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Senior Executive Vice PresidentOfficer in charge of Electronics Products & Solutions Business
Sony Corporation
Representative Director and President Sony Imaging Products & Solutions Inc.
Electronics Products & Solutions Segment
Shigeki Ishizuka
Sony Corporation
Officer in charge of Electronics Products & Solutions Business
Shigeki IshizukaSenior Executive Vice President
Deputy Officer in charge ofElectronics Products & Solutions Business
Ichiro TakagiSenior Executive Vice President
EP&S Organization Electronics Products & Solutions Segment
Imaging Products &Solutions Business
Digital Imaging Professional Medical
Mobile Communication Business
Smart Phone Internet Service
Home Entertainment & Sound Business
Audio / VideoTV
Sales & Marketing Platform
Manufacturing / Logistics / Procurement / Engineering Platform
Sony Corporation
EP&S Basic Policy Electronics Products & Solutions Segment
• Maintain financial discipline and accountability in each business• Create new customer value that exceeds the confines of each business by leveraging technology
• Maximize growth and eradicate opportunity loss through operational efficiency• Nurture next generation talent and deploy personnel across business units
EP&S
HE&S IP&S MCDIEstablish top brand position in overall camera marketMaintain No.1 position in mirrorless on a revenue basis
Professional SolutionExpand the B2B solution business by leveraging EP&S products
MedicalAim to expand the business overthe mid to long term
Smartphone Become profitable in FY2020• Reduce OPEX by completing transformation in FY2019
• Strengthen product appeal by leveraging leading technology from the Sony Group
TVMaintain a stable business foundation based on large panel premium product strategy
V&SConsistently grow sales and profits through greater product and technology competitiveness in growth categories
Internet Service / IoTStrengthen recurring services
Sony Corporation
EP&S Business Foundation Electronics Products & Solutions Segment
① Sony Brand(B2B&C)
➂ Differentiationby Technology
② Real-Time Benefit
④ Strengthen Solution Business
Customer ValueBusiness Foundation (Key Strategies)
① Sony Brand(B2B&C)Strengthen products & services under the Sonybrand
---------------------------------------------
② Customer Real-Time BenefitCreate customer value with “time”
➂ Differentiation by TechnologyIn-house technology“Light to Display/Sound/Communication”
④ Strengthen Solutions BusinessSony Network Communication,Professional Product Solution Group
Sony Corporation
Electronics Products & Solutions Segment
Home Entertainment & Sound Business(HE&S)
Sony Corporation
Electronics Products & Solutions SegmentTV Business
Immersive Picture Quality Regardless of Panel Source
OLED
Z9G series
A9G series
High Quality SoundThat is Part of Visuals Immersive and Realistic
Easy Hands-Free OperationFor both Broadcast and Internet
For LCD modelsFor OLED models
Maintain Stable Business Foundation Based on Large Panel Premium Product Strategy
Further Evolution of End-to-End Supply Chain Managementfrom Procurement to Manufacturing to Sales
Sony Corporation
Electronics Products & Solutions SegmentVideo & Sound Business
Strengthen Premium Products
■Best-in-Class Noise Cancelling Headphone (1000X series)
■Premium Home Speaker
Sony’s leading spatial sound technology createsthe New Experience of Being Engulfed by Sound
Pursue partnerships with studios, labels and content providers
Launch of 360 Reality Audio(Evolution of Sound Technology)
Feel the sound coming from all around
WH-1000XM3 WI-1000X WF-1000X
HT-Z9F
Audio market 10% annual growth, lead by the headphone market
*: Source: Sony
(*)
Consistently Grow Sales and Profits Through Greater Product and Technology Competitiveness in Growth Categories
Sony Corporation
Electronics Products & Solutions Segment
Imaging Products & Solutions Business(IP&S)
Sony Corporation
Digital Imaging Business
Establish top brand position in overall camera marketMaintain No.1 position in mirrorless on amount basis
SpeedBasic Resolution
Mount1
Full-size APS-CSEL24F14GMCamera Grand Prix 2019 Lens Awards
Electronics Products & Solutions Segment
Technology that supports new standard for mirrorless
Full-size×APS-Cseamless
compatibility
Fundamental lens launched
and further expansion
Speed Imagequality
Stamina Compact design
Lens
The Five Fundamentals
Sony Corporation
Medical Business
Aim to expand the business over the mid to long term
Launched in 2018Cell SorterMA900
Disposable Sorting Chip
Launched in 20174K/3D Video
Microscope System
Launched in 20154K Surgical
Endoscopy System
Acquired in 2016Operating Room
SolutioneSATURNUS
Turn positive in FY18
Life ScienceSurgical ImagingBusiness expansion in the 4K & operating room solutions space
Electronics Products & Solutions Segment
Expand lineup and increase recurring business CAGR 10%+
Contributing to the Medical Field with Imaging Technology
(*)
* Since FY2013
Sony Corporation
Electronics Products & Solutions Segment
Mobile Communication Business(MC)
Sony Corporation
Electronics Products & Solutions SegmentSmartphone Business Transformation
Non-Focus and Defocused Regions Reviewed Sales, Engineering and Manufacturing
Focus Regions(Japan, Europe, Taiwan, Hong Kong)
No Operator Businesses
UK (European Business Sales)• Merged sales & marketing functions with Sony Europe
Japan (Headquarters)• Reduced outsourced design
• Transferred corporate functions to Sony
Sweden (Engineering)• Reduced focus on mobile
• Shifted R&D focus to communication technology and new businesses
Withdrew from certain Regions and Conducted Sales, Engineering and Manufacturing Review
China (Factory)• Ceased Production
Sony Corporation
Electronics Products & Solutions Segment
Operating Loss
Profit Margin
One time transformation cost44 billion yen
Impairment
Other CostAfter service / Patentetc
OPEX
※vs FY2017 Actual
Overall Cost
▲57%▲34%
▲31%
Smartphone Business Transformation
Complete Structural Reforms in FY2019Reduce OPEX by 50% and Overall Cost by 57% in FY2020
FY2017 Actual FY2019 PlanFY2018 Actual FY2020 Plan
▲50%
Sony Corporation
Electronics Products & Solutions Segment
Professional Monitor-Level Picture Reproduction
・4K OLED・BT2020 color space・10-bit HDR
High Quality Picture Technology from BRAVIA
・X1 for mobile engine・HDR remaster
Supervised by Sony Pictures Mixer for 3D Sound Design
・Dolby Atmos
21:9 Wide Screen Format for Mobile Gaming
VENICE Cinematography experience with “Cinema Pro”
・Adopted VENICE color Look
Powered by
Image Processing Algorithm from α series
・AF/AE following 10fpsburst mode・Eye AF
Smartphone Business Competitive Products2019 Flagship Model
Leveraging Leading Technology from the Sony Group
Immersive gamingin 21:9 format such as ・Fortnite・Asfalt 9・Arena of valor
Sony Corporation
Electronics Products & Solutions Segment
Solution Business
Sony Corporation
New Visual Experience with Large Displays, from Consumer to B2B
Electronics Products & Solutions SegmentCreate new customer value that exceeds the confines of each business (B2B&C)
②Personal Entertainment SolutionMerge Sound and Communication Technologies to Create New Value
①Large Display Solution
Sony Corporation
Electronics Products & Solutions Segment
③5G Solution
User device
Live content transmission with 5G (wide bandwidth /
low latency)
Real-time viewing and listening to content taken from multiple cameras
Immersive Audio
“Crystal LED“Public Viewing
Operator Cloud/Multi-access Edge Computing
Remote Production
Live Streaming
Create new customer value that exceeds the confines of each business (B2B&C)
Pursuing Real-Time Benefit in Various Applications
Applicable to sport, music live, movie, news distribution etc.
Capture Create Listen / ExperienceLow cost, live content creation solution with 5G (MEC / low latency)
Sony Corporation
Electronics Products & Solutions Segment
Shooting system includes multiple cinema cameras from SIPS to create high quality VR content
Provide highly immersive virtual experience of being in the same space as the artist
(c)2018 U3MUSIC/Sony Music Entertainment (Japan) Inc. (c)2018 Sony Interactive Entertainment Inc.
Hikaru Utada Laughter in the Dark Tour 2018 ‐ “Hikari”&“Chikai” ‐ VR
Site operation and post-production which leverages the Sony Group’s content creation know-how
Create new customer value that exceeds the confines of each business (B2B&C)④xR SolutionCreate New Visual Experiences and VR Content by Leveraging the Sony Group’s Strength
Provide Highly immersive VR content and solutions
Applicable to sport and various live events as well as music
Create New Value, Connect Creators and UsersThrough the Power of Technology
Sony Corporation
Electronics Products & Solutions Segment
Sony Corporation
FY2018 Review ‒ HE&S Electronics Products & Solutions Segment
Operating Income
Sales 1,222.785.8 89.7+3.8
1,155.4(bln yen)
Positive Factor1. Improvement in the product mix reflecting a shift to high value-added models
Negative Factors2. Price decline
3. Negative impact of foreign exchange rate
4. Decrease in sales
5. Increase in OPEX (research and development expenses for competitive products)
1
23
4 5
FY17 FY18
FY2018 Operating Income (vs FY2017)
Sony Corporation
FY2018 Review ‒ IP&S Electronics Products & Solutions Segment
OperatingIncome
Sales 655.974.9 84.0+9.1
670.5(bln yen)
Positive Factors1. Improvement in the product mix reflecting a shift to high value-added models
2. Improvement in OPEX
Negative Factors3. Negative impact of foreign exchange rate
4. Decrease in sales
FY2018 Operating Income (vs FY2017)
FY17 FY18
12 3
4
Sony Corporation
FY2018 Review ‒ MC Electronics Products & Solutions Segment
OperatingIncome
Sales 723.7-27.6 -97.1-69.5
498.0(bln yen)
Negative Factors1. Decrease in smartphone unit sales
2. Increase in expense primarily for the write-down of excess inventory due to regional withdraw and clearing market inventory
3. Increase in restructuring charges
Positive Factors4. Reduction in operating costs
5. Decrease in the impairment charge recorded against long-lived assets
FY2018 Operating Income (vs FY2017)
FY17 FY18
12 3 4
5
Sony Corporation
FY2019 Forecast ‒EP&S Electronics Products & Solutions Segment
Operating Income
Sales 2,320.676.5 121+44.5
2,240(bln yen)
Positive Factors1. Improvement in the product mix reflecting a shift to high value-added models in TV and DI Business
2. Improvement in OPEX in MC Business
Negative Factors3. Decrease in sales
4. Negative impact of foreign exchange rate
FY2019 Operating Income (vs FY2018)
FY18 FY19April forecast
1
2 34
Sony Corporation
TV Business: FY2018 Sales by Product Type & Region / Unit and Revenue ShareElectronics Products & Solutions Segment
4K TVs2K TVs
Sales by Product Type Sales by Region
Japan
U.S.
EuropeChina
Asia Pacific
Other
Sales791.8bln yen
1位#5 #3
LCD TV Unite Share by Manufacturer LCD TV Revenue Share by Manufacturer
(Source: Sony / For the most recent year) (Source: Sony / For the most recent year)
Sales791.8bln yen
China
Sony Corporation
Audio Growth Category
Audio Others
Video
Other
Sales by Product Type
Sales363.6 bln yen
Japan
U.S.
Europe
China
Asia Pacific
Other
Sales by Region
Video & Sound Business: FY2018 Sales by Product Type & Region
Sales363.6bln yen
Sound Bars
Headphones
System Stereos
*1
Electronics Products & Solutions Segment
Home Video
*1:”Audio Growth Category” includes Headphones, Sound Bars and Wireless Speakers as its main products.
Wireless Speakers
Digital Music Players WALKMAN
Audio Components
Sony Corporation
IP&S Sales by Business Category and Geographic Area
FY2018 Sales by Business Category
Sales670bln yen
FY2018 Sales by Geographic Area
Sales670bln yen
Still and Video Camera
Other
Digital Imaging
Professional
Medical
Electronics Products & Solutions Segment
Japan
Other
North America
Europe
China
Asia
Sony Corporation
ILC (Incl. Lens):23%(#2)(#1 in Mirrorless Camera)
DSC :29%(#1)(#1 in Premium DSC)
IP&S Key Product Market Share (Revenue Basis)
Sony24%
FY2018 Still Camera Market FY2018 Video Camera MarketMarket Size: 1,300 bln yen Market Size: 300 bln yen
*1 Premium DSC = DSC with large (1/1.7 inch and over) image sensors or high zoom (20X and over)
(Source : Sony)
Components of Video Camera Pie ChartVideo cameras for consumer (POV + Conventional)
Video cameras for business (Pro-sumer + Professional)
Electronics Products & Solutions Segment
Sony29%
Sony Corporation