1

Company Profile

2The promise of good health..

One of South India’s Largest food company.Annual turnover of Rs.2200 million.25 years of rich experience.8 multi-location, Quality-driven, State-of-art manufacturing facilities.Core Areas of Operation. Flour Milling. Bakery & Snacks. Wellness Range. Ethnic Food. Convenience Food.

*****

4

Management

Managing Director:

Mr. T.R. Raghulal – a dynamic entrepreneur, ``with foresight & a sharp business acumen.

Professionally qualified from Wharton School ``(Univ of Pennsylvania, USA).

Past Chairman of Confederation of Indian Industries (CII), Kerala chapter, India’s Premier business Association, responsible for Industry reforms.

````

An environment-friendly enthusiast - Advocating ``

safe & Natural living.

The promise of good health

Company Profile

The promise of good health..

9 multi-location, Quality-driven, State - of - art ``Food manufacturing facilities.

R&D centers in each unit to meet changing ``customers expectations.

Farm to Fork Operations Direct procurement of wheat.

- - –``

3

The promise of good health..5

Management

Mr. C.G Prathibasmidan - Chief Executive Officer.Mr. Sabu Jose - Jt. Chief Executive Officer. Mr. Sajan Mathew George-Chief Operating Officer.

Mr. K.N. Ramakrishnan Mr. P Rajan DGM - Finance

- Group HR & Admin.

Management

-Mr. N.V. Mahadevan - Chief Financial Officer.Mr. K. Sreeram -Chief Financial Officer.Mr. A.P. Madhu - Chief Financial Officer.

The promise of good health..6

The 7 HABITS

1. Be Proactive2. Begin with the End in Mind3. Put First Things first4. Think Win-Win5. Seek First to Understand then to Be Understood6. Synergize7. Sharpen the Saw

FranklinCoveywww.franklincovey.com

1999 Franklin Covey Co. All Rights Reservedc

The promise of good health..8

Vision & Values

Vision – ‘The Food Factory to the World’.

By offering Healthy, Nutritious, Safe, Economical Food Products to consumers across the Globe.

Our vision is supported by our values

Excellence-Customer Focus-innovations-PassionEmpowerment - Motivation - Change - Knowledge

The promise of good health7

ELITE PROMISE

We promise to make all our food more natural

We promise to bring you organic food

We will ensure the farm practices, used to cultivateour ingredient are better for our planet

We will bring you foods which will make you healthier & prevent disease

We will bring you total food for your total health

We promise you to bring stories of how farmers are dedicated to bring you this good food

We will work as a team to make our world better & healthier

The promise of good health..9

Excellence in Food Industry

Elite Awards

‘ ’ – Awarded by the association of Food Scientists & Technologies (India), Thrissur Chapter in March 2002.

‘Productivity Award ’ – Awarded by State Government.

‘National Productivity Award’ in Cereal Milling – awarded by ‘Govt. of India’.

The promise of good health..10

Our System

Safety & Quality Control – HACCP Certified Plants. ```

Excellent Systems * SAP implemented.* TPM driven. * ISO 9001:2000 certified.

The promise of good health..`` 12

Our people

Elite recognizes human resources as a key ``component for facilitating organizational growth.``At Elite, our success has always been – and ``will always be – a reflection of our employees’

achievement.

The promise of good health..11

Quality

Our Quality process begins right from the raw ```Material procurement stage and continues till ```the product finally reaches the consumer.

At Elite, Quality is our first priority. We practice ```It every day.

..13

The promise of good health

Elite Group of CompaniesFood division:

Elite Natural (p) Ltd, Hosur.Elite Foods (P) Ltd, Aroor.Elite Breads (P) Ltd, Thrissur.Elite Foods (P) Ltd, Kalamasherry.Yamuna Roller Flour Mills (P) Ltd, Thrissur.Elite Agro Specialties, Thrissur.Elite Green (P) Ltd, Elite Green Indore (P) Ltd, Indore

Ahamdabad

Ahamdabad

.

Other Division:Elite Homes (P) Ltd, Elite Infra (P) Ltd,

Thrissur.

The promise of good health..14

Exports

We aim to become -‘The Food Factory of the World’Reaching the right place at right time.We have export in all the G.C.C, Saudi Arabia,

``United States, United Kingdom and Europe.

..15

The promise of good health

The promise of good health..16

Diverse Competitive Framework

Corporate Brand

Elite has one of the most diverse portfoliosThe consumer pack business has 131 SKU’s and growing, for various products and variantsEach of the product has a distinct consumer consumption behavior as well as varying consumer expectationsThe competition ranges from multinationalPepsico to large Indian corporations like ITC, Levers,Britannia to local players like Nirapara, Safa, Double Horse etc.

The corporate logo “Elite” appears across all theconsumer packsThe company philosophy is reflected through the corporate promise line “The promise of good health” on all the consumer packsThe corporate name as well as the corporate promiseenjoys robust consumer support across all the markets

The promise of good health..`` 18

Product RangeBakery & Snacks (Fruit Cakes, Bar Cakes, Cake Rusk, Milk Toast, Original Toast)

Staples ( Dutch pan cake, Rice Noodle Flour,Stone Ground Wheat Flour, Roasted Semolina,Flatted Rice Flakes)

Instant Mixes (Ada Payasam, Palada Payasam, Vermicelli Payasam, Mini Meal)

Wellness Products (Oats, Millet Flour, Specialty Flour)

Ethnic Foods (Rice Steam Cake, Millet Wheat Steam Cake, Chamba Steam Cake)

The promise of good health..`` 17

Success of a productdepends on

Satisfied Customers

19

20

21

22

23

24

25

26

27

28

29

6 Months6 Months

30

31

32

33

34

36

35

37

38