ELEMENTS OF SPORTS

COMMUNICATION

Brandon Creswell

LRC 320

MAIN ELEMENTS

Print Media

Broadcast/Electronic Communication

New and Social Media

PRINT MEDIA

Multiple Mediums• Newspaper• Magazine• Newsletters

It is important to clearly present the message

In all official writings it is important to write in the inverted pyramid

• Write all important info at beginning of story

BROADCAST/ELECTRONIC MEDIA

Includes: Email, Websites, Podcasts, Live talk shows

Also important to use inverted pyramid

With broadcast, important to look professional

Examples:• ESPN• Talk Show

NEW/SOCIAL MEDIA

With advent of social media, sports news has become instantaneous

Athletes also get more exposure through official Facebook pages

Examples:• Twitter News• Facebook

That’s a wrap!