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WWW.ELEVATEARENA.COM
EVENT PREVIEW
Innovative equipment,
sportswear & wearable
technology
Sport in the comm
unity, functional
training and group exercise
Local, regional and
national government
initiatives
Preventative
healthcare
Phys
ical
act
ivity
de
liver
y
Skill
s, e
duca
tion
and
train
ing
Perfo
rman
ce
anal
ysis
,psy
chol
ogy
and
biom
echa
nics
Data
cap
ture
,
inte
rpre
tatio
n
and
appl
icat
ion
Sports medicine and treatment
Physiotherapy, rehabilitation and recovery
Physiology strength and conditioning
Physical and mental well being
PERFORMANCE
EXERCISE
HEALTH
EVENT PREVIEW
2 ELEVATE 2016 SHOW GUIDE
The UK’s first cross-sector event bringing together
academia, healthcare, government, the physical
activity sector and performance experts to focus on an
increasingly important and complex societal challenge:
turning the tide on inactivity.
Most agree that addressing such a complex challenge
will require a complex solution, one underpinned by
cross-sector collaboration. Elevate is a rare opportunity
to learn more about what the solution will look like.
By bringing together ‘all of those best placed to
tackle physical inactivity’ under one roof, this two-day
event will create a free-to-access arena in which
local authorities, leisure operators, academics, allied
healthcare professionals, practitioners, performance
experts, business leaders and policy makers can
debate, share experiences and network with others
who share the same principles and passion for raising
the levels of physical activity throughout the UK.
CONNECTING EXERCISE, HEALTH AND PERFORMANCE
What is ELEVATE?
Register now at WWW.ELEVATEARENA.COM to experience the very latest fitness equipment, gather ideas,
network, discuss theory, logic & research and glimpse into the future of human performance.
What is ELEVATE?
page 2
Attractions & Features
page 34
Physical activity for health & wellness
page 4
Exhibitor List & Floorplan
page 36
Inclusivity: Strategies to increase participation
page 14
Event Supporters
Back Cover
For all the latest news follow us on Twitter, Linkedin or Facebook
Future performance
page 24
WWW.ELEVATEARENA.COM
CONTENTS
CONTENTS
ELEVATEARENA.COM 3
Published by Quartz Sequioa Events, Quartz House, 20 Clarendon Road, Redhill, Surrey RH1 1QX
© Quartz Sequioa Events, 2016
All details correct at time of press, see website for the latest updates
SEMINAR PROGRAMMES
SEMINAR GUIDE
Physical Activity for Health and Wellbeing
Context
“If sport and physical activity was a drug, it
would be regarded as a miracle”
- Dame Sally Davies, Chief Medical Officer, Department
for Health.
Physical activity can provide a major step change in
public health. Widely acknowledged as key to reducing
the burden of preventable death, disease, and disability,
exercise is capable of helping people and their
communities achieve greater health and wellbeing, which
promises to help reduce current levels of health inequality.
The role of exercise can also affect a person’s state of
mind and body, increasing feelings of wellbeing, mental
alertness and energy. However, exercise is not just about
prevention but also treatment, and healthcare professionals
have a crucial role to play in understanding and promoting
these benefits.
Understanding the emerging evidence and how it
continues to strengthen the connections between exercise,
health and wellbeing has never been more important. This
stream is about interpreting the most significant examples
of evidence, and how this newly acquired knowledge is
being used to good effect by industry and healthcare.
The audience can expect illustrations of how exercise can
improve health and wellbeing, demonstrating its value,
contribution and results through the latest research and
best practice examples.
Who should attend?
Practitioners responsible for the delivery of healthcare
and physiotherapy, allied healthcare professionals, local
authorities, GPs and primary care, secondary care,
community services, occupational health, NHS executives,
health promotion professionals, health and wellbeing
boards, clinical commissioning groups, sports and exercise
doctors, nurse practitioners, social care professionals,
community groups and third sector organisations.
Supported by: Sponsored by:
4 ELEVATE 2016 SHOW GUIDE
Physical Activity for Health and Wellbeing
SEMINAR GUIDE
Physical activity as preventative care
Physical inactivity is responsible for 17% of premature deaths and 10.5% of heart disease
cases in the UK, with inactive people 59% more likely to develop osteoporosis than an active
person. Given these and other statistics the NHS is putting an emphasis on preventative care,
this seminar will examine the latest research and evidence illustrating the case for physical
activity as a means of preventative care.
Chair: Professor Charlie Foster, WHO and Oxford University
Understanding the burden of physical inactivity and the potential of physical
activity for prevention and treatment of non-communicable diseases
Speaker to be advised, Public Health England
Sport England and the Richmond Group of Charities research and evidence into
physical activity and non-communicable diseases - project findings
David Terrace, Physical Activity Lead, The Richmond Group of Charities
Implementing physical activity into the healthcare system
Dr William Bird, Founder, Intelligent Health and GP
Dr Rupert Woolley, GP Clinical Lead, North and West Reading CCG
A roadmap for physical activity - reviewing the current recommendations
Professor Charlie Foster, WHO and Oxford University
ELEVATEARENA.COM 5
Day 1 - 4th May 2016 10.15–11.45
Professor Charlie Foster
David Terrace
Dr William Bird
Physical Activity for Health and Wellbeing
6 ELEVATE 2016 SHOW GUIDE
SEMINAR GUIDE
Digital therapies – physical activity and self-management of health and wellbeing
The NHS has a huge funding shortage and is in need of efficiency solutions, this session
will explore the role of ‘digital therapies’ and physical activity in solving this crisis. There
are numerous devices available to monitor the body and predict and prevent illness; as
well as a mass of real time data that can be streamed to clinicians to reduce the burden
on services. How can the NHS and healthcare professionals engage with this digital
revolution? How can digital therapies allow the public to take ownership of their health by
keeping them better informed? And how will technology change the relationship between
care pathways, patients and physical activity?
Chair: Professor Dylan Thompson, Department for Health, University of Bath
The role of digital therapies in preventative care and the challenges in integrating
them into the care pathway
Professor Dylan Thompson, Department for Health, University of Bath
Linking the measurement of physical activity with health benefits – measuring and
verifying outcomes for diabetes and hypertension
Dr Dale Esliger, Senior Lecturer in Physical Activity and Health, National Centre for Sport
and Exercise and Loughborough University
Understanding new paradigms for behaviour change for public health and
inactivity – using digital therapies to address the inactive to prevent type 2
diabetes
Chris Edson, Co-Founder, OurPath
The future of exercise prescription: creating a digital physical activity pathway
Alex Bennett, Director, Technogym
Day 1 - 4th May 2016 12.00–13.15
Chris Edson
Physical Activity for Health and Wellbeing
SEMINAR GUIDE
Exercise for healthy bones and joints
This seminar will examine the role of exercise for healthy bones and joints; exploring
the latest research and evidence supporting the use of exercise for the treatment
and prevention of conditions associated with bones and joints such as osteoarthritis,
osteoporosis, fractures and back pain.
Chair: Professor Mark Batt, Director, Arthritis UK Centre for Sport, Exercise and
Osteoarthritis
Osteoarthritis - understanding the latest evidence supporting physical activity for
healthy joints and muscular skeletal health for
Mark Batt, Director, Arthritis UK Centre for Sport, Exercise and Osteoarthritis
Exercise, bone health and osteoporosis prevention
Dr Katherine Brooke-Wavell, Senior Lecturer in Human Biology, Loughborough
University
The latest technology and motivational techniques to achieve healthy
bones and joints
Speaker tbc
ELEVATEARENA.COM 7
Day 1 - 4th May 2016 13.30–14.45
Dr Katherine Brooke-Wavell
Professor Mark Batt
Physical Activity for Health and Wellbeing
8 ELEVATE 2016 SHOW GUIDE
SEMINAR GUIDE
Day 1 - 4th May 2016 15.00–16.15
Physical Activity for Health and Wellbeing
Integrating physical activity into the cancer pathway
An evidence base has shown regular exercise can have significant benefits for cancer
treatment. This seminar will assess the latest evidence exploring physical activity’s role
in reducing complications in treatment and prevention. The session will also explore
successful interventions, the role of health care professionals, the physical activity industry
and how physical activity can be successfully integrated into the cancer care pathway.
Chair: Jo Foster, Physical Activity Programme Lead, Macmillan Cancer Support
The clinical and quality of life benefits of physical activity for prevention and
management of cancer
Professor Robert Thomas, Consultant Oncologist, Cranfield University and Bedford and
Addenbrooke’s Cambridge University Hospitals
The service users perspective
Speaker to be advised
Putting research into practice – improving patient outcomes by changing
behaviours
Jo Foster, Physical Activity Programme Lead, Macmillan Cancer Support
Case study: setting up collaborative and innovative partnerships to integrate
physical activity into the cancer pathway
Matt Corder, Health and Wellbeing Manager, ActiveLuton, Sport and Leisure Trust
Case study: implementing the evidence and evaluating the outcomes
Miranda Ashwell, Public Health Lead for Physical Activity at Help2Change, Public Health,
Shropshire Council
Julia McAdam, Operational Manager at Oncology & Haematology Lingen Davies Centre,
Shrewsbury and Telford Hospital NHS Trust
Jo Foster
Professor Robert Thomas
Matt Corder
REGISTER NOW – FREE TO ATTENDWWW.ELEVATEARENA.COM
WWW.ELEVATEARENA.COM
10 ELEVATE 2016 SHOW GUIDE
SEMINAR GUIDE
Understanding the benefits of physical activity for mental health and mental wellbeing
There is strong evidence supporting exercise as a powerful tool for enhancing mental
wellbeing, performance and cognitive health. This seminar will examine the latest
developments and research uncovering the role of exercise and activity in optimising mental
health and wellbeing.
Chair: Dr Charles Alessi, Senior advisor and Lead for Dementia, Public Health England
The latest evidence of the benefits of physical activity for preventable dementia
Dr Charles Alessi, Senior advisor and Lead for Dementia, Public Health England
How physical activity can assist mental health and Mind’s Get Set to Go
programme
Hayley Jarvis, Community Programmes Manager (Sport), Mind
Preferred intensity exercise for depression: selective results from the H.E.A.L.T.H
research programme
Professor Patrick Callaghan, Professor of Mental Health Nursing and Head of School of
Health Sciences, Faculty of Medicine & Health Sciences, University of Nottingham
Case study: Creating accessible services for people with dementia and their carers
- how to improve facilities and remove barriers
Lara Lill, Head of Health and Wellbeing, Amateur Swimming Association
Day 2 - 5th May 2016 10.30–11.45
Dr Charles Alessi
Hayley Jarvis
Physical Activity for Health and Wellbeing
SEMINAR GUIDE
Understanding the role of physical activity for health and wellbeing of children
The government’s ‘Tackling Physical Inactivity – a coordinated approach’ report identified
the need for a specific focus on physical activity in the first 15 years of life. It is understood
that healthy behaviour established in childhood influences health and wellbeing outcomes
later in life. Inactivity in children sees an increased burden of disease, reduced quality of life,
and lower life expectancy while active children have improved concentration, positive social
behaviour, lower anxiety and depression and are more happy and satisfied. This session will
explore the latest research into the positive impact of physical activity for children’s health and
wellbeing, examining factors that influence social, emotional and cognitive development, the
effectiveness of physical interventions and opportunities for improved outcomes.
Chair: Eustace DeSousa, National Lead for Children, Young People & Families, Public Health
England
The importance of activity for physical, emotional, social and cognitive
development – what the research tells us
Dr Mike Loosemore, Consultant in Sport and Exercise Medicine, The Institute of Sport,
Exercise and Health, University College London Hospitals
Case study: Understanding the contribution of PE, sport and physical activity to the
mental health and life chances of young people
Ali Oliver, Chief Executive, Youth Sport Trust
The role of sports and exercise medicine for children - an early start,
a brighter future
Professor Rob Copeland, Reader, Physical Activity and Health, Sheffield Hallam University
Professor Paul Dimitri, Sheffield Children’s Hospital NHS Foundation
Case study: Beat the Street – a community approach to implementing physical
activity and how to measure and monitor changes to health and wellbeing
Veronica Reynolds, Client Services Director, Intelligent Health
ELEVATEARENA.COM 11
Day 2 - 5th May 2016 12.00–13.15
Dr Mike Loosemore
Ali Oliver
Professor Rob Copeland
Professor Paul Dimitri
Veronica Reynolds
Physical Activity for Health and Wellbeing
Active ageing – using physical activity to optimise health and wellbeing in older adults
Many people become more sedentary as they get older, with an increasing ageing population
there needs to be greater consideration of opportunities to improve health and wellbeing.
Increased activity in this group not only offers advantages in terms of health and wellbeing,
but aids healthy ageing, lessens the risk of trips and falls and increases the likelihood of
independent living; bringing potential benefits to the NHS and social care. This seminar will
explore the latest interventions, research and evidence demonstrating how the removal of
barriers to activity is supporting successful outcomes for older adults.
Chair: Bob Laventure, Director, Later Life Training
Understanding and working with older people – techniques and skills required (for
health care professionals) to support active lifestyles
Bob Laventure, Director, Later Life Training
Case study: ACE – Active, Connected and Engaged: planning and developing
activity opportunities for older people and measuring outcomes
Dr Afroditi Stathi, Senior Lecturer, Department of Health, University of Bath
Case study: ‘Fit as a Fiddle’ and the management of long-term conditions
Cherry Russell, Programme Manager – Health and Wellbeing, Age UK
Optimising exercise routines to encourage improved muscle performance,
cardiorespiratory fitness and reductions in fall frequency
Stephen Powell, Director of Education and Training, Power Plate and Performance Health
Systems
12 ELEVATE 2016 SHOW GUIDE
SEMINAR GUIDE
Day 2 - 5th May 2016 13.30–14.45
Bob Laventure
Cherry Russell
Physical Activity for Health and Wellbeing
SEMINAR GUIDE
ELEVATEARENA.COM 13
Day 2 - 5th May 2016 15.00–16.30
Jane Moore
Annie Holden
Anouska Carter
Richard Bagwell
Physical activity and health in practice
A case study led session exploring best practice where physical activity is improving
public health and wellbeing; looking at treatment and prevention of non-communicable
diseases.
Chair: Jane Moore, Implementation Consultant, NICE
Encouraging physical activity in all people in contact with the NHS – best practice
and quality standards update
Jane Moore, Implementation Consultant, NICE
Understanding and quantifying the health and wellbeing benefits of physical
activity as part of a commissioned, integrated lifestyle service
Annie Holden, Head of Public Health, Everyone Health (part of SLM)
Development, evaluation and implementation of the ‘Walking Away from Type 2
Diabetes’ within routine primary care
Dr Tom Yates, Reader in Physical Activity, Sedentary Behaviour and Health, Leicester
University
Implementing cost effective interventions to improve health outcomes in people
with multiple sclerosis
Anouska Carter, Senior Sport Science Officer, Sheffield Hallam University
Case study: the leisure facility’s role in improving health and wellbeing –
stroke rehabilitation
Richard Bagwell, Group Sports Development Manager, Freedom Leisure
Physical Activity for Health and Wellbeing
Context
In just one generation, physical activity has declined
by 20 per cent and is predicted to decline a further 15
per cent by 2030. Social and economic trends over
decades have ‘designed’ physical activity out of daily life.
Fewer people have manual jobs, technology encourages
people to sit still for long periods, an over-reliance on
cars and other transport and towns and cities which
aren’t designed to encourage activity are all contributing
factors. As a result more than 40 per cent of women and
35 per cent of men are spending more than 6 hours a
day sitting still.
Only 6 per cent of men and 4 per cent of women are
doing enough activity. The government has set a target to
increase the number of adults taking at least 150 minutes
of exercise per week while reducing the number taking
less that 30 minutes. Progress is slow which raises the
question of how these targets can be better met.
This stream will examine how to create opportunities for
people to be active in ways that fit with their everyday
lives and interests. Best practice solutions and strategies
for tackling increasingly sedentary lifestyles will be
explored; looking at the role of technology, behaviour
change and design in addressing inactivity in various
groups.
Who should attend?
Those delivering physical activity in the community, local
authorities, leisure operators, gyms, hoteliers, schools,
school activity providers, outdoor activity providers,
employers, community groups, sports clubs, local
enterprise groups, NGOs and third sector organisations.
SEMINAR GUIDE
Inclusivity: Strategies to increase participation
Sponsored by:
14 ELEVATE 2016 SHOW GUIDE
Inclusivity: Strategies to increase participation
SEMINAR GUIDE
ELEVATEARENA.COM 15
Day 1 - 4th May 2016 10.30–11.45
Inclusivity: Strategies to increase participation
Understanding inactivity and how to increase participation
Over generations, physical activity has been engineered out of our daily lives. This
seminar will examine the impact and risks of growing levels of inactivity, actions required
to promote activity in different groups, how real change can be driven and best practice
examples of implementation. The session will examine recent developments, including
the government’s new strategy ‘Sporting Future: A New Strategy for Sport’ exploring how
an increase in physical activity can be delivered.
Chair: Andrew Honeyman, Head of Physical Activity, Department for Culture Media and
Sport
How the ‘New Strategy for Sport’ will address participation
Andrew Honeyman, Head of Physical Activity, Department for Culture Media and Sport
How can policy guidance be strengthened for the promotion of physical activity?
Tess Kay, Professor of Sport and Social Sciences, Brunel University London
Understanding inactivity – what does the data tell us and how do we get inactive
people active?
Suzanne Gardner, Head of Health, Sport England
A roadmap for raising standards to drive increased participation
Tara Dillon, Chief Executive, CIMSPA
Tess Kay
Suzanne Gardner
Tara Dillon
SEMINAR GUIDE
Day 1 - 4th May 2016 12.00–13.15
16 ELEVATE 2016 SHOW GUIDE
Inclusivity: Strategies to increase participation
Barry Kelly
Ivo Gormley
Healthy partnerships – collaborative approaches to delivering greater participation
Strong leadership at national, local and community level is required to give people the
motivation and enthusiasm to embrace change and to lead a more physically active life.
Key to delivering greater participation will be the need for organisations to work together
to deliver results. This seminar will explore innovative collaboration and partnerships,
which provide the support required to increase participation at national and local levels.
Chair: Barry Kelly, Strategic Lead for Physical Activity and Health, London Sport
ParkLives: creating active communities through partnerships
Liz Lowe, Corporate Responsibility and Sustainability Manager, Coca-Cola Great Britain
Karen Creavin, Head of Wellbeing Services, Birmingham City Council
Making London the most physically active city in the world
Barry Kelly, Strategic Lead for Physical Activity and Health, London Sport
Promoting physical activity: the wider potential offered by Local Authority
commissioning
Cllr Anne Brown, Cabinet Member for Communities and Healthy Living, Essex County
Council
Adrian Coggins, Commissioning Delivery Manager Strategy, Transformation,
Commissioning Delivery and Traded (STCT), Essex County Council
GoodGym: getting fit doing good, combining exercise with helping communities
Ivo Gormley, Founder and CEO, GoodGym
SEMINAR GUIDE
ELEVATEARENA.COM 17
Day 1 - 4th May 2016 13.30–14.45
Inclusivity: Strategies to increase participation
James Moar
Dave Wright
Simon Shepard
David Langridge
Digital and wearable technology and behaviour change – supporting people to become more active
Wearable technology, gamification and digital technology are now commonplace providing
the means to monitor and collect performance data, whilst providing valuable feedback.
This session will explore technology, which encourages behaviour change and the
promotion of good habits, and will also examine latest trends and future innovations to
increase activity and improve public health.
Chair: James Moar, Research Analyst, Juniper Research
Latest trends in digital, wearable technology and gamification tackling inactivity
and public health
James Moar, Research Analyst, Juniper Research
The role of gamification and social accountability in getting people active
Dave Wright, CEO and Founder, MYZONE
Can technology support long lasting behavioural change?
Simon Shepard, Chief Executive, Optima Life and First Beat
How technology can enhance understanding user/member behaviours of the
fitness active
David Langridge, Director, Fitness First
SEMINAR GUIDE
Day 1 - 4th May 2016 15.00–16.15
18 ELEVATE 2016 SHOW GUIDE
Inclusivity: Strategies to increase participation
Alex Burrows
Data driven participation – the game changer?
A data rich, but information poor, sector led to a new collaborative DataHub project being
launched in 2013. The Hub offers an automated way for all sport, leisure and physical
activity providers across the sector to securely bring their data together, align it with
consistent sector data standards and then access and share business intelligence and
best practice. Being able to provide accurate reporting information, relative benchmarks
and actionable operational solutions which are based on a central and growing repository
of over 150+ million facility visits with knowledge of what works best, where and when,
and assessment of the impact on physical activity participation and subsequent economic
and social returns. These outcomes are being accurately monitored and evidenced,
creating a continuous cycle of improvement, by the hub.
Chair: Alex Burrows, Director, 4 global
Understanding how governing bodies are using data standards to drive
participation
Damian Stevenson, Head of Insight, Amateur Swimming Association
Case study – 2 years on: the development of a sector governed DataHub and
sector wide data standards, a co-operative approach
Alex Burrows, Director, 4 global
Putting business intelligence at the heart of facility operator success: increase
participation and commercial returns
Speaker to be advised
Using data to quantify the social value of physical activity interventions
Richard Jenkings, Senior Consultant, Manager Public Sector Customer Insight, Experian
Dr Larissa Davies, Reader of Sport Management, Sheffield Hallam University
SEMINAR GUIDE
ELEVATEARENA.COM 19
Day 1 - 4th May 2016 16.30–17.15
Inclusivity: Strategies to increase participation
Embracing digital change (debate)
As technology evolves and emerges quickly it changes the way industry functions
and operates creating a disruptive force. This discussion will explore what “Digital
Transformation” means for the physical activity industry, how the industry can start to
understand digital and technology and how can we begin to embrace rapid change.
Chair: Leon Rudge, Technology Solutions Manager EMEA, Life Fitness (UK)
Panel:
Kristian Merritt, Digital Programme Manager, David Lloyd Digital
Chris Scragg, Head of Fitness, Serco Leisure
Jack Malin, Director, Membr
Dominic O’Sullivan, Director, Promax Systems
SEMINAR GUIDE
20 ELEVATE 2016 SHOW GUIDE
Inclusivity: Strategies to increase participation
Day 2 - 5th May 2016 10.30–11.45
Dr Mike Loosemore
Sue Henry
Dr Davina Deniszczyc
Anouska Carter
Physical activity and workforce wellbeing
Employers have a huge amount to gain from having a physically active workforce
including lower rates of absence, fewer retirements on health grounds and a more
motivated and productive team. This session will demonstrate how physical activity can
improve employee wellbeing, how employers can promote and support staffs’ physical
activity and how to successfully implement interventions.
Chair: Dr Mike Loosemore, Consultant in Sport and Exercise Medicine, The Institute of
Sport, Exercise and Health, University College London Hospitals
Understanding active movement and the importance of targeting sedentary
behaviour
Dr Mike Loosemore, Consultant in Sport and Exercise Medicine, The Institute of Sport,
Exercise and Health, University College London Hospitals
Case study: workplace wellbeing within the NHS
Sue Henry, Director, Sport and Physical Activity@Work
Case study: Workplace wellbeing within larger organisations
Dr Davina Deniszczyc, Medical Director, Nuffield Health
Case study: ‘How Move More Sheffield’ is creating active workforces
Anouska Carter, Senior Sport Science Officer, Sheffield Hallam University
SEMINAR GUIDE
ELEVATEARENA.COM 21
Inclusivity: Strategies to increase participation
Day 2 - 5th May 2016 12.00–13.15
Designing in activity – strategies for creating healthy spaces
Towns, cities, open spaces and buildings often work against promoting physical activity.
This session will explore how to provide the right physical spaces and places for people to
embrace activity, making it part of their daily lives.
Chair: Mark Tully, Lecturer in Physical Activity and Public Health, UKCRC Centre of
Excellence for Public Health (NI), Centre for Public Health, School of Medicine, Dentistry
and Biomedical Sciences, Queen’s University Belfast
The World Health Organisation’s Healthy Cities programme – international
approaches to designing in activity, understanding the opportunities and barriers
Jonna Monaghan, Health & Well Being Manager, Belfast Healthy Cities, WHO European
Healthy Cities Network
Understanding the relationship between people, places and health – evaluating the
impacts of built environments on physical activity and health
Mark Tully, Lecturer in Physical Activity and Public Health, UKCRC Centre of Excellence
for Public Health (NI), Centre for Public Health, School of Medicine, Dentistry and
Biomedical Sciences, Queen’s University Belfast
Designing in physical activity: a facility developer’s approach
Sarah Watts, Chief Executive, Alliance Leisure
Active Design: Planning for health and wellbeing through sport and physical
activity
Philip Copsey, Partner, David Lock Associates
Reconnecting people with nature and open spaces
Melissa Handford, National Sport Partnership Manager, National Trust
Mark Tully
Jonna Monaghan
Sarah Watts
Melissa Handford
SEMINAR GUIDE
Day 2 - 5th May 2016 13.30–14.45
22 ELEVATE 2016 SHOW GUIDE
Inclusivity: Strategies to increase participation
Steve Rose
Successful strategies for active travel
This seminar will examine how ‘active’ travel options can be identified and implemented
to introduce convenient and easy ways to bring physical activity into everyday routines.
How cycling and walking provision can be built into the design of communities, providing
people with an environment that is safe and attractive, whilst supporting active travel.
Chair: Jason Torrance, Policy and Partnerships Director, Sustrans
Creating a national infrastructure to support active travel
Jason Torrance, Policy and Partnerships Director, Sustrans
Case study: Living streets walking to school programme engaging with 1 million
children and promoting active travel
David Graham, Head of Strategy, Living Streets
Case study: sport and transport working in partnership to support more cycling
Robert McLean, Recreation Manager, London, British Cycling
Nicola Francis, Community Engagement Programme Manager, Transport for London
Case study: Big Birmingham Bike Giveaway – using GPS to understand and inform
active travel
Steve Rose, Head of Strategic Research, Birmingham City Council
SEMINAR GUIDE
ELEVATEARENA.COM 23
Inclusivity: Strategies to increase participation
Day 2 - 5th May 2016 15.00–16.30
Strategies for engaging children in greater activity
Only 21% of boys and 16% of girls meet the UK Chief Medical Officer’s guidelines of 60
minutes physical activity a day. Encouraging physical activity in children and young people
is key to changing the tide on inactivity, as good habits established when young can last a
lifetime. There is clearly great potential for improvement in activity levels of children; this
session will examine successful engagement strategies.
Chair: Dean Horridge, Founder, Fit for Sport and Chair, UK Active Kids
Engaging with children and teachers to educate and embed healthy physical
activity habits
Dean Horridge, Founder, Fit for Sport and Chair, UK Active Kids
Understanding the psychology behind behaviour change
Dr Mihela Erjavec, Co-Director of Research and Development, Food Dudes
Health Lecturer, Bangor University
Case study
Peter Ward, Sponsorship Manager, Sainsburys
Encouraging physical activity outside of school
James Allen, Head of Policy, Sport and Recreation Alliance
Improving child health and activity outcomes through salary sacrifice and the tax
system
Andy Baker, Non Executive Director, Sportscheme
Dean Horridge
Dr Mihela Erjavec
SEMINAR GUIDE
24 ELEVATE 2016 SHOW GUIDE
Future Performance
Future Performance
Context
This stream highlights the latest developments in
human performance, whilst explaining how advances
in the sporting arena can impact everyday life and
consumer trends. It will explore what we can learn from
developments driven by the demands of competition in
elite sport, by uncovering research, translating it through
examples of advances in science and technology and
demonstrating how this improves healthcare or could
have an impact on wider public health and healthcare.
Team GB’s performance has transformed over the last 20
years, rising from 10th place with 28 medals in Sydney
2000, to 3rd place with 65 medals at London 2012. This
success alone highlights the UK’s leading role in human
performance to the rest of the world.
Building on this level of success is clearly important.
Funding has increased from £313m for the London
games to £335m for Rio. This has allowed the UK to
draw on its world class sport science and sport medicine
expertise to deliver ever increasing standards of
performance. Medals aside, will Rio inspire public health
here in the UK?
This stream highlights the latest developments in
human performance, whilst explaining how advances
in the sporting arena can impact everyday life and
consumer trends. It will explore what we can learn from
developments driven by the demands of competition in
elite sport, by uncovering research, translating it through
examples of advances in science and technology and
demonstrating how this improves healthcare or could
have an impact on wider public health and healthcare.
Supported by: Sponsored by:
SEMINAR GUIDE
ELEVATEARENA.COM 25
Day 1 - 4th May 2016 10.30–11.45
Future Performance
Dr Rod Jacques
Athlete health and wellbeing – injury and illness
Sports and exercise medicine involves diagnostics, clinical examination and knowledge
of sport specific movement patterns. This seminar will explore the latest approaches to
attaining maximum performance, reduced injury and illness time and will examine the
practicalities of application to improve the health of the general public.
Chair: Dr Rod Jaques, Director of Medical Services, English Institute of Sport and
Immediate past President FSEM UK
What can we learn from injury and illness surveillance data?
Dr Rod Jaques, Director of Medical Services, English Institute of Sport and Immediate
past President FSEM UK
Understanding the data required to effectively monitor illness and injury
Glenn Hunter, Research and Innovation Consultant (Athlete Health), English Institute of
Sport
Translating data and outputs of surveillance into actionable information
Ashleigh Wallace, Athlete Health Lead, English Institute of Sport
SEMINAR GUIDE
26 ELEVATE 2016 SHOW GUIDE
Future Performance
Day 1 - 4th May 2016 12.00–13.15
Dr Steve Ingham
James Collins
Training and preparation for optimal performance
This seminar will explore the latest evidence and thinking around training and preparation
for peak performance. The session will examine how goals can be set and achieved,
whilst exploring the role of performance support teams, nutritional strategies and strength
and conditioning.
Chair: Dr Steve Ingham, Director of Science and Technical Development, English Institute
of Sport
Optimising the team behind the team
Dr Steve Ingham, Director of Science and Technical Development, English Institute of
Sport
Nutritional strategies for peak performance
James Collins, Head Nutritionist, Arsenal Football Club
Effective approaches to strength and conditioning
Julia Dalgleish, Master Trainer, Cybex
Tommy Yule, Performance Director, British Weight Lifting
Concurrent training – optimising the balance between strength and endurance
training
Dr Michael Johnston, Consultant Strength and Conditioning Scientist, British Athletics
SEMINAR GUIDE
ELEVATEARENA.COM 27
Future Performance
Day 1 - 4th May 2016 13.30–14.45
Athletic recovery strategies and performance
This seminar will explore the proposed benefits and supporting evidence for a range
of popular recovery strategies. Practical recommendations will be presented for the
optimisation of athletic recovery and performance.
Chair: Dr Ken van Someren, Head of R&D, GSK Human Performance Lab
The importance and management of athletic recovery
Dr Ken van Someren, Head of R&D, GSK Human Performance Lab
Recovery therapies – cryotherapy and compression
Dr Jessica Hill, Senior Lecturer, St Mary’s University
Recovery through nutrition
Dr Glyn Howatson, Reader - Human and Applied Physiology, Northumbria University
Sleep – the cornerstone of recovery
Nick Littlehales, Elite Sport Sleep Coach
Dr Ken van Someren
Dr Jessica Hill
Dr Glyn Howatson
Nick Littlehales
SEMINAR GUIDE
Day 1 - 4th May 2016 15.00–15.45
28 ELEVATE 2016 SHOW GUIDE
Future Performance
Sally Gunnell OBE
Professor Greg Whyte OBE
Lucy Martin
The winning mindset (debate)
A ‘winning mindset’ is an essential contributor for performing consistently at the highest
level, in this session the panel will draw from their professional athletic experiences to
explore the importance of the ‘mindset’. This session will provide a valuable insight into
the science and psychology of motivation for high performance athletic success. The
discussion will examine mental motivational tools for boosting competitive success; how
the right ‘mindset’ copes with set backs, fatigue and negativity; and how the winning
‘mindset’ can mean the difference between success and failure.
Chair: Professor Greg Whyte OBE, Director of Performance, CHHP
Panel:
Sally Gunnell OBE, British Olympic Athlete
Lucy Martin, British Olympic Cyclist
Joe Townsend, former Royal Marine and Para Athlete
Dr Peter Jones, Head of the School of Psychology Sport and Exercise, Staffordshire
University and Vice Chair, Staffordshire County Sport Partnership
SEMINAR GUIDE
ELEVATEARENA.COM 29
Day 1 - 4th May 2016 16.00–16.45
Future Performance
Professor Greg Whyte OBE
Dr Rod Jacques
Dr Ken van Someren
Professor Alison McConnell
Professor Vicky Tolfrey
How can advances in elite performance inform and support public health? (debate)
This debate will explore how advances in athletic performance can inform and impact
wider public health, examining the connections between the two worlds. What research,
science and evidence is available? How innovation can be transferred to public health?
What support and infrastructure is required to deliver the transfer and exchange of
knowledge and how can this be translated into treatments and preventative interventions?
Chair: Professor Greg Whyte OBE, Director of Performance, CHHP
Panel:
Dr Rod Jaques, Director of Medical Services, English Institute of Sport and Immediate
past President FSEM UK
Dr Ken van Someren, Head of R&D, GSK Human Performance Lab
Professor Alison McConnell, Professor of Exercise Science, Faculty of Health and Social
Sciences, Bournemouth University
Professor Vicky Tolfrey, Professor of Applied Disability Sport, Director, Peter Harrison
Centre for Disability Sport and National Centre for Sport and Exercise Medicine
SEMINAR GUIDE
Day 2 - 5th May 2016 10.30–11.45
30 ELEVATE 2016 SHOW GUIDE
Future Performance
Natalie Dunman
John Mills
Dr Ben Jones
Effectively detecting and developing talent
This session will examine the latest models for talent identification and development
exploring the resources, support and coaching required to deliver and sustain elite levels
of performance. How future talent can be best confirmed and developed and case study
examples of sports successfully promoting talent.
Chair: Natalie Dunman, Head of Performance Pathway team, UK Sport
Olympic and Paralympic Performance Pathways – underpinning and sustaining
success
Natalie Dunman, Head of Performance Pathway team, UK Sport
The importance of grass routes in bringing on talent and identifying talent and
performance pathways
John Mills, Coaching, Education and Development Director, British Cycling
The challenges associated with talentidentification and development in team
sports: The impact of growth and maturation
Dr Kevin Till, Senior Lecturer in Sports Coaching, Leeds Beckett University
Dr Ben Jones, Senior Lecturer in Sport and Exercise Physiology, Leeds Beckett University
SEMINAR GUIDE
ELEVATEARENA.COM 31
Day 2 - 5th May 2016 12.00–13.15
Future Performance
Dr Jonathan Leeder
Professor Liam Kilduff
Dr Chris Shambrook
Performing when it matters
Athletes prepare and train hard to reach peak performance, but how can they ensure
that they perform at their best when it really matters? This seminar will examine how
to deliver a winning performance, exploring physical, nutritional and mental preparation
techniques.
Chair: Dr Jonathan Leeder, Senior Physiologist, English Institute of Sport
Preconditioning strategies to enhance physical performance on the day of
competition
Professor Liam Kilduff, Professor of Performance Science, Applied Sports, Technology,
Exercise and Medicine (A-STEM), College of Engineering, Swansea University
and Director of Welsh Institute of Performance Science (WIPS)
Mental preparation on competition day - performance enhancement through sport
psychology
Dr Chris Shambrook, Performance Psychology Coach, K2
Performing when it matters in practice
Mark Foster, British Olympic Swimmer
SEMINAR GUIDE
Day 2 - 5th May 2016 13.30–14.45
32 ELEVATE 2016 SHOW GUIDE
Future Performance
Professor Steve Haake
Tools, technology and techniques for performance analysis
Feedback on performance is critical to achieving improvements; performance analysis
provides the feedback required to make positive changes. This session will explore the
impact of analysis on performance; the latest technologies, techniques and mechanisms
for providing feedback and how data is captured, understood and used.
Chair: Professor Steve Haake, Director of the Advanced Wellbeing Research Centre,
Sheffield Hallam University
The latest technologies and tools for performance analysis
Professor Steve Haake, Director of the Advanced Wellbeing Research Centre, Sheffield
Hallam University
Matching performance and training needs with technology solutions
Adam Sotheran, Head of Sport Science and Medicine, British Diving
Using video analysis to improve performance
Julia Wells, Senior Performance Analyst, English Institute of Sport
Mehdi Mirza, Head of UK Sales and Marketing, Dartfish
SEMINAR GUIDE
ELEVATEARENA.COM 33
Day 2 - 5th May 2016 15.00–16.15
Future Performance
Dr Barry O’Neill
Professor Samuele Marcora
Dr Mark Wilson
High performance brain function
Sports performance places immense demands on the brain and cognitive function. This
seminar will examine the importance of cognitive function (e.g. pattern recognition and
decision making) in sport, demonstrating how cognitive function can be monitored and
developed.
Chair: Dr Barry O’Neill, Cognition Lead, GSK Human Performance Lab
Monitoring and training cognitive function
Dr Barry O’Neill, Cognition Lead, GSK Human Performance Lab
Stress and decision making
Professor Vincent Walsh, Institute of Cognitive Neuroscience, University College London
Mental fatigue and sport performance
Professor Samuele Marcora, Director of Research, School of Sport and Exercise
Sciences, University of Kent
Stress and motor skill performance
Dr Mark Wilson, Associate Professor, Experimental Psychology & Human Movement
Science, Exeter University
EVENT ATTRACTIONS
34 ELEVATE 2016 SHOW GUIDE
ATTRACTIONS & FEATURES
EVIDENCE BASE – sponsored by Les Mills
The current evidence base suggests that over twenty diseases can be either cured or
prevented by physical activity. A focused presentation of research will describe how an
ever expanding evidence base is helping to bring exercise and health closer together.
PERFORMANCE LABORATORY
A thought-provoking installation allowing attendees to interact with top performance
analysts and coaches who will cite specific examples of how knowledge acquired in
performance can lead to valuable insight and innovation that improves public health.
START UPS
Although innovation is difficult to predict, the start-up community usually punches
above its weight. Those interested in new approaches will experience the latest thinking,
technology and innovations from those who are prepared to challenge the status quo.
RESEARCH UNCOVERED – sponsored by NCSEM
Research is highlighting exactly how exercise, health and performance connect. Research
Uncovered will host leading academic institutions and organisations who either drive
notable athletic performance or help uncover the importance of being physically active.
ACTIVE AQUATIC
Over 2.2 million swam at least once a week between 2013-14. Despite recent challenges,
swimming remains the UK’s leading sport by participation. Presenting the latest in pool
and open water swimming, equipment, research, monitoring and performance, Active
Aquatic will help answer why.
ATTRACTIONS & FEATURES
EVENT ATTRACTIONS
ELEVATEARENA.COM 35
SKILLS PAVILION – sponsored by CIMSPA
Dedicated to those who are responsible for raising standards and delivering education,
the Skills Pavilion presents selected providers who are working towards improved results
across leisure, fitness, performance and healthcare.
TECHNOLOGY WALK
Fitness technology including wearable devices, data management, social media, apps and
other software are rapidly changing people’s relationship with sport and physical activity.
Technology Walk presents the latest developments in this area.
PERFORMANCE PATH – sponsored by EIS
In competition, there is a major emphasis on understanding and improving performance
to maximise results. Performance Path will focus on the various solutions, ranging from
training to technology, which have helped athletes and sports people achieve their goals.
VIP LOUNGE & OTHER NETWORKING AREAS
There will be a number of areas for visitors to network including a VIP lounge,
press office, speaker lounge and café areas.
THE ELEVATE APP – produced by Bounts
Two weeks prior to Elevate all registered visitors and exhibitors will be invited to download
the free Elevate app, produced by Bounts. The app will enable you to plan your time at
Elevate and also earn active points and credits that can be redeemed for prizes. Register
now at WWW.ELEVATEARENA.COM
EXHIBITOR LIST
36 ELEVATE 2016 SHOW GUIDE
EXHIBITOR LIST
4 global 140
Active IQ SP4
Activinsights RU19
AllActive 198
Anytime Leisure - Origin Fitness 10
Aquamat Ltd AA8
ASA Supporter
Ashbourne Membership Management 197
BASES Supporter
BILT by Agassi & Reyes 40
BioTekna - Biomedical Technologies 2
Bounts TBC
BPMpro SU11
BriefYourMarket.com TW4
Brunel University London RU3
Cardio Direct 191
CIMSPA Supporter
Concept Fitness International 40
Concept2 PP3
Cranlea Human Performance Limited 113
Cybex International Uk Ltd 185
DataHub 140
Debit Finance Collections Plc 153
Egym 50
English Institute of Sport Supporter
Expresso HD 85
EZFacility 194
Faculty of Sport and Exercise Medicine UK Supporter
Firstbeat Technologies Ltd TW8
Fit For Sport Supporter
Gantner Electronic Gmbh TW7
Gladstone TW2
GSK Performance Lab Supporter
HaB Direct PP4
Heaton Health and Sports RZ2
HulaFit SU13
The Hygiene Company 60
Idass 190
InBody UK 192
Indoor Walking 40
Inner Range Europe Ltd 195
Intelligent Health 160
Intelligent Protection Solutions 196
ISEH Central Feature
Jordan Fitness 30
JP Lennard 90
Keiser UK Ltd 123
Kelda Showers 4
Kingston University RU16
The Knowledge Transfer Network Supporter
Leisure Media TBC
Les Mills Featured Sponsor
London Sport Lead Supporter & Central Feature
Loughborough University RU4
Marpo PP4
Matrix 50
MERRITHEW™ 151
Milon 155
MYZONE TW3
National Centre For Sport And Exercise Medicine RD8
Netpulse TW5
Octane Fitness 95
OJMAR 193
Optima Life TW8
Parkour UK Supporter
Pavigym 170
PBAS PP4
PBI PP4
Physios in Sport Supporter
Physique Sports Ltd 62
Power Plate 100
Precor 148
Promote PR Press Room
Pulse 170
Pulse Fitness 170
Quartz Sequoia Events TBC
Queenax 148
Right Directions Ltd SP3
The Royal Life Saving Society AA4 & Supporter
Rugged Interactive 110
Running Unlimited TW2
Safe Space Lockers AA6
SIBEC Supporter
Speedflex Europe Ltd 39
Speedo International Limited AA1
Sporta Supporter
Sports Therapy Association Supporter & 115
STA AA5
Stable Media 152
SWIMTAG AA7
TechnoGym TBC
TRX 20
Università degli Studi di Roma “Foro Italico” RU1
Vibrogym 85
Virtuagym TW6
Waterrower UK 65
Wattbike Ltd 1
XForce 85
Xn Leisure Systems Ltd 140
YMCA Awards Supporter
Youth Sport Direct 199
Youth Sport Trust 199
Ziva 40
Zoggs AA2
FLOORPLAN
FLOORPLAN
ELEVATEARENA.COM 37
PublicHealth
EnglandLondonSport
CENTRALFEATURE
supported by CIMSPA
Info
ParkourUK
Universityof Kingston
CHHPLoughborough
University
BrunelUniversity
PHYSICAL ACTIVITY FORHEALTH AND WELLBEING
Uni Roma NCSEMEngland
AquamatSwimtagEco Power ShowerSafe
SpaceLockers
HeatonHealth and
Spa
X-Force,Expresso
HD,VibroGym
PE
RF
OR
MA
NC
ELA
BO
RA
TO
RY
JordanFitness
Keiser
ZivaMatrix
4Global
&Xn
eGym
J PLennard
WaterRower
TRX
IntelligentHealth
RuggedInteractive
PowerPlate
Pulse
EVIDENCEBASE
CardioDirect
DerwentHealthcare
EZFacilityOjmarBriefYourMarket Netpulse Virtuagym Gantner Firstbeat Inner
RangeAshbourne
ManagementServices
IPSAll Active Youth Sport
Direct
ActiveIQ
YMCAAwards
RightDirectionsMyzoneGladstone
INCLUSIVITY
Speedo Zoggs
RLSS
Concept 2
Cybex
STA
SpeakerLounge
EnglandRounders
EMDP
Universityof BathActivinsights
HaBDirect
Octane
Precor
Merrithew
StableMedia
Debit FinanceCollections
PhysiqueSports
RunningUnlimited
Pavigym
Speedflex
Wattbike
AnytimeLeisure
BritishRowing
TheHygene
Company
FUTUREPERFORMANCE
VIPLOUNGE
BPM
pro
Hulafit
Idass
IndoorWalking
Biomedical
Cra
nlea
Hum
an
Per
form
ance
Supported by NCSEMSponsored by Technogym
Sponsored by Xn &4 global
Supported by EISSponsored by Matrix
sponsored byLes Mills
NGB2
RU7
RU5RU4RU3
RU1 RU8
AA8AA75 AA63
10
30
123
45
50
145
15
90
65
20
160
150
100
170
105
191 192 194193 TW4 TW5 TW6 TW7 TW8 195 197196
198 199
SP4
SP1
SP3 SP5TW3TW2
AA1 AA2
AA5
AA4
PP3
180 185
AA9
165
NGB5
NGB3
RU16RU19
155
PP4
95
148143151
152
153
62
63
175
130
137
38
1
80
135
PP2
154
SP2
NGB1
NGB6
60
SU11
SU13
SU14
190
40
2
113114
FIREEXIT
FIREEXIT
FIREEXIT
FIREEXIT
FIREEXIT
FP FP
FP
FP
FP
FP
FP
FP
FP
FP
FP
FPFACP FACP
FACP
FACP
FACP
FACP
FACP
FACP
ROLLERSHUTTER
DOOR
ROLLER SHUTTER
GOODS LIFTNo. 16
GOODS LIFTNo. 17
ROLLER SHUTTER
ELECTRICALSWITCHROOM
ELECTRICALSWITCHROOM
LIFT No. 14Capacity
20 Persons
LIFT No. 13Capacity
20 Persons
LIFT No. 12Capacity
20 Persons
LIFT No. 11Capacity
20 Persons
FIREEXIT
FIREEXIT
FIREEXIT
FIREEXIT
FIREEXIT
FIREEXIT
BabyChange
OrganisersRoom
OrganisersOffice
Cloakroom
KitchenOrganisers
Toilet
Down toMedical Centre
CATERING
ENTRANCE
ENTRANCE
PERFO
RM
ANCE P
ATH
TECHNOLOGY WALK SKILLS PAVILION
RESEARCH UNCOVERED
ACTIVE AQUATIC
Na
tio
na
l G
ove
rnin
g B
od
ies o
f S
po
rt
STA
RT U
PS
supported by NCSEM England
LEAD SUPPORTERS
SUPPORTERS
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