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7/21/2019 Electronic Arts in the Gaming Industry
1/106
Dobjlc`t ]jlrhr Nox 45?4
B`ulgjoklg D|rhglrr Rbj``c
D|rhglrr Omnhghr}to}h`g ogm Rlthbl Nogoklnlg}
dx
Bjthr}hog Cryc Ntyhf Jo|cthbj
Nhbjolc Mhnh}th R`lcdltk
Bjotob}ltr *{' ruoblr(# lzbc' ]DB# TLA ogm OUU9 ?=='?5=
7/21/2019 Electronic Arts in the Gaming Industry
2/106
VDOBJLC@T ]JLRHR NHBJOLC R@LCDLTK ! BJTHR]HOG JO\CTHBJ^ Nox# 45?4
Lclb}t`ghb Ot}r hg }jl Konhgk Hgm|r}tx s ]odcl `a B`g}lg}r ?
]odcl `a B`g}lg}r
Ut`c`k|l u' 4
Ut`ilb} R}o}lnlg} u' 2Ut`ilb} Atonl{`tf u' 2
?' Nl}j`m`c`kx u' =
?'? ]jl`tx `a Rbhlgbl u' =
?'4 Bj`hbl `a ]jl`tx u'