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The quantity of color used is as important as the mix of colors. In a previous unit we discussed how different colors convey different messages. Consider how that might vary across cultures. Can you think of examples of color in action for conveying: Hot Cool New Old Safe Dangerous Exciting Futuristic Healthy Assess the images on the following slides and analyze what emotions they portray. Color Elements of Design Unit 1: Intro and Program Discussion Module 2: The Psychology of Color

Elem of design unit 1 module 2 psychology of color

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Page 1: Elem of design unit 1 module 2 psychology of color

The quantity of color used is as important as the mix of colors. In a previous unit we discussed how different colors convey different messages.

Consider how that might vary across cultures. Can you think of examples of color in action for conveying:

• Hot• Cool• New• Old• Safe• Dangerous• Exciting• Futuristic• Healthy

Assess the images on the following slides and analyze what emotions they portray.

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color

Page 2: Elem of design unit 1 module 2 psychology of color

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color

Page 3: Elem of design unit 1 module 2 psychology of color

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color

Page 4: Elem of design unit 1 module 2 psychology of color

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color

Page 5: Elem of design unit 1 module 2 psychology of color

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color

Page 6: Elem of design unit 1 module 2 psychology of color

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color

Page 7: Elem of design unit 1 module 2 psychology of color

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color

Page 8: Elem of design unit 1 module 2 psychology of color

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color

Page 9: Elem of design unit 1 module 2 psychology of color

Used in the creation of the Parthenon in Greece, the Golden Ratio is considered to contain proportional harmony in both aesthetic beauty & structural integrity. To determine the Golden Ratio: divide a rectangle into two parts so that the length of the longer section divided by the length of the smaller section is also equal to the whole length divided by the longer section.

Color

Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color