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8/2/2019 Elasticity of Demand Ppt 100117041420 Phpapp02
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PresentationOn
ELASTICITY
OF
DEMAND
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Definition Of Price Elasticity Of Demand
The change in the quantity demanded of a
product due to a change in its price is known
as Price elasticity of demand. Thus, the
sensitiveness or responsiveness of demand to
change in price is as called elasticity of
demand
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Kinds Of Price Elasticity Of Demand
1) Perfectly elastic demand2) Relatively elastic demand
3) Elasticity of demand equal to utility
4) Relatively inelastic demand
5) Perfectly inelastic demand
Let Us See Some Views On Them
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Perfectly elastic demand
P
R
I
C
E
y
0 x
Perfectly elasticdemand curve
D D
When the
demand for a
product changes
increases or
decreases even
when there is no
change in price,it is known as
perfect elastic
demand.
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Relatively elastic demand
Relatively elasticdemand curve
P
R
IC
E
demand0 x
y
D
D
When the
proportionate
change in
demand is morethan the
proportionate
changes in
price, it isknown as
relatively elastic
demand.
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Elasticity of demand equal to utility
Elasticity ofdemand equalto utility curve
y
x0 demand
P
R
I
C
E
D
D
When the
proportionate
change indemand is equal
to proportionate
changes in price,
it is known asunitary elastic
demand
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Relatively inelastic demand
Relatively inelasticdemand curve
XO
Y
demand
D
D
P
R
I
C
E
When the
proportionate
change in demand
is less than the
proportionate
changes in price, it
is known as
relatively inelastic
demand
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Perfectly inelastic demand
demand
D
D
Perfectly inelasticdemand curve
0
Y
X
P
R
I
C
E
When a change in
price, howsover
large, change no
changes in qualitydemand, it is known
as perfectly inelastic
demand
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Measurement Of Price Elasticity Of
Demand
There are main methods like
1. Percentage method or proportionate
method2. Total outlay method or total revenue
method
3. Geometric method or point method4. Arc elasticity of demand
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(5) Factors Affecting Price Elasticity OfDemand
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Factors Affecting Price Elasticity Of
Demand
Nature of the Commodity
Availability of Substitutes
Variety of uses of commodity Postponement
Influence of habits
Proportion of Income spent on a commodity
Range of prices
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Factors Affecting Price Elasticity Of
Demand
Income Groups
Elements of time
Pattern of income distribution
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(6) Income Elasticity Of Demand
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Types Of Income Elasticity Of Demand
Positive Income elasticity of demand
Negative Income elasticity of demand
Zero Income elasticity of demand
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Positive Income elasticity of demandY
P
A
D
D
B SO XQuantity Demanded
Income
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Positive Income elasticity of demand
Income Elasticity Equal to Unity or One
Income Elasticity Greater Than Unity Or
One Income Elasticity Less Than Unity or One
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Negative Income elasticity of demand
Price
P
B
A
S
TotalRevenue
Quantity Demanded (000s)
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Zero Income elasticity of demandY
XO D
D
Quantity Demanded
Income
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Measurement Of Income Elasticity Of
Demand
Income Elasticity Of Demand =
Proportionate change in Demand
Proportionate change in Income
i.e.
Income Elasticity Of Demand =q
Q Y
y+
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Measurement Of Income Elasticity Of
Demand
Here , q = Change in the quantity demanded.
Q = Original quantity demanded.
y = Change in income.Y = Original income.
For e.g. ,when Income of the consumer =
2,500/- , he purchases 20 units of X, when
income = 3,000/- he purchases 25 units of X
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Measurement Of Income Elasticity Of
Demand
Thus
Income Elasticity of Demand
=
= (5/20) + (500/2500)
= 1.5
therefore here the IED is 1.5 which is more
than one.
q
Q Y
y
+
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Factors Affecting Income Of Demand
Income Itself Only.
Price Of the Commodity
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Importance Of the Concept of Income
Elasticity Of Demand
In production planning and management
In forecasting demand when change in
consumers income is expected In classifying goods as normal and inferior
In expansion and contraction of the firm by
the figure of income elasticity of demand
Markets situations could be studied with the
help of IED
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(8) Elasticity Of Substitution
The selection between two product or thing is
called substitution
So Elasticity of Substitution measures the rateat which the particular product is substituted .
Thus EOS is the degree to which one product
could be substituted in context of price andproportion
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Elasticity Of Substitution
Elasticity of Substitution
= Proportionate change in the quantity ratios
of goods x & y DIVIDED BY Proportionatechange in the price ratios of goods x & y.
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Types of Elasticity Of Substitution
Zero Elasticity of Substitution.
Infinite Elasticity Of Substitution
Elasticity of Substitution greater than unityor1 Elasticity of Substitution is equal to one
Elasticity of Substitution is less than one
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Price elasticity of demand depends on:
Proportion of income spent on particular good
say X.
Income elasticity of demand.
Elasticity of substitution.
Proportion of income spent on product other
than X.
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Cross Elasticity of Demand
Cross elasticity of demand express a
relationship between the change in the
demand for a given product in response to achange in the price of some other product
E.g. if the X tea demand reduces
tremendously than it effect could be seen indemand of sugar and milk.
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Types of Cross Elasticity of Demand
Cross Elasticity of Demand Equal to Unity or
One
Cross Elasticity of Demand Greater than Unityor one
Cross Elasticity of demand less than unity or
one
l f
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Measurement Cross Elasticity of
Demand
Proportionate change in Demand
for product X
Proportionate change in Price ofproduct Yi.e.
qx
Qx Py
p y
+
Cross Elasticity of Demand =
Cross Elasticity of Demand =
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Cross Elasticity of Demand For
Substitutes
Priceof
Y
Demand for Y
O
Y
X
D
D
l f d
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Cross Elasticity of Demand For
Complementary Products
Priceof
Y
O
Y
X
D
D
Demand for Y
C El ti it f D d F N t l
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Cross Elasticity of Demand For Neutral
Products
Priceof
Y
O
Y
X
D
Demand for Y
I t f C El ti it Of
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Importance of Cross Elasticity Of
Demand
The concept is of very great importance in
changing the price of the products having
substitutes and complementary goods .
In demand forecasting
Helps in measuring interdependence of price
of commodity . Multiproduct firms use these concept to
measure the effect of change in price of one
roduct on the demand of their other roduct
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Thanking You All
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******THE END******