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Electronic Controls and Communications. The Global Challenge Of Strategic Standardization Management Alec McMillan Rockwell Automation Director , Global Standards & Trade February 1st 2000. Agenda. Standards Market Profile Standards & Technology Management - PowerPoint PPT Presentation
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Electronic Controls and Communications
The Global Challenge Of Strategic Standardization Management
Alec McMillanRockwell Automation
Director , Global Standards & Trade
February 1st 2000
3
Agenda
• Standards Market Profile
• Standards & Technology Management
• Rockwell Automation Standards Roadmap Templates
• Impact Of Culture On Standards
4Key:
Standards Market ProfileStandards Market ProfileStandards Market ProfileStandards Market Profile
5
Enhancing Market Share Opportunities
What standards should the
product comply with?
What technology meets the standard?
What standards should the process
follow?
What tests are required to self-
certify per conformity rules?
What regional marks are needed?
What are the safety-related
system standards?
Are there region specific regulations?
Prefers a safe, reliable, high-quality, cost-
effective product that meets industry
standards !
Marketing
DesignEngineering
Manufacturing CommercialServices
Quality Assurance System
Integrators
RegulatoryEnvironment
Customer
6
Standardization Across the Supply Chain
Safety, Environmental, and Quality Standards
Material, Component, Design, Manufacturing, and Distribution
Standards
Electronic Commerce, Customs, Marking, and Other Regulatory Standards
Product, System, Application, and
Industry Standards
Component & EquipmentSuppliers to Automation
Vendors
Materials &equipment
Components & Services
Automation Vendor
Products& Services
CustomerProducts
& Services
Raw materials, fuels & equipment
Raw materials& fuels
Utilities, Equipment &
MaterialsSuppliers
Supplier of
Automation
Products
Consumers
Users ofIndustrial
AutomationProducts
7
Typical Market Requirements e.g Functional Safety Standards
System Requirements
System
Hazard Identit. &Risk Assessment
OSHAANSI TR 3ANSI TR 4ISA SP 84UL 1998 ANSI B11
ISO 13849IEC 61508IEC 62061IEC 60204
Machine SafetyEN 1050EN 1050EN 954EN 954EN 292EN 292DIN 19250DIN 19250VDE 801VDE 801 EN 692
Converging standards are changing the rules
8Key:
Standards & Technology Standards & Technology ManagementManagementStandards & Technology Standards & Technology ManagementManagement
9
Technology Road Map Relationships
• Industry Roadmaps– What are the anticipated developments in Government
Regulations ?– What are the expected specifications on which these regulations
will be based ?– How can a business harness a technology in a form to exceed
anticipated regulatory requirements and provide competitive advantage ?
– How can business participate in the regulatory/standards process to gain advantage for their technology/business solutions ?
• Product Roadmaps– What standards will apply to the products under development ?– How can standards be met with competitive value add to lead the
competition in the market place ?
10
Standards Management
• Global Standards Require– International Consensus– Multiple Geographies– Multiple Industries – Multiple Applications– Multiple Vendors within an Integrated Supply Chain
• Where are the standardization Opportunities ?
• What are the company management processes that enable the opportunities to be leveraged ?
• How are the voice(s) of the customer(s) in an integrated technology supply chain coordinated to achieve non conflicting and mutually beneficial standards ?
11Key:
Rockwell Automation Standards Rockwell Automation Standards Roadmap TemplatesRoadmap TemplatesRockwell Automation Standards Rockwell Automation Standards Roadmap TemplatesRoadmap Templates
12
6 Most Critical Standards - Group
# Standard Group Lead Impact
1 IEC61234
2
3
4
5
6
13
Industry Norm Industry Norm
Standards Competitive Influence - GroupLeading Leading Following Following
Standard 1
Standard 1
Standard 1
Standard 1
14
Business Group Interdependencies - Group
Group1 Group2 Group4Group3 Group5
Critical Standards
Standard 1
15
Regional Standards Focus - Group
Key:Commercial Competitive Position Leading Industry Norm Following
North AmericaStandard 1
Standard 2
Standard 3
Standard 4
EuropeStandard 1
Standard 2
Standard 3
Standard 4
South AmericaStandard 1
Standard 2
Standard 3
Standard 4
Asia-Pacific
Standard Summary - Summary of current competitive position - where with regard to the rest of industry.
Standard 1
Standard 2
Standard 3
Standard 4
16
10 Most Critical Standards
# Standard BG Lead1
Standard
2
3
4
5
6
7
8
9
10
17
Business Group Interdependencies - Top 10
Critical Standards
Committee Influence
Participation Level
Standard1
2 Standard
3 Standard
4 Standard
5 Standard
Potential Opportunities
18
Business Group Interdependencies - Top 10
Critical Standards
Committee Influence
Participation Level
6
7
8
9
10
Potential Opportunities
19Key:
Impact Of Culture On StandardsImpact Of Culture On StandardsImpact Of Culture On StandardsImpact Of Culture On Standards
20
Standards Is a Participation Process
• Leadership based on Sponsored (Funded) Participation
• Consensus based on majority of participating individuals– International, Regional, National Interests– Employee, Professional, Individual Interests– Government, Industry, Organization Interests
• Participation Strategies– Lead, Participate, Monitor– Promote, Permit, Protest
• Success is usually a compromise between participants– Win 80:20:00 where 20 does not impact negatively– Win 70:20:10 where 10 impacts negative– Loss 70:10:20 where 20 represents negative impact– Other shades of gray in between
21
Individual Goals/ Views / Actions
• Dependant upon their sponsor
• Dependant upon their national culture– Government, Education, History, Language
• Dependant upon their own Character
• Standards……a single process; multiple scenarios– Voluntary Standards created by Industry adopted by Government– Regulations specified by Government , adopted by Industry