Element 2

Promote the organization and

the IT department

LEARNING OUTCOMES

1. Briefly explain the role of the information technology functions within the organization.

2. Consistently promote the organization in a positive way

ROLE OF THE INFORMATION TECHNOLOGY FUNCTIONS WITHIN THE ORGANIZATION

Information Technology (IT) functions IT can be used for a wide range of functions

depending on the sectors within the industry, the type of organization and the business conducted.

The structure of the IT department may be a separate branch, department, division or an integrated function of an organization.

There are five general sectors of the IT industry:

Computer hardware Communications hardware Packaged software Computer services Communication services

Each of these sectors uses IT in different ways to achieve different organizational goals.

In the computer services sector, for example, information

may be used for:

Data processing Information storage and retrieval Computer maintenance Computer consultancy

Other IT functions within an organization

may include but are not limited to

Enabling and maintaining the use of IT Producing documents/designs Enabling electronic communication Developing products Providing technical support

Role of IT functionsThe role of IT functions in an organization is dependent on

many factors, but essentially it is to provide technology solutions that support the main business.

The main functions of the IT department are to:

Provide technical support Develop and maintain of custom software Purchase and install hardware and application software Establish and administer network Train

PROMOTE ORGANIZATION IN A POSITIVE WAY

In order to promote the organization in a positive light you will need to know and understand its mission statement, establish how the organization sees itself and how it wishes to present itself to its internal and external customers.

A Mission Statement

Describes the basic purpose of the organization

Is usually found in the organization's strategic plan.

The mission statement and organizational plans are often published on the organization’s web site.

Promotion of the OrganizationMany organizations promote themselves through corporateadvertising. This includes posters, brochures, listings in phone books,

promotion of their mission statement within the organization and having a presence on the Internet.

As an employee, you promote and represent yourorganization in many ways. The overall image of the organization in the public eye can be

conveyed by the approach that employees have to customers, their telephone etiquette, mode of dress, and how business is conducted, including meetings, presentations and interviews.

Never ‘bad mouth’ the organization for which you work. If you are no longer dedicated to the organization’s goals it is best for you to leave.

ANSWER THESE QUESTIONS

Explain the IT functions within an organization. How important are these functions to the

organization? What is a mission statement? Why is it important to promote the organization

in a positive way? State some ways that an organization can

promote themselves in a positive manner.