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Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

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Page 1: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

ElementsofDesign:ValueIClaudiaJacquesdeMoraesCardoso2DDesign–Art112

Page 2: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value

§  Valueistherela:vedegreeoflightanddark:

h?p://www.atpm.com/9.07/images/design-defini:ons.gif

Page 3: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value

§  Lightisessen:altoourpercep:onofvalueandcolor.

h?p://www.sanjeevsingh.net/2007_10_01_archive.html

Page 4: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value

•  ActualLight=thelightweseearoundusateveryturn.–  Source:sun,incandescentandfluorescentbulbs,fire,streetlamps,

television,computerscreens,etc.–  3Dmediaandarchitecture.

•  IllusionofLight=whatweseeaslightinmost2Dart.–  Source:

Representa:onalimage:sun,fire,etc.Non-representa:onalimage:outsidethepicturebutitseffectscanbeclearlyseen.

Page 5: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value

§  Valuecanbeusedtomakea2Dshapeappearvolumetric.

h?p://www.thomsonedu.com/art/book_content/0495094870_lazzari/study_guide/images/94870_0207.jpg

Page 6: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value

§  Contrastisthedifferenceintheamountofvalues.§  Thenarrowertherangeofvalues,thelowerthevalue

contrast.

h?p://www.pixelpoke.com/gdc/paperimages/Image6.gif

Page 7: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value§  Whentherangeislimitedtolightvaluesitisreferredtoas

highkey.

EdTarpeningFaintSunset(BuenaVistaPark)

Page 8: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value

§  Alimitedrangeofdarkvaluesiscalledlowkey.

KarenPhipps-h?p://3.bp.blogspot.com/_OQ-bzKIYoKw/SyJwwx6vc-I/AAAAAAAABaE/kV_N86uGoNk/s1600-h/low-key.gif

Page 9: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value

§  Areaswithhighvaluecontrastcomeforward.§  Areaswithlowvaluecontrastrecedeintothedistance.

Valueaddemphasisasareasofhighcontrastwillstandoutinareasoflowcontrast.

Benede?oLu:Renoir

Page 10: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value§  Valuedistribu:onreferstothe

propor:onandarrangementoflightsanddarksinacomposi:on,anditsemo:onalimpact.

§  Lowvaluecontrastcreatesasubtle,restrainedeffectthatfeelscalmandquiet.

TimothyJahn’sWater’sEdge

Page 11: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value§  Highvaluecontrastevokesdramaandconflict.

BillTeitsworth-h?p://www.etstudioart.com/Study%20for%20Fenceline.jpg

Page 12: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Value§  Thelightvaluesofhighkey

imagesconveythesenseofhappinessandlightness,mid-rangevaluesevokesadnessanddepression,andthedarkvaluesoflowkeyimagescreatefeelingsoffearandmystery.

§  Intermsofvisualweight,darkervaluesfeelheavierthanlightervalues.

MianSitu-h?p://miansitu.net/36/lp_278/skin_/fs_/lg_en/pg_ar:st-ar:stcollec:ons.html

Page 13: Elements of Design: Value I - SUNYWCC 2D DESIGN | ART 112sunywcc2ddesign.com/2d/value1.pdf · Elements of Design: Value I Claudia Jacques de Moraes Cardoso 2D Design – Art 112

Review

Value:§  It’sanelementofdesign.§  Therela:vedegreeofdarkandlight.§  Grada:oncreatesafullrangeofvalue.§  Value=Volume.§  Contrastisthedifferenceintheamountofvalues.§  Highkey=lightvalues§  Lowkey=darkvalues§  Propor:onandarrangementofvaluescanaddemo:onalimpact.