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Elderly Social NetworksNatalie, Vignesh, Hayden, & NicoleI&E Capstone Spring 2020
The Team
Natalie Benderly Vignesh Gopalan Hayden Manseau Nicole Yuen
Research Methods
Qualtrics Survey 96 peers answered about Grandparents
Phone Interviews 4 elderly people
Online Research
The Problem: Elderly Social
Isolation
Significance of Elderly Social Isolation
● Risk factor for all-cause mortality
● Raises cortisol → impairs immune system
● Equivalent to smoking 15 cigarettes per day
● Associated with $6.7 billion in annual healthcare spending
Overview of Problem Health Implications Economic Implications
● Social circles shrink (quality and quantity) as people age → isolation○ Friends and
significant others pass away
○ Mobility decreases
Increased Isolation Due to COVID-19
“It is a terrible irony of the virus: that for older adults, steps to prevent the spread of COVID-19 increase the risks of social isolation, which carries its own devastating health effects.” -John Leland, New York Times
● Elderly people are particularly vulnerable to COVID-19
● CDC Recommendations:○ People aged 60 and over
should avoid crowds and stay home
○ Nursing homes and assisted care facilities should restrict all visitation and cancel group activities
Market Analysis
At Risk83.4 millionProjected population of seniors
over 65 in 2030 (compared to 56 million today)
1/3Seniors reported feeling a lack of
companionship and isolation
● Average life expectancy of women is 81.2 years, compared to 76.2 years (men)
● Elderly women are 3x as likely as elderly men to be widowed
● Compared to the overall population, 60% of those who live alone reported feeling lonely and isolated
Market Research
Market Research: Qualtrics Survey
Average Happiness By Living Situation Happiness - Deceased Spouse Correlation
Market Research: COVID-19
Impact of COVID-19 on Elderly Community
Market Research: Elderly Interviews
“Coronavirus has affected my normal life. We are very careful and are not socialising. It is very restricted. I ask the welfare of family members through phone or WhatsApp.” - Vignesh’s Grandma
“I am feeling depressed, and I am now feeling much worse because of the virus. I used to have a great social life.” - Jim (Assisted Living Home Resident who Hayden Interviewed)
“I am very anxious about coronavirus, and the media is making me more fearful. Seeing family makes me not feel as isolated” - Nicole’s Grandma
Current Solutions
Current Solutions
Social NetworksFacebook
AARPSenior ChatroomSenior Chatters
DevicesGrandPad
Claris Companion
Communication with Grandparents
ThankYou!