Elements of graphic design White Space Unity Color
Typography
Slide 2 > It avoids visual clutter, looks clean >> It
can help to focus the viewer on something specific. How to achieve
it >> Empty space >> Blurred backgrounds >>
Patterns">
White Space Also referred to as "negative space," white space
is the part of the design that isn't there. It is the space between
visual elements. White space tells you where one section ends and
another begins. Why is important? >> It avoids visual
clutter, looks clean >> It can help to focus the viewer on
something specific. How to achieve it >> Empty space >>
Blurred backgrounds >> Patterns
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Unity Unity is a measure of how the elements of a page seem to
belong together. All of the design elements (images, fonts) are
consistent with each other in shape, style and color, and
consistent with the overall message of the image Why is important?
>> If there is no unity than the main message of the design
may be lost How to achieve it >> Repeat your use of colors,
shapes, sizes, and fonts throughout the design.
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Color Color consists of warm tones (yellows, reds, oranges) and
cool tones (blues, greens, violets). Most color schemes tend to be
either complementary or analogous. Why is it important? >>
Color helps you establish the mood of your design. How to achieve
it >> Use warm colors to give the feeling of comfort,
sunlight, or heat; they're also known for being appetizing. Cool
colors are more calming and soothing.
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Typography The selection and arrangement of typefaces, sizes,
and spacing on a printed publication or web page. Why is it
important? >> Typography has a major impact on the overall
look and image of your page and its overall quality. How to use it
effectively >> Consider the mood you are trying to achieve
with your design. What typeface helps you achieve that mood? Also
remember: It is typically a bad idea to use more than three
different typefaces in a single publication.