Ellis Jones Vta Atia Conference Taxi Brand Presentation

7/24/2019 Ellis Jones Vta Atia Conference Taxi Brand Presentation

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Communicating & Connecting


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Connecting


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I say taxi you think and feel...


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Value


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The three-penny fare wascheaper than a cab ride and soon

services were operating to

Richmond, Carlton and NorthMelbourne.


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Life is a journey, not a

destination.


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First cab off the rank.


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Taxi!


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Communication


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Consumer journey


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Nudge theory


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