ELEGANTINTELLIGENTINDEPENDENT THE SEBEL MELBOURNE DOCKLANDS

AUSTRALIA

EXPECT NOTHING LESSBeautifully designed, they are a stylish place to relax and unwind. Like a warm welcome, The Sebel Hotels & Apartments experience is intimate, curated and carefully attended to.

thesebel.com

FIND YOUR LOCAL DEVELOPER CONTACT: ACCORHOTELS.GROUP/HOTELDEVELOPMENT FE

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NETWORK 26 & 1,776 APARTHOTELS SPACES

PIPELINE 4 & 384 APARTHOTELS SPACES

MELBOURNE FLINDERS LANE AUSTRALIA

MELBOURNE DOCKLANDS AUSTRALIA

XI NING CHINA

MERRIJIG AUSTRALIA

RESORT NOOSA, NOOSA HEADS AUSTRALIA

91 %THE SEBEL CUSTOMERS

SATISFIED OR VERY SATISFIED BY THEIR STAY EXPERIENCE

Lobby Restaurant Bar Fitness Pool

In-apartments Kitchenette & Dining Tables Laundry facilities in apartments

Business center Spa Car park

70 %

19 %

+63 %

ACCORHOTELS TARS CONTRIBUTION RATE(The Sebel apartment revenue via AccorHotels reservation systems)

ACCORHOTELS DIGITAL ECOSYSTEM (online direct sales: web sites & mobile)- 64,600 The Sebel room nights- €10.5 M The Sebel apartment revenue

MOBILE GROWTH (The Sebel apartment revenue)

DISTRIBUTION (NET FIGURES)

XI NING, CHINAPELICAN WATERS GOLF RESORT & SPA, AUSTRALIA SOUTH BRISBANE, AUSTRALIA WELLINGTON LOWER HUTT, NEW ZELAND

DOMESTIC 82 % 18 %

BUSINESS 25 % LEISURE 75 %

POSITIONINGRATING LIVING UPPER UPSCALE 4/5-STAR HOTELS AND APARTMENTSSEGMENT UPPER UPSCALEBRAND NON STANDARDIZED

CUSTOMER PROFILE

KEY IDENTIFIERSThe Sebel HostWarm, friendly and committed to providing personalised service, they approach every request with The Sebel’s signature “nothing is too hard” attitude.

The Sebel LoungeEvery element speaks to an appreciation of design. Warm & inviting, it is created as an extension of our guests living space.

The Sebel WelcomeIntelligent and personal service that allows our guests to make the most of their time away.

The Sebel SpacesWe understand every guest wants a tailored experience and our spaces reflect that, whether it is an apartment, suite or hotel room.

INTERNATIONAL

LATEST OPENINGS

PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS

INTERNATIONAL CAPITALS KEY CITIES & RESORTS

MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

TOP 5 THE SEBEL FLAGSHIPS TO VISIT

PROGRAMMINGFor Europe, AAA – City Center, tight GFA location, the size and areas can go down by 15% – 20%.

APARTMENTS

— Average number of rooms: 100 keys and above— Size studio apartment: 40-50 sqm

1 bedroom apartment: 60-75 sqm 2 bedroom apartment: 80-120 sqm

— Total gross floor area: 90-110 sqm per apartment

PUBLIC AREAS MUST HAVE NICE TO HAVE

DEVELOPMENT(New Built & Conversion)

ASIA PACIFIC

3 COUNTRIES 

30 TO 120 SQM

APARTMENTS WITH SEPARATE BEDROOM

AND LIVING AREAS

LE CLUB ACCORHOTELS MEMBERS REPRESENT

34 %OF THE SEBEL APARTMENT REVENUE

NETWORK + PIPELINE

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