ELEVATE Program Final - 6-7-11

8/6/2019 ELEVATE Program Final - 6-7-11

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New World Stages | NYC

Tuesday, June 7, 2011

www.elevateconferences.com

www.videonuze.com


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Welcome to ELEVATE: Online Video Advertising Summit!

We are delighted that youve taken time out of your busy schedules to attend our first ELEVATE

conference. As our meetings with many of you over the past several months have confirmed,

online video advertising has quickly evolved from an experimental line item in brands and

agencies budgets to become a top priority.

Throughout the day, youll hear from industry thought-leaders about how they are capitalizing

on online video advertising. Expect to hear about whats working, how to measure success and

ROIs, multi-platform delivery, evolving formats, and how agencies view online video ad buying,

plus much more. Youll also learn about emerging opportunities such as Earned Media,Branded Entertainment, Marketplaces, and adjacent mobile video advertising, among others.

Importantly, online video advertising is happening in the context of larger industry drivers such

as TV Everywhere, independent, web-only video production and device proliferation. All of

these, and more, are also on ELEVATEs agenda.

But despite online video advertisings torrid growth, key challenges remain. These, as well as

proposed solutions, will be discussed throughout the day. Technology innovation will continue

playing an integral role going forward, and so a number of industry CEOs will present their

breakthrough new products and their potential impact. Remember to visit our partners tables

for more in-depth information and demonstrations. Our partners are helping lead the online

video revolution and we are extremely grateful for their support of ELEVATE.

In short, ELEVATE is about accelerating the online video advertising ecosystem. We hope that

you will find ELEVATE to be a great place to learn and forge new relationships with your peers,

including brands, advertising agency executives, content publishers and technology providers.

Sincerely,

Will Richmond,

Editor and Publisher, VideoNuze

Co-Producer, ELEVATE

Marc Sternberg

CEO, Rising Tide Media LLC

Co-Producer, ELEVATE

welcome

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7:30am 8:15am Continental breakfast

8:15am 8:20am Welcome

CEO, Rising Tide Media LLC, Co-Producer, ELEVATE

8:25am 9:00am Toward Digital Dollars: The State of the Market for Premium Online Video

Online video is no longer an experiment. It is changing the viewing experience, re-inventing television and

becoming an integral part of social media. This session will highlight the latest trends in the industry as well as

address key challenges to overcome the best opportunities to better monetize premium video content.

MINI-KEYNOTE

FIRESIDE CHAT

9:05am 9:30am Content Publishers Crack the Code On Video Success

In the past few years, online video has quickly evolved from the back-burner to become a top priority for

content publishers. Some have already become quite sophisticated in their online video strategies by optimiz-

ing discovery, navigation and monetization. Hear from leading content publishers and technologists about how

theyve cracked the code on video success and what have been their key lessons learned.

PANEL

9:35am 9:45am Standardized Video Unit and Metrics Across Publishers, Networks and Devices

How digital video is measured across multiple distribution channels utilizing the same data points is the next

frontier in digital video analytics. Innovid has developed a solution that will satisfy agencies, brands

and publishers.

PRESENTER

9:50am 10:10am Ad-Supported & Paid: A Case Study in Contents MVPs (Most Valuable Partners)

Audiences are expecting to consume video content in new and ever-expanding ways both online and across

devices. As viewer demands continue to accelerate, content owners and distributors must balance these

demands by efficiently generating maximum revenue. In this session, well explore real world examples of both

ad-supported and paid revenue models around video to learn what is working for one of the largest premium

video content producers, Major League Baseball Advanced Media.

PANEL

agenda

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10:15am 10:35am Uncovering Insights: How Real-Time Measurement Will Shift the Video Paradigm

As a medium, video presents numerous metrics to measure campaign success and brand lift. Unfortunately,

were still stuck with CTR as the defining metric for video advertising. This discussion will focus on how real-

time analytics and detailed insights can help agencies and brands shape strategy mid-campaign, moving awayfrom the click and driving the metrics that really count.

PANEL

10:35am 10:50am Morning break

10:55am 11:15am The Agency Perspective On Online Video

Agencies handle millions of dollars in ad spend for some of the biggest consumer brand names. With the cur-

rent shift in the media landscape and the increasing role of online video in the campaign mix, what strategies

are agencies deploying to help make sense of the new dynamics of advertising? This discussion will focus on

how brands are shifting their priorities and spending given todays pressing challenges and increasing complex-ities. It will also explore the obstacles to online video adoption and what its going to take to make online video

ads a bigger part of interactive budgets.

FIRESIDE CHAT

11:20am 11:45am The Power, Influence and Impact of Multiplatform Advertising

media team. This experience has provided numerous, invaluable insights into consumer behavior across many

different digital platforms. In his ELEVATE keynote hell share ABCs clearly defined, yet constantly evolving digi-

tal strategy and how it has enabled them to cut through the clutter in the marketplace. Hell also share some

recent research findings related to multi-platform advertising and his thoughts on whats next?

KEYNOTE

11:50am 12:10pm Marketplaces: The Changing Face of Online Video Advertising

With the video advertising landscape growing exponentially more complicated every day, the industry is ripe to

embrace technology that delivers pricing transparency, liquidity of inventory, and simplified business operations.

Is connecting buyers and sellers directly, in fact the key to making video advertising more effective? This panel

discussion will feature participants from different areas of the digital landscape, each offering a unique perspec-

tive on the various roles that marketplaces play in the industry and the ways in which theyre shaping the future

of video.

PANEL

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12:15pm 12:25pm Lean-forward Video: Driving user and advertiser engagement

new thinking around the digital video experience. Lean-forward video leverages new platforms to engage the

user with an immersive video experience with related content and interactive features and drives advertiserengagement with opportunities to deliver contextually relevant video advertising models.

PRESENTER

12:25pm 1:15pm Lunch

1:00pm 1:10pm 5 Things Marketers Need to Know for Online Video Success

Online video is rapidly becoming a natural extension to broadcast buys, with distribution across the Internet and

a new generation of connected devices. In this session, learn the top five things marketers need to know in order

to successfully connect with the TV while ensuring reach and efficiency with brand safety.

PRESENTER

1:15pm 1:45pm TV Everywhere: Game-Changer for Premium Online Video and Advertising

from the set-top box, thereby allowing them to be consumed anytime and anywhere on mobile and connected

devices, consumers will get unprecedented access to premium video content. As TV Everywhere viewing

ramps up, the viewership of cable programming via devices is going to explode, creating a massive new quan-

tity of online video ad inventory. In this session, the pay-TV industrys leading TV Everywhere proponents will

explain their TV Everywhere strategies, the timing of their roll-outs and what it all means for brands and agen-

cies preparing for huge change in the way consumers watch TV.

PANEL

1:50pm 2:05pm Brand Innovation with Online Video: A Case Study

Coldwell Banker is influencing a network of 100,000 real estate professionals of all generations to embrace

video to enhance their personal brand and success. Through the use of innovative and industry-first platforms,

Coldwell Banker is changing how consumers view real estate. Come see how the nations oldest national real

estate brand is acting like a kid in the candy store with video!

PRESENTER

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2:10pm 2:35pm Monetizing Mobile Videos Massive Growth

As video is reinvented, yet again, on mobile and connected devices, more personalized communications are

emerging. How do publishers and advertisers reach audiences at scale and capitalize on the benefits mobile

video has to offer? This panel will discuss the promise of mobile video, whats holding it back and the cool stuffadvertisers and publishers are doing to leverage this new medium.

PANEL

2:40pm 3:00pm Earned Media and the Future of Online Video Advertising

watch, but also on which screen and at what time to watch them. Often video ads are now shared with friendsand family, creating whats known as Earned Media, or the equivalent of videos word of mouth. But generat-

ing Earned Media in a systematic fashion has proven elusive to advertisers and agencies. In this session, learn

how next-generation creative and media strategies are programmatically driving both consumer choice and

Earned Media. The latest Earned Media trends and real-world case studies will be highlighted.

PRESENTER

3:05pm 3:30pm Branded Entertainments Role in the New Marketing Mix

mobile video series that showcase their brands and products in ways that no traditional TV ad ever could do. In

this session, hear from three experts about how branded entertainment works, how it fits with other marketing

strategies and what ROI measures should be used.

PANEL

3:30pm 3:40pm Afternoon break

3:40pm 3:50pm Stop Wasting Inventory - Deliver Ads that Engage and Respect Consumers

What they do like is well-timed, relevant ads where they control the experience. This session will showcase

how advertisers and publishers can combine existing assets with new, captivating ad formats, real time creative

optimization and targeting technology to provide consumers with a relevant, engaging experience while deliver-

ing positive ROI.

PRESENTER

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3:55pm 4:20pm Making Ad-Supported, Independently-Produced Video Profitable

With the evolution of video platform technology, proliferation of video ad networks, and overall increase in user

consumption of online video, content creators are looking at new and better ways to make money online.

-ming, this panel will provide insights into the dynamic world of original video production and monetization, how

advertisers and publishers are viewing the opportunity, and the value of high-quality content in a social, mobile

and fast-growing marketplace.

PANEL

4:25pm 4:35pm The Intelligent Ad Vantage: Every Impression Counts

Much has been said about the importance of keeping viewers engaged and watching online content. Well, ads are

content too! Now you can get the same level of intelligence and insight into each and every viewers experience

and the ability to optimize in real-time ultimately extending both content and ad view times and increasing revenue.

PRESENTER

4:40pm 5:00pm Online Video Advertising in 2016: What to Expect

expected growth.

PANEL

5:05pm 5:15pm Harness the Power of Video Advertising Through Addressability, Measurability and Accountability

media strategies. In this presentation, get a look inside the opportunities, challenges, solutions and best prac-

tices for making the most out of your video campaigns, as well as snapshot for what lies ahead in this evolvingadvertising category.

PRESENTER

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5:20pm 5:45pm How Brands Are Breaking the 30-Second Ad Mold

Online video liberates advertising from the constraints of the 30-second TV spot. Brands are recognizing that

with online video, they can now fully flex their creative muscles and engage audiences in new and innovative

ways. Still, as the 30-second pre-rolls omnipresence shows, tradition dies hard. In this session, leading brand,agency and publishing executives discuss how brands are beginning to break the 30-second mold, and the

success theyre having along with the challenges that remain.

PANEL

5:50pm 6:00pm How Private Companies Are Benefiting From Online Videos Gold Rush

What is driving the hyper-growth in online video advertising, and how long can this trend continue? How areprivate and venture-backed companies benefiting from this phenomenon, in terms of wealth creation, valua-

tions, and ultimately making a timely exit?

PRESENTERS

6:05pm 6:30pm Closing Session - TEDs Ads Worth Spreading and the Renaissance in Creativity

in the digital age. It began with a call to action from Chris Anderson at Advertising Week 2010 and was later

joined by YouTube -- what began as a quiet challenge saw almost 1,000 entries from around the globe. This

session will focus on the future of digital video advertising and the renaissance of ad creativity that the digital

medium offers. Expect a discussion that delves into the possibilities of social video, as well as how YouTubes

creative that people really want to watch and share.

INTRODUCTION

PRESENTERS

6:30pm 7:30pm VideoSchmooze Cocktails and Networking

7:30pm Conclusion

agenda

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speakersRaj Amin | Co-Founder, HealthiNation

Prior to co-founding HealthiNation, Raj was an original member of the executive team at N2 Broadband, a

leader in digital TV products, which is now a division of Ericsson. Prior to N2 Broadband, Raj led advertis-

ing product strategy for Replay TV and managed new business initiatives in digital media at Scientific-Atlanta

consumer services such as video-on-demand and internet on TV.

Amir Ashkenazi | Chief Executive Ofcer & Co-Founder, Adap.tv

Chief Technology Officer of Shopping.com, a leading online shopping service that helps consumers make

informed purchasing decisions by comparing products, prices, and stores. Amir launched and successfully

led Shopping.coms technology and research efforts which led to an initial public offering in October 2004;

Mike Baker | President and CEO, DataXu

Enpocket in 2007, where he was the founding investor and CEO. Before Enpocket, Baker was partner at

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tal media, he is currently chairman of Nexage.

Ron Bloom | Chairman and Co-Founder, MEVIO

Ron Bloom is the Chairman and CEO of MEVIO, the worlds premier Independent Online Video Entertainment

Network delivering over 300 million video streams per month to over 40 million visitors. Bloom drives the com-

leading the company through its IPO to become one of the most successful interactive marketing solutions

Mike Bologna | Head of Emerging Communications, GroupM

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tise in the field of digital communications. Mikes primary role is to drive the development of marketing and

who are making a mark on the industry.

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speakersAlvin Bowles | CEO, Grab Networks

served as Senior Vice President of Brand Solutions for Viacoms BET Networks, he led key sales, product and

strategy efforts around branded entertainment and experiential marketing. Mr. Bowles has also been actively

involved in the content process, creating a number of television and online properties for advertisers and

media companies. Before joining BET Networks, Bowles held a Vice President and Publisher role at AOL Black

Voices, where he oversaw sales development as the brand experienced tremendous growth.

Rio Caraeff | President and CEO, VEVO

Craig Cardon |Partner, Sheppard Mullin

Craig Cardon is a media and advertising lawyer. Mr. Cardon represents agencies, ad networks and online

ad platforms in online distribution and monetization transactions. He provides advertising review for some

of the worlds largest retailers and consumer product manufacturers. He has recently been very involved in

government outreach on privacy issues that affect the online advertising industry. In addition, he litigates false

Ronda Carnegie | Head of Global Partnerships, TED

corporate development and partnership initiatives. In this role, she defines corporate strategy, product develop-

ment and acts as an external liaison with corporations around the world. Her mission includes engaging with

as to create programs that support transformative ideas. Rondas career spans more than 20 years in publish-

The New Yorker and Conde Nast Portfolio.

Albert Cheng | Executive Vice President, Digital Media,Disney/ABC Television Group

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mobile platforms, as well as interactive television technologies.

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speakersJosh Cohen | Co-Founder, Tubelter

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ognized the profound impact that the Internet would have on the media industry. In April 2007, the two

co-founded Tilzy.TV, one of the first media outlets dedicated to providing news and reviews for original, online,

Adam Davis | Associate Director, Horizon Media

television networks.

Fred Davis | Partner, CODE Advisors

Allen DeBevoise | Chairman and CEO, Machinima

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and CEO of TCI Interactive and co-founded Creative Planet, an online resource for film and television produc-

Anshu Dua |Vice President, Mobile Business Development, YuMe

he was responsible for growing the companys ad network to a market leadership position. Previously, Anshu

initiatives. Anshu graduated from Tufts University with a BS in Computer Engineering.

Derren Feher | President and CEO, Convivia

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ited with the companys advancements in online video, social communities, interactive television, and mobile

experiences. He paved the way for many digital media firsts including the multi-platform coverage of the Beijing

Olympic games and the launch of hulu.com.

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speakersScott Ferber | Founder, Chairman and CEO, TidalTV

Scotts vision is to help brands and publishers connect the right ad, to the right person, at the right time, in

the right content and ultimately achieve optimal performance using math and technology. In 2007, he founded

TidalTV, a video advertising, optimization and yield management technology platform. Prior to TidalTV, Scott

co-founded Advertising.com, which was sold to AOL for nearly half a billion dollars. Scott also held roles at

Michael Fischer | Chief Marketing Ofcer,Coldwell Banker Real Estate LLC

brands marketing strategies, including consumer advertising, online initiatives, market research, public rela-

at Nissan North America, most recently as director of marketing communications. He earned his undergraduate

Eric Franchi | Co-Founder, SVP of Business Development, Undertone

the global audiences they serve. He oversees relationships with Undertones publishers and works closely with

the executive team on various initatives. Since co-founding Undertone in 2001, Eric has held various positions

including SVP of Media and SVP of Sales. He is a frequent speaker on various digital media topics at both

industry events and universities.

Mike Gaffney | Chief Revenue Ofcer, Auditude

customer base of publishers, content owners, distributors and advertising partners.

served as the vice president of sales at Right Media, the industrys first and largest advertising exchange which

zero to $400 million annually during his seven-year tenure.

Noah Garden | EVP, Revenue, MLB Advanced Media

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Players Alumni Association, a non-profit organization whose mission is to inspire and educate youth through

positive sport images and protect the dignity of the game through former players.

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speakersDan Greenberg | CEO and Co-Founder, Sharethrough

strategies and digital technology can drive consumer behavior. He was recently named one of Ad Ages Media

and TechCrunch.

Mort Greenberg | Head of Media Sales, Americas,NAVTEQ Media Solutions

Ran Harnevo | Co-Founder & CEO, 5min Media; SVP Video, AOL

largest online video syndication platform. The company was acquired by AOL in September 2010 and, in addi-

video strategy and syndication network.

Jordan Hoffner | President of Digital, Electus

Partnerships at YouTube, he serves as the primary leader in generating revenue, developing distribution chan-

team in producing and acquiring original broadband content.

Brian Hughes | Partner and Co-Leader, Venture Capital Practice,KPMG LLC

includes working with high growth companies in the development stage, through subsequent rounds of financings

and other capital formation transactions, or to an initial public offering or acquisition by a larger market participant.

Chris Johnston | Director of Technology Partnershipsand Advertising Products, Brightcove

develops and implements strategies surrounding Brightcoves ecosystem of technology and distribution partners

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ence in product management, product marketing, and product development at small, private startups as well as

in larger and publicly traded companies.

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speakersSteven Jones | Chief Strategy and Operations Ofcer, AdoTube

Steven has over a decade of advertising experience driving innovative digital strategies and integrating various

of AdoTube, Steven oversees the companys business strategy, ad operations and client services. Prior to

David Kenny | President, Akamai Technologies

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uct groups; global sales, services, and marketing; engineering; and networks and operations. He has extensive

through a decade of evolution and growth.

Doug Knopper | Co-Founder and Co-CEO, FreeWheel.

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Kevin Krim | Global Head, Bloomberg Web Properties

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David Lang | President, North America, Mindshare Entertainment

in earning Ad Ages Media Maven award and Mediaweeks Media All Star award; and was a recipient of the

strategic marketing and partnerships in the entertainment marketing arena.

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speakersBrian Leder | Vice President, Digital Director, MediaVest USA

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the digital pharma practice. He has also led the development of digital strategy and innovation for more than

Jeremy Legg | SVP, Business Development & Multi-Platform Distribution,Turner Broadcasting

developing and executing all non-linear distribution for the Turner properties across broadband, interactive tele-

vision and wireless platforms. Legg is based in Atlanta and reports directly to Coleman Breland, chief operating

Louis Lehot | Partner, Sheppard Mullin

Louis Lehots practice focuses on advising public and private companies and their financial sponsors and

equity-linked and debt securities, as well as corporate governance, disclosure, financial reporting, proxy, stock

exchange and securities law compliance matters. Mr. Lehot also represents emerging private companies with

t

John Militello | Head of Creative Innovation - Americas, Google

with the first ever use of Twitter on YouTubes homepage. He and his group are continually asked by agencies,

Jonathan Miller | Chief Digital Ofcer, Chairman and CEO,Digital Media Group, News Corporation

which he drives the Companys overall digital strategy in conjunction with various operational heads, while also

directly overseeing all of News Corp.s standalone digital businesses. Previously, Miller was Chairman and CEO

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speakersJack Myers | Chairman, Media Advisory Group

that advance and support the media ecosystem and represents management teams in the sale of media compa-

MediaBizBloggers.com, an open thought leadership platform for media, advertising and marketing professionals.

Erika Nardini | SVP of Consumer, Trade Marketingand Sales Development, Demand Media

connecting brands with intent-driven consumers, driving advertiser innovation, creating industry awareness and

leading client service and sales strategy. Previously, Erika oversaw advertiser-driven content and product inno-

vation throughout Yahoo!s leading properties as the former VP of Packaging. Prior to Yahoo!, Erika co-founded

Zvika Netter | Co-Founder & CEO, Innovid

oversaw the growth of Innovids partner list that now encompasses over 80% of all online video advertising,

across all the top premium publishers and the top video ad networks. Under Netters leadership, Innovid has

run hundreds of campaigns with fortune 100 companies and set the standard for interactive video advertising

industry-wide. iRoll. The Standard in interactive pre-roll.

Rebecca Paoletti | Chief Product Ofcer, Legion Enterprises, LLC (formerHead of Video, North America, Yahoo)

Rebecca Paoletti is an expert in online video strategy and monetization with more than 16 years of experience

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panies that appeal to 16-24 year-old males, Paoletti manages the development of all companies and products

and oversees all sales and client relationships. Prior to Legion, Paoletti served as Yahoos! head of video for

North America, managing video strategy and programming.

David Preschlack | EVP, Afliate Sales and Marketing, Disney & ESPNNetworks Group

authenticated services.

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To learn more, visit conviva.com/AdVantage or email [email protected].

Make Every Impression Count.

Optimizing every viewer, every second, for every bit of ad revenue.


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speakersKeith Richman | CEO, Break Media

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tent. The companys properties include the largest humor site onlineBreak.comand one of the largest video

advertising networks reaching 140MM visitors monthly. Prior to co-founding Break Media, Richman co-founded

Will Richmond | Editor and Publisher, VideoNuze

executive-level decision-makers. Will also co-produces the ELEVATE: Online Video Advertising Summit and

hosts the VideoSchmooze event series. Will has worked at the intersection of media and technology for 20+

years and is a graduate of Cornell University and Harvard Business School.

Anthony Risicato | GM, Platforms, Tremor Media

brands to results, and building high-performance teams across a variety of disciplines. Most recently, Anthony

was the CEO of Mobile Commons, a leading mobile technology platform provider. Anthony has also served as

Steve Robinson | CEO and Co-Founder, PanacheSteve founded Panache in 2006 to help premium publishers realize optimal profitability from their direct ad

Panache, Steve founded Panther Software, a software services firm building high-performance transaction

Steve also worked in the corporate finance group of Smith Barney in New York, specializing in mergers

and acquisitions.

Ian Schafer | CEO and Founder, Deep Focus

Media Week.

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Undertoneonaroll.

AsacomScore*rankedtoptenvideoproperty,

UndertonedeliversmorevideoadsthanbothAOL

andGoogle,andhasreachthat'scomparabletoHulu.

exclusivereachsoyoucanreachcustomerson

sitesnotavailablethroughanyotheronlinevideo

In

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displa

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videoadsfromasing

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*comScore Video Metrix, April 2011.

New YorkLos Angeles/Century City

Los Angeles/Downtown

Orange County

Palo Alto

San Diego/Del Mar

San Diego/Downtown

San Francisco

Santa Barbara

Shanghai

Washington, D.C.

sheppardmullin.com

proudly supports the

ELEVATE

Online VideoAdvertisingSummit


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speakersDoug Scott | President, OgilvyEntertainment

Brian Shin | Founder & CEO, Visible Measures

Brian Shin is the founder and CEO of Visible Measures, the independent third-party measurement firm for

online video and patented platform for Viewable Media, the video ad network of Choice for advertisers. Brian

has co-founded several successful Internet software companies, including Creative Aspects, The Cambridge

Intelligence Agency, and Infraweb. Brian was an early member of the team at Allaire Corp. which went public in

Shiv Singh | Head of Digital, Pepsico Beverages

he drives PepsiCo Beveragess digital marketing agenda. Prior to PepsiCo, Shiv worked at Razorfish Inc in its

Adam Singolda | CEO, Taboola

As CEO at Taboola, Adam is leading the company business strategy, execution, and development. Prior to

founding Taboola, Adam served as an officer in a mathematical elite unit in the Israeli National Security Agency

managers in Israel.

Chris Smith | Vice President, Video, Collective

Christopher leads the expansion of the Collective targeted in-stream video business. At Adap.tv, Smith led

the growth of the leading online video monetization platform, OneSource, through strategic partnerships with

comScore Top 400 Video Metrix properties, online video platforms, and ad networks.

Emily Steel | Reporter, The Wall Street Journal

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While in college, she served as a leading editor at the University of North Carolina at Chapel Hills newspaper,

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see recent viral

campaigns here:

Our comprehensive public relations programs combine communications,

content creation and community building to connect with target audiences

builds reputation and awareness, while our social media-driven online

other words, we provide the results that matter.

Services:


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speakersMatt Strauss | SVP & General Manager, Comcast Interactive Media

he leads the companys online and multiplatform entertainment and media businesses, including Comcast.net,

media and has significant experience working with the television and movie studio programming community to

develop and distribute multiplatform entertainment.

Tom Wilde | CEO, RAMP

Tom Wilde is a widely recognized leader in the field of Internet search and online advertising, and prior to becom-

ing RAMPs CEO has held numerous leadership roles in the field including, senior vice president and general

manager of MIVA Inc.s North American division, responsible for both MIVAs U.S. online advertising network as

Mike Wilkins | Managing Director and Head of Internet & Digital Media,Sagent Advisors

clients, including global industry leaders across the online advertising and marketing, digital media content,

equity, and fixed income securities deals, including multiple cross-border transactions.

Donnie Williams | Chief Digital Ofcer, Horizon Media

As the head of digital services, he is responsible for new business, identifying relevant emerging media trends,

and shaping campaigns for clients. -

ing social marketing, performance-based media, and mobile marketing services. Since joining, the group has

quadrupled and established capabilities in both the New York and Los Angeles.

Chris Wong | SVP, Business Development, Ooyala

Before joining Ooyala, Chris served as CEO for the private new media company PathConnect. Earlier, Chris

Technology Strategy at PeopleSoft. As the co-founder and CEO of SkillsVillage, Inc., he led that company from

start-up to its acquisition by PeopleSoft in 2001. Chris has a B.A. in Applied Mathematics from the University of

California at Berkeley.

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Viewable Media is the video ad network of choice for advertisers. The only network

designed to systematically drive user-initiated views and Earned Media, Viewable

Media is powered by Visible Measures. By driving user-initiated views and Earned

Media, Viewable Media delivers the highest impact views available in video.

YuMe is the leading, relevant video advertising technology company. We enable

publishers to maximize profits on their professional video content while safely

delivering effective advertising campaigns for major brands. YuMe gives publishers

and advertisers unprecedented reach, brand safety, contextual relevance, con-

trolled syndication, and consistent delivery across all digital media platforms.

Learn more at www.yume.com.

HEADLINE PARTNERS

and flexible technology platform provides a centralized end-to-end digital video

solution offering publishers and advertisers easy and efficient access to online in-

stream advertising. To learn more, visit www.adotube.com and follow us

on Twitter.

Brightcove is a cloud-based online video platform. Media companies, businesses

and organizations worldwide use Brightcove to publish and distribute video on the

m

Conviva helps media companies increase revenue and improve their relationship

with viewers by increasing minutes watched and providing real-time information on

viewedprogramming and ads that leads to more profitable video businesses.

www.conviva.com.

The leader in health video programming, HealthiNation develops, produces and

distributes video programs that educate and empower consumers to make health-

ier choices. Our programming inspires conversation between people, experts, andcommunities that ultimately motivates our viewers to live healthier lives.

iRoll is everywhere. iRoll is the only interactive pre-roll unit with the scale

necessary to elevate campaigns to the next level. With integrations across all the

top premium publishers and across the top video networks, iRoll can provide

unprecedented scale not available anywhere else. iRoll. The standard in

interactive pre-roll. www.innovid.com

in-video innovation

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partners

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www.us.kpmg.com

Internationals member firms have 137,000 professionals in 144 countries. Our

companies prepare for the opportunities that lie ahead.

Providing digital video ad fulfillment software and services, Panache enables lead-

ing companies like MTV Networks, CBS, HBO, and Starcom MediaVest to engage

audiences across connected devices with innovative ad formats, workflow pro-

cesses, and campaign performance measurement, plus creative and professional

PR Newswire is the premier global provider of multimedia platforms that enable

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sure results across traditional, digital, mobile and social channels. PR Newswire

enables companies to engage opportunity everywhere it exists.

RAMP is an advanced Content Optimization platform providing publishers workflow,

discovery and engagement solutions to drive monetization of online content. RAMP

offers publishers an open, flexible and modular capability to optimize large amounts

of content, including text, audio, video and images, within dynamic publishing envi-

ronments across web, mobile, and connected devices.

Sharethrough is the only social video platform that offers guaranteed viewership

and maximized sharing for branded video content. Sharethroughs technology was

built from the ground up to drive and measure sharing of brand videos and has

powered distribution for hundreds of successful campaigns, including some of the

biggest viral hits to-date.

and Advertising professionals work with the worlds leading Internet portals, Web

publishers, advertisers, content providers and e-commerce companies in the pro-

duction, distribution and monetization of digital content. Our corporate and financelawyers advise these clients with respect to mergers and acquisitions, venture

capital and private equity financings and public offerings. Please visit us at:

www.sheppardmullin.com.

Taboola is a world leading video recommendation and distribution platform, enabling

publishers to place personalized videos on their content pages and video pages in

a scalable way. Some of Taboolas publishers include: CNN, NYTimes, Bloomberg,

partners

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PARTICIPATING PARTNERS

Akamai provides market-leading, cloud-based services for optimizing Web

Combining highly-distributed, energy-efficient computing with intelligent software,

Akamais global platform is transforming the cloud into a more viable place to

inform, entertain, advertise, transact and collaborate. To learn more, visit

www.akamai.com and follow @Akamai on Twitter.

engaged consumers with online video through either short pre-roll commercials

or long form branded content. We distribute video via our proprietary collection

of destinations on the web, in mobile to provide extraordinary impact and

incremental reach.

Sagent Advisors, an independent, privately-owned investment bank, provides

financial advisory and capital raising solutions to clients in mergers, acquisitions,

restructurings and strategic financial transactions. Sagent provides broad indus-

www.tidaltv.com-

ment solutions provider. Its proprietary technology leverages the power of data

and mathematics to guarantee delivery of a brands message against a target

demographic, and enables content creators and publishers to completely mon-

etize audiences across demographic segments. Currently, TidalTV has deployed

its technology for online video and is working to expand its reach to all video

delivery platforms.

Undertone is the singular choice for premium display, high impact and video

advertising. With a single IO we offer creative across multiple formats at scale. We

help marketers derive value from their online investments by arming them with the

insights to turn data into better decisions. www.undertone.com

partners

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EXHIBITOR PARTNERS

solutions for display advertising. We help brand advertisers and leading publishersmonetize quality audience data and brand safe ad inventory. Collective provides

a strategic advantage to its clients by leveraging proprietary audience modeling,

and Collective Video, are powered by AMP, our market-tested ad manage-

ment, targeting and analytics platform. Visit www.collective.com.

Get to where you want to go. Fast.

OnlineVideo.com

Rovi provides descriptive, rich entertainment data about TV shows, movies, music,

books and video games designed to enhance the online purchasing and informa-

tion gathering experience for consumers.

MARKETING AND PR PARTNER

content creation and community building to help online video and advertising

industry companies connect with audiences in meaningful, actionable ways. We

through social media driven communities and events. Our programs are executed

with a focus on meeting business objectives. In other words, we provide the

results that matter.

partners


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speakers

NEW YORK

thanks to ourmedia partners

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Documents

ELEVATE Program Final - 6-7-11