brand Statement

Chróma Sen is a Los Angeles based women’s clothing brand. Our beautifully constructed pieces have structure to them while still having a touch of femininity. We like to stand out from the crowd by

customizing our fabrics with paint that is incorporate into the fabric in different forms. We guarantee that no two pieces will be the same due to the effect the paint creates on each garment. Chróma Sen caters

to the woman who enjoys art and doesn’t mind wearing it on her body, making our clothing a form

of wearable art.

Page 5: ellon 6 - michelleseniorproject.files.wordpress.com · senior-project-presentation.pdf Created Date: 5/16/2016 11:19:38 PM

Logo

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Budget �Class Fee - $40 �Fabric - $139 �Paint – $45 �Trimmings: Thread, Zippers, Hangers, Hangtags, Tag –

$20 �Accessories: Shoes, Jewelry – $65 �LookBook – $40 �Portfolio - $50

�TOTAL – $399

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Who is the Chróma Sen Customer?

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Line/Cost Sheets & Techpack

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