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Elementia Day
Cement Division
Mexico
Operating at full capacity and taking market opportunities in terms of price increase
Delivering growth since the IPO
1Q17 vs 1Q15
+ 78% Sales
+ 66% Ebitda
The expansión shows our serious ambission to be a respected and relevant cement player
By 3rdQ 2017 our expansión will be under operation
+ 1.5 Mtpy cement
75% of present capacity
Most modern low cost
cement plant in Mexico
Low Opex due to high efficiency in termical and electrical consumption
The project
Capex US$ 167 /ton capacity (US$ 250 Mio)
~2 Mio of mhours during the first 22 months
On time and within Budget
State of the art equipment
Lower fix cost due to higher scale production
VideoTULA 2.WMV
Able to produce limestone for Tula lines and Vito plant
Main equipment, quarry
Thyssen impact crusher, 1,200 tph
Closed circuit
Main belt conveyor 1.2 kms long
Raw materials system able to work for both production lines
Main equipment, raw materials
Limestone circular storage, cap. 26,000 t
Raw mill Horomill 3800, 300 tph
Homo silo mono chamber cap. 7,500 t
High capacity and flexibility for Alternative Fuels
Main equipment, clinker
Preheater 5 stages w/calciner Zero NOx
Kiln 3 piers / 4.4m dia x 66m / 3,300 tpd
Clinker cooler IKN
Clinker silo cap. 60,000 t
Petcoke/coal ball mill, 19 tph
Low power consumption and able to produce 3 types of cement in 3 presentations
Main equipment, grinding and dispatch
Cement Horomill 3800, 2 x 125 tph
Cement silo, cap.5 x 4,000 ton
Bulk loaders 2 x 150 tph
Packing machines 2 x 120 tph
Big bag 60 ton per hour
Why will be posible even in an uncertain economical and political scenario and a competitive
environment ?
Fortaleza will achieve 3.5 Mtpy capacity
To grow up to a high single digit
market share at the new full capacity
Strong meaning and simbiosis between Masons and Fortaleza
Bag market position
Best quality/price ratio
Clear brand position to the masons
We are not competing our channels
We are good business to our distributors
Market coverage zones
Marketing support
Product acceptance
Attractive new business partner
New attractive and serious alternative
We are not a direct competitor, our ready mix is focus on CDMX main market
Attractive for the bulk market
Best quality in the market for ready
mixers and precasters
Competitive total cost suppliers
8% MS in central Mexico
Focus on the main market
Central Mexico represents 60% of total
market
Projects on stream in infraestructure,
commercial and industrial
Mexipuerto Cementos Fortaleza4 Caminos CDMX
Specific swat team foster sales and prospects
We are prepared for the challenge
Since mid 2016 we have reorganized
sales and operations
Training in the new technologies
Advantage in average cost to most competitors in the central region
To be rock solid, cost is king
The expansión will be the most
modern low cost cement
operation in Mexico
We will be aprt of Elementia’s innovations in e-commerce and commercial models,
Innovation focus
Customer journey goes digital
Sustainable energy and alternative fuels
Optimal formulas to foster building systems
Business position
Right sizing
Elementia unique
business model
Group sinergies
Aditional businesses
Access to capital
We have the ambission to be a respected, profitable international cement player, aligned and
supportive to Elementia strategy and oneness
Young cement Company that goes forward
We have to deliver the
expectations of the expansion
and Giant adquisition
Continuing geographical
business integration adding
operations that fits the
business model and footprint