Elements & Principles of Design

good design is all about this…

The Elements of Design:

These 6 ingredients are used to create a design:

1.shape

2.space

3.line

4.texture

5.value

6.colour

Shape

(think ‘form’)

space

(think ‘distance in & between things’)

line

(think ‘thinish mark made by something ’)

texture

(think ‘the look/feel of the surface ’)

value

(think degree of lightness or darkness)

colour

(think yummm…..delicious)

The Principles of Design

The principles are how you decide to put all the elements together.

You can make a zillion choices when doing this.

The Principles of Design:

1. proportion

2. balance (symmetry)

3. rhythm / pattern

4. emphasis (focal point)

5. variety

6. contrast

7. unity

8. movement

Examples:

1. Proportion 2. balance (symmetry) 3. rhythm / pattern 4. emphasis (focal point)

5. variety 6. contrast 7. unity 8. movement

1. Proportion 2. balance (symmetry) 3. rhythm / pattern 4. emphasis (focal point)

5. variety 6. contrast 7. unity 8. movement

Grade 10 Art

Making Postcards

Create a series of postcards that look good together.

Be creative and original in your approach.

Use pre-existing images and combine them with other elements.

Collage similar things and/or related things. Think in layers….

Combine unusual text, colours and images. Consider cropping images in unusual ways.

Create a smart doodle but make it sophisticated by considering composition and texture. Add interesting text.

Create postcards that others wouldn’t think to make. You can use any method or artistic technique.

Keep your work smart and fresh. Avoid pretty, conventional, cute or cliché…

When you do your b&w one be sure to eliminate your dead space.

Create 4 postcards. Make sure your postcards include at least one of the following:

~ text

~ numbers

~ juxtaposed images

~ hand drawn images

~ colour

~ black & white only

~ layers

complexity + creativity + finish + studio effort = your mark

Grade 10 student examples……