Electra Catalog 2011

Amsterdam, Flat Foot Technology, Ticino, Townie and Way to Roll are trademarks of Electra Bicycle Company, LLC. Specifications and availability are subject to change without notice. Always wear a helmet. 2010 Electra Bicycle Company, LLC. All rights reserved. Printed in the USA.

AUSTRALIASouthcott Cycle Division+61-(0)3-9580-7388www.southcottcycles.com.au

CAnAdARevolution Sport Supply, Inc.403-569-2686www.revolutionss.com

EURopEElectra Bicycle Company GmbH20251 HamburgGermany+49 40 550 06 060www.electrabike.de

JApAnCorazon Co.+81-(0)76-286-0015www.corazon.ne.jp

USA HEADQUARTERSElectra Bicycle Company, LLC.3270 Corporate View, Suite AVista, CA 92081

Tel 760-607-2453 Order line 800-261-1644Fax 760-598-7350www.electrabike.com

For our complete list of dealers and international distributors please visit electrabike.com

vol 18

ELE

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Somewhere along the way, biking got serious. And it got more complicated than it needs to be.

For us, biking is and always has been simple and fun. A way to get where youre going and have a

blast doing it. And if you burn a few calories in the process, great.

While were not exactly serious about riding bikes, we take great pride in

making them. We pay attention to the details. We innovate. We believe

comfort is key. And we like style. Because if youre going to ride all over

town, you want to look good doing it.

Ours is not an exclusive club. If you want in, youre in. You dont need special gear or skills. All you

need is a place to go. Come to think of it, you dont even need that. Just throw a leg over and get

going. And remember to smile.

About Electra

Ride it to the gym.Cardio, done.

Ticino Collection 4 Townie Collection 19 Amsterdam Collection 47

Cruiser Collection 59 Kids Collection 109 Parts & Accessories 115

Arrive fashionablywhenever.

Eenie, meenie, miney, moeThe only hard part about riding an Electra is choosing which one to get. Theyre all easy to ride and they look amazing. So take your

time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things

to consider that will help you while you peruse.

STYLE As important as anything. Its got to be love at first sight.

ATTIRE There is no dress code, but if youre biking in pants or a long skirt you might want a chainguard and fenders.

COMFORT We pride ourselves on having some of the most comfy bikes around. Even the sporty ones feel good, but some are more

laid back than others.

THINGS TO CARRY Laptop, groceries, surfboard? Weve got racks, baskets and bags to help you out.

TIRES The 26 are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires for even more

shock absorption.

GEARS You have a lot of options from the number of gears to the type of system (internal vs derailleur). Learn more on the GEARING

OPTIONS page of the TECHNICAL section on electrabike.com.

There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor-made for you. Work with your

local authorized Electra dealer to determine which model suits you best.

HOW TO CHOOSE YOUR ELECTRA

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Whether you ride every day or go for long journeys on the weekend, the Ticino will handle it in comfort and style. Named for an Italian-

influenced area of Switzerland, Ticinos design aesthetic, craftsmanship and frame integrity are inspired by the vintage Randonneur-type

bikes once ridden throughout the region. Stylistically, Ticino picks up where bike builders of the 40s and 50s left off with its retro-inspired

hubs, cranksets, chainrings, tourist handlebars, forks, pedals and rims. But this thing is far from a relic. When it comes to performance,

the Ticino is decked out with the latest custom Electra components and will hold its own against other sporty rides with fast-rolling 700c

wheels, a lightweight frame and a host of drivetrains from single to 20-speed. All in all, the Ticino is a fine-tuned, smooth-gliding machine

that offers a comfort level no longer found in todays twitchy frames. Take your time to study the unique details of each model.

Vintage Style. Modern Performance.

Spinning wheels, turning heads.

Ticino

Spinning wheels, turning heads.

Ticino 18DProprietary vintage parts inspired by Italian and French bike builders take center stage in this modern, high-performance stunner. The 18D features Ticino signature components, including an elegant hand-brazed, butted chromoly fork, stunning Five Star high

flange hubs, stainless steel toe clips and retro leather straps. The 18D could easily pass as a 1950s handbuilt touring bike.

TICINO 18D MENS / PISTACHIO / 18-SPEED / REGULAR / LARGE

Butted 6061-T6 Aluminum Frameset Traditional Hand-Brazed, Investment-Cast Crown, Tapered-Leg, Butted Chromoly Fork Shimano 18-Speed Tiagra Drivetrain Shimano SL-441 Rapidfire Shifters Ticino Forged Alloy Compact Double 50/39T Crankset Tektro Cantilever Brakes [Mens] Dia-Compe Center-Pulls [ Ladies] Ticino Five Star High Flange 32h Hubset Electra Elite High-Polished

Alloy Rims w/Stainless Eyelets Panaracer Pasela 700 x 32c, 66 TPI Tires Ticino Dual-Density Saddle Ticino Alloy Road Pedal w/Stainless Clips and Leather Straps Hand-Brazed Chromoly Quill Stem Hammered Alloy Fenders Tubular Stainless Steel Constructeurs Rear Carrier [Mens, Ladies] / Front Carrier [Mens] Stainless Steel Water Bottle Cage

Front carrier on mens model is constructed of lightweight, high-polished and weather-resistant 8mm tubular stainless steel.

Low-profile, tubular, stainless steel rear rack cleanly mounts to dropouts and fenders and is perfect for light touring.

Stainless steel toe clips are wrapped with genuine leather for added protection and style. Leather toe straps keep your feet well positioned on the pedal.

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TICINO 18D LADIES / CREME FRACHE / 18-SPEED / REGULAR

Handcrafted, Smooth-Welded, Butted 6066 Aluminum Frameset Traditional Hand-Brazed, Investment-Cast Crown, Triple-Butted, Tapered-Leg Chromoly Fork Shimano 20-Speed 105 Drivetrain Dia-Compe Downtube Shifters Ticino Forged Alloy Compact Double 50/39T Crankset Tektro Cantilever Brakes [Mens] Dia-Compe Center-Pulls [ Ladies] Ticino Five Star High Flange 32h Hubset Electra Elite High-Polished Alloy Rims w/Stainless Eyelets Panaracer Pasela Aramid Folding Bead Tires Ticino Dual-Density Saddle Ticino Alloy Road Pedals w/Stainless Clips and Leather Straps Hand-Brazed Chromoly Quill Stem Hammered Alloy Fenders Tubular Stainless Steel Constructeurs Rear Carrier [Mens, Ladies] / Front Carrier [Mens] Stainless Steel Water Bottle Cage

TICINO 20D LADIES / PEARL ROSE / 20-SPEED / REGULAR

Ticino 20DNo expense spared, no detail overlooked on our flagship Ticino 20D. Smooth-welded, butted 6066 aluminum frame. Classic hand-brazed, tapered, triple-butted chromoly, double-chromed investment crown fork. Powerful Tektro cantilever braking on the mens and timeless center-pulls for the ladies. Shimano 105 20-speed gearing, Japanese Panaracer Pasela 32c skinwall tires and a host of vintage touchesnormally, youd be placed on a waiting list for a handmade bike like this.

TICINO 20D MENS / CHESTNUT METALLIC / 20-SPEED / REGULAR / LARGE

Graceful mixte frame design prominently featured on ladies model for an elegant look.

Compact 50/39 tooth double -alloy chainrings utilize dedicated ramps and pins to provide precise front-shifting performance.

Handcrafted Electra 760 lugged fork with chrome-plated investment-cast fork crown and tapered chromoly legs.

Double-Butted Chromoly Frameset Traditional Hand-Brazed, Investment-Cast Crown, Triple-Butted Chromoly Fork Ticino Forged Alloy Crankset w/42T Alloy Chainring/Outer Guard Tektro Dual-Pivot Caliper Pull Brakes Ticino Five Star High Flange Flip-Flop 32h Hubset Electra Elite High-Polished, Double-Wall Alloy Rims w/Stainless Eyelets Panaracer Pasela 700 x 28c, 66 TPI Tires Ticino Dual-Density Saddle w/Chromoly Rails Ticino Touring Pedals w/SPD Hand-Brazed Chromoly Quill Stem

Ticino LuxDrawing inspiration from the timeless fixed-gear steel frame, we schooled this bike in manners and the art of understated elegance. Classic double-butted chromoly frame and triple-butted fork mellowed to carve and flow around the city. Add hand-painted stainless steel fenders, minimalist chainguard and a full gruppo of our vintage-inspired Ticino components for an impressive gentlemans fixie.

TICINO LUX MENS / BRONZE METALLIC / SINGLE-SPEED / REGULAR / LARGE

Classic era hand-brazed, investment-cast, sloping fork crown and minimalist triple-butted chromoly legs are radically offset for a plush, old-school fork.

The classic French touring pedal meets modern clipless pedal for our two-sided, easy-exit and easy-entry pedal.

Mirror-polished, precision-forged 6061-T6 alloy crankset and sexy stainless steel chainguard is quite simply modern Euro-inspired art.

TICINO 16D LADIES / PEARL WHITE / 16-SPEED / REGULAR

Ticino 16DConstructed with a 6061 alloy butted frame and adorned with a mirror-polished 50/39T compact double, forged alloy crankset along with Shimano 2300 derailleurs and SL-440 Rapidfire shifters. The handcrafted, smooth-brazed, chromed stem and high-

polished Electra Elite double-wall alloy rims are retro-chic, as are the putty and pearl white paint options.

TICINO 16D MENS / PUTTY / 16-SPEED / REGULAR / LARGE

Butted 6061-T6 Aluminum Frameset Traditional Hand-Brazed Investment-Cast Crown, Tapered-Leg, Chromoly Fork Shimano 16-Speed 2300 Drivetrain Shimano SL-440 Rapidfire Shifters Ticino Forged Alloy Compact Double 50/39T Crankset Tektro Cantilever Brakes [Mens] Dia-Compe Center-Pull Brakes [ Ladies] 32h Low Flange Hubset

Electra Elite High-Polished Double-Wall Alloy Rims w/Stainless Eyelets 700 x 32c, 60 TPI Tires Ticino Dual-Density Saddle Ticino Touring Pedals Hand-Brazed Chromoly Quill Stem

Hammered Alloy Fenders Tubular Stainless Steel Constructeurs Rear Carrier

Ticino crest and bears represent the German and Swiss roots of Electras founders.

Bar-end brake levers matched to proprietary ergo base-wrapped grips for the utmost in comfort and control.

Electra Elite alloy rims are built with double-wall construction and stainless steel eyelets for superior strength.

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TICINO 8D LADIES / PLUM / 8-SPEED / REGULAR

TICINO 8D LADIES / WINTERMINT / 8-SPEED / REGULARTICINO 8D MENS / LATTE / 8-SPEED / REGULAR / LARGE

Ticino 8DThe Ticino 8D is packed with details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique bar-end levers operate retro-style brakescantilevers on the mens and center-pulls on the ladies. Temptation continues with colors like Plum, Wintermint, Denim and Latte.

TICINO 8D MENS / DENIM / 8-SPEED / REGULAR / LARGE

Timeless in appearance, the aluminum headbadge features an antiqued finish.

Mirror finish chromoly stem is proportional in length and includes a distinctive threaded alloy top cap.

Single 42 tooth chainring aluminum crankset with double alloy chainguards.

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Butted 6061-T6 Aluminum Frameset Investment-Cast Crown, Tapered-Leg, Butted Chromoly Fork Shimano 8-Speed 2300 Drivetrain Shimano Acera Rapidfire Plus Shifter Forged Alloy Crankset w/42T Alloy Chainring / Dual Guards Tektro Cantilever Brakes [Mens] Dia-Compe Center-Pulls [ Ladies] 32h Low Flange Hubset Electra Elite Double-Wall Alloy Rims 700 x 32c, 60 TPI Tires Ticino Dual-Density Saddle Ticino Touring Pedals Hammered Alloy Fenders

TICINO 7D LADIES / GLACIER BLUE / 7-SPEED / REGULAR

Butted 6061-T6 Aluminum Frameset Investment-Cast Crown, Tapered-Leg, Steel Fork Shimano 7-Speed Altus Drivetrain Shimano TX50 Thumb Shifter Plus Forged Alloy Crankset w/42T Alloy Chainring / Dual Guards Linear-Pull Brakes [Mens ] Center-Pull Brakes [Ladies] 32h Low Flange Alloy Hubset Double-Wall Alloy Rims 700 x 32c, 60 TPI Tires Ticino Dual-Density Saddle Stainless Steel Fenders

TICINO 7D MENS / OLIVE METALLIC / 7-SPEED / REGULAR / LARGE

Ticino 7DThe classic essence of Ticino, with a 6061 aluminum frame and 7-speed rear derailleur. Available in both mens diamond frame and an elegant ladies twin-top tube mixte frame, you cant help but sink into this multi-speeds lush, Ticino Dual-Density saddle and revisit a time when life and bicycles were less complicated.

TICINO 7D MENS / PORTOBELLO / 7-SPEED / REGULAR / LARGE TICINO 7D LADIES / OYSTER / 7-SPEED / REGULAR

Handcrafted Electra investment-cast crown fork with chromoly legs. Mens models feature powerful alloy linear-pull brakes while ladies models use low-profile, yet potent center-pull brakes.

Ticino dual-density saddles are constructed with comfort-enhancing dual-density bases and use high-quality weather-resistant coverings.

Shimanos Thumb Shifter Plus for trouble-free shifting with an easy-to-read gear indicator.

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DRIVETR

AIN

BRAKING

SEATING

CONTR

OLS

FRAMESE

TWHEELSET

TICINO 7D

6061-T6 Alloy

Mens: Portobello, Olive MetallicLadies: Oyster, Glacier Blue

Steel Investment-Cast Lugged Crown;Tapered, Radiused Blades

1 1/8 Steel Threaded

Sealed Cartridge 68mm/110mm

Double-Wall Alloy 32h

14 Gauge Stainless/Brass Nipples

Alloy Low Flange 32h/QR


700 x 32c, 60 TPI

Ticino Forged Alloy172.5mm (Mens Regular), 175mm (Mens Large), 170mm (Ladies) w/42T Chainring/Double-Alloy Chainguards

Alloy City w/Non-Slip Rubber Tread

Shimano 7-Speed Thumb Shifter Plus

N/A

Shimano Altus

Shimano 7-Speed 14-34T

KMC Z7RB 1/2 x 3/32 Rustproof

Front/Rear: (Mens) Linear Pull Front/Rear: (Ladies) Center-Pull

Alloy 4-Finger, Reach Adjustable

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

Alloy 27.2mm x 300mm

Ticino Cyclo-Tourist Steel 635mm/25.0 Width x 75mm/2.95 Rise

25.4mm Alloy Quill, 30 Rise, Regular: 80mm Extension Large: 100mm Extension

Electra Hand-Stitched

Stainless Steel Fenders

TICINO 16D

6061-T6 Butted Alloy

Mens: Putty Ladies: Pearl White

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades



Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished



Alloy Low Flange Cassette 32h/QR

700 x 32c, 60 TPI

Ticino Forged Alloy 172.5mm (Mens Regular), 175mm (Mens Large), 170mm (Ladies) w/7075 Alloy 50/39T Compact Double Chainrings

Ticino Touring Pedal Alloy Body w/Alloy Cage

Shimano 8-Speed Rapidfire Plus Trigger

Shimano 2300

Shimano 2300

SRAM 8-Speed 12-26T


Front/Rear: (Mens) Tektro CantileverFront/Rear: (Ladies) Dia-Compe Center-Pull

Bar End Alloy 4-Finger, Reach Adjustable


Alloy Micro-Adjust 27.2mm x 300mm

Ticino Cyclo-Tourist 6061 Alloy 635mm/25.0 Width x 75mm/2.95 Rise

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15 Rise Large: 100mm Extension, 10 Rise

Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap

Hammered Alloy Fenders, Rear Stainless Steel Carrier, Stainless Steel Cable Housing

6066-T6 Butted Alloy, Smooth-Welded

Mens: Chestnut MetallicLadies: Pearl Ros


1 1/8 Alloy Threaded



14/15G Butted Stainless/Brass Nipples

Ticino Five Star High Flange 32h/QR

Ticino Five Star High Flange Cassette 32h/QR

Panaracer Pasela 700 x 32c, 66 TPI Aramid Folding Bead


Ticino Road Pedal Alloy Body w/Alloy Cage, Stainless Toe Clips, Leather Straps

Dia-Compe 10-Speed Downtube

Shimano R770

Shimano 105

Shimano 105 10-Speed 12-27T

Shimano 105 10-Speed








Hammered Alloy Fenders, Front/Rear Stainless Steel Carrier (Rear Only on Ladies), Stainless Steel Water Bottle Cage, Stainless Steel Cable Housing

TICINO 20D


Mens: Pistachio Ladies: Creme Frache






Ticino Five Star High Flange 32h/QR

Ticino Five Star High Flange Cassette 32h/QR

Panaracer Pasela 700 x 32c, 66 TPI


Ticino Road Pedal Alloy Body w/Alloy Cage, Stainless Toe Clips, Leather Straps


Shimano Tiagra

Shimano Tiagra

SRAM 9-Speed 12-26T

Shimano HG53 1/2 x 3/32








Hammered Alloy Fenders, Front/Rear Stainless Steel Carrier (Rear Only on Ladies), Stainless Steel Water Bottle Cage, Stainless Steel Cable Housing

TICINO 18D

PEDALS

MODEL

FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/ REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

SPECIAL FEATURES

4130 Double-Butted Chromoly

Mens: Bronze Metallic

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Triple-Butted Chromoly Blades

1 Tange Duraluminum Alloy Threaded



14/15G Butted Stainless/Brass Nipples

Ticino Five Star High Flange 32h/Nutted

Ticino Five Star High Flange Flip-Flop 32h/Nutted

Panaracer Pasela 700 x 28c, 66 TPI, Super Lite Tubes

Ticino Forged Alloy Track 172.5mm (Mens Regular), 175mm (Mens Large), w/7075 Alloy 42T Chainring, Double-Alloy Chainguards

Ticino Touring Pedal Alloy Body w/Alloy Cage w/SPD Clipless

N/A

N/A

N/A

Shimano 16T Freewheel


Front/Rear: Tektro Dual-Pivot Caliper


Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Leather Cover, Chromoly Rails, Stainless Steel Bag Loops



22.2 mm Brazed Chromoly Quill, Regular: 80mm Extension, 15 Rise Large: 100mm Extension, 10 Rise

Electra Cyclo-Tourist Ergo Basew/Leatherette Tape Wrap

Alloy Chainguard, Painted Stainless Steel Fenders, Stainless Steel Cable Housing

TICINO LUX


Mens: Denim, LatteLadies: Wintermint, Plum

Steel Investment-Cast Lugged Crown; Tapered, Radiused Chromoly Blades



Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h



Alloy Low Flange Cassette 32h/QR

700 x 32c, 60 TPI

Ticino Forged Alloy 172.5mm (Mens Regular), 175mm (Mens Large), 170mm (Ladies) w/42T Chainring/Double-Alloy Chainguards

Ticino Touring Pedal Alloy Body w/Alloy Cage


N/A

Shimano 2300

SRAM 8-Speed 12-26T








Electra Cyclo-Tourist Ergo Basew/Leatherette Tape Wrap

Hammered Alloy Fenders

TICINO 8D TICINO 1

4130 Chromoly Maintube

Mens: Nimbus Grey, Pearl White

Steel Investment-Cast Lugged Crown;Tapered, Radiused Blades

1 Steel Threaded


Double-Wall Alloy 32h

14 Guage Stainless/Brass Nipples


Alloy Low Flange 32h/Nutted

700 x 28c

Forged Alloy 172.5mm (Mens Regular)/175mm (Mens Large)w/42T Chainring/Chainring Guard

Alloy City w/Non-Slip Rubber Tread

N/A

N/A

N/A

16T Freewheel

KMC Z30 1/2 x 3/32 Rustproof

Front/Rear: Dual-Pivot Caliper



Alloy 26.8mm x 300mm

Electra Tourist Steel 25.0 Width x 2.75 Rise

25.4mm Alloy Quill, 30 Rise, Regular: 80mm Extension Large: 100mm Extension

Electra Hand-Stitched

Alloy Chainguard, Stainless Steel Fenders

Specifications and availability are subject to change without notice.

Chromoly Maintube Frameset Investment-Cast Crown, Tapered-Leg Steel Fork Ticino Forged Alloy Crankset w/42T Alloy Chainring/Outer Guard Dual-Pivot Caliper Brakes 32h Low Flange Alloy Hubset Double-Wall Alloy Rims 700 x 28c Tires Ticino Dual-Density Saddle Stainless Steel Fenders

Ticino 1Ticino in its purest form. Single-speed freewheel. Classic chromoly maintube frame. Horizontal track dropouts. Beautiful lugged fork, full fenders, chainguard, front and rear caliper brakes and a plush Ticino Dual-Density saddle all incorporated into relaxed lines and swept back tourist handlebars with soft, hand-stitched grips. Looking for a posh, civilized ride? Heres your bike.

TICINO 1 MENS / NIMBUS GREY / SINGLE-SPEED / REGULAR / LARGE TICINO 1 MENS / PEARL WHITE / SINGLE-SPEED / REGULAR / LARGE

Chromoly maintube saves weight while an alloy chain-guard is seamlessly integrated into the design.

Special brazed-on bottle bosses show attention to even the smallest details.

Classic forged horizontal dropouts incorporate fender stay mounts.

Riding a bike.Its just like riding a bike.

ELECTRA WITH FLAT FOOT TECHNOLOGY

TownieInnovative. Progressive. Neato.

Start with inspiration, add some innovation, throw in a little style and youve got yourself a Townie. A completely different ride experience, the Townie

showcases Electras patented Flat Foot Technology in all its glory. By rotating the entire riding position backwards 23 degrees, weve created an

ergonomic, upright seating position that lets you plant your feet flat on the ground whenever you want. This forward-pedaling ride reduces neck and arm

fatigue and sets a new standard in comfort for the industry. Its part of our philosophy that a bike should feel as if it was built around the rider and not

vice versa. Combine that with a lightweight aluminum frame, a mix of componentry options and meticulous craftsmanship, and youll find yourself on two

wheels a lot more than usual. From the functional commuter Euro, to the playful Balloon, to the Originalstheres a Townie for all roads and riders.

Forward thinking, without all the thinking.

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The Electra difference

Flat Foot TechnologyOften imitated, never duplicated, Electra has been awarded U.S. Patent No. 7740262 for its Flat Foot Technology.

ELECTRA BIKES WITHFORWARD-PEDALINGRIDING POSITIONS

AMSTERDAM

CRUISER

KIDS 20

Upright Seating

Feet on the Ground

Relaxed Arm Position

Wide View of the Road

Forward Pedaling

An efficient, upright riding position that lets you pedal with

full power and ease. Youre more in control. You have a lower

center of gravity. Your back, neck and arms dont get as

tired. And you can plant your feet on the ground whenever

you want. We think thats pretty cool. Hope you think so too.

TOWNIE

IT TAKES A SMALL SHIFT TO MAKE A BIG DIFFERENCE.

Flat Foot Technologys breakthrough design starts at the heart of the bicycle by

moving the crank forward so its ahead of the seat tube. Sounds simple, but it

was a revolutionary adjustment to the once sacred laws of bike frame geometry.

The Townie and 20 Kids bicycles showcase this innovation in its purest form,

and we have enhanced our cruiser and Dutch city bikes with the essence of the

technology to improve the ride and create an Electra point of difference.

CONVENTIONAL BIKE

Developed in 2003, the innovative forward-pedaling design created an entirely new kind of bike. It was first featured in Electra Townie

and 20 Kids bicycles, and over the years has been integrated to varying degrees into the Electra Cruiser and Amsterdam collections.

The technology allows riders to sit comfortably upright in the saddle with proper leg extension for pedaling. This upright position helps

reduce tension in the back, neck, shoulders, arms and wrists, and opens up a wider view of the road. The term Flat Foot Technology

was coined because riders are able to easily reach their feet on the ground at any time for control and stability. Additionally, the

patented innovation allows for easy adjustments to fit various-sized riders within one frame size.

As the originator and only authorized manufacturer of Flat Foot Technology, Electra is proud to offer you a better way to ride.

TOWNIE ORIGINAL 3i MENS / BLOOD ORANGE / 3-SPEED

TOWNIE ORIGINAL 1 LADIES / WHITE / SINGLE -SPEED

TOWNIE ORIGINAL 3i MENS / WHITE / 3-SPEED

Original 1 Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own.

TOWNIE ORIGINAL 1 MENS / BLACK / SINGLE -SPEED

Lightweight 6061-T6 Aluminum Frame Shimano Single-Speed with Coaster Brake Linear-Pull Front Brake Double-Wall Alloy Rims 26x 2.0 Semi-Slick Street Tire

Original 3i Enjoy all the advantages of Townies Flat Foot Technologycomfort, control, efficiency and a wide view of the roadalong with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so theres virtually no maintenance required to keep shifting smoothly.

TOWNIE ORIGINAL 3i MENS / GREY / 3-SPEED

Unhurry up.

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Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Linear-Pull Front Brake Double-Wall Alloy Rims 26x 2.0 Semi-Slick Street Tires

TOWNIE ORIGINAL 3i LADIES / PINK PEARL / 3-SPEEDTOWNIE ORIGINAL 3i LADIES / CRANBERRY / 3-SPEED

TOWNIE ORIGINAL 3i LADIES / LILAC / 3-SPEEDTOWNIE ORIGINAL 3i LADIES / CREAM / 3-SPEED

TOWNIE ORIGINAL 3i (24 WHEELS) LADIES / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i LADIES / CHAMPAGNE PEARL / 3-SPEED

The official bike of nothing official.

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Shimanos rear foot operated coaster brake is complemented with a powerful, lever-operated linear-pull front brake. Machined sidewalls on rims enhance style and stopping power.

Shimanos Nexus Internal-3 is the hub to have for a wide-ratio 3-speed gear range at the twist-of-the-wrist. Ergonomic Townie saddles are as comfortable and stylish as your favorite pair of jeans. A durable cover surrounds a supportive multi-density foam base, suspended by light-weight, shock-absorbing elastomer springs.

Original 7D Lucky number 7 means gears a-plenty for most general riding with a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electras Flat Foot Technology. Just decide which color catches your eye, then get on and go.

TOWNIE ORIGINAL 7D MENS / GRAPHITE / 7-SPEEDTOWNIE ORIGINAL 7D MENS / CHOCOLATE / 7-SPEED TOWNIE ORIGINAL 7D MENS / RED / 7-SPEEDTOWNIE ORIGINAL 7D MENS / BLACK / 7-SPEED

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Everything youve been told about ridinga bike is false. Its easy. Uncomplicated. And fun. Remember fun?

Shimanos ultra wide-ratio 7-speed MegaRange free-wheel and dependable TX-35 derailleur deliver seven sweet speeds. Shimanos intuitive 7-speed Revo Twist Shifter with at-a-glance gear indicator.

TOWNIE ORIGINAL 7D (24 WHEELS) LADIES / VANILLA / 7-SPEED

TOWNIE ORIGINAL 7D LADIES / MATTE SAGE / 7-SPEEDTOWNIE ORIGINAL 7D LADIES / FUCHSIA / 7-SPEED

TOWNIE ORIGINAL 7D LADIES / VANILLA / 7-SPEED

TOWNIE ORIGINAL 7D LADIES / QUARTZ GREY / 7-SPEED

TOWNIE ORIGINAL 7D LADIES / WHITE / 7-SPEED TOWNIE ORIGINAL 7D LADIES / ORANGE PEARL / 7-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano TX-35 7-Speed with MegaRange Gearing Shimano Revo Twist Shifter Linear-Pull Brakes Double-Wall Alloy Rims 26x 2.0 Semi-Slick Street Tires

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Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 8-Speed with Freewheel Shimano Nexus Twist Shifter Suntour XCT Alloy Suspension Fork Linear-Pull Brakes Double-Wall Alloy Rims 26x 2.0 Semi-Slick Street Tires

Original 8iTop-of-the-line internal hub performance and convenience combine with the many benefits of Electras Flat Foot Technology. Enjoy carefree shifting with the wide gear range and virtually maintenance-free Shimano Nexus 8-speed internal hub with freewheel. Suspension fork and matching full fenders finish this refined Townie.

TOWNIE ORIGINAL 8i LADIES / LAVENDER MIST / 8-SPEEDTOWNIE ORIGINAL 8i MENS / CHARCOAL METALLIC / 8-SPEED

Forget the traditional fixed angles and stems, this easy-to-adjust alloy stem caters to short and tall and everyone in between.

Shimanos Nexus Internal 8 is the hub to have for a wide-ratio 8-speed gear range at the twist of the wrist.

Lightweight alloy pedals with non-slip nubbed, soft urethane inserts grip and go, even without bike shoes.

Original 21DThe go-anywhere Townie. Ride with abandonment thanks to the lightweight frame, 21 speeds and a suspension fork

equipped to handle hills, bumps, street and hardpack paths. Customize it to fit your needs with extras like racks, bags and fenders, or cherish the distinct, modern clean lines of the innovative Electra Flat Foot Technology frame.

TOWNIE ORIGINAL 21D MENS / WHITE / 21-SPEEDTOWNIE ORIGINAL 21D MENS / BLACK SATIN / 21-SPEED

With a front suspension fork, more adventures await. Take your Townie out to explore more than just paved roads. The suspension soaks up imperfections to deliver a smooth ride.

Townie 21D models feature a Shimano MegaRange 21-speed drivetrain, ensuring that youll always have the right gear for just about any situation, including steep hills.

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Lightweight 6061-T6 Aluminum Frame Shimano TX-35 21-Speed with MegaRange Gearing Shimano EZ-Fire Plus Shifters [Mens ] or Revo Twist Shifters [ Ladies] Linear-Pull Brakes SR Suntour XCT Alloy Suspension Fork Double -Wall Alloy Rims 26X 2.0 Semi-Slick Street Tires

TOWNIE ORIGINAL 21D MENS / LIQUID SILVER / 21-SPEED TOWNIE ORIGINAL 21D LADIES / POLISHED BLUE / 21-SPEED

TOWNIE ORIGINAL 21D MENS / NEWPORT BLUE / 21-SPEED TOWNIE ORIGINAL 21D LADIES / PERSIMMON / 21-SPEED

TOWNIE ORIGINAL 21D LADIES / YELLOW / 21-SPEED

TOWNIE ORIGINAL 21D LADIES / WHITE / 21-SPEED

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Your dad used to walk five miles to school uphill in the snow. That sucks.

TOWNIE BALLOON 3i LADIES / BLACK / 3-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed with Freewheel Shimano Revo Twist Shifter Shimano Nexus Roller Brakes Painted Alloy Rims Schwalbe Fat Frank 26x 2.35 Tires

Balloon 3i

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TOWNIE BALLOON 3i LADIES / TANGERINE / 3-SPEED

TOWNIE BALLOON 3i MENS / SLATE / 3-SPEED

TOWNIE BALLOON 3i LADIES / AZURE / 3-SPEED

Big tires make a big difference. These unique Schwalbe

balloon tires offer more than just striking good looks.

With lower air pressure, these high-volume tires have

less rolling resistance than their skinny brethren and act

as a pneumatic cushion, absorbing impact to

ensure a smooth, fast ride. And with Kevlar

Guard providing greater protection against

flats, youll roll farther and faster with less

concern. Choose from 3- and 8-speed internal hub

models with smooth-stopping roller brakes, or 8-speed

derailleur models with powerful linear-pull brakesall

finished with painted alloy rims.

Big tires make a big difference.

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 8-Speed with Freewheel Shimano Nexus Twist Shifter Shimano Nexus Roller Brakes with Cooling Fins Painted Alloy Rims Schwalbe Fat Frank 26x 2.35 Tires

Lightweight 6061 Aluminum Frame Shimano 8-Speed with Acera Derailleur Linear Pull Brakes Shimano Rapidfire Shifter Forged Alloy Crank Painted Alloy Rims with Machined Sidewalls Schwalbe Fat Frank 26x 2.35 Tires

TOWNIE BALLOON 8D MENS / NAVY / 8-SPEED

TOWNIE BALLOON 8D LADIES / COFFEE / 8-SPEED

TOWNIE BALLOON 8D MENS / MATTE BLACK / 8-SPEED

TOWNIE BALLOON 8D LADIES / PEARL WHITE / 8-SPEED

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TOWNIE BALLOON 8i MENS / EBONY / 8-SPEED

Enjoy the comfort of our specially-designed Townie saddles, with comfort-sculpted foam, elastomer springs on injection-molded composite base. All designed to help ensure two-wheeled bliss.

All eight speeds of the innovative Shimano Nexus drivetrain are tucked inside the weatherproof rear hub. Quiet and smooth, these eight gears give the bike a very wide gear range.

Shifting the gears on the Balloon 8i couldnt be easier, simply twist the handlebar-mounted Nexus twist shifter and tick through the gears even when at a standstill.

TOWNIE BALLOON 8i LADIES / INDIGO / 8-SPEED

Balloon 8i

Balloon 8D

Euro 3iThe quintessential town runabout. Clean. Simple. Quiet Shimano Nexus 3-speed internal hub. Shimano Revo twist shifter. Fast-rolling 700c wheels. Fenders and chainguard to keep you clean on the way to work or play. Rear rack complete with bungee strap.

Euro 8D

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed with Freewheel Shimano Revo Twist Shifter Linear-Pull Brakes Alloy Rear Rack with Strap Double-Wall Alloy Rims 700 x 38c Semi-Slick Street Tires

Lightweight 6061-T6 Aluminum Frame Shimano Acera 8-Speed with Wide Range 11-32T Gearing and Rapidfire Plus Trigger Shifter Linear-Pull Brakes Alloy Rear Rack with Strap Double-Wall Alloy Rims 700 x 38c Semi-Slick Street Tires

Proud sponsor of getting to where you need to go.

700cA comfortable, fast-rolling 700c, light-utility or commuter bike offered in a variety of gearing solutions. Our patented Townie Flat Foot Technology ride is outfitted with matching full fenders, a rack for carrying essentials, and select models with generator front and battery-powered rear LED lighting systems.

TOWNIE EURO 3i LADIES / WHITE / 3-SPEED TOWNIE EURO 8D LADIES / CADET BLUE / 8-SPEEDTOWNIE EURO 8D MENS / SANDSTONE / 8-SPEEDTOWNIE EURO 3i MENS / BLACK / 3-SPEED

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Same around town amenities as the 3i but with a rear derailleur and Shimanos Acera 8-speed wide-ratio gearing. Plus, Rapidfire Plus trigger handlebar shifter for climbing up and flying down hills.

Lightweight 6061-T6 Aluminum Frame Shimano Alivio 24-Speed with Wide Range 11-34T Gearing Shimano Rapidfire Plus Trigger Shifters Linear-Pull Brakes Radius Halogen Headlamp and Shimano Dynamo Generator Hub Battery-Powered LED Rear Light Alloy Rear Rack with Strap Double-Wall Alloy Rims 700 x 38c Semi-Slick, Puncture-Resistant Street Tires with Reflective Stripe

Euro 24DSimply, everything you will need to get wherever, whenever, day or night. 24-speed wide range gearing. Front generator powered halogen

headlamp. Ultra bright rear LED taillight. Rack. Fenders. Adjustable stem. For Euro-style two-wheeled transportation 24/7, think 24D.

European Basta halogen headlights and battery-powered LED taillights keep riders and road illuminated.

Shimanos brilliant power generating dynamo front hub powers the halogen headlight. Resistance is low. Illumination is almost daylight bright.

D stands for derailleur, as in our Euro 24D. Shimano Alivio derailleur with 24 well-rounded gearing options for steep hill climbing or rides through town.

TOWNIE EURO 24D LADIES / WASABI / 24-SPEEDTOWNIE EURO 24D MENS / GREY / 24-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 8-Speed with Freewheel Shimano Nexus Twist Shifter Shimano Nexus Roller Brakes Radius Halogen Headlamp and Shimano Dynamo Generator Hub Battery-Powered LED Rear Light Alloy Rear Rack with Strap Double-Wall Alloy Rims 700 x 38c Semi-Slick, Puncture-Resistant Street Tires with Reflective Stripe

The i in the Euro 8i stands for internal, as in the 8-speed gearing. Powerful hand operated hub roller brakes are tucked along side a modern, weather proof package.

The accurate, lithe 8-speed twist shifter allows shifting at a standstill.

Euro 8iIn Europe they call them city bikes: all-purpose, all-weather, all-around town bikes. Durable. Weather resistant. Carefree style and utility: thats our top-of-the-line Euro 8i. Nexus wide range 8-speed internal hub. Powerful Shimano hub roller brakes for sure stopping in wet or dry conditions. Front generator hub, halogen headlamp and LED taillight. Fenders. Rack. Full chainguard. Even a rustproof chain.

TOWNIE EURO 8i LADIES / MISTY BLUE / 8-SPEED

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TOWNIE EURO 8i MENS / SILVER METALLIC / 8-SPEED

DRIVETR

AIN

BRAKING

SEATING

CONTR

OLS

FRAMESE

TWHEELSET

FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

SPECIAL FEATURES

DRIVETR

AIN

BRAKING

SEATING

CONTR

OLS

FRAMESE

TWHEELSET

FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

PEDALS

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

SPECIAL FEATURES

MODEL

Ergonomic w/Soft Lycra Insert and Shock-Absorbing Elastomers

6061-T6 Alloyw/Patented Flat Foot Technology

Mens: Black Satin, White, Newport Blue,Liquid SilverLadies: White, Persimmon, Yellow, Polished Blue

SR Suntour XCT Suspension w/Adjustable Preload, 63mm Travel

1 1/8 Steel Threaded/ Integrated


Double-Wall Alloy26x 32h


Alloy Low Flange 32h w/QR


Electra 26x 2.0 Semi-Slick

Forged Alloy 170mm Triple: 48/38/28T

Resin Platform w/Non-Slip Tread

Shimano E-Z Fire Plus 21-Speed Trigger (Mens), Shimano Revo 21-Speed Twist (Ladies)

Shimano C051

Shimano TX-35 7-Speed


KMC Z51 7-Speed 1/2x 3/32

Front/Rear: Cold-Forged Alloy Linear-Pull


Alloy 27.2mm x 400mm (Mens) 300mm (Ladies)

Alloy Custom Bend 25.5 Width/5 Rise

Forged Alloy 25.4mm Quill, 80mm Extension

Kraton Rubber

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

ORIGINAL 21D

Ergonomic w/Shock-Absorbing Elastomers


Mens: Black, Chocolate, Red, Graphite Ladies: Orange Pearl, Vanilla, White, Matte Sage, Fuchsia, Quartz Grey

Hi-Ten Steel Unicrown, Straight/Tapered Leg



Double-Wall Alloy26x 32h




26: Electra 26x 2.0 Semi-Slick24: Electra 24x 2.0 Semi-Slick

Forged Alloy 170mm w/Alloy 44T


Shimano Revo 7-Speed Twist w/Optical Gear Display

N/A

Shimano TX-35 7-Speed


KMC Z51 7-Speed 1/2x 3/32






Kraton Rubber


Also available in 24 Version

ORIGINAL 7D


Mens: Charcoal Metallic Ladies: Lavender Mist

SR Suntour XCT Suspension w/Adjustable Preload, 63mm Travel

1 1/8 Alloy Threaded/ Integrated


Double-Wall Alloy26x 32/36h



Shimano Nexus 8-Speed Internal 36h


Forged Alloy 170mm w/Steel 44T

Alloy Platform w/Non-Slip Rubber Tread

Shimano Nexus 8-Speed Twist w/Optical Gear Display

N/A

N/A

Shimano 20T

KMC 1/2x 1/8 Rustproof




Butted Alloy Micro Adjust 27.2mm x 400mm (Mens)300mm (Ladies)


Adjustable Forged Alloy 25.4mm Quill, 80mm Extension

Ergo-Shaped Hand-Stitched Leatherette

Internal Cable Routing, Painted Aluminum Fenders w/Stainless Steel Brackets, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

ORIGINAL 8i


Mens: Blood Orange, Grey, WhiteLadies: Pink Pearl, Champagne Pearl, Cream, Cranberry, Lilac








26: Electra 26x 2.0 Semi-Slick24: Electra 24x 2.0 Semi-Slick




N/A

N/A

Shimano 20T

KMC 1/2x 1/8

Rear: Shimano Nexus Rear Coaster BrakeFront: Cold-Forged Alloy Linear-Pull






Kraton Rubber


Also available in 24 Version

ORIGINAL 3iORIGINAL 1


Mens: Black Ladies: White







Shimano Coaster Brake 36h




N/A

N/A

N/A

Shimano 20T

KMC 1/2x 1/8

Rear: Shimano Coaster Brake Front: Cold-Forged Alloy Linear-Pull


Ergonomic w/Shock-Absorbing Elastomers




Kraton Rubber

Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

MODEL


BALLOON 3i


Mens: SlateLadies: Tangerine, Azure, Black




Painted Alloy 26x 36h


Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

Shimano Nexus 3-Speed Internal w/Roller Brake Alloy 36h

Schwalbe Fat Frank 26x 2.35 Balloon w/Puncture Resistant Kevlar Guard Casing, 67 TPI




N/A

N/A

Shimano 20T


Shimano Nexus Roller Brakes Front/Rear: BR-IM41 w/Cooling Fins



Alloy 27.2mm x 400 (Mens) 300mm (Ladies)

Alloy Custom Bend 25.5 Width x 5 Rise



Internal Cable Routing, Painted Rims, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

EURO 8i


Mens: Silver MetallicLadies: Misty Blue




Double-Wall Alloy 700c x 36h


Shimano Dynamo Generator w/Roller Brake 36h/6V x 2.4w


Semi-Slick City Tires 700 x 38c, 60 TPI w/Kevlar Puncture Resistant Casing, Reflective Sidewall Stripe




N/A

N/A

Shimano 22T

KMC 1/2x 1/8 Chrome-Plated


Shimano Nexus Alloy 4-Finger, Reach Adjustable



Alloy Custom Bend 24.8 Width/4.5 Rise



Internal Cable Routing, Painted Alloy Fenders with Stainless Steel Fender Brackets, Rear Rack w/Strap, Painted Rims, Generator-Powered Radius Halogen Headlight/AAA-Powered LED Rear Light, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

EURO 3i


Mens: BlackLadies: White




Double-Wall Alloy700c x 32/36h




700 x 38c Semi-Slick


Resin Platform w/Non-Slip Rubber Tread


N/A

N/A

Shimano 22T


Front/Rear: Cold-Forged Alloy Linear-Pull, 70mm Pads

Shimano Alloy 4-Finger, Reach Adjustable


Alloy Micro Adjust 27.2mm x 400mm (Mens) 300mm (Ladies)




Internal Cable Routing, Painted Alloy Fenders with Stainless Steel Fender Brackets, Rear Rack w/Strap, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

EURO 24D


Mens: GreyLadies: Wasabi


1 1/8 Steel Threaded/Integrated




Shimano Dynamo Generator 32h/6V x 2.4w

Alloy 8-Speed Freehub Low Flange 32h w/QR

Semi-Slick City Tires 700 x 38c, 60 TPI w/Kevlar Puncture Resistant Casing, Reflective Sidewall Stripe

Forged Alloy 170mm Triple: 48/38/28T


Shimano Acera 8-Speed Rapidfire Plus Trigger w/Optical Gear Display

Shimano CO51

Shimano Alivio 8-Speed

Shimano HG-408-Speed 11-34T

KMC Z72 1/2x 3/32 Rustproof


Shimano EF-50 Alloy 4-Finger, Reach Adjustable





Kraton Rubber

Internal Cable Routing, Painted Alloy Fenders with Stainless Steel Fender Brackets, Rear Rack w/Strap, Painted Rims, Generator-Powered Radius Halogen Headlight/AAA-Powered LED Rear Light, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware


Mens: SandstoneLadies: Cadet Blue








700 x 38c Semi-Slick


Resin Platform w/Non-Slip Rubber Tread


N/A

Shimano Acera 8-Speed

SRAM 8-Speed 11-32T





Alloy Micro Adjust 27.2mm x 400mm (Mens) 300mm (Ladies)



Kraton Rubber

Internal Cable Routing, Painted Alloy Fenders with Stainless Steel Fender Brackets, Rear Rack w/Strap, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

EURO 8D


Mens: EbonyLadies: Indigo



Sealed Cartridge 112.5mm/68mm

Painted Alloy 26x 36h



Shimano Nexus 8-Speed Internal w/Roller Brake, Alloy 36h

Schwalbe Fat Frank 26x 2.35 Balloon w/Puncture Resistant Kevlar Guard Casing, 67TPI




N/A

N/A

Shimano 20T



Shimano Nexus Alloy 4-Finger, Reach Adjustable






Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

BALLOON 8i


Sealed Cartridge 112.5mm/68mm

Painted Alloy/Machined Sidewalls26x 36h

Schwalbe Fat Frank 26x 2.35 Balloonw/Puncture Resistant Kevlar Guard Casing, 67TPI


Mens: Navy, Matte BlackLadies: Pearl White, Coffee


1 1/8 Alloy Threaded/ Integrated







N/A

Shimano Acera 8-Speed

SRAM 8-Speed 11-32T




Alloy 27.2mm x 400mm (Mens)300mm (Ladies)




Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

BALLOON 8D

Were serious about making bikes. Not so serious about riding them.

The Amsterdam is the embodiment of the European cycling state of mind. A modern take on the Dutch city bike, its an elegant combination of

practicality, comfort and style that is perfect for everyday transportation. We started with our patented Flat Foot Technology and added fast

rolling 700c wheels to enhance the level of performance so you can navigate the streets with confidence. Sophisticated touches like an enclosed

chaincase and full fenders on every model allow you to ride in your everyday work clothes, while some models sport additional features like a

coat guard, racks, lights, and the coveted bell. Whether youre drawn to a luxury premium model, a stylish classic or a streamlined original, you

will quickly fall in love with your Amsterdam.

AmsterdamIts possible to move forwards and backwards at the same time.

The Amsterdam is the embodiment of the European cycling state of mind. A modern take on the Dutch city bike, its an elegant combination of

practicality, comfort and style that is perfect for everyday transportation. We started with our patented Flat Foot Technology and added fast-

rolling 700c wheels to enhance the level of performance so you can navigate the streets with confidence. Sophisticated touches like an enclosed

chaincase and full fenders on every model allow you to ride in your everyday work clothes, while some models sport additional features like coat

guards, racks, lights and the coveted bell. Whether youre drawn to a luxury premium model, a stylish classic or a streamlined original,

you will quickly fall in love with your Amsterdam.

AmsterdamThe romance of the ride.

Sophisticated. Sexy. Stylish. But enough about you.

Sophisticated. Sexy. Stylish. But enough about you.

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Get caught up in the whirlwind of your imagination. Girards timeless style is the perfect complement to our classic Amsterdam.

Girards collection was his constant inspiration for all of the beauty and charm, joy

and excitement that fill his designs. From textiles to interiors to airlines, everything

Girard created is infused with his colorful imagination. He challenged the bland

palette of the 1950s and brought about a multi-cultural, electric energy to design

trends that are as innovative today as they were then.

Whimsical wooden toys, hand-painted pieces of folk art, color, texture, intricate

details, imaginative prints, cutting-edge designs. It wasnt just what Alexander Girard

created, but what he collected and that fascinated him all of his life. From around

the globe, he sought out tens of thousands of unique cultural pieces for his home

everything from hand-crafted dolls to grand canvases and glittering tapestries.

Get caught up in the whirlwind of your imagination. Girards timeless style is the perfect complement to our classic Amsterdam. Fully enclosed chaincase protects the chain from dirt and gives the bike traditional Dutch style.

Shimano Nexus front roller brake provides smooth, strong stopping power.

Basta low-friction, low-pressure generator powers a halogen headlight.

AMSTERDAM GIRARD 3i ALUMINUM / LADIES / CIRCLES / 3-SPEED COLLECTORS EDITION

The artwork of mid-century master designer Alexander Girard creates a new kind of kinetic art. Girards colorful and energetic designs add quirk and character to Electras elegantly modern Dutch city bikeadorning the

frame, saddle, grips and even the bell. Experience art in motion with this truly unique ride.

Girard 3iAmsterdam

5 Am

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lexander G

irard D

esigns C

opyrig

ht Alexand

er Girard

. A

ll rights reserved

.

Custom-embossed saddle with high-quality, weather-resistant leatherette covering.

Elements from the iconic La Fonda del Sol Restaurant (1961), these suns capture the flavor and colors of Latin America.

Classically-styled halogen headlamp artfully blends form and function.

AMSTERDAM GIRARD 3i ALUMINUM / LADIES / LA FONDA DEL SOL / 3-SPEED COLLECTORS EDITION

As head of textiles at Herman Miller (1952-1975), Girard created hundreds of versatile and iconic patterns such as Quatrefoil.

Girards background as a professionally trained architect shines through his sophisticated and light-hearted colors in highly structured geometric shapes and lines.

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Shimano Nexus Front Roller Brake Enclosed Metal Chaincase and Integrated Alloy Crank Basta Halogen Headlight and Generator Battery-Powered LED Rear Light Painted Double-Wall Alloy Rims Premium Chrome 700 x 40c City Tires

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AMSTERDAM GIRARD 3i ALUMINUM / LADIES / QUATREFOIL / 3-SPEED COLLECTORS EDITION

AMSTERDAM ROYAL 8i ALUMINUM / LADIES / PEARL WHITE / 8-SPEED AMSTERDAM ROYAL 8i ALUMINUM / LADIES / BLACK / 8-SPEED

AMSTERDAM ROYAL 8i ALUMINUM / MENS / BLACK / 8-SPEED

Shimano Nexus hub roller brake provides great stopping power.

Shimano Nexus 8 rear hub provides a wide gear range in a low-maintenance easy-to-use package.

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AMSTERDAM CLASSIC 3i MENS / BLACK / 3-SPEED Classic 3iAn enhanced, elegant rendition of the classic Dutch bicycle used for everyday transportation. Vastly improved with Electras patented Flat

Foot Technology frame geometry and stylish refinements to functional features fully-enclosed chaincase, coat/skirt guards, rear rack, full fenders, generator-powered headlight and battery-powered LED rear light.

Traditional Dutch Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Enclosed Metal Chaincase and Integrated Alloy Crank Basta Halogen Headlight and Generator Battery-Powered LED Rear Light Polished Double-Wall Alloy Rims Premium Chrome 700 x 40c City Tires

AMSTERDAM CLASSIC 3i MENS / BLACK / 3-SPEED

Traditional Dutch Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Enclosed Metal Chaincase and Integrated Alloy Crank Basta Halogen Headlight and Generator Battery-Powered LED Rear Light Polished Double-Wall Alloy Rims Premium Chrome 700 x 40c City Tires

AMSTERDAM CLASSIC 3i LADIES / BLACK / 3-SPEED

Alloy three-piece crankset and integrated chainwheel are protected from the elements behind a durable chaincase.

Dutch-designed Spanninga LED taillight/reflector mounted securely to rear fender, providing enhanced visibility.

Royal 8iA truly aristrocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish, luxury and yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar puncture-resistant casing are a few of the special upgraded features that adorn Electras comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology. Now anyone can feel like royalty.

Lightweight 6061-T6 Aluminum Frame Shimano Nexus Internal 8-Speed with Freewheel Shimano Nexus Twist Shifter Shimano Nexus Front Roller Brake Enclosed Metal Chaincase and Integrated Alloy Crank Basta Halogen Headlight and Axa High Output Generator Battery-Powered LED Rear Light Premium Chrome 700 x 40c City Tires with Kevlar Puncture -Resistant Casing

AMSTERDAM ORIGINAL 3i LADIES / CREAM / 3-SPEED

DRIVETR

AIN

BRAKING

SEATING

CONTR

OLS

FRAMESE

TWHEELSET

GIRARD 3i

Dutch Royal 6061-T6 Alloyw/Patented Flat Foot Technology

Quatrefoil: Plum Circles: Grey La Fonda del Sol: Cream

Steel Investment-Cast Lugged Crown; Tapered, Radiused Leg



Painted Double-Wall Alloy 36h




City 700 x 40cCream Tires on Select Models




N/A

N/A

Shimano 19T

KMC 1/2x 1/8

Shimano Rear Coaster, Front: Shimano Nexus Roller w/Cooling Fin BR-IM41


Retro Leatherette w/Steel Springs

Classic Alloy Pillar 27. 2mm x 300mm


Alloy Head, 1 1/8 Steel Quill, 40mm Extension


Painted Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Steel Rear Rack w/Strap, Basta Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

Dutch Royal 6061-T6 Alloyw/Patented Flat Foot Technology

ROYAL 8i

Mens: BlackLadies: Black, Pearl White

4130 Chromoly, Unicrown;Tapered, Radiused Leg



Polished Double-Wall Alloy 36h




City 700 x 40c w/Kevlar Puncture-Resistant Casing




N/A

N/A

Shimano 19T

KMC 1/2x 1/8

Shimano Nexus Roller w/Cooling Fins Front/Rear: BR-IM41



Butted Alloy Micro Adjust 27.2mm x 300mm


Alloy Head, 1 1/8 Steel Quill, 40mm Extension


Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Alloy Rear Rack with Strap, Axa High-Output Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Heavy Duty Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

PEDALS

MODEL

FRAME

COLOR

FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

CRANKSET

SHIFTERS

FRONT DERAILLEUR

REAR DERAILLEUR

CASSETTE/ REAR COG

CHAIN

BRAKE

LEVERS

SADDLE

SEATPOST

HANDLEBAR

STEM

GRIPS

SPECIAL FEATURES

Traditional Dutch Hi-Ten Steel w/Patented Flat Foot Technology

Mens/Ladies: Black


1 Steel Threaded




Alloy Low Flange Nutted 36h


City 700 x 40c




N/A

N/A

Shimano 19T

KMC 1/2x 1/8

Shimano Rear Coaster, Front Caliper



Classic Steel Pillar 25.4mm x 300mm

Steel Custom Bend 23.5 Width/2.5 Rise

Alloy Head, 22.2mm Steel Quill, 40mm Extension


Painted and Pinstriped Steel Fenders, Enclosed Chaincase, Front Mud Flap, Coat/Skirt Guards, Steel Rear Rack w/Strap, Basta Generator, 6V Halogen Headlight, Battery-Powered LED Rear Light, Amsterdam Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

CLASSIC 3i ORIGINAL 3i

Traditional Dutch Hi-Ten Steel w/Patented Flat Foot Technology

Mens: Black, Espresso SatinLadies: Powder Blue, Cream


1 Steel Threaded




Alloy Low Flange Nutted 36h


City 700 x 40c, Cream Color on Select Ladies Models




N/A

N/A

Shimano 19T

KMC 1/2x 1/8

Shimano Rear Coaster, Front Caliper



Classic Steel Pillar 25.4mm x 300mm

Steel Custom Bend 24.8 Width/3.5 Rise

Alloy Head, 22.2mm Steel Quill, 40mm Extension


Painted and Pinstriped Steel Fenders,Enclosed Chaincase, Alloy Kickstand, Handlebar Flower (Ladies), Stainless Steel and Anti-Rust Hardware


Original 3i A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology, fully-enclosed chaincase and matching full fenders. Stunning in its simplicity.

Traditional Dutch Hi-Ten Steel Frame Shimano Nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Enclosed Metal Chaincase and Integrated Alloy Crank Polished Double-Wall Alloy Rims 700 x 40c City Tires Handlebar Flower [ Ladies]

AMSTERDAM ORIGINAL 3i MENS / BLACK / 3-SPEED

AMSTERDAM ORIGINAL 3i LADIES / POWDER BLUE / 3-SPEED

AMSTERDAM ORIGINAL 3i MENS / ESPRESSO SATIN / 3-SPEED

More artsy.Less fartsy.

All you need is a place to go. Come to think of it, you dont even need that.

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CruiserDestination, wherever.

Maybe you take it slow because youre not in a hurry. Or maybe you just want everybody to get a nice, long look. An Electra Cruiser is a work of art.

The ultimate expression of your style. A style that is integrated throughout every detail of the bike to create a ride like youve never experienced.

Eighteen years ago, our founders fell in love with the iconic cruisers gracing Americas boardwalks and beach towns. But as nice as they looked, they

felt clunky and awkward to ride. So over time, we opened up the geometry of the frame, moved the pedals forward, relaxed the seat tube angle, added

an ergonomic bend to the handlebars and gave the entire body breathing room. A classic was reborn and awarded with a patent for its innovation in

performance, comfort and control. We now have the most diverse range of options out there for all types of personalities. Choose between a steel or

aluminum frame, single or multiple gears, and a variety of styles and accessories that let your true self shine.

Slow your roll.

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ORBIT 3i LADIES / BUTTERMILK / 3-SPEED

CHRIE 3i LADIES / HoT PInK / 3-SPEED

OrbitBoomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Genuine Leather Streamers

ORBIT 3i LADIES / EMERALD / 3-SPEED

Boomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell and Valve Caps

FashionSophisticated and expressive styles that are ready for the urban runway. The unique personalities of our Fashion Cruisers are fully integrated throughout the entire bikefrom the frame, fenders and chainguards to the carefully crafted saddles and matching grips, right down to the

rims and tires. And after eighteen years of refinement to their frame geometry and a U.S. patent, these beauties ride as great as they look,

setting a new standard for the modern cruiser.

CHRIE 3i LADIES / BLACK / 3-SPEED

Cherie

BLANC ET NOIR 3i LADIES / BLACK / 3-SPEED

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FLEUR 3i LADIES / RASPBERRy / 3-SPEED

Boomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Alloy Rear Rack [Gigi] and Classic Fork Struts [Gigi]

Gigi/FleurGIGI 3i LADIES / CREAMy BLUE / 3-SPEEDBLANC ET NOIR 3i LADIES / PEARL WHITE / 3-SPEED

Blanc et NoirBoomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Genuine Leather Streamers

See the world from someone elses handlebars.

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FLOWERS 3i LADIES / PInK BLoSSoM / 3-SPEED

PEACOCK 3i LADIES / CHARTREUSE / 3-SPEED

Flowers/PeacockBoomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Valve Caps [Flowers]

HULA 3i LADIES / IVoRy/BLUE / 3-SPEED

KOI 3i LADIES / nUDE / 3-SPEED

Boomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires

Full Rim Design [Koi] Matching Bell and Valve Caps

Koi/Hula

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KARMA 3i LADIES / PURPLE FADE / 3-SPEED

BUTTERFLY 3i LADIES / BLUE / 3-SPEED

BUTTERFLY 3i LADIES / yELLoW / 3-SPEED

Gypsy/KarmaBoomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake

Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell Classic Fork Struts [Karma] or Basket [Gypsy]

GYPSY 3i LADIES / FoREST GREEn / 3-SPEED

ButterflyBoomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell and Valve Caps

Make a sidewalk's day.

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Numbers/Om

OM 3i LADIES / JADE / 3-SPEED

NUMBERS 3i LADIES / PInK / 3-SPEED

PeaceBoomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake

Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell and Valve Caps Peace Symbol Spoke Pattern

PEACE 3i LADIES / PURPLE / 3-SPEED

Boomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell and Valve Caps [numbers] Handlebar Flower [om]

PEACE 3i (24 WHEELS) LADIES / PURPLE / 3-SPEED

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BLACK BETTY 3i LADIES / BLACK / 3-SPEED

DAISY 3i LADIES / yELLoW FADE / 3-SPEED RED BETTY 3i LADIES / HoT RED / 3-SPEED

Daisy/Jenny Boomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Tires Matching Bell

JENNY 3i LADIES / TURQUoISE FADE / 3-SPEED

DAISY 3i (24 WHEELS) LADIES / yELLoW FADE / 3-SPEED

BettyBoomerang Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Classic Fork Struts 26x 2.125 Hotster Flame Tires Dice Valve Caps Genuine Leather StreamersBlack! Red!

Aerodynamicsis for rockets.

Bullet Tank 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket Alloy Fender Stays

Classic Fork Struts 26x 2.35 Vintage Diamond Balloon Tires

Mulholland

ZARAPE 3i ALUMInUM / MEnS / MATTE PETRoL / 3-SPEED

AttitudePinstriped, flamed, stretched, stripped and chopped. Theyre the answer to the age-old question What are you lookin at? If you want something with a little more punch, you found it. The Mens Attitude collection features custom frames and components inspired by the hotrod and motorcycle

cultures. Tricked out forks, struts, fenders, handlebars, racks and tire sizes give these bikes a look all their own. All style. All substance. All attitude.

Not to mention patented Flat Foot Technology notoriety.

Zarape

MULHOLLAND 3i ALUMInUM / MEnS / BLACK/RED / 3-SPEED

Bullet Tank 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket Alloy Fender Stays Classic Fork Struts 26x 2.35 Vintage Diamond Balloon Whitewall Tires

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Each Zarape saddle is handmade using a genuine Mexican blanket and has a unique appearancewhich may differ from what is pictured.

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STRAIGHT 8 3i ALUMInUM / MEnS / BLACK SATIn / 3-SPEED

LAKESTER 3i ALUMInUM / MEnS / RED/CREAM/BLUE / 3-SPEED

Straight 8Hydroformed 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket 24x 3.0 Fatti-o Tires 8 Ball Valve Caps

LakesterHydroformed 6061-T6 Aluminum Frame

Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and

Sealed Cartridge Bottom Bracket 24x 3.0 Fatti-o Tires

Where the rubber high fives the road.

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RATROD 3i MEnS / MATTE BLACK / 3-SPEED

Classic Hi-Ten Steel Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter 26x 2.125 Hotster Flame Tires Dice Valve Caps

RATROD 3i ALUMInUM / MEnS / BLACK / 3-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and

Sealed Cartridge Bottom Bracket 26x 2.125 Hotster Flame Front Tire 24x 3.0 Fatti-o Rear Tire Dice Valve Caps RatRod

Ride weird.

GHOSTRIDER 3i ALUMInUM / MEnS / BLACK / 3-SPEED

RAT FINK 3i ALUMInUM / MEnS / METAL FLAKE GREEn / 3-SPEED

Rat Fink name and device are registered

trad

emarks of Ed Big Dad

dy Roth, Inc.

201

0

Ed Big Daddy Roth was, to many, the consummate artist, free-spirited maverick of Southern Californias car culture of the 1950s through the 90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years. Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes.

Extra-Stretched Hydroformed 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Extra Long Chrome Plated Triple Clamp Fork Alloy Crank and Sealed Cartridge Bottom Bracket 24x 3.0 Fatti-o Tires Dice Valve Caps [Rat Fink]

Rat Fink/Ghostrider

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SPARKER SPECIAL 3i ALUMInUM / MEnS / MATTE CREAM / 3-SPEED DELIVERY 3i ALUMInUM / MEnS / CHICAGo GREy / 3-SPEED

DeliveryLightweight 6061-T6 Aluminum Frame with Wooden Tank Plate* Shimano nexus Internal

3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket Shimano nexus Front Roller Brake Painted Alloy Front Tray and Rear Rack

with Wood Slats 26x 2.35 Vintage Diamond Balloon Tires Spinner Bell

*Blank wooden plate available to create custom signage. See page 122 for details.

SPARKER SPECIAL 3i ALUMInUM / MEnS / MATTE PRIMER BRoWn / 3-SPEED

DELIVERY 3i ALUMInUM / MEnS / KHAKI/RED / 3-SPEED

The simple art of simple transportation.

Sparker SpecialLightweight 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket 26x 2.125 RetroRunner Front Tire and 24x 3.0 Fatti-o Rear Tire

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HELLBETTY TANDEM 3i ALUMInUM / HoT RED / 3-SPEED

SWING TANDEM 3i ALUMInUM / BLACK / 3-SPEED

Hellbetty

TandemForget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electras mens and ladies patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking

front and rear roller brakes. Two distinctive styles to choose between: the elegant Swing with white pinstriping on black, and the feisty Hellbetty with

hot rod flames, bold extra-wide Fatti-O rear tire, and saddles and grips with tassels.

Swing

Lightweight 6061-T6 Aluminum Tandem Frame Chromoly Fork Shimano nexus Internal 3-Speed with Freewheel Shimano Revo Twist Shifter Alloy Cranks and Sealed Cartridge Bottom Brackets Shimano nexus Roller Brakes SWInG: 26x 2.125 RetroRunner Tires HELLBETTy: 26x 2.125 Hotster Flame Front Tire and 24x 3.0 Fatti-o Rear Tire

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CRUISER 1 MEnS / BLACK SATIn / SInGLE-SPEED

CRUISER 1 MEnS / RED SATIn / SInGLE-SPEEDCRUISER 1 MEnS / SILVER SATIn / SInGLE-SPEED

CRUISER 1 MEnS / BLUE / SInGLE-SPEED

ClassicNever underestimate a classic. It pedals smooth and sweet, but still invokes all the classic cruisers dreamy lines and vintage styling. Sixteen years ago, we were the first to paint flowers on a bike. Today, weve refined the traditional cantilever frame, added our patented Flat Foot Technology

and offer a variety of gearing options. From distinctively refined Cruiser and Coaster graphics to the two-tone dart paint on the Deluxe to the

hibiscus floral design on the Hawaii, fun rolls with every ride.

Classic Steel Frame Single-Speed with Coaster Brake Alloy Rims 26x 2.125 Classic Knobby Tires

Cruiser 1

CRUISER 1 (24 WHEELS) MEnS / BLACK SATIn / SInGLE-SPEED

CRUISER 1 LADIES / WHITE / SInGLE-SPEED

CRUISER 1 (24 WHEELS) LADIES / WHITE / SInGLE-SPEED

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CRUISER 1 LADIES / PInK / SInGLE-SPEED CRUISER 1 LADIES / PURPLE / SInGLE-SPEED

Cruiser 1Classic Steel Frame Single-Speed with Coaster Brake Alloy Rims 26x 2.125 Classic Knobby Whitewall Tires

CRUISER 1 LADIES / BLACK / SInGLE-SPEED CRUISER 1 LADIES / BLUE / SInGLE-SPEED

CRUISER 1 LADIES / MInT / SInGLE-SPEED

CRUISER 1 (24 WHEELS) LADIES / MInT / SInGLE-SPEED

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CRUISER 7D MEnS / BLACK SATIn / 7-SPEED

CRUISER 7D MEnS / RED SATIn / 7-SPEED

Cruiser 7DClassic Steel Frame Shimano TX-35 7-Speed with MegaRange 14-34t Gearing Linear-Pull Brakes Alloy Rims 26x 2.125 Classic Knobby Tires

CRUISER 7D LADIES / MInT / 7-SPEED CRUISER 7D LADIES / WHITE / 7-SPEED

CRUISER 7D LADIES / PInK / 7-SPEED

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You + Bike = Happy

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Coaster 1/3iLightweight aluminum modern cruiser with eighteen years of refinement built in to improve the ride experience. youll notice the difference with Electras patented Flat Foot Technology combined with custom bend handlebars.

COASTER 1/3i ALUMInUM / MEnS / SILVER SATIn / SInGLE-SPEED oR 3-SPEED

COASTER 3i ALUMInUM / MEnS / BLUE METALLIC / 3-SPEED

COASTER 1 ALUMInUM / MEnS / oLIVE METALLIC / SInGLE-SPEED

COASTER 1/3i ALUMInUM / MEnS / BLACK SATIn SInGLE-SPEED oR 3-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano Single-Speed or nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter (3-Speed) Alloy Crank and Semi Cartridge Bottom Bracket Alloy Seat Post RetroRunner Tires

COASTER 1 ALUMInUM / LADIES / BLUSH / SInGLE-SPEED

COASTER 1 ALUMInUM / LADIES / RoBInS EGG BLUE / SInGLE-SPEED

COASTER 1 ALUMInUM / LADIES / ELECTRIC PInK / SInGLE-SPEED

Coaster 1Lightweight 6061-T6 Aluminum Frame Shimano Single-Speed with Shimano Coaster Brake Alloy Crank and Semi Cartridge Bottom Bracket Alloy Seat

Post Matching Painted Fenders RetroRunner Whitewall Tires

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COASTER 3i ALUMInUM / LADIES / PInK / 3-SPEEDCOASTER 3i ALUMInUM / LADIES / PEARL WHITE / 3-SPEED

COASTER 3i ALUMInUM / LADIES / ELECTRIC TURQUoISE / 3-SPEED

Coaster 3iLightweight 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Semi Cartridge Bottom Bracket Alloy Seat Post Matching Painted Fenders RetroRunner Whitewall Tires

COASTER 7D ALUMInUM / RED METALLIC / MEnS / 7-SPEED

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COASTER 7D ALUMInUM / LADIES / RED / 7-SPEED

COASTER 7D ALUMInUM / LADIES / ELECTRIC GREEn / 7-SPEED

COASTER 7D ALUMInUM / LADIES / CREAM / 7-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano TX-35 7-Speed with MegaRange 14-34T Gearing Shimano Revo Twist Shifter Linear-Pull Brakes

Alloy Crank and Semi Cartridge Bottom Bracket Alloy Seat Post Matching Painted Fenders RetroRunner Whitewall Tires

Coaster 7DLightweight 6061-T6 Aluminum Frame Shimano TX-35 7-Speed with MegaRange 14-34T Gearing Shimano Revo Twist Shifter Linear-Pull Brakes Alloy Crank and Semi Cartridge Bottom Bracket Alloy Seat Post RetroRunner Tires

COASTER 7D ALUMInUM / MEnS / BLACK SATIn / 7-SPEED COASTER 7D ALUMInUM / MEnS / SILVER SATIn / 7-SPEED

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Classic Steel Hi-Ten Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Classic Fork Struts 26x 2.125 RetroRunner Whitewall Tires

DeluxeDELUXE 3i LADIES / CAnDy RED/WHITE / 3-SPEED DELUXE 3i MEnS / CAnDy RED/WHITE / 3-SPEED

Yield to nothing. Except cars and stuff.

Join the rat race. Come in dead last.

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SUPER DELUXE 3i ALUMInUM / LADIES / AQUA/CREAM / 3-SPEEDSUPER DELUXE 3i ALUMInUM / MEnS / nAVy/CREAM / 3-SPEED

SUPER DELUXE 3i ALUMInUM / LADIES / RooT BEER/CREAM / 3-SPEEDSUPER DELUXE 3i ALUMInUM / MEnS / RooT BEER/CREAM / 3-SPEED

Lightweight 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Sealed Cartridge Bottom Bracket Alloy Rear Rack Classic Fork Struts Alloy Fender Stays 26x 2.125 RetroRunner Tires

Super Deluxe

HAWAII CUSTOM 3i ALUMInUM / LADIES / oRAnGE / 3-SPEED

Classic 6061-T6 Aluminum Frame Shimano nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter Alloy Crank and Semi Cartridge Bottom Bracket 26x 2.125 Blossom Trail Whitewall Tires Hibiscus Handlebar Flower Hawaii Custom Bell

Hawaii Custom

HAWAII CUSTOM 3i ALUMInUM / LADIES / oLIVE / 3-SPEED HAWAII CUSTOM 3i ALUMInUM / LADIES / CoRnFLoWER / 3-SPEEDHAWAII CUSTOM 3i ALUMInUM / LADIES / BUTTERSCoTCH / 3-SPEED

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You know, theres really nothing wrong with the word neat.

HAWAII 1/3i LADIES / MInT / SInGLE-SPEED oR 3-SPEED

HAWAII 1/3i LADIES / PInK / SInGLE-SPEED oR 3-SPEED

HAWAII 1/3i LADIES / RED / SInGLE-SPEED oR 3-SPEED

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HAWAII 1/3i LADIES / BABy BLUE / SInGLE-SPEED oR 3-SPEED

HAWAII 1/3i (24 WHEELS) LADIES / PInK / SInGLE-SPEED oR 3-SPEED

HAWAII 1/3i (24 WHEELS) LADIES / BABy BLUE / SInGLE-SPEED oR 3-SPEED

Classic Hi-Ten Steel Frame Shimano Single-Speed or nexus Internal 3-Speed with Coaster Brake Shimano Revo Twist Shifter (3-Speed) Blossom Trail Whitewall Tires

Hawaii

DRIVETR

AIN

BRA

KING

SEATING

CONTR

OLS

FRAMESE

TWHEELSET

FRAME

COLOR

CRANKSET

FRONT DERAILLEUR

REAR DERAILLEUR

SADDLE

HANDLEBAR

GRIPS

SPECIAL FEATURES

MODEL


FORK

HEADSET

BOTTOM BRACKET

RIMS

SPOKES

FRONT HUB

REAR HUB

TIRES

PEDALS

SHIFTERS

CASSETTE/REAR COG

CHAIN

BRAKE

LEVERS

SEATPOST

Stream Ride Hi-Ten Steelw/Patented Flat Foot Technology

Various, Refer to Catalog Page

Classic Steel One Piece

N/A

N/A

RatRod/Rat Fink: Electra Kids w/Double-Coil Springs; Hawaii: Electra Kids w/Elastomer Springs

Electra Kids Cruiser Bar

RatRod/Hawaii: Electra KratonRat Fink: Electra Rat Fink

Painted Fenders, Integrated Kickstand, and Stainless Steel an

Documents

Electra Catalog 2011