ELIZABETH SUTTON C O L L E C T I O N · 2021. 4. 2. · ELIZABETH SUTTONC O L L E C T I O N O F F THEP R E S S Followers: Discovery: Impressions: Story views: General: 28,500 120

ELIZABETH SUTTONC O L L E C T I O N

P R E S S K I T


T H E B R A N D

Many works of art betray the hand of the artist. Elizabeth Sutton’s work, however, tells of the mind of the artist. Her compositional signature is a strong undercurrent of mathematical proportion and algorithmic color placement. Nothing is accidental; everything is intuitive. For Sutton, process is paramount and it begins with a survey of surface and dimension. Working through each concept as if solving a puzzle, she strives forbalance, never leaving

unexamined the precise nuances of her creative subject. With a strong background in mathematics and business, Sutton’s exacting process aims for a perfection that yet unfolds organically, creating pieces that are simultaneously unique and consistent in their compositional equilibrium. Many works of art betray the hand of the artist. Elizabeth Sutton’s work, however, tells of the mind of the artist. Her compositional signature is a strong undercurrent of mathematical proportion and algorithmic color placement. Nothing is accidental; everything is intuitive.

For Sutton, process is paramount and it begins with a survey of surface and dimension.

Working through each concept as if solving a puzzle, she strives for balance, never leaving unexamined the precise nuances of her creative subject. With a strong background in mathematics and business, Sutton’s exacting process aims for a perfection that yet unfolds organically, creating pieces that are simultaneously unique and consistent in their compositional equilibrium.

The work itself exhibits her skillful precision, eye for

ecnalab and decorous - along side her clients’ personal predilections and tastes. That’s why each piece speaks to the personalities of both its creator and customer. And with a nod to pop and a dash of kitsch, Sutton creates compositions that are focused on enlivening spaces and uplifting spirits.

While Elizabeth Sutton was a part of the NYDesigns incubator program, she was featured in the 2016 Hamptons Designer Showhouse as well as the A�ordable Art Fair. In 2017, Sutton contributed to the nationally-recognized 92nd Street Y’s Spring Fundraiser, installed works at Lenox Health Greenwich Village, which is housed in the landmarked National Maritime Union Building, as well as Michelin starred Sushi of Gari, and participated in the Architectural Digest Design Show. Recently named one of the “most exciting” female makers by Design Milk, Sutton plans to launch a line of art-inspired home accessories by 2018.


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28,500120 visits via Instagram / week20,000 + accounts reached / week1,000,000 - 1,300,000 / week5,000 /storyAges 25-34 69% Women, 31% Men





Elizabeth Sutton Collection clutches featured in Bergdorf Goodman’s 2018 Winter campaign, clutches modeled by supermodel Karolina Kurkova.



It was Monet who said, “Color is my daylong obsession, joy, and torment,” but for the self-taught artist, Elizabeth Sutton, color was her savior. Following a divorce and personal losses, Sutton looked to color and patterns as a creative outlet, which she turned into a thriving business, with projects in as fastas they are out.

In her past life, Sutton spent most of her time as a stay at home mom. She loved to cook and entertain guests, and with time on her hands, Sutton created a few unique and original pieces for her home—little did she know, it would turn out to be a part of something bigger. Many of her guests took notice of the artworks, some even requesting their own, but at the time, Sutton didn’t think much of it.

In Oct. 2015, she picked up a paintbrush and started a love a�air with knife and tape. She wanted to create artwork for her son’s nursery after experiencing losses in her life and began creating her geometric abstraction. “I put thepiece up on Instagram and got great feedback,” she said with a laugh before adding, “then I started to hustle.”

Sutton contacted everyone who had shown interest in the past and created personalized pieces for them. She left her works in the lobby of her building before delivering to clients, which garnered interest in passers-by, who

commissioned their own pieces. But it wasn’t until Jan. 9th 2016 when Ryan Serhant, an American real estate salesperson and reality television star featured on Bravo’s Million Dollar Listing New York contacted Sutton with a proposal.

“He said, ‘Liz, I’m staging a few units in a high-end development and I need 12 pieces in 3 weeks’,” said Sutton. At this point, Sutton was on a plane to Costa Rica for her son’s birthday but knew she couldn’t turn down the opportunity. Sheposted an ad on Craigslist looking for an art assistant and got to work when she returned to New York. “I found Mike, who is still with me, he’s over there,” she said pointing to the man painting in her studio. “We worked mostly at my dining table just painting for the next few weeks,” she said. Despite the deadline, Sutton and Mike pulled through and the project was featured on the show, which provided good publicity for the brand. “It was during these 3 weeks that I developed many of my techniques—including my signature

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“I had the pleasure of interviewing contemporary artist Elizabeth Sutton, who has emerged somewhat unintentionally as a role model for newly divorced women.

Elizabeth uses her Instagram account to provide legions of her loyal followers insight into her rapidly growing business, whirlwind personal and family life and her refreshingly honest perspective. She’s a woman who never seems to slow down or stop moving—constantly running from her impressive Long Island City art studio where she hosts a parade of interesting clients, supporters and fellow female entrepreneurs to events and trunk shows in Miami and NYC to promote her burgeoning handbag and tile lines. She always, somehow makes it back in time to have a beautifully prepared Shabbat dinner (table-scape included) for her two kids and more often than not, her ex-husband (who seems willing to oblige her in a good old fashioned “co-parenting

However, what seems to really resonate with her followers is that Elizabeth has no qualms about acknowledging that neither her divorce, nor her life have been easy and that being good co-parents takes work and is most of the time less than Instagram-worthy. In our increasingly curated world, her refreshing honesty provides inspiration to women who are just like her, newly divorced and trying to establish a new normal.

ES: I think because of the fact that I choose to share so much of my life on Instagram, my art becomes an extension of the story I am telling. That story is one of a woman who is starting her second chapter, and is willing to stop at nothing to succeed.

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Green juice favorite Joe & The Juice have unveiled an exciting new collaboration with a local artist. All 17 Joe & The Juice locations in Manhattan will be serving up their delicious juices, co�ees & shakes in limited-edition cups featuring pop expressionist designs by New York City-based artist Elizabeth Sutton.

As part of the Elizabeth Sutton Collection x Joe & The Juice (#ESCxJOE) collaboration and campaign, Elizabeth Sutton has curated a selection of her pieces to replace the photos at the Joe & The Juice Spring Street location and will be hosting a live in-store painting open to the public on Sunday, October 7th. Additionally, Joe & The Juice will donate $1 per juice sold at the Spring Street location throughout the campaign to The Art of Elysium —a organization that supports artists working to others—tofurther demonstrate the brand’s dedication to the arts.

The #ESCxJOE collaboration is one of the many local artist initiatives that the global juice bar and co�ee shop has recently revealed in the U.S. In August, to celebrate the opening of the brand’s newest location in Miami, Joe & The Juice teamed up with Jorge Miguel-Rodriguez to design limited-edition cups as well as paint an original mural on the façade of the Wynwood location. Miguel-Rodriguez, a local Miami artist, was selected after winning a social media competition held by the company. While in Los Angeles, Joe & The Juice collaborated with the famous street artist, Mr. Brainwash, after a decade-long hiatus, to design a billboard teasing the opening of its West 3rd location. Like Elizabeth and Jorge, Mr. Brainwash also designed limited-edition cups for the brand.

Joe & the Juice Unveils Latest Local Artist Collaboration



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How the Single Worst Tragedy in This Artist’s Life Made Her Figure Out How to Heal and Get Stronger

In the Women Entrepreneur series My Worst Moment, female founders provide a account of the most gut-wrenching, almost-made-them-give-up experience they’ve had while building their business -- and how they recovered.

For Elizabeth Sutton, it was tragedy that forged her as an artist and entrepreneur. She’s had prestigious jobs and successes -- including New York area art fairs and shows, a collaboration with Bari Lynn Accessories for Bergdorf Goodman and an artistic partnership with beverage chain Joe & the Juice. But her life changed irrevocably on December 10, 2017. The New York artist and entrepreneur -- who uses paint, photographs and vibrant colors to bring geometric shapes, portraits and landscapes to life -- was exhibiting her work in Miami when she tragically lost her right-hand art assistant in a car accident. Sutton tells us about the experience, what she learned and how she moved forward.

What follows is a account of this person’s experience. This interviewhas been edited for length and clarity.

“December 10, 2017, marked the singular worst moment of my life, and I’ve had many. Last December, I had the opportunity to exhibit my artwork during Miami Art Week, at my own pop-up gallery in Wynwood, and had given two of my art assistants an opportunity to showcase their work in my gallery as well. They are both incredible artists, classically trained in some of the best

schools in Cuba. On the last night of Miami Art Week, December 9, I hosted a party there to celebrate my birthday, and it was an incredible night -- until it became the worst night of my life. At 2:40 a.m. on December 10, my art assistants, Juan and Pedro, left the party to drive home for the night in my car. I was set to home early that morning, and as I was locking the door to mygallery at 3:20 a.m. so I could head to the airport, I received a call saying my car had been in a serious accident.

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Elizabeth Sutton’s compositional signature is a strong undercurrent of mathematical proportion and algorhythmic color placement. Nothing is accidental; everything is intuitive.

With a nod to pop and a dash of kitsch, Elizabeth Sutton’s artwork is focused on enlivening spaces and uplifting spirits. Both relevant and playful, her work inspiration in color, pattern, medium, environment, and prettymuch everything that renders each piece personal to the patron and pleasing to diverse audiences.

Sutton is a part of the NYDesigns incubator program, and her work can be found in locations across New York City and the Hamptons. Wondering how she does it all while balancing a family and living the fast-paced NYC life…

My ideal working looks like…Grey leggings, grey Rag & Bone tank, YSL sneakers – every day… unless I have meetings.

Heels or sneakers… Which brand or style…DEFINITELY sneakers, even though I have 100 pairs of heels. My favorites are YSL, Chanel, and Nike.

My favorite art-related blog/app is…ArtReport because it focuses on emerging artists from all over the world and is a more accessibly written catalogue that lacks the fuss and pretension of traditional art publications. I’ve also had the pleasure of meeting ArtReport’s founder. Jonathan is extremely passionate about his brainchild and when you combine passion with hard work, you’re bound to create a successful product that resonates.

The last thing I bought and loved was…A Zimmerman romper. It’s so whimsical and can be styled many di�erent ways.

A Nod to Pop and a Dash of KitschArtist & Mompreneur, New York City



Most ridiculous thing I ever bought…Zebra striped Fendi booties with an orange mink trim and mirrored heel. Needless to say I wore them once and my husband not-so-politely sug-gested that I never wear them again.

My necessary extravagance is…My trainers for kickboxing and Pilates. If funds and time were unlimited, I’d do it every day.

Three things/products I always need to have in my bag…Dior ‘So Real’ sunglasses, business cards and a water bottle. My ultimate beauty secret after long working hours…SLEEP.

My favorite merge of the art- and fashion world…Valentino’s recent collaboration with Australian artist Esther Stewart,

but I’d say fashion is an art form in and of itself and the two each otherall the time.

My most admired art worldDeborah Kass. She is a strong female artist with an emphasis on “happy” art.

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A Nod to Pop and a Dash of KitschArtist & Mompreneur, New York City



Artist Elizabeth Sutton hosted a dinner and cocktail party to welcome The Elizabeth Sutton Collection into Beautique restaurant in New York City. Amongst a table full of her closest friends and family, the artist leisurely thumbed through her iphone to reference several pieces under construction and pieces that were commissioned for private clients and it was giving me major Lisa Frank vibes.

The Elizabeth Sutton Collection consists of emoji-inspired glitter lips and oversized typography with motivational words like “Conquer” and “Hustle” in bold colors. For Beautique, her signature red lips and pop culture-in

spired collages (Vogue Magazine cover clippings, glossed up and arranged methodically) were hanging in the restaurant’s lounge area, located seductively in the back of the dining room, through black velvetcurtains. Elizabeth Sutton’s compositional signature is a strong undercurrent of math-ematical proportion and algorithmic color placement. There’s fancy lettering and lots of glitter, yet sophisticated enough to appeal to the New York fashion crowd.

Dinner With Artist Elizabeth Sutton



“I was a bored Upper East Side stay-at-home mom, craving a challenge and creative outlet, so I decided to go to the art store located a few blocks away from my apartment and make something.

” Elizabeth recalls. Several years later, Elizabeth has grown a business - a savvy artist at work. While her family will always be her number one priority, her artwork has a void in her life. Plus creating beauty from ablank canvas to make other people feel good is one of her biggest accom-plishments thus far.

Elizabeth’s work was on view at the 2016 A�ordable Art Fair and currently, her work can be found in several locations around New York City, and both a restaurant and celebrity-owned boutique in Southampton. She is in talks to make several donations to local medical centers as well. This October, “in support of Breast Cancer Awareness month,” Sutton says, “and the people around the world working tirelessly to a cure, I am auctioning one ofmy custom 3D pieces and donating 100% of proceeds to cancer re-search. Every 19 seconds, a case of breast cancer is diagnosed. I am a mother, a daughter, a sister, and I want to do all I can to support women around the world who are for their lives.”

You can view more of Elizabeth Sutton’s work on her Instagram @ElizabethSuttonCollection.

Dinner With Artist Elizabeth Sutton



For art infused with playful energy and impeccable style, look no further than the work of Elizabeth Sutton. This young mom and lifelong New Yorker gave us the scoop on her latest series of paintings, the philosophy behind her unique use of color and how she maintains her incredible work ethic.

AZ: Give us 3 words that best describe your art.ES: My art is happy, vibrant and bright.

AZ: Zodiac sign?ES: I’m a December Sagittarius. AZ: Drink of choice?ES: Normally I keep it simple with a good glass of wine, but I love sake with sushi. AZ: Talk to us about your exposure to the arts.ES: I’ve lived in NYC my whole life, and the number of times I’ve gone to every single museum in the city, I can’t even count. AZ: Do you remember the day you realized you wanted to do art full-time?ES: In October of 2015, I began painting again for fun and I shared some pho-tos on Instagram. A few days later, one of my followers commissioned a piece and since then I haven’t slowed down. AZ: Talk to us about your process.ES: My process is very much intuitive. For the most part, I do not digitally plan my artworks—I envision the works, mentally playing over di�erent variations, and I put them straight onto wood. For my latest series, “Icons,” I have had to do some digital prep work to create proper shapes, but even for those works, the colors and shadows are crafted intuitively and are not predetermined. I think my ability to balance color and shape is where my strength lies. And although most who have observed my practice often comment that my work is so tedious that they don’t understand how I have the patience to do it, I it extremely med-itative and therapeutic. Patience is not exactly my “virtue” and most days I feel I can identify with ADHD, but when it comes to my art I could stand for 12 hours straight painting, perfectly content and at peace. And whereas many artists can work on piece for months, unsure of whether or not they are my works

have a beginning and an end. For me, there is nothing more satisfyingthan placing the detail.

ICONS: An Interview With Artist Elizabeth Sutton



AZ: You use a lot of bright color. Is there a reason for that? Do you have a favorite color that you always try to incorporate?

ES: My favorite aspect of what I do and what I create is that I make “happy” art—for me, happiness and color equate to one another. I feel colors evoke happier energies. . .

And I do have a favorite color (navy) but in my art, I am sometimes biased to primary palettes and rainbow palettes.

AZ: How did the partnership with Beautique come about?

ES: I go way back with the owner of Beautique, Jon. And coincidentally, when I started pursuing my art as a career, a blogger friend of mine hap-pened to have a meeting with him in the space and she overheard him saying that he needed to get art on the walls ASAP.

She chimed in to recommend my work and, when he realized that we knew each other, we got in touch right away. Beautique is such a beautiful space and the opportunity to create works for the restaurant, and have a little bit of fun with what we placed in the lounge, is such a pleasure and an honor. AZ: How did you choose the pieces that are currently displayed at Beautique? Why those icons?

ES: The “Icons” are actually my newest series and my favorite collection to date, which happened to fall in line with fashion week. Aesthetically, the pieces worked together, but I wanted to focus on people who werein di�erent cultural spheres, from fashion and design to sports andentertainment, many of whom I admire personally.

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ICONS: An Interview With Artist Elizabeth Sutton



Self taught artist, Elizabeth Sutton, has made her mark on the New York pop art scene in only a little over a year. When asked why she started making art, she said it came from a practical place. “I wanted to be more intellectually challenged, independent and have something that is entirely myown.” Sutton, who graduated with honors from Baruch College with degrees in business administration and marketing, infuses her art with the same precision and character that shape her as a person. “I am a bit obsessive. Once I start something, I must it. This need to be exactingpenetrates many of my pieces.” Sutton’s art is geometric yet whimsical. She is a master of pop color and believes that precision leads to beauty.

This embrace of her natural traits and aesthetic instincts lends a refreshing tone to her pop art pieces. Sutton started as a casual artist. “I made a few pieces for my home. I wasn’t thinking bigger picture in the beginning” she said. Her work started receiving attention when she posted one of her paintings on Instagram. She hadhung the artwork in her son’s nursery and, within a few days, she had requests from friends and strangers to make more art. She also hung her work around her Upper East Side apartment, inviting more requests for commissions. “Cooking gourmet meals twice a day was one of my creative outlets for a long time” said Sutton. “Sometimes, friends would attend these meals and notice my artwork. Many of them would inevitably ask if I was willing to do a piece for them.” Soon, she was making gifts and being commissioned. The attention grew from there. “In the beginning, when a piece was to be delivered to a friend or client, it might sit in the lobby with the doorman for a few minutes. Building residents were asking where the painting was from and if I was willing to do a piece for them. I was getting requests to make pieces after minutes of the painting sitting there and so I knew I had something special” said Sutton.

When asked what her work life balance is, she laughed. “Some days it’s more personal, some days it’s more life. Some days you just don’t sleep.” Work-ing 70 hour weeks in her Long Island City studio is standard for Sutton, a mother of two. When asked about her inspirations, Sutton replied“I love artists such as Deborah Katz, Andy Warhol and Damien Hurst, but the inspiration comes from within, from my own thoughts. I love color and am constantly inspired by new patterns.” Sutton employs the use of knives and tape to keep her work exacting, yet she allows her natural ideas of beauty to guide her pieces. “There is beauty in precision. But I also work intuitively. Aside from my Icon pieces, I don’t plan how a piece will turn out.”

‘Under 30” Features Elizabeth Sutton



Sutton has many styles of work. Her signature pieces are her –sparkly, colorful and fun, they are a favorite for enlivening any room. Her geometric abstractions and icons are also bestsellers and are getting recog-nition amongst collectors and celebrities. They are exacting and complex, the array of colors or images leading the viewer on a journey around her canvases. Both her and her geometric works are purely frompersonal inspiration while her Icon series, in which she reimagines famous faces, employs a more studied and preemptive route. “My Icon pieces are more planned out. I use a computer program to out the best anglesand then I decide on colors.” While Sutton does many pieces for general exhibition, she is often busy creating pieces for clients. “A lot of my work is custom. I like listening to my clients and seeing what and who they like. If you like James Bond or Twiggy, I can make an Icon piece that you will love.”

One of Sutton’s biggest breaks came when she was on vacation with her family. Ryan Serhant of Million Dollar Listing had seen her work and asked if she could create a few pieces to help stage a new development in TriBeCa. “There I was, sitting in Costa Rica, planning how to get these paintings to Ryan within two weeks. It was a big deal. Thankfully, I pulled it o�” said Sutton.

When asked how she markets herself, she assured this author that she networks relentlessly as well as receives orders simply by posting to Instagram. “People see my work and reach out, asking if I can make them a piece. Sometimes it is very natural, other times it’s a hustle” said Sutton. When asked about growing her business, she responded as an artist

with a degree in business and marketing would. “I want to penetrate the market more. I paint, I network, I am very busy. I just made 4 new hires to help with the expansion of my business.” When asked about her connection with Exceed, Sutton said, “Exceed is a great organization that has a lot to o�er someone like me. They have great contacts and supporters and I look forward to working with them.” Earlier this year, Sutton participated in the 2017 Architectural Digest Design Show and donated artworks to the 92nd Street Y’s Annual Fundraiser as well as Lenox Health Greenwich Village. Sutton hopes to soon expand into more restaurants and hotels, with an upcoming installation at Miche-lin-starred Sushi of Gari’s 46th Street location. Sutton is also in the process of creating custom artwork for an in-store display at Bergdorf Goodman for Bari Lynn. Her work is currently available online at ElizabethSuttonCollec-tion.com and is on display at Beautique, next door to the famed Paris Theatre.

‘Under 30” Features Elizabeth Sutton



S: Did you go through a period trying to showcase your work in other ways before you turned to Instagram?

ES: I did not because I never really intended for art to become my career. Only one time did I ever showcase my artwork, prior to really selling it through Instagram, which was unintentional. I was doing art as a craft for my home and one day my framer said, “why don’t you make me an artwork, I can frame it and put it in my storefront and if it sells we’ll split it?” And it’s funny, come to think of it, he is my oldest business contact because he is now the person who is printing and framing my limited-edition prints.

S: Do you still try to get in galleries, or is Instagram where you solely showcase your work?

ES: I actually never really tried to get in galleries. When I started, in theearly stages of my career I had an opportunity with a gallery and it was my experience with one. Long story short, one partner basically hadasked me to create an entire body of work for them and then the other discriminated against me, by literally calling the potential buyers from my local community “undesirable” thus rescinding their exhibition o�er. You can imagine how that a�ected my and after that I did not wantto work with galleries. Being a former retail and fashion professional, I’m business-oriented; my artworks take a lot of time and galleries takepercent commissions but don’t incubate and develop artists the way patrons in the old world did. Time intensive labor goes into my artwork and I have several assistants who help me create, so the gallery model is not really for me unless there is a ton of added value.

S: What is your advice to up and coming artists looking to gain exposure?

ES: Hustle, hustle, hustle. Network and reach out to other artists. Put your art up in spaces, even non-traditional ones, utilize social media. Have a thick skin and don’t close yourself o� if someone says they do not like your art or it is not the right It may not be the right for them, but art is subjective, soit might be the right for somebody else. Don’t take anything too much toheart and don’t be insulted by an opinion.

S: What has been the number one challenge with selling art through social media?

ES: My art is expensive, and it is not an impulse buy. People want to see it in person so, if they are not in New York and they cannot make it into my studio, it is hard to get them to drop thousands of dollars on unseen art. Part of purchasing my art is part of the experience. Entering my studio,seeing my process, so I probably think that is the biggest challenge.

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The Digital Art Indsutry: How Instagram is Creating Opportunities for Female Artists




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ELIZABETH SUTTON C O L L E C T I O N · 2021. 4. 2. · ELIZABETH SUTTONC O L L E C T I O N O F F THEP R E S S Followers: Discovery: Impressions: Story views: General: 28,500 120