ELC 498 Course Overview

DAY 2

Technological Drivers of Change

Agenda

Questions??Blackboard1st Perspective

Technological drivers of change

4 Perspectives

1. Technological Drivers Of Change

2. Creating Value: Economics Of Internet-based Commerce

3. Capturing Value: Market Structure And Competition

4. Creating And Capturing Value In The Supply Chain

Key Technology Components

Business

ERP

CRM

Procurment

Other

ERP

CRM

Procurment

Other

BusinessC

C

C

C

Pre-Internet

Key Technology Components

Business

ERP

CRM

Procurment

Other

ERP

CRM

Procurment

Other

BusinessC

C

C

C

With Internet Information Flows

Key Technology Components

Post-Internet

Business

ERP

CRM

Procurment

Other

ERP

CRM

Procurment

Other

BusinessC

C

C

C

B2BElectronic Markets

Portals &B2C Markets

C2CElectronicMarkets

Internet and World Wide Web

The InternetWWWJAVASearch Engines Portal and growth

The Internet

ARPA -> ARPANETPacket SwitchingMore networks appear

NSFnetJANnetBITnet

TCP/IP (1974) “One protocol to glue them all”

Internet Growth

                                                                                                                                                                                                

WWW

HTTP & HTML Tim Berners-Lee

MOSIAC Marc Andreesen

JAVA

InteractivityClient Side appletsServer side servelets

PortabilityRuns in JVM

Search Engines, Portals & Growth

Needle in the haystack problemsDirectories (Yahoo!) to Search Engines

(Google) 1.2 Billion users 100 Million web sites 120:1

Growth

The Internet and WWW -> Platform for eCommerce

ReachFlexibility and ease of UsePersonalizationInteractivityAsynchronous communicationEncyclopedic natureRichness

Advances in Computers and Enterprise Systems

Moore’s Law – Power to the desktop (then to the

appliance?)http://www.intel.com/technology/mooreslaw/index.htm

Enterprise Resource Planning Systems

Client server replacement for the mainframe and legacy systems

Complexity folds in to “one size fits all” solution

Based on Intranet (extranets)Digital nerve center for the entire

enterpriseSAP & Peoplesoft

Customer relationship management

Began with the databaseRolodex on steroids

Sales force automationCustomer service and supportUsually tied to ERP system

Logistics and fulfillment

1. Capture the items and quantity desired (shopping cart)

2. Apply promotional pricing advise consumer3. Notify if out of stock, date of likely shipping4. Check with suppliers (drop ship?)5. Obtain shipping and billing info6. Determine special requirements7. Delivery options?8. Delivery timing?9. Partial deliveries OK?

Logistics and fulfillment

10. back-orders?11. Computer Shipping and handling costs12. Total Cost?13. Determine credit worthiness14. Get Credit card info15. Advise consumer if credit rejected16. Complete transaction provide customer with

order number17. Clear transaction with credit card processor18. Update inventory or ERP19. Deliver order.

Logistics and Fulfillment

ShippingOutsource?

UPS, FEDEX, DHL, USPS In house

Distribution centersVehicle fleet

“Last Mile” ProblemSmall number of parcels miles apart to

individuals who may not be home

Summary

Internet-> WWWComputer systems

ERPCRMProcurement and fulfillment logistics

Who there and what are they doing there?

All this happened in the last 20 years