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eLearning Trendsand Challenges
John Beaumont, CEOUK eUniversities Worldwide
Monday 14 April 2003
AgendaeLearning context
Generation of eLearning
UKeU’s positioning and progress
eLearning: it deserves its poor reputation historically
Technology
Instructional design and content
Service support
To meet unmet educational needs
What is eLearning for?
First GenerationeLearning
Online courses as direct analogues of conventionally-delivered coursesReplicating course structure, elements and delivery
Incorporate existing support materials
Delivery dependent on course originator
Not scalable
Always inferior to original course
“Horseless carriages”
Second GenerationeLearningOnline courses purpose designed for mediumSame top-level learning outcomes
Educationally derived, precept-driven design methodology
Team developed not faculty led
Course requires mentoring not teaching when delivered
Fully scalable
Third Generation eLearningOnline education that does not adhere to course conventionsCourse is an artificial construct born of practicality –
old constraints no longer apply
ExamplesLearning pathways through knowledge management
systems
Personalised curricula
Just-in-time education
UK eUniversities:
Strategic response by
ObjectiveWiden access to UK higher education through global delivery of courses online
StatusNot a university
Licenced by UK universities to deliver globally their higher education courses online
A company with shareholders
UK Government funded
UK Government
Mission and valuesCustomer focus
Quality driven
Integrity
Shareholder value
Innovation
To deliver
the best of
UK
university
education
online
across the
world
To deliver
the best of
UK
university
education
online
across the
world
Business overview
World-class Learning Environment
World-class course content
Worldwide service provision
Effective marketing, sales and distribution globally
Why develop a new
Learning Environment?
DriversA new generation of eLearning
Learner centric
Comprehensive and integrated requirements
Design objectivesPedagogically prioritised feature set
Connectivity with university administration systems
Modular and standards based
Scalability
24 x 7 operational availability
PortalPortal
UserUserManagementManagement CollaborationCollaboration EventEvent
ManagementManagement
Database(s)Database(s)
Services architecture:
a logical model
LCMSLCMS LMSLMS AssessmentAssessment AdministrationAdministration
Course development aims
Discourage first Generation
Encourage second (and third) Generation
Support broad spectrum of students Culture Learning preferences Special needs
Follow international standards (including IMS, SCORM, WAI)
Adopt a fine grain object-oriented approach to course design
Adopted eLearning standardsIMS Content packaging
Metadata
Question and test interoperability
Learning architecture
Watching other standards
SCORM 1.2 Assets but not sharable courseware objects
Also tracking Open Knowledge Initiative (OKI)
AccessibilityWorking to offer support for Blindness Partial sight Colour blindness Deafness Fine motor skills Dyslexia
Following best practice guidelines W3C Web Accessibility Initiative Guidelines Advice from national agency TechDis SENDA (UK equivalent of US Section 508)
Planning a UKeU accessibility roadmap
Student eLearning strategiesLinear (following default sequence) ~ 30%
Text-led (printed all texts and used as course framework) ~ 30%
Aural (played all audio-graphics before referring to texts) ~ 20%
Assignment-orientated (prioritised all course elements based on relevance to assignment) ~ 20%
Course structureProgram of study
Modules
Units
Sessions
Learning objects
Our offeringVariety of undergraduate and postgraduate degrees Continuing Professional Development courses
Subject areas includeBusiness and managementScience and technologyHealthEnglish languageTeacher trainingEnvironmental studiesLaw
Market led
Programme clusters
University of Oxford
Some existing university partners
The course teamAcademic staff Course specifies
Content creators
Reviewers
Tutors
Techno-pedagogic staff Learning technologists
Web developers / media specialists
Graphic designers
Editors
Project management Quality Assurance
Upfront investment
Course development, instructional design and production
Ongoing services
eLearning platform operation and service support
Marketing
Varying commercial relationships with
universities
linked to student fees
Research CentreApplied research on eLearning practice
Monitoring and evaluation of student experiences
Dissemination of findings
Janet connectivity
Internet connections
Data centre services
Help desk
Janet connectivity
Internet connections
Data centre services
Help desk
Operational infrastructure (24 x 7)Operational infrastructure (24 x 7)
StudentAccreditation for established universities
Modular programmes achieving variety of qualifications
Robust student support systems
CorporateSingle access for all corporate eLearning programmes
Customisation
Continuing Professional Development
Course delivery matching customer
demand
Marketing and Sales:
Initial target markets for volumeEnglish language competence
Some affinity with UK education
Inadequate supply by state sector to market demand
High status of international qualification
Willingness to pay for education
Necessary infrastructure
the key
eLearning integral to campus life
Managed service
In service!
How can we
collaborate?
