ELENA BELLISARIO : NICOLE KALESNIKOFF : MARIE KOOP : VALERIE RODRIGUEZ

A Revolution in Cosmetics

Merchandising

• Over 250 Brands• Classic• Exclusive• Private Label

• Product Lines• Makeup• Skincare• Fragrance• Bath & Body• Hair Products• Accessories

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• Services•Personal consultation•Express services•Makeup services

• Cosmetics industry in Canada has over $7 billion in sales

• Saskatoon is the fastest growing city in Canada (SREDA)

• Target market: men and women between 15-70 yrs

• Location: Across from Mexx in Midtown Plaza, Saskatoon

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• Customer value proposition:

• Single source cosmetics retailer providing the largest variety of brands and products not found elsewhere

• Unique in-store experience: free samples and freedom to test and try products

• Commitment to quality: lifetime return policy

• Sephora’s brand and reputation

Market – Competitive Advantage

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• High gross margins (55% average) and expect 54 average units sold per day at $44 each

• Critical success factors include:• Sales volume• Inventory management

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PeopleScenario Worst Case Base Case Best Case

IRR 6.61% 24.21% 40.11%

• Sheryl Bradshaw – Store Manager• Diploma in International Business• 14 years retail experience• Worked in cosmetics at Holt Renfrew• Boutique Manager of Links of London • Boutique Manager of Louis Vuitton

• Training at Sephora University

• Store Manager, 3 Beauty Supervisors, Cast Members

• 4 CA’s investing in the business• 2 have retail experience

•Store Manager will be key

People

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• 24% expected return

• $50,000 investment for a 40% equity ownership

• Capitalize on the growing Saskatoon economy and cosmetics industry

• Leverage Sephora’s well-established brand and reputation

A Great Opportunity

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march 20 | midtown plaza | 10am

RUH Foundation