WE ARE INDUSTRIAL DESIGNERS, ENGINEERS, ARTISTS, MUSICIANS, ANALYTICAL THINKERS, RESEARCHERS, DREAMERS, DOERS, ADVOCATES, INVENTORS, BUSINESS STRATEGISTS, CHEERLEADERS, TECHNOLOGISTS, PSYCHOLOGISTS, PHILOSOPHERS, ENTREPRENEURS, ENVIRONMENTALISTS, RISK TAKERS AND BELIEVERS.

WE ARE (ELEVEN)

Our passion is design marked by beauty that goes much deeper than aesthetics. Innovation that isn’t just new but better on every level. We are driven to create products that are empathetic, exude purpose and delight the inner soul.

We believe... that when you know the user, you know what needs to be done. That a wealth of practical knowledge and keen instincts is a potent combination. That we can improve the world we live in. That the most successful products are born of robust, collaborative business relationships.

We believe that (ELEVEN) can help you create products that will engage consumers for years to come.

TO TAKE THE TIME TO CLEARLY SEE AND HEAR REAL USERS. TO CREATE PRODUCTS THAT SPEAK HONESTLY TO THEIR NEEDS AND DESIRES. THIS IS WHAT ( ) DOES BETTER THAN ANYONE.Our methodology

is directly rooted in

what we are—small.

And that’s simply

another expression

of our user-centered

design philosophy.

At (ELEVEN) we

customize the way we

work to be responsive

to each client’s needs.

When you hire (ELEVEN),

you’ll get the whole

company, not just a

team. You’ll have full

access to all of our

people and capabilities.

You’ll collaborate

directly with all of our

partners. And when

working globally, rather

than being limited to

the fixed assets of a far-

flung branch office, we’ll

partner with the best

and most appropriate

resources in each region.

RESEARCH. Research is a part of design. Human factors and user analysis is the starting point and anchor for excellence. When social scientists talk through design, the products dazzle. The entire team at (ELEVEN) works to understand users as people: developing compassion and empathy for their needs and habits.

WE OBSERVE THE PRACTICAL ASPECTS OF A TASK AND UNCOVER EMOTIONS AND ASPIRATIONS. THIS IS

WHERE OUR FEATURE AND DESIGN LANGUAGE ROADMAP COMES FROM. IT ACTS AS A GUIDE FOR THE

PRODUCT TO ENRICH LIVES AND FORGE A DEEP CONNECTION BETWEEN YOU AND YOUR USER. WE KNOW

THAT SUCCESS STARTS WITH MARKET OPPORTUNITIES. WE TAKE BUSINESS ANALYSIS SERIOUSLY TO MAKE

SURE OUR CLIENTS CAN COMPETE.

IDEATION. Invention happens when we set our people free to imagine. With the very best in research, experience, ideation and realization, it’s the sparks that set us apart (and keep us alight). We keep things loose, creative and chaotic longer so that the brightest sparks have a chance to catch fire. THE NEEDS OF YOUR BUSINESS AND CONSUMERS COME FIRST. WITH OUR FEATURE AND

DESIGN LANGUAGE ROADMAP AS GUIDE, (ELEVEN) EXPLORES PRODUCT IDEAS THAT ARE

PURPOSEFUL, EASY TO USE, AND INTELLIGENT.

REFINEMENT. Once we bring a product into the physical world, design sketches become 3D layout drawings, dimensional mock-ups and full size working prototypes. We do not end our questioning and ideation. It goes on as we render and refine individual features. WE EXPLORE MATERIALS AND PRODUCTIONS COMPATIBILITIES AND THEN RE-EXPLORE

THEM. WE EXPLORE THE POSSIBILITIES OF NEW TECHNOLOGIES. WE ARE RELENTLESSLY

DRIVEN BY THE GOAL TO CREATE A USER-CENTERED PRODUCT THAT DELIVERS MEANINGFUL

EXPERIENCES, AND EARNS YOU A CUSTOMER FOR LIFE.

Craig Cloutier ART DIRECTORBOSTON UNIVERSITY,BS, MFA

Ben Beck PARTNERRHODE ISLAND SCHOOL OF DESIGN, BID

Jeanette Mellinger DESIGN RESEARCHERSTANFORD UNIVERSITY, BA

Glen WalterPARTNERMANAGING MEMBERSYRACUSE UNIVERSITY, BID

Craig was born in Calgary, raised in Montreal and educated in Boston. After a BS in Journalism, an MFA in Graphic Design and a couple of start-ups, Craig took on freelance jobs for Honeywell, Prestone, India SEZ, Maven Networks (now Yahoo!), US Genomics, Boston University, and the MGH Institute, among others.

Craig joined the (ELEVEN) team as its first 2D communication expert. He brought a new visual language and a unique aesthetic.

In his spare time he likes to look, listen and wonder.

Co-founder of (ELEVEN), Ben is a purist who lives and breathes design. As Creative Director, Ben is actively involved in day-to-day project management always keeping a watchful eye on quality control.

With over 20 years of professional design experience in consulting and corporate settings, Ben has received numerous design awards including IF Design, Good Design, ID Magazine, Appliance Manufacturer and IDSA Design Excellence (IDEA). His proven design leadership and unique thought process have resulted in over 50 design and utility patents. Ben was featured by Time Magazine: Innovators, Time 100: the next wave.

Prior to joining (ELEVEN), Jeanette worked with educational nonprofits and start-ups for years, and studied Human Biology and Psychology at Stanford before that. Through all of this work, she has been looking for different ways to have a positive impact on the lives of others – be that their health, their access to education, or, now, even more aspects of their everyday lives. Her long-time fascination with people, and a real love of creative problem-solving, brought her to the world of design.

Now at (ELEVEN), she’s helping expand our user-centered research efforts, while translating these insights into clear strategy on projects big and small.

Co-founder and Managing Member of (ELEVEN), Glen is a creative enthusiast, inventor and entrepreneur.

He has been awarded an array of patents and has amassed numerous design awards for product development programs with which he has been directly involved. He has also successfully licensed a wide range of innovative consumer products.

Glen has had many articles published and is a popular guest lecturer, having presented to the Government of Ireland, Design Management Institute, MIT, Harvard, Babson College, Syracuse Univ., NYU, IDSA, and others.

Matt BluntINDUSTRIAL DESIGNERMASSACHUSETTS COLLEGE OF ART AND DESIGN, BFA

Matthew has research and design experience in hygiene products, performance equipment, athletic and lifestyle footwear, medical products, personal grooming products and packaging.

He maintains a dynamic and enthusiastic approach to life’s every moment.

Aaron Grossman MECHANICAL ENGINEERINGNORTHEASTERN UNIVERSITY, BSME

Aaron comes to (ELEVEN) after consulting at various engineering and design firms around the greater-Boston area. With him arrives a varied design background that ranges from tooled leather to machined metals, with plenty of molded plastic in between. He is constantly intrigued by the intersection of user and product, as well as that of tools and materials. The world is full of opportunities to learn, and technologies to leverage in new and exciting ways.

Doug Marsden PARTNERUNIVERSITY OF LOWELL, BSME

Co-founder of (ELEVEN), Doug draws on 20+ years of program management and design engineering experience. Before he helped start the studio, Doug served as Principal of his own consulting firm, and was sought after and respected by Fortune 500 companies and startups alike.

At (ELEVEN), he used his engineering expertise to lead the creation of a range of products in the high tech, industrial, and consumer markets.

To keep up this level of energy and enthusiasm, Doug spends time outside of (ELEVEN) snowboarding, lobstering, fishing, beaching, and scuba diving with family and friends.

Dave Harting PARTNERNORTHEASTERN UNIVERSITY, BSME

David is a co-founder at (ELEVEN) with extensive experience in engineering design, and resource and program management.

Prior to entering the product design consulting field in 1989, David spent eight years in industry developing oceanographic instrumentation, industrial vibration isolation systems and consumer electronics, honing skills ranging from DFM and high volume manufacturing to designing for extremely harsh environments. The seven years prior to starting (ELEVEN) were spent in product design consulting at two major design firms.

Summers you will find David with his family at their lakeside cottage in Plymouth enjoying boating, barbecuing and the company of good friends. After hours in winter, he splits his passions between singing lead in a blues band and snowboarding.

Liz McQuillan Delfino MECHANICAL ENGINEERCARNEGIE MELLON UNIVERSITY, BSME

Liz is a 2004 graduate from Carnegie Mellon University with a B.S. in Mechanical Engineering and a Minor in Art. Liz, a mechanical engineer, joined the (ELEVEN) team in September of 2008.

After four years in the Automotive Entertainment industry, Liz brings with her experience in prototyping, mechanical design, haptics and user interface development. Her passion lies in designing things that function as beautifully as they appear visually. She firmly believes that engineering can be art.

When she’s not nerd-ing up the office, Liz enjoys cooking, traveling, outdoor activities and her pet tomato plants.

Marc SengerINDUSTRIAL DESIGNERCOLLEGE FOR CREATIVE STUDIES, BFA

Marc was born in Boston and went on to study transportation design at CCS in Detroit. His passion for rolling sculpture started from an early age, and there’s a bit of automotive influence in much of the work he does. He worked with OEM automotive studios to help translate their conceptual ideas into production-feasible applications, after which he designed several aftermarket body kits and accessories. He then went on to design house Sundberg Ferar and juvenile product company Goodbaby.

When he is not designing, he produces videos, collects music like baseball cards, works on his Volkswagen, or tears up and down the east coast whenever possible, usually to test his latest car mod.

Mike McDuffee INDUSTRIAL DESIGNERWENTWORTH UNIVERSITY, BID

Mike is proud to call Boston home and was raised in the mystical fishing town of Gloucester. He began his relationship with (ELEVEN) early on in his educational career. Inspired by professors and professional (ELEVEN) alumni, Mike set out to learn more about the magic number. Mike graduated in 2011 and began freelancing soon after, and the rest is history. Mike enjoys collecting, restoring, and reselling midcentury designer furniture. He also enjoys running, soccer, and is a blackbelt in fussball.

PROJECTS

HOUSEHOLD From Research to Market

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OXO IS DEDICATED TO PROVIDING INNOVATIVE CONSUMER PRODUCTS THAT MAKE EVERYDAY LIVING EASIER.

OXO and (ELEVEN) have been working together for many years and both agree on the philosophy of Universal Design. Universal Design is the concept of designing products that are easy to use for the largest possible spectrum of users. The goal of making products more usable forces us to first identify problems and inefficiencies of existing products, not only in terms of comfort, but performance as well.

CONSUMER INSIGHT MARKET RESEARCH

FROM THE HOME TO THE BAR

“The bottom line is that great design firms spend time gathering information before ever putting pen to paper. In fact, finding the problems should be more than half of the challenge. Solutions are much easier to come by once the problems are clearly defined. Great firms understand that information is the foundation for true creativity.”

-ALEX LEE ON INNOVATION AT (ELEVEN)

.5

CONCEPTING.5

ENGINEERING.5

PROTOTYPES: USABILITY TESTING.5

OXO COCKTAIL SHAKER

A SHAKER - AND ENTIRE LINE OF PRODUCTS - THAT IS PHYSICALLY EASY TO USE, AND SIMPLE TO “GET.”

True to OXO’s pledge to make everyday life easier, through our partnership we have designed a range of kitchen and office tools that are easy to figure out the first time, and physically easy to use every time.

We take products from immersive user research to concepts to engineering and testing, and so develop an understanding of what makes a product intuitive for many people, and at different points along the way. All of our OXO products are comfortable to use, offer clear markers for how to use it, and have pieces that are engineered to fit together easily and yet securely.

The cocktail shaker is but one of these examples that strives to be physically easy to handle and easy to “get.” To us and OXO, “physically easy to handle” means easy to grip, requires minimal strain, favors one-handed use, and prevents slip between the product and the surface it will be up against (your hand, the counter, etc.). “Easy to ‘get’” means instinctive and clear, with familiar markers for touchpoints, easy-to-spot grips, and features that are clever but are still easy to master.

Built-in jigger with clear markings.

Indentation indicates secure seal position and prevents over-tightening to ensure easy removal.

Soft grip adds comfort, prevents slippage, and communicates touchpoints.

.5

OFFICE SUPPLIES, KITCHENWARE & BARWARE

PRODUCTS ON THE MARKET.5

BOOTS & BINDINGS From Research to Market

(ELEVEN) HAS BEEN MAKING THE JOURNEY TO HEADQUARTERS FOR OVER A DECADE. ON THE OUTSKIRTS OF BURLINGTON, VERMONT SITS A BUILDING WITH AN OLD CHAIR LIFT SPANNING THE PARKING LOT AND A SKATE RAMP OUT BACK. THIS IS THE CURRENT LOCATION OF A COMPANY WHOSE ROOTS RUN DEEP INTO THE HISTORY OF SNOWBOARDING. THIS IS BURTON SNOWBOARDS - THE WORLD’S FIRST SNOWBOARD FACTORY, THE HOME OF THIRTY YEARS OF INNOVATION AND COMMITMENT TO THE SPORT.

(ELEVEN) has helped Burton to fuel the growth of snowboarding worldwide by participating in the design and engineering of its groundbreaking product lines. Burton now dominates the snowboard industry worldwide. Burton makes everything for snowboarders to enjoy the ride and look good on and off the hill. From snowboards, boots and bindings to travel bags, belts and apparel.

CONSUMER INSIGHT MARKET RESEARCH

FIELD RESEARCH

WE TALKED TO PRO RIDERS, WEEKEND WARRIORS AND BEGINNERS. WE EXPLORED THE RENTAL SHOP, THE PARKING LOT AND THE MOUNTAIN. WE BROKE A FEW BONES. WE GOT DEEP INSIDE THE WORLD OF SNOWBOARDING TO UNDERSTAND KEY NEEDS.

CONCEPTING

RENDERING, ENGINEERING, PROTOTYPES

THE STEP-IN BINDING SYSTEM

Step in to lock. Push down to unlock.

Green tab indicates secure lock.

THE STEP-IN BINDING SYSTEM ALLOWS RIDERS TO QUICKLY AND EASILY LOCK IN.

Use of clear touchpoints and audio feedback helps snowboarders clip in in an instant. Bright yellow release points that signal where to press. Grooves on the sides of the boots and bindings that show how to fit the boots in. Auditory feedback when clipping in correctly makes it easy to understand that you’re all ready to go.

FROM BEGINNER TO PRO

PRODUCTION: BOOTS & BINDINGS

HOME AUDIO From Research to Market

BOSTON ACOUSTICS HAD ESTABLISHED THEMSELVES AS A FAMILIAR BRAND WITH A SOLID REPUTATION, BUT OVER THE YEARS HAD FALLEN OFF THE RADAR. WHEN THE NEW SENIOR VICE PRESIDENT, GENERAL MANAGER ELI HARARY CAME TO BA HE SAW THE NEED TO RE-ENERGIZE THE BRAND AND BRING BACK THE COMPANY’S STRONG REPUTATION BY MOVING IT INTO THE FUTURE.

(ELEVEN) took the opportunity and looked at it as a blank slate. Who was Boston Acoustics? Consumer research found that one brand doesn’t fit everyone but three core ideas were valued by almost all: simplicity, honesty and efficiency. These words came to define BA. With this in mind we set out to create products that spoke to a variety of lifestyles, remained consistent in quality performance and moved BA back into the spotlight.

CONSUMER INSIGHT MARKET RESEARCH

PROPOSED BRAND STRATEGY

Through deep consumer research, (eleven) saw the emergence of two major groups, each with a unique set of needs. The younger, more mobile demographic was seeking something easy, portable and expressive; while the older demographic wanted something classic that would fit in with their home decor.

THEY ALL SOUGHT SIMPLICITY, HONESTY AND EFFICIENCY.

HORIZON

HorizonSERIES SERIES

Vista

CONCEPTING

HorizonSERIES

HorizonSERIES

THE HORIZON SERIES MAKES SPEAKERS SIMPLE, AND YET CUSTOMIZABLE.

An understanding of Boston Acoustics’ core values – simplicity, honesty, and efficiency – helped us craft an interface and overall design to reflect these. What emerged were speakers that reflected these priorities, with extra emphasis on simplicity and utility - users feel comfortable interacting both the interface and the larger speaker, and can easily customize the orientation or grille to fit their style.

Quick and easy to change the look of the unit with different-colored, pop-off speaker grilles.

Simple interface prioritizes what users want to see first, with only the most essential options – what users expect, but not more.

Simple to spin between horizontal or vertical orientations – just grip and twist.

“Eleven unearthed and verbalized Boston Acoustics’ core values. What began with product development evolved into a company brand. Their discoveries affected the way we all work at BA from accounting and personnel to engineering and production.”-Eli Harary, President Boston Acoustics

seriesVista

DORM ROOM TASK & LOUNGE CHAIRFrom Research to Market

THE TREY CHAIR WAS THE OUTCOME OF EXTENSIVE ETHNOGRAPHIC RESEARCH OBSERVING HOW TODAY’S STUDENTS INTERACT WITH EACH OTHER AND THEIR ENVIRONMENTS.

Trey was designed to embrace how today’s students study, interact, and relax. Trey offers multiple seating options; it works as an ergonomic task chair as well as a floor rocker with a table/stool unit.

CONSUMER INSIGHT MARKET RESEARCH

DORM ROOM ETHNOGRAPHY

IDEATION: DORM SYSTEM

IDEATION: DORM SYSTEM

RENDERINGS: DORM SYSTEM

MOCK-UPS: DORM SYSTEM

IDEATION: FOCUSING ON THE DESK

IDEATION: FOCUSING ON THE CHAIR

ENGINEERING

CAD AND PROTOTYPES

THE SAUDER TREY CHAIR EASILY CONVERTS TO MUCH MORE.

Though this chair offers far more than you expect it to – a floor rocker, table/stool, and ergonomic task chair in one – the conversion between these settings is clearly marked with familiar levers, directional cues in the construction, and clear audio feedback when you’ve put the unit together correctly.

We made a chair that fits into a student’s lifestyle by immersing ourselves in what that means and then creating a product that reflects this, rather than the other way around.

Construction based on extensive ethnographic research into how students interact with each other and their environments.

Orientation of chair base offers guidelines for how to put the chair back into one piece.

Clear handle indicates how to release the top of the chair.

TREY DORM CHAIR

TREY DORM CHAIR

STEAM POCKET MOP From Research to Market

With millions sold, Shark® steam mops have changed the way the world cleans hard-floor surfaces. Using powerful, super-heated steam, Shark® products clean and sanitize in seconds - making the chore of cleaning easier, faster, and better.

(ELEVEN) WORKED WITH EURO PRO TO DEVELOP A SLIMMER, MORE ERGONOMIC STEAM POCKET MOP.

CONSUMER INSIGHT MARKET RESEARCH

BRAND ATTRIBUTE STUDY

RENDERING, ENGINEERING, PROTOTYPING

PRODUCTION: SHARK SLIM

WIRELESS VIDEO BROADCASTING From Research to Market

COMREX LIVESHOT™ DELIVERS LIVE VIDEO OVER A RANGE OF IP NETWORKS. LIVESHOT IS USED BY TV STATIONS AND NETWORKS TO DELIVER HIGH QUALITY, LOW LATENCY VIDEO FROM ANYWHERE INTERNET ACCESS IS AVAILABLE.

LiveShot leverages the success of Comrex ACCESS audio IP codecs and uses the same technology to smooth out the “bumps” on the public Internet to allow broadcast-quality live video streaming. LiveShot is especially optimized to perform well on challenging IP networks like 3G, 4G and satellite-based links.

RESEARCH

ENGINEERING, MOCK-UPS, PROTOTYPES

PRODUCTION: LIVESHOT

BARCODE SCANNERS From Research to Market

(ELEVEN)’S RELATIONSHIP WITH SYMBOL TECHNOLOGIES, A LEADER IN MOBILE COMPUTERS AND ENTERPRISE MOBILITY SOLUTIONS, BEGAN IN 1999 WHEN THE DIRECTOR OF ID AND HUMAN INTERFACE ASKED (ELEVEN) TO PINPOINT CONSUMER NEEDS AND DESIRES.

We employed a hidden video camera to film more than 1,400 retail transactions in a wide cross section of retail locations. (The research studies are still in circulation and the hidden video camera has become part of Symbol’s folklore.) We boiled down the data to one essential point: integrate female preferences to accommodate those actually using the scanners. “Women first” was a core idea that helped Symbol move beyond their existing male-preference aesthetic.

CONCEPTING

MODELS

SYMBOL’S LS1900 SCANNER IS MOST COMFORTABLE TO USE, HANDS-DOWN.

This scanner has had such great success in the hands of retail workers everywhere for its ergonomic and intuitive design, and for an aesthetic that matched the people who hold it most often. It was constructed to give clear markers for how to hold and use it, and to allow workers to get less fatigued in the process.

Comfortable one-handed usage.

Visual and tactile signals for where to grip, and what to press.

SYMBOL LS1900 SCANNER

The first part of our journey culminated in the design of the LS1900 scanner, a smooth wand that ergonomically fits a woman’s hand and extends the user’s reach at a comfortable angle. (ELEVEN) created a product that would allow retail workers to do their jobs with fewer mistakes and less fatigue.

THE LS1900 SCANNER ACHIEVED RECORD SALES LEADING ALL OTHER SCAN GUNS BY 5000%.

LIFT TRUCK

PRODUCTION: LS1900

GARAGE DOOR OPENER From Research to Market

CHAMBERLAIN’S BUSINESS GOAL WAS TO INCREASE ITS REVENUE BY 20% BY EXPANDING ITS PLATEAUED INDUSTRY LEADERSHIP POSITION.

TO ACHIEVE ITS GOAL, CHAMBERLAIN PARTNERED WITH (ELEVEN) AND DESIGN SCIENCE TO COLLABORATE ON A TWO-PHASE PROJECT.

Their first phase objectives were to gain a deeper understanding of their customers and how Chamberlain’s internal departments envisioned bolstering their industry position.

Their second phase objectives were to translate these research findings into actionable business and customer solutions within the products developed for each of their Craftsman, Chamberlain and LiftMaster brands. These products delivered innovative user-driven functionality and new brand-appropriate aesthetics.

CONSUMER INSIGHT MARKET RESEARCH

RE-IMAGINING THE GARAGE

PROPOSED MARKET STRATEGY

CONCEPTING

RENDERINGS & DESIGN FOR MANUFACTURING

sourced, qualified and liaison with manufacturing in Nogales, Mexico

“The good people of (ELEVEN) are more like friends than colleagues. Like true friends they are there when you call upon them giving their best with each request, and attacking a project with thought, respect, and diligence. Like friends they leave a little bit of themselves behind in each project enriching the process, and people around them.” Brent FreeseDirector, Advanced Development

Our relationship spans 15 years of design partnership. We’ve also collaborated with Brent during his tenure at Outer Circle and Maytag. He continues to keep us busy across the varied divisions of The Duchossois Group.

PRODUCTION: LIFTMASTER GDO

LACROSSE GEAR From Research to Market

STX LACROSSE TEAMED UP WITH (ELEVEN) TO CREATE THE GARY GAIT SIGNATURE LINE.

Gary Gait is like the Michael Jordan of lacrosse. He wanted protection equipment that was light and would allow him to be mobile and quick, but at the same time the majority of people buying the product were going to be young, adolescent-aged boys.

THE DESIGN PROBLEM WAS TO FIND A WAY TO MAKE PADS THAT WERE BOTH UNRESTRICTIVE AND SAFE.

CONCEPTING

MOCK-UPS

PRODUCTION: GARY GAIT LINE

GENOME SELECTION SYSTEM From Research to Lab Deployment

RAINDANCE TECHNOLOGIES, INC., A PROVIDER OF INNOVATIVE MICRODROPLET-BASED SOLUTIONS FOR HUMAN HEALTH AND DISEASE RESEARCH, ASKED (ELEVEN) TO TAKE ITS REVOLUTIONARY TECHNOLOGY FROM FUNCTIONAL PROOF-OF-CONCEPT TO THE RDT 1000, THE CENTERPIECE OF ITS SEQUENCE ENRICHMENT SOLUTION FOR THE TARGETED GENOMIC SEQUENCING MARKET.

The RDT 1000 has been delivered and is in use at selected premier organizations, including The Genome Sequencing Center (GSC) at the Washington University School of Medicine and the J. Craig Venter Institute (JCVI).

RENDERINGS

MOCK-UPS

ENGINEERING

PRODUCTION RDT100

VIDEO CONFERENCING From Research to Market

(ELEVEN) began to collaborate with PictureTel in the 90’s and continues to support Polycom. We learned quickly that a high performance workplace is one where rapid and collaborative decisions are made, chains of communication over distance are shortened and new innovative products and services are delivered. As a result, employees are happier, organizational costs are reduced and revenues increase.

WE HAVE WORKED WITH POLYCOM TO PROVIDE THE MOST LIFE-LIKE EXPERIENCE FOR COMMUNICATION AND REMOTE MEETINGS FROM ANYWHERE TO ANYWHERE, INSTANTLY ON PROGRAMS RANGING FROM PERSONAL VIDEO CONFERENCING TO TELEPRESENCE CONFERENCING ROOMS.

RENDERING

Open Telepresence Experience Rendering

PRODUCTION TELEPRESENCE TECHNOLOGY

Open Telepresence Experience Product

HOME AUDIO From Research to Market

THE AUDIOFILE BRAND MCINTOSH WAS WANTED TO CREATE AN ALL-IN-ONE ANNIVERSARY PRODUCT THAT WOULD PAY PROPER TRIBUTE TO THE BRAND HERITAGE, WHILE FOR THE FIRST TIME ALLOWING FOR THE MP3 CONNECTIVITY.

While respected in the audio world and a manufacterer of high end audio equipment, McIntosh realized it wasnt reaching a relatively younger crowd. Market and consumer research allowed (ELEVEN) to define the desires of the discerning audio listener. By working together to understanding McIntosh’s in-house manufacturing (ELEVEN) refreshed the brand for a new product offering while holding true to the bold look that defines McIntosh.

CONSUMER INSIGHT MARKET RESEARCH

CONSUMER & BRAND HISTORY LEARNING WERE KEY.

The signature elements of McIntosh products make up the DNA of the legedary McIntosh brand. Above all McIntosh products embody superior craftsmanship, high quality performance, honesty and uniqness.

UNDERSTANDING THE MCINTOSH DNA.

FINAL RENDERINGS

PRODUCTION MXA60

at CES

in WIRED

PET PRODUCTS From Research to Market

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(ELEVEN) believes that products can exude beauty simply through their inventive solutions to everyday difficulties. This belief is best demonstrated through the products (ELEVEN) developed in-house and then sold through Aspen, the largest pet product manufacturer in the world.

Through extensive research we uncovered problems that allowed us create inventive solutions, adding value to the product’s utility. Often, these inventions went well beyond the existing product, benefiting consumers and surpassing what they expected to see.

CONCEPTING.5

RENDERINGS AND ENGINEERING.5

THE RETRACTABLE LEASH LETS USERS HAVE THE CONTROL THEY NEED AND WANT, EASILY.

As part of the team that launched these now-ubiquitous retractable leashes, we created a new leash experience that was simple to learn through ergonomic fit, familiar trigger behavior, and clear touchpoints.

Soft grip handle made to fit the contour of your hand, and subtly communicate how to hold and operate it.

Clearly marked touchpoints, taking advantage of familiar trigger behavior. Familiar motion to

press trigger or lock to make leash retract.

WALKABOUT RETRACTABLE LEASH

Easy to control the length of the leash with minimal force or effort.

.5

PRODUCTS FOR PETS

“(ELEVEN) came to us with new product ideas that they envisioned. Aspen sells over 2000 SKUs. The Cleanstep cat litter box and the Walkabout leash are our number 1 and number 2 all time sellers.

Few design firms understand the consumer, retail and business like Eleven.”

-Richard Kraver, CEO/Owner of Aspen Pet

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THROWERS

LacrosseTOSSER

Jai AlaiTHROWER

TireTOSSER

.5

FROM BIRDS TO DOGS

Bird Habitat

Chewable Dog Toys

.5

HUMMINGBIRD & SEED FEEDERS From Research to Market

.5

OPUS reconnects you with nature bringing you peace and solitude. (ELEVEN) created the Garden Song line of feeders for wild birds and hummingbirds. The line of feeders has become well-known for its collection of functionality, value-pricing and appropriate style, offering many options to meet the needs of beginning hobbyists.

THE LINE OFFERS INTELLIGENT SOLUTIONS THAT WORK IN HARMONY WITH THEIR NATURAL SURROUNDINGS. (ELEVEN) AND OPUS ARE DEDICATED TO PROVIDING INNOVATIVE GARDEN PRODUCTS THAT MAKE EVERYDAY LIVING EASIER.

CONSUMER INSIGHT MARKET RESEARCH

UNDERSTANDING BIRD AND HUMAN BEHAVIORS

.5

CONCEPTING.5

RENDERING & ENGINEERING.5

PRODUCTION BIRD FEEDERS

HummingbirdFEEDERS

feedersSeed

.5

WORKSPACE SYSTEM From Research to Prototype

Herman Miller works for a better world around you. They do this by designing furnishings and related services that improve the human experience wherever people work, heal, learn, and live.

THEIR CURIOSITY, INGENUITY, AND DESIGN EXCELLENCE CREATE AWARD-WINNING PRODUCTS AND SERVICES. (ELEVEN) AND HERMAN MILLER COLLABORATED IN CHALLENGING THE WORKSPACE CUBICAL DELIVERING A SCALABLE AND AMORPHIC SOLUTION CALLED “DATA”.

CONCEPTING

BREAD BOARDS

MOCK-UPS

E

D

INP o we r a nd Da ta

P o we r a nd Da ta IN

B

(+/- 6 in)

A

INP o we r a nd Da ta

C

(+/- 6 in)

FINAL RENDERINGS

STORAGE ACCESSORIES From Research to Market

CASE LOGIC IS THE SELF PROCLAIMED “STUFF WRANGLER”. CASE LOGIC AND (ELEVEN) PARTNERED IN MANAGING THE THINGS THAT MATTER TO YOU.

The products satisfy an obsession with organization: no matter who you are, what toys, tools or technology you have; where you are, or where you are going. Case Logic and (ELEVEN) created full lines of portable and home storage accessories for CDs, DVDs, portable electronics, laptops, cameras and automobiles.

CONCEPTING

PRODUCTION: TAP-A-CUP

COFFEE AT HOME From Research to Market

ENGINEERING & MODELS

PRODUCTION: TAP-A-CUP

&

HEALTH & WELL-BEING

BEAUTY & GROOMING

NBC

HOUSEHOLD CARE

NBD

Research | Strategy | Product | Lighthouse

Crest

Folgers

Pringles

Cascade

Folgers

Ariel Folgers

Vicks

Mr. Clean

Pur

Tide Valeze

Folgers

Secret

Folgers

Secret

Cascade

Tide Valeze

Tide

Pringles

Pur

Folgers

Swash

Febreez

e

Crest

Sunny D

Mr. Clea

n

Secret

Febreeze

Big Sky

Big Sky

Cascade

Big SkySecret

Vicks

Valeze

Venus

Tide

Pantene

Duracell

ANTIPERSPIRANT From Research to Prototype

When P&G developed a new Secret antiperspirant formula promising to leave no white residue, they came to (ELEVEN) for help in researching and finding the appropriate product embodiments. The initial challenge was developing a bottle that could withstand the demands of storing the chemical formula.

THE NEXT CHALLENGE WAS A SURPRISING FINDING FROM THE EXPLORATIONS WE CONDUCTED. THE RESEARCH INDICATED THAT WOMEN TEND TO REAPPLY ANTIPERSPIRANT DURING THE DAY TO FRESHEN UP. THIS LED TO THE DEVELOPMENT OF TWO SIZES.

Through extensive product exploration, (ELEVEN) created several solutions that met the specific requirements of the new formula and satisfied user needs while diverging substantially from traditional bottle forms to provide a delightful package.

CONSUMER INSIGHT MARKET RESEARCH

CONCEPTING

MODELS FOR CONSUMER TESTING

HOME CAFÉ From Research to Prototype

(ELEVEN) REVIVED THE HOME CAFÉ LINE OF INSTANCE COFFEE MAKERS FOR THE FOLGERS DIVISION OF P&G.THE PROJECT CULMINATED IN THE SUCCESSFUL ALIGNMENT WITH FOLGER’S CO-BRAND, MR. COFFEE.

CONCEPTING

ENGINEERING & MODELS

FINAL PROTOTYPES

We are (ELEVEN). We are industrial designers, engineers, artists, musicians, analytical thinkers, researchers, dreamers, doers, advocates, inventors, business strategists, cheerleaders, technologists, psychologists, philosophers, entrepreneurs, environmentalists, risk takers and believers.

ELEVEN, LLC54 CANAL STREET 6TH FLOORBOSTON, MA 02114

Contact Glen Walter:glen@eleven.net

T. 617.204.1100eleven.net

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