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Elements and Principles of Design

Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

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Page 1: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Elements and Principles of

Design

Page 2: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Elements A set of techniques that describe

ways of presenting artwork.

Page 3: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

LINE

A mark on a surface that describes a

shape or outline. It can create texture or shape and can be thick

and thin.

Page 4: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Images

Page 5: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Depth and Perspective

Page 6: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 7: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Movement

Page 8: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Directs focus

Page 9: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates

Dimensional

Form

Page 10: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Contrast and Interest

Page 11: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates

Emotion

What to you feel

when you look at

this and why?

Page 12: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

COLOUR

Refers to

specific hues.

Page 14: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates mood

Page 15: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 16: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 17: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

TEXTURE

Surface quality, either tactile or

visual. Texture can be real or implied by

different uses of media. It is the

degree of roughness or

smoothness in objects.

Page 18: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates a

Sensory

Experience

Page 19: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 20: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates

Mood

How do you feel when you look at this and why?

Page 21: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 22: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Portrays

Emotion

How do you feel when you look at this and why?

Page 23: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

SHAPE

A 2-dimensional line with no form or

thickness. Shapes are flat and can be grouped into two

categories, geometric and organic.

Page 24: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Form

Page 25: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates focus

Page 26: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates a Story

Page 27: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

FORM

A 3-dimensional object having volume and thickness. It is the illusion of a 3-D effect

that can be implied with the use of light

and shading techniques. Form can be viewed from many

angles.

Page 28: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Depth

Page 29: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates

Realism

Page 30: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

VALUE

Sometimes combined with color,

value describes the lightness (tint) or darkness (shade) of a

color.

Allows for the visual effect

of Form.

Page 31: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates

Contrast and

Focus

Page 32: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates mood

Page 33: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Depth

Page 34: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Realism

Page 35: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

SIZE

Refers to variations in the proportions of objects, lines or

shapes.

Page 36: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

• Tells a story

Page 37: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates

Focus

Page 38: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates

Emotion/Mood

Page 39: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 40: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

SPACE

The use of space and room in a piece

of art. Positive space is the space taken up by objects. Negative space is

the distance between objects.

Page 41: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Creates Mood/Emotion

How do you feel when you look at this image and why?

Page 42: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

How do you feel when you look at this image and why?

Page 43: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

How do you feel when you look at this image and why?

Page 44: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Principles Laws of Design

Page 45: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

EMPHASIS

Emphasis (also called focal point) is where the

focus is concentrated through design principles or meaning. It makes an

element or object in a work stand out. To use

emphasis in an artwork is to attract the viewer's eyes

to a place of special importance in an artwork.

Page 46: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

colour

Page 50: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

BALANCE

Balance is arranging elements so that no one part of a work overpowers, or seems heavier than any other part. Two different kinds

of balance are symmetrical and asymmetrical.

Page 51: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

• Symmetrical (or formal) balance is when

both sides of an artwork, if split down the

middle, appear to be the same.

Page 52: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Sense of Structure and Formality

Page 53: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Sense of Order

Page 54: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Adds tension

Page 55: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Asymmetrical (or informal) balance is when both sides of an artwork, if split down the middle, appear to be different. – the visual weight is heavier on one side.

Page 56: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Sense of movement

Page 57: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Informality

Page 59: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

UNITY

HARMONY

The quality of

wholeness or

oneness that is

achieved

through the

effective use of

the elements

and principles

of art.

Page 60: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

line

Page 61: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

line

Page 62: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Line

Shape

Page 63: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

colour

Page 64: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

Pattern

Page 65: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

texture

Page 66: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

VARIETY

CONTRAST

The quality or state of

having different forms

or types. The

differences which give

a design visual and

conceptual interest:

notably use of contrast,

emphasis, difference in

size and color.

Page 67: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

line

Page 68: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

shape

Page 69: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

colour

Page 70: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

texture

Page 71: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 72: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

MOVEMENT

Action, or

alternatively, the

path the

viewer's eye

follows

throughout an

artwork.

Page 73: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 74: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 75: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 76: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 77: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 78: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques

PATTERN

RHYTHM

Pattern and rhythm

is showing

consistency with

colors or lines. It is

indicating movement

by the repetition of

elements. Rhythm

can make an

artwork seem active.

Page 79: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 80: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 81: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques
Page 82: Elements and Principles of Design - Bruce Millerkbrucemiller.weebly.com/.../elements_and_principles_of_design_-_avi_0.pdf · Elements and Principles of Design Elements A set of techniques