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1 Electronic Marketplace B2B Bezeq, the Israeli telecom and B2B Bezeq’s management decided to enter the e- commerce arena and specialize in B2B. A strategic team was formed reporting to the CEO by may1999. The team researched and visited B2B sites around the globe! Bezeq’s board approved the business plan and entry strategy by jan. 2000.

Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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Page 1: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

Bezeq, the Israeli telecom and B2B

Bezeq’s management decided to enter the e-commerce arenaand specialize in B2B.

A strategic team was formed reporting to the CEO by may1999.

The team researched and visited B2B sites around the globe!

Bezeq’s board approved the business plan and entry strategyby jan. 2000.

Page 2: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

Who is Bezeq-Zahav

:Bezeq Zahav’s ownership

.Established in 1992

.Bezeq 49%.Malam of the zeevi group 46%

.AT&T 5%

.Over 15,000 business customers

140 employees.

Page 3: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

Where was Bezeq-Zahav before

The Ring

.Holds over 70% of the EDI market in Israel

Specialize in connectivity projects for trade partners andbusiness communities.

First few B2B pilots operational from Q3,2000.

Content provider for the financial markets, Lexis Nexis, Registrar of companies etc.

ISP and content ASP.

Page 4: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

Why was Bezeq-Zahav chosen to

implement The Ring

.Top grade 24 by 7 customer support

.World class operations, communications and security

.Leader of previous generation of B2B - EDI and messaging

.Relevant customer base

Page 5: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

The Israeli challenge

.First and formost - the Hebrew support

.Size and pricing models for the Israeli market

.Barries of entry

.Good morning e-commerce, or B2B 101

Page 6: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

Right to left, different abc , mixed latin, hebrew and numbers, DB search and many more hardships.

One time is easy - future version is a must.

Aim to the world but start locally.

Allow local trade and international at the same time.

The Israeli challenge - Hebrew

Page 7: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

ASP for all

Monthly charge.

The Israeli challenge - size matters

Share the risk with the customers.Service enabler not a partner .Real Value Added Services.Frame VS. dynamic trade.

Page 8: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

Follow business processes all the way through.

The Israeli challenge - it’s not all or nothing

Catalog Factory on the critical path.

End to End is the only way for the service provider.

To 4 months of implementation - show results.

Prove ROI - what is saved.

Page 9: Electronic Marketplace B2B 1 Bezeq, the Israeli telecom and B2B Bezeq ’ s management decided to enter the e-commerce arena and specialize in B2B. A strategic

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B2B

Good morning e - commerce.

The Israeli challenge - B2B 101

Business partners involvement:

Organizational buy - in.

System integrators.Value added services (financial, logistic, etc).Strategic planning.Other market place world - wide.