Electronic Press Kit - Amazon S3s3-us-west-2.amazonaws.com/modernismweek.com/wp-content/upl… · The Palm Springs Modern Committee will offer the Wexler National Register Fundraising

Electronic Press Kit

O’Bayley Communications • 760-778-3525Bob Bogard • [email protected] • 760-408-1981Tim O’Bayley • [email protected] • 760-799-3845

Secret Agent PRHaily Zaki • [email protected] • 323-712-0298Christine Joo• [email protected] • 562.882.5648

CALENDAR LISTING MEDIA Contact: O’Bayley Communications – Bob Bogard 760-778-3525 • [email protected] or Modernism Week – Lisa Vossler Smith 760-578-5556 • [email protected] WHAT: Modernism Week Fall Preview

DATE: October 19-22, 2017 WHERE: Various locations in Palm Springs and neighboring cities COST: Each event is individually priced MORE: Modernism Week Fall Preview 2017 will feature a selection of the most popular events from the February festival, including the Palm Springs Modernism Show & Sale, architectural walking tours, festive cocktail parties, home tours, stimulating lectures, the not-to-be-missed Premier Double Decker Architectural Bus Tours, tours of Sunnylands, and more! Events are added frequently and there are always events accessible up to and during the festival. Tickets (including the Show & Sale) will be available beginning at 12 p.m. PST on Tuesday, August 1, 2017 at modernismweek.com.

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CALENDAR LISTING MEDIA Contact: O’Bayley Communications – Bob Bogard 760/778-3525 • [email protected] or Modernism Week – Lisa Vossler Smith 760/578-5556 • [email protected] WHAT: Modernism Week DATE: Thursday, February 15 – Sunday, February 25, 2018 WHERE: Various locations throughout the Greater Palm Springs area COST: Each event is individually priced MORE: Modernism Week’s cool, iconic, modern February festival is an exciting 11-day celebration of midcentury modern design, architecture, art, fashion and culture. Events include the Modernism Show & Sale, tours of iconic homes, architectural walking, biking and double-decker bus tours, a world-class lecture & film series, tours of the historic Annenberg Estate at Sunnylands, a Palm Springs Walk of Stars dedication, classic cars, garden tours, a vintage travel trailer exhibition, and much more. Tickets go on sale at 12:00 PM PST on Wednesday, November 1, 2017 at modernismweek.com. Events are added frequently and there are always events accessible up to and during the festival.

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Modernism Week • modernismweek.com

NEWS RELEASE MEDIA Contact: O’Bayley Communications – Bob Bogard 760/778-3525 • [email protected] or Modernism Week – Lisa Vossler Smith 760/578-5556 • [email protected]

Modernism Week Announces Fall Preview 2017 Schedule

Weekend Provides Sample of February Festival Activities Including Tours, Educational Programs, and Receptions

PALM SPRINGS, CA (July 24, 2017) – Modernism Week’s 2017 Fall Preview has now been expanded to four days and will take place October 19-22 at various locations in the Coachella Valley. Tickets for all events may be purchased at modernismweek.com and will go on sale August 1, 2017. The weekend’s events provide attendees with a sampling of the events and activities that will be offered during the annual 11-day festival in February 2018. Highlights of the October Fall Preview include a wide range of tours in Palm Springs, Rancho Mirage, Palm Desert and Indian Wells (including walking tours, Premier Double Decker Architectural Bus and Charles Phoenix-led bus tours, a new tour showcasing homes across a range of neighborhoods, and a new mix of home tours), educational events, and evening cocktail parties. “The Fall Preview is a wonderful opportunity for attendees to get a taste of what our 11-day festival in February will offer,” said Lisa Vossler Smith, Executive Director of Modernism Week. “This fun, four-day event offers entertaining tours, lectures, iconic architecture and parties similar to the upcoming 2018 festival.” On Friday, October 20, Fall Preview attendees are invited to attend the festive Opening Night Party and Early Buying Preview Reception at the Modernism Show & Sale at the Palm Springs Convention Center. The popular Show and Sale, which offers important 20th and 21st century objects, furniture, art and textiles from more than 40 premier national and international decorative and fine arts dealers, continues on Saturday and Sunday. Tickets are available in advance for $60 at modernismweek.com or at the door for $75 and include daily re-entry to the show. Weekend show hours are Saturday from 10 a.m. – 6 p.m. and Sunday from 10 a.m. - 4 p.m. Several tours will be offered for the first time during Fall Preview. The “Cul-de-Sac Experience” at Canyon View Estates #4 will take place on Sunday, October 22 at 10 am. This tour combines vintage automobiles artfully displayed on the driveways of six homes designed by William Krisel in a quaint cul-de-sac in South Palm Springs. Participants have access to all of the homes on the tour, and tickets are $65. The Palm Springs Preservation Foundation will offer tours of the recently restored Kirk Douglas residence, located in the city’s Old Las Palmas neighborhood, and of the historic Frank Sinatra “Twin Palms” Estate in the Movie Colony.

Modernism Week Fall Preview 2017 Schedule - continued


A unique tour and brunch event will take place on Sunday, October 22 in Indian Wells. Guests will have a rare opportunity to view the historic Cavanagh Adobe (1922, H. Addison Sanders; Historic Landmark No 1, Indian Wells Historic Preservation Foundation), one of the oldest surviving homes in the Coachella Valley. After the tour, designer Christopher Kennedy will give an interactive lecture on home décor that integrates his Palm Springs studio with insights from Indian Wells homes he’s curated. The presentation will be followed by a champagne brunch at The VUE at Indian Wells Golf Resort. The brunch and tour runs from 9 am-12:30 pm, and is priced at $75. A special free lecture by the owners of the Cavanagh Adobe will also be presented on Friday, October 20 at 10 am at Indian Wells City Hall. The “Framed Spaces Home Tour” on Saturday, October 21 will feature a collection of modernist homes that accentuates the “art” of living in the desert. The self-guided driving tour in Palm Springs and Rancho Mirage will feature amazing spaces with framed views of landscaping, decorative features and art collections. The tour will conclude with a light reception at an iconic E. Stewart Williams-designed building. Tickets are $75. The Palm Springs Modern Committee will offer the Wexler National Register Fundraising Party at Historic Leff/Florsheim Residence on Saturday, October 21 from 5-7 pm. PS ModCom, together with Modernism Week, has previously raised funds to place the works of Albert Frey and E. Stewart Williams on the National Register of Historic Places, and is now raising funds to nominate architect Donald Wexler’s significant body of work. This event will take place at the Wexler-designed Leff/Florsheim residence, once described by Julius Shulman as “elegant but also romantic.” Tickets are $100 and all funds raised from this event will go toward the nomination process. Mizell Senior Center will present a ‘House of Tomorrow / Elvis Honeymoon Hideaway Cocktail Party’ on Thursday, October 19. This midcentury modern cocktail party fundraiser benefits Mizell Senior Center's Meals on Wheels program. Guests will experience the William Krisel-designed Robert Alexander Estate, built in 1960 and christened "The House of Tomorrow" and enjoy a swanky cocktail reception at the location that became known as the Elvis Honeymoon Hideaway when the King of Rock and Roll rented the home as a quiet getaway in 1966 and honeymooned there with Priscilla in 1967. Tickets for this unique event are $150. Architectural and preservation champion Sidney Williams will be honored with a star dedication on the Palm Springs Walk of Stars. Her star will be unveiled during a ceremony that is open to the public on Friday, October 20 at 2 p.m. at the Palm Springs Art Museum Architecture and Design Center, Edwards Harris Pavilion (a building she helped to preserve and restore) located at 300 S. Palm Canyon Drive. Architectural enthusiast Gary Johns of the Palm Springs Preservation Foundation will reprise his popular Lost, Saved & Endangered presentation at the Palm Springs Woman’s Club on Sunday, October 22 at 10 am. This engaging and informative discussion details the many architectural treasures in the Coachella Valley that have been preserved, destroyed or that face an uncertain future. Admission to this popular presentation is free but participants must RSVP in advance.

Modernism Week Fall Preview 2017 Schedule - continued


“Mod with a Twist” returns to the Fall Preview this year with an encore “Best of” performance of their audience favorites. These witty and insightful presentations explore life and culture in Midcentury America, often with a humorous and wry alternative analysis of what was going on in the country in that period. Palm Springs Art Museum will offer a free lecture entitled “Albert Frey & Lina Bo Bardi: Environments for Life,” presented in coordination with the exhibition, Albert Frey and Lina Bo Bardi: A Search for Living Architecture, on view at the museum’s Architecture and Design Center. The free lecture is at 5 p.m. on Thursday, October 19 at the Annenberg Theater. Fall Preview attendees will also be able to experience a wide range of compelling architectural tours, including the iconic Frey House II residence, a Palm Desert architectural walking tour, and the 4th Annual ONE–PS Neighborhood Home Tour, “The Essentials of Palm Springs,” showcasing significant homes in a variety of Palm Springs neighborhoods. Details for all these events are at www.modernismweek.com. Following the Fall Preview, Modernism Week’s signature 11-day festival will take place February 15-25, 2018. The schedule and tickets will be available November 1 at 12 p.m. PST. To receive updates, visit modernismweek.com and follow them on Facebook, Instagram and Twitter. The Hilton Palm Springs Resort, Modernism Week’s official host hotel, is offering a special $169++ room rate for a limited time only. Contact the Hilton directly at 760-320-6868 or go to the Modernism Week web at modernismweek.com and follow them on Facebook, Instagram, and Twitter.

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About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs.



Modernism Week Appoints New Chairman and Hires New Chief Executive Officer

Charitable Organization Strengthens Leadership to Continue its Mission PALM SPRINGS, CA (June 8, 2017) – Modernism Week officials have announced that its Board of Directors has recently voted to appoint William Kopelk as the new Chairman of the Board and to engage J. Chris Mobley, former Chairman, as Chief Executive Officer, a newly created position. Both appointments take effect on June 15. Lisa Vossler Smith continues as the organization’s Executive Director. Celebrating midcentury modern design, architecture, art, and culture in Palm Springs and the Coachella Valley, the 11-day Modernism Week festival has experienced exceptional growth, and in the course of the past twelve years has become one of the leading festivals of its kind in the world. This past February, an estimated 97,000 attendees enjoyed nearly 300 events and generated an economic impact of approximately $35.5 million for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. In addition, $1.3 million of the proceeds generated by ticket sales from this year’s event went directly back to community neighborhoods and partner organizations, a new record for Modernism Week. William Kopelk was appointed the new Chairman of Modernism Week’s board of directors, taking over from Mobley. Kopelk has a long history with the organization. He served as Chairman and co-founder in 2005 and has been an active member of the volunteer board since then. “We are thrilled that William will become the new Modernism Week board chairman,” said J. Chris Mobley. “The entire board has been impressed by William’s hard work and commitment to the goals and mission of Modernism Week, especially his focus on preservation matters. He will provide excellent leadership as the organization continues to evolve and improve while staying true to its mission.” Kopelk, a native born Californian, has been a desert resident since 1997 when he founded InsideOutside, the firm responsible for many notable landscape projects such as the Ace and Saguaro Hotels, Donald Wexler’s Steel House and Verbena Residence, and the then newly restored Kaufmann House. A firm believer in preservation, Kopelk received his degree in Landscape Architecture from the University of Oregon. In addition to co-founding Modernism Week, he served as President of the Palm Springs Preservation Foundation for eight years, was on the city of Palm Springs’ Architectural and Design Review Commission, and most recently, worked on the outreach portion of the Modernism Committee for the Sacramento based State Historic Resources Commission. “Modernism Week continues to grow to meet the demand for programing and events, and this new staffing addition supports the amount of work the organization requires,” said incoming board Chairman Kopelk. “As Chairman, Chris had already been working on many aspects of the festival, so it made sense for us to create a Chief Executive Officer position so he could more fully devote his expertise and organizational talents to Modernism Week.”

Modernism Week Appoints New Chairman - continued


After spending 18 years working in the areas of Management Information Systems, Business Development Strategies, Urban Planning, Property Development and Affordable Housing, Mobley moved to Palm Springs in 2010 and opened Just Modern Inc. He also joined the Modernism Week Board in 2012 and was elected Chairman in 2013.

Mobley, while serving as Chairman, has been instrumental in the creation of Modernism Week’s headquarters for tours and events called CAMP (Community and Meeting Place) for each of the last three years, and has overseen significant improvements to and the ongoing operation of Modernism Week’s web site and ticketing systems. Under his leadership, Modernism Week garnered an unprecedented amount of media attention with more than 2.75 billion impressions worldwide in 2017. In his new role, he will continue this work and strategize for the continued enhancement of the Modernism Week attendee experience, guiding the organization as it matures. The phenomenal success of Modernism Week and its role in helping to highlight Palm Springs and the greater Coachella Valley around the world has been accomplished by an extremely small paid staff and an extraordinarily committed Board of Directors. Now, by creating the CEO position, the leadership of Modernism Week is investing in its future stability and strengthening its management structure. Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than thirty lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees. Additional Modernism Week educational programs included several West Coast film premiers, and panels about architectural preservation and renovation. Later this year, Modernism Week will offer its annual Fall Preview from October 19-22, 2017 (tickets on sale August 1 at 12 p.m. PST) and will stage the 2018 Modernism Week festival from February 15-25, 2018 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.

# # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.



Modernism Week Helps Local Community Organizations Raise Funds

Old Las Palmas Neighborhood Tour Sets Great Example of Charitable Fundraising PALM SPRINGS, CA (May 31, 2017) – Modernism Week announced that its 11-day festival in February, 2017 helped many area organizations and neighborhood groups to raise significant funds that these organizations contributed back to local Coachella Valley charities or used for civic improvements. The funds were raised from ticket sales for official Modernism Week events, including neighborhood tours, parties, educational talks, and other events. A new official Modernism Week partner event offered this year was the Old Las Palmas Home and Garden Tour, which enabled participants to “Peek Behind The Hedges” of this exclusive and historic Palm Springs community. The tour featured the interiors of seven residences (including the former homes of Mary Martin, Mary Pickford, Liberace, and Howard Hughes) and the beautiful private gardens of another. It raised more than $30,000 and the Old Las Palmas Neighborhood Organization recently announced that all of the money raised from the tour will be given to area organizations that directly impact the lives of more than 4,000 Coachella Valley children. These organizations receiving donations from the tour proceeds include the Foundation for the Palm Springs Unified School District (funds will be used to send up to 75 students to camp for a week), Palm Springs Art Museum (funds will be used to transport school children to the museum for docent led museum tours and events), Palm Springs International Film Festival (funds will be used to transport school children to the Student Screening Day), Shoes That Fit (funds will buy 100 pairs of shoes for school children in need) and the Virginia Waring International Piano Competition (funds will support bus costs for bringing children to piano assemblies and underwrite teacher study guides). “With this tour the neighborhood showcased some of the amazing and historic homes in Old Las Palmas to raise funds for charities. It was a true neighborhood effort,” said Old Las Palmas Neighborhood Organization chair John Williams. “All the funds we raised – every single penny – will go to charities that focus on the needs of children in the Coachella Valley.” “Our school principals often receive requests from the families of students about possible scholarships for summer camp,” said Ellen Goodman, Executive Director of The Foundation for the Palm Springs Unified School District. “As a result of this scholarship from the Old Las Palmas Neighborhood Organization we're now able to send up to 75 children to summer camp who might not otherwise been able to afford to attend. We are

Modernism Week 2017 Helps Local Organizations Raise Funds - continued


very grateful that this neighborhood organization chose to support our students in this very generous manner." Modernism Week works closely with local neighborhood organizations like Old Las Palmas to showcase iconic Palm Springs residences and other architecturally significant buildings during tours in many of the city’s 43 official neighborhoods. These tours raise significant funds for participating neighborhood organizations. Some neighborhoods donate funds to local charities and some fund various community improvement projects, such as restoration, landscaping improvements, new signage and more. During Modernism Week events in 2016-2017 more than $317,000 was generated from tours of neighborhood organizations. Local non-profit and civic organizations, that benefitted include: the Office of Emergency Management of the Palm Springs Fire Department (funds will be used to purchase emergency supplies for the disaster container), Palm Springs Animal Shelter, Palm Springs Modern Committee Education fund, Palm Springs Police Department (fund will be used to purchase five tactical vests), Safe Schools of the Desert, Well in the Desert, and several other organizations. “We are elated that Modernism Week can offer an opportunity for neighborhood organizations to raise funds that they use for civic improvements or reinvest back into the local community,” said J. Chris Mobley, Modernism Week Board Chairman. “As Modernism Week continues to grow, the valley’s tourism and international stature also grows. Tours and other events produced by partner organizations not only provide them with the ability to quickly raise funds, but also allows them to showcase their neighborhood to international tourists. In addition to working with neighborhoods, Modernism Week, a 501 (c) 3 non-profit organization also helps various local organizations raise funds to further support their efforts to preserve and promote modernist architecture throughout the community. Ticket proceeds for official Modernism Week events these organizations produced in 2016-2017 generated funds in excess of $470,000. The participating organizations included Friends of the Palm Springs Library, Palm Springs Art Museum’s Architecture and Design Center, Palm Springs Preservation Foundation, Palm Springs Modern Committee, Palm Springs Historical Society, Seathletes, The Aluminaire Foundation, Volunteer Palm Springs, and Mizell Senior Center.

Modernism Week also awarded two new scholarships for aspiring architectural students. Modernism Week provides annual renewable 4-year scholarships to local Coachella Valley students who have chosen educational paths in the fields of architecture and design. Two scholarships, totaling $10,000, were awarded to deserving students in 2017, which includes matching funds from One Future Coachella Valley. Since the Modernism Week renewable 4-year scholarship program was initiated in 2011, a total of $39,000 has been awarded.

Modernism Week 2017 Helps Local Organizations Raise Funds - continued


“Giving back to the community is one of the most important aspects of Modernism Week,” said Lisa Vossler Smith, Executive Director. “Our Board of Directors is committed to partnering with community organizations to provide the opportunities to generate revenue through event ticket sales, and we are especially pleased to award two scholarships to deserving students. These are just a few of the many ways that Modernism Week contributes to the local community.”

Modernism Week celebrates midcentury modern design, architecture, art, fashion and culture in the greater Palm Springs area with two valley-wide events each year; one in October and one in February. The February 2017 event had 97,000 attendees, and generated an estimated $35.5 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. Later this year, Modernism Week will offer its annual Fall Preview from October 19-22, 2017 (tickets go on sale August 1 at 12 p.m. PST) and will stage the 2018 Modernism Week event from February 15-25, 2018 (tickets go on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.




Modernism Week Attendance Increases by 25% in Twelfth Year

Organizers Estimate More Than 97,000 Attendees Participated in 11-Day Festival in Palm Springs PALM SPRINGS, CA (March 14, 2017) – Modernism Week officials have announced that attendance at the annual event, which took place in the Palm Springs area of Southern California from February 16 - 26, 2017, was estimated at 97,000 attendees, an increase of more than 25% over the 2016 attendance. Celebrating midcentury modern design, architecture, art, and culture in Palm Springs, the 11-day festival generated an estimated $35.5 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. In addition, $1.3 million of the proceeds generated by ticket sales from this year’s event went directly back to community neighborhoods and partner organizations, a new record for Modernism Week. This reflects an estimated 26% increase over the amount generated for these organizations last year. In addition, CAMP, Modernism Week’s ‘Community and Meeting Place’ and headquarters for tours and events, saw more than 25,000 visitors throughout the festival. “We are thrilled that Modernism Week offered expanded opportunities for visitors and residents to learn about our community and enjoy Palm Springs and other desert communities,” said J. Chris Mobley, Modernism Week Board Chairman. “The worldwide publicity that the event generates continues to help brand the entire Coachella Valley as a Mecca for Modernism and architecture, which has a year-round influence on the valley’s tourism and international stature. The support of the City of Palm Springs as our Civic Presenting Sponsor and the larger community, our sponsors, partners, and volunteers makes this event one in which attendees plan to return to each year. In addition, we are overjoyed that we were able to disperse more than $1.3 million from ticket sales back to local neighborhoods and partners.” Attendees for the annual event came from all across the globe. In additional to many Southern California visitors, the event was popular with attendees from the Pacific Northwest, Chicago, New York, and Florida. Internationally, attendees visited from Canada, England, Germany, France, Australia and many more locations. The celebration continued to garner an unprecedented amount of media attention with more than 2.75 billion impressions worldwide. International coverage included Denzeen Online (Auckland, New Zealand), Lonely Planet España (Barcelona, Spain), World Architecture News (Brighton, England), Brasiltravelnews.com (Rio de Janero, Brasil), Modern Weekly – Shanghai edition (Shanghai, China), Frankfurter Neue Press (Frankfurt, Germany), Borneo Bulletin (Brunei, Darussalam), and Blueprint (England). National coverage included The New York Times, Travel & Leisure, The Los Angeles Times, Atomic Ranch, San Francisco Chronicle, Houston Chronicle, Sunset Magazine, New York Post, and The Washington Post. National broadcast shows CBS This Morning and 5 Warm-Weather Escapes Close to Home on the Travel Channel also featured the festival. The popular Palm Springs Modernism Show & Sale also saw increased numbers. More than 10,100 participants attended the popular sale at the Palm Springs Convention Center, up 25% from the previous year. This figure does not include the more than 1,250 guests who attended the show’s opening night party on Friday, February 17. Attendees were eager to view and purchase furniture,

Modernism Week 2017 Recap - continued


decorative and fine arts representing all design movements of the 20th century from more than 85 premier national and international dealers. “The 2017 Palm Springs Modernism Show & Sale was by far the most well-attended of the Palm Springs shows in our company’s history,” said Rosemary Krieger, President of Dolphin Promotions. “Our exhibitors reported increased sales and their enthusiasm for the increased traffic was amazing.” Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than thirty lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees. Additional Modernism Week educational programs included several West Coast film premiers, and panels about architectural preservation and renovation. Educational outreach has always been a core element of Modernism Week programming, and trend continued this year with a special series of talks and films on the topic of Mexico City Modern. A series of four presentations was conducted by leading luminaries on the subject, and a Modernism Week-produced trip to Mexico City will be held later this spring. Modernism Week’s central headquarters, CAMP (‘Community and Meeting Place’) was staged in a dynamic tented structure located in Downtown Palm Springs. Ferguson, Modernism Week’s exclusive Kitchen, Bath and Lighting sponsor, presented entertaining culinary demonstrations in their state-of-the-art kitchen, and featured Thermador appliances and innovative faucets from DXV. The expansive CAMP space also featured a café and bar by Cheeky’s-to-go, a merchandise area managed by Destination PSP, an information kiosk, and a large theater that featured more than 40 stimulating programs, panels and demonstration. This included the new, one-day Learning Lab seminar, targeted for architectural and design professionals, sponsored by Corian solid surfaces and Zodiaq quartz. It was also the ticket hub for the daily Premier Double Decker Architectural Bus Tours, and new for 2017, group rides on the all-new Sunny Cycle electric bike experience with special tours developed specifically for Modernism Week exploring architectural neighborhoods in downtown. It was also the departure location for test rides of Alfa Romeo vehicles, one of the event’s premier sponsors. “This year attendees returned daily to CAMP to attend talks and cooking demonstrations, depart on tours, shop, and dine. The comments we received during the event reinforced that CAMP continues to be an important part of Modernism Week’s success,” said Mobley. Other exciting educational and enlightening programs included presentations celebrating the photography of Slim Aarons and his work in Palm Springs, a presentation and new documentary film on the history of neon signs, presentations and visual displays examining the architecture of the Desert Modernists, and tours and talks about modern gardens and outdoor living. Other Modernism Week 2017 festivities included the sold-out the annual Modernism Week Opening Night Party on Thursday, February 16, presented by Ferguson Kitchen, Bath & Lighting Gallery. The highlight of the night was a rousing performance by a singing group called the Dreamboats, which was graciously underwritten by Corian. The chic red carpet Opening Night Party incorporated a 60s-era spy movie-theme that paid homage to the James Bond film “Diamonds Are Forever” which featured a famous scene filmed at the Elrod House in Palm Springs, designed by John Lautner. During Modernism Week, Lautner received a special star dedication on the Palm Springs

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Walk of Stars honoring his designs and contributions to the history of midcentury modern architecture. Modernism Week once again offered attendees the opportunity to participate in home tours and architectural excursions outside of the immediate Palm Springs area including Palm Desert, Rancho Mirage, and Indian Wells, as well as the high desert. Tours outside the Valley included trips to Alta Loma for a tour of master woodworker Sam Maloof’s residence and studio, to Claremont for a Claremont Modernism Tour, and to Banning for a fun filled night at the Museum of Pinball. The Modernism Week Show House: The Christopher Kennedy Compound, sponsored by Traditional Home and California Home + Design magazines, showcased the newly renovated Villa Golightly, the home of social media sensation Kelly Lee (aka ‘Kelly Golightly’) and her husband, Fred Moser. Organizer Christopher Kennedy brought together twenty of the nation’s most prominent tastemakers to create uniquely designed rooms in this decorator showcase. It featured a Red Carpet Gala, starlight after party, daily tours and many other exciting evening events. Later this year, Modernism Week will offer its annual Fall Preview from October 20-22, 2017 (tickets on sale August 1 at 12 p.m. PST) and will stage the 2018 Modernism Week event from February 15-25, 2018 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.


2017 Event SummaryFebruary 16-26, 2017

980+ timed, ticketed or free events

Event Statistics

70lectures, panel discussions,

book signings and films

20participating

neighborhood toursin Palm Springs,Rancho Mirage,

Palm Desert and Indian Wells 1300

attendees at the Preview Reception ofModernism Show & Sale

28Home Tours

60Walking Tours

25,000Visitors at CAMP

Partner Eventscreate the capacity necessary

to keep up with growing attendance

33evening events and cocktail parties

Attendance and Demographics

Age and Income

9,300

2009 2010 2011 2012 2013 2014 2015 2016 2017

Up25%16,400

25,50035,500

40,00045,500

59,500

77,500

97,000

18countries including

USACanada

UKAustraliaGermany

New ZealandFrance

Denmark

48states including

CaliforniaWashingtonNew York

IllinoisOregon

MinnesotaTexas

Colorado

52%are Californians

Of those,

28%are from the Palm Springs Area

10% 26-45

58% 46-65

30% 66 and older

52% earn $100K+

Demographics data from Modernism Week ticket sales and post-event email survey

Modernism Week Support

2009

2010

2011

2012

2013

2014

2015

2016

2017

$2,250,000

$4,920,000

$7,667,000

$12,299,000

$10,875,000

$17,065,000

$22,312,500

$28,600,000

$35,500,000

Volunteers, including Volunteer Palm Springs

Sponsors and Donors

Partner Organizations and Businesses

Local vendors, caterers and service providers

Neighborhood Groups and HOA’s

430 75543520

Economic Impact to the Palm Springs Area

Based on tourism industry standard metrics

Attendee Survey Results

77%attended Home Tours

32%attended Bus Tours

34%attended Neighborhood Tours

27%attended the Modernism Show & Sale

81%attend as fans or consumers

11%attend as designers or professionals

62%are repeat attendees

Field of Interest

90% architecture

68% interior design

43% landscape design

34% preservation

How They HeardAbout Modernism Week

54% attended previously

32% friends or word of mouth

16% internet research

83%plan to attend in 2018

92%were Satisfied or Very Satisfied

with Modernism Week

92%would recommend Modernism Week

to others

Based on post-event email survey

Partner Organizations

$1,300,000Funds paid from ticket proceeds to participating neighborhoods, organizations, and businesses.

A new record for Modernism Week.

Local Participating Non-Profit Organizations Receiving ProceedsThe Aluminaire Foundation

Mizell Senior CenterPalm Springs Art Museum

PSAM Architecture and Design CouncilPalm Springs Historical Society

Palm Springs Modern CommitteePalm Springs Preservation Foundation

Palm Springs Public LibraryAnd 20 Participating Neighborhood Organiztions

Modernism Week P.O. Box 5001 Palm Springs, CA 92263 modernismweek.com

Modernism Week is a California 501 (c) (3) non-profit organization. Photography by Mark Cieslikowski, Jake Holt and David A. Lee. Results tabulated from attendee surveys and ticket sales records.

The mission of Modernism Week is to celebrate and foster appreciationof midcentury architecture and design, as well as contemporary thinking in these fields,

by encouraging education, preservation, and sustainable modern living as represented in the Greater Palm Springs area.

Documents

Electronic Press Kit - Amazon S3s3-us-west-2.amazonaws.com/modernismweek.com/wp-content/upl… · The Palm Springs Modern Committee will offer the Wexler National Register Fundraising