Elevator World India 3rd Quarter 2015 Wittur India

8/18/2019 Elevator World India 3rd Quarter 2015 Wittur India

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by Kanika oswamiWittur Group is on e o f the wo rld s

largest ind ependent sup pliers ofcompo n ent s and syste ms for the elevatorindu st ry. It s portfolio includ es e leva tor

doors, safetycompo nents,gea rl ess drives,cab in s, car framesand co un t erweig htframes. Indi a's

I~ burgeoning elevator

E market attracted th e:V l

7 ELEVATOR WORLD Ind ia • 3r d Quarter 2 15 •

brand to th e c ountr y three years ago, andthe ve ntur e ha s been succ essful sin e .

Speaking on the ent r y of Wittur in India,R. Sum anth, managing director, Wittu rEleva tor Co mpon en ts India Pvt. Ltd., says :

India is the second-largest market orelevators in the world,followed by China.The market is growing 10-13 . The urbanpopulation was 77 million as per [ heJ2011 census, and this [number] is expectedto grow to 590 million by the end o 2030.This will translate to vertica l growth incities that are starved o construction

spaces. [The] estimated urban housingshortage was close to 19 million units in2012. The building industry that will closethis gap will be the target for the ele vatormarket, too, and this will be the biggestdriver for the growth o he brand inIndia . Wittu r is pr e se nt in more than S

countries with 10 product ion plants andsales offices . Wi th the corporate mottoSafety in Motion, the group focuses on

safety in the eleva tor i ndu stry andont inu ously looks at ways to improve th e


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safety perfo rmance of it s product s In addition,aest he tics a re incr eas ing ly impo rt ant in elevators a ndend user s are becoming mo re demanding for des ignsand technolo gies that ensu re the se. Th e increas ingenforcement from sta tu t ory bodie s is dri ving upquality leve ls ac ross the en t ir e industry, Sumant hadds. To cate r to the d emand fore see n from globaland regional manufacturers, Wittur decided t o ente r

the Indi n m arket . The company is ISO 900 1 and 14 00 1 ce rtifi ed and

has a facility equ ipped with modern computernumer ically controlled eq uipm ent for sheet-me talwork, asse mbl y lin es and test equipment forassemblin g elevator componen ts.

roducts

Wittur India ha s be en operationa l since mid 2012now with an advanced produ ct ion facility in Chennaithat curre ntl y manufactures ca r and landing doors,and cabin s. Its portfolio includ es complete kit s fornew in sta llati ons and m oderniz t ion s, as well as homelifts. Its fi rst offering was the MDSl do or syste m,which ha s been w ell rece ived in th e country, andsevera l thous an d of hese are in use a ll across thecountry. Sum ant h e labor ates:

Wittur decided to enter with basic door systemsinitially, as this is a major share in the componentbusiness and over the years has added ramed glassdoors heavy-duty multi-panel doors modula r carsystems etc. We will grow our portfolio based onmark et needs. We aim to be the market lead er in the

region and also be the most preferred supplier ocomponents with full capability to design andmanufacture as per the market needs in the region.

In 2012, we started with just two variants o hedoor but as we grew closer to our customers andunderstood thei1· needs we [produced] more than 40variants [of] our doors includingvision panelsfram ed glass doo rs and [a variety o unique finishes.Also we have introduced the MCSJ range o abinsin India which cater to the middle and high end othe elevator markets. The cabins with glass panels areunder developmentand, very soon, will beintr oduced in the market.

Con fnued

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The highlight of he MDSl product isits ease of nstallation and maintenance.The sturdy packing that has been designedto suit Indi an conditi ons ensures th t notransit damages occur. These aretwo-panel doors with a rang e of openingsbetween 700 and 1200 mm and heightsbetween 2000 and 2200 mm, with bothcenter- and telescopic-opening dooroptions. A limited range of ramed-glassvariants [is] also available. Customersacross the country hav e been using thesedoors for two years now and are veryhappy with [their] perfo rman ce. Inaddition, a globally tested and provedHydra range of multi -panel doors [is}

ava ilable for heavy-duty applications andfor openings larger than 1200 mm. To e MDSl door system is full y

mpatible with the MCS l cabin syst em snd minimi zes overall installation tim es.everal feature s are built into th e system tomplif y and spee d up erection. By th e e ndthis quarte r , the brand p lans to

trodu ce its own car frame s, whic h canrvic e the market up to spe eds of2.S mp s.oon er than later, we plan to supply full

a chin e-room- less kit s to our customersom India, Sumanth adds.

hallenges and OpportunitiesSupplying to more than 300 customers

ro ss th e co untry is a big challenge inself, but th e bigge st challeng e the brandced was ensuring customer sa tisfac tion.um anth very st ron gly fee ls th at

ELEV T OR WOR LD India • rd Quar ter 2015 •

custom ers p erce ption i s the co mpan y'srealit y, so Wittur India end eavors to m akea customer, rath er than a sale. To achievethi s, it took such initi at ives as having thetechni cal support team as p art of th e salesteam to ensur e all customers had adequatepost -sales s upport in training andinstall ation , availab le physica lly and lo callyacross the country. Toe other initiative wasto supply the products to the custom ers 'door step by t aki ng r espo n sibili ty for th eirtran sportation and the liabiliti es involv ed.We are happ y that our customers have

appreciated our initiatives by giving usmor e bu sin ess. We will continue to do theright things [to ] make it easy for our

custom ers to do busin ess with us,Sumanth adds .

With the recent ca ll of the Indi angov ern m ent to encourage th e Ma ke inIndia co nc ept for industr ies, many br and slike Wittur stand to gain mark e t ground.To e pr og ram , as the co mpany p erceiv es it ,is designed to facilitate inve stm ent, fosterinnovation , enhance skill d eve lop ment,prot ect intell ec tual prop erty and buildbest-in-class manufacturing infr astructure.

Like severa l other sectors, the eleva torindustry will also ben efit from this.

Sumant h cites th e gove rnment 'sdev elopment of the Delh i-Mumb aiIndu stria l Corridor (DMIC) as oneiniti ative that will bene fit Wittur . Toemanufacturing and investment destinationwill utiliz e th e 1,483-km-long , highcapac ity western Dedi cated RailwayFreight Corridor as it s backb one. Toeobjective is to increa se the shar e ofmanufacturing in the gross dom esticproduct of th e co untr y and create s m ar tsustainable cities, where manufacturing

will be the key economic dri ver. Theproje ct is featured in KPMG's 100 Mos tInnov ative Global Projects and is whatSumanth ca lls one of the world 's mo stinno va tive and inspirin g infr astructureprojects .

Twenty-four manufacturing citie s areen vis aged in the prosp ec tive plan of th e

DMIC proj ect. In th e first pha se, sevenci ties are being dev elop ed, one eac h in th estate s ofUttar Pradesh , Har yana,Raja sthan , Madhya Prad esh and Gujarat,and two in Maharashtra. Five othercorridor s ha ve bee n conce ptualized :Bengaluru -Mumbai Econom ic Corridor;Amrit sar- Kolk ata Indu st rial D eve lopm en.tCorrido r; Chenna i-Benga luru IndustrialCorridor; East Coas t Economic Corridor;and Vizag-Chenna i Indu stri al Corridor.

Sumanth co mm ent s on th e biggovenrnmental proj ects:Due to anticipated higher local

content stipulations from theinfrastructure sector, we are gettingenquir ies rom existing customers andpotential customers [on] our [ability] tomanufacture products that h ave beentraditionally imported by them, and thiswill set us thinkin g in terms of newinvestments.

PeopleWittur 's vision statement is Wittur

should be a pla ce where people are proudto work. To e sam e philo so phy applies atW ittur India , where the com p any pro vide snece ssa ry training to team s andindi vidual s, a nd promot es a customerorient ed work cu lture in th e company.Sumanth concludes :

Our vision is to be the market leaderand mostpreferred supplier of elevator

components to the elevator industry inInd ia and neighboring countries, with fallcapabilities to design and manufacture asper market needs. ®l

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Elevator World India 3rd Quarter 2015 Wittur India