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Election ’08: Don’t Wait to Communicate!Election ’08: Don’t Wait to Communicate!
WGR 2007 PACs, Politics and Grassroots Conference
November 7, 2007
Evolution of Grassroots & GOTV ProgramsEvolution of Grassroots & GOTV Programs
2006 GOTV Communication Effort2006 GOTV Communication Effort
• Voter Education Center Access– 120,328 page views– 17,455 employee visits
• Facility events in Memphis, TN & Loveland, OH• 10,500 congressional report cards delivered• 1,500 posters distributed• IP Today coverage and Election Trivia Contest• IP TV Promotion• Post election survey and focus group
2006 Mobilization Materials2006 Mobilization Materials
Voter Education EventsVoter Education Events
It’s Never too Early to Talk About Voting! It’s Never too Early to Talk About Voting!
Key elections in KY, LA, MS, VA in 2007!
2008 GOTV Goals2008 GOTV Goals
• Double employee visits & page views to IP Voter Education Center
• Make a difference in key states – Voter education toolkits for “Pizza & Politics” events– Targeted state-specific communications – Endorsement messages to PAC eligible employees– Direct mail “Shape the Future” issue education
campaign
Questions?Questions?
Meaghan Killion JoyceManager Political AffairsInternational Paperp: [email protected]
