Elasticity of Demand Ppt 100117041420 Phpapp02

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    PresentationOn

    ELASTICITY

    OF

    DEMAND

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    Definition Of Price Elasticity Of Demand

    The change in the quantity demanded of a

    product due to a change in its price is known

    as Price elasticity of demand. Thus, the

    sensitiveness or responsiveness of demand to

    change in price is as called elasticity of

    demand

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    Kinds Of Price Elasticity Of Demand

    1) Perfectly elastic demand2) Relatively elastic demand

    3) Elasticity of demand equal to utility

    4) Relatively inelastic demand

    5) Perfectly inelastic demand

    Let Us See Some Views On Them

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    Perfectly elastic demand

    P

    R

    I

    C

    E

    y

    0 x

    Perfectly elasticdemand curve

    D D

    When the

    demand for a

    product changes

    increases or

    decreases even

    when there is no

    change in price,it is known as

    perfect elastic

    demand.

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    Relatively elastic demand

    Relatively elasticdemand curve

    P

    R

    IC

    E

    demand0 x

    y

    D

    D

    When the

    proportionate

    change in

    demand is morethan the

    proportionate

    changes in

    price, it isknown as

    relatively elastic

    demand.

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    Elasticity of demand equal to utility

    Elasticity ofdemand equalto utility curve

    y

    x0 demand

    P

    R

    I

    C

    E

    D

    D

    When the

    proportionate

    change indemand is equal

    to proportionate

    changes in price,

    it is known asunitary elastic

    demand

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    Relatively inelastic demand

    Relatively inelasticdemand curve

    XO

    Y

    demand

    D

    D

    P

    R

    I

    C

    E

    When the

    proportionate

    change in demand

    is less than the

    proportionate

    changes in price, it

    is known as

    relatively inelastic

    demand

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    Perfectly inelastic demand

    demand

    D

    D

    Perfectly inelasticdemand curve

    0

    Y

    X

    P

    R

    I

    C

    E

    When a change in

    price, howsover

    large, change no

    changes in qualitydemand, it is known

    as perfectly inelastic

    demand

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    Measurement Of Price Elasticity Of

    Demand

    There are main methods like

    1. Percentage method or proportionate

    method2. Total outlay method or total revenue

    method

    3. Geometric method or point method4. Arc elasticity of demand

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    (5) Factors Affecting Price Elasticity OfDemand

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    Factors Affecting Price Elasticity Of

    Demand

    Nature of the Commodity

    Availability of Substitutes

    Variety of uses of commodity Postponement

    Influence of habits

    Proportion of Income spent on a commodity

    Range of prices

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    Factors Affecting Price Elasticity Of

    Demand

    Income Groups

    Elements of time

    Pattern of income distribution

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    (6) Income Elasticity Of Demand

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    Types Of Income Elasticity Of Demand

    Positive Income elasticity of demand

    Negative Income elasticity of demand

    Zero Income elasticity of demand

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    Positive Income elasticity of demandY

    P

    A

    D

    D

    B SO XQuantity Demanded

    Income

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    Positive Income elasticity of demand

    Income Elasticity Equal to Unity or One

    Income Elasticity Greater Than Unity Or

    One Income Elasticity Less Than Unity or One

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    Negative Income elasticity of demand

    Price

    P

    B

    A

    S

    TotalRevenue

    Quantity Demanded (000s)

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    Zero Income elasticity of demandY

    XO D

    D

    Quantity Demanded

    Income

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    Measurement Of Income Elasticity Of

    Demand

    Income Elasticity Of Demand =

    Proportionate change in Demand

    Proportionate change in Income

    i.e.

    Income Elasticity Of Demand =q

    Q Y

    y+

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    Measurement Of Income Elasticity Of

    Demand

    Here , q = Change in the quantity demanded.

    Q = Original quantity demanded.

    y = Change in income.Y = Original income.

    For e.g. ,when Income of the consumer =

    2,500/- , he purchases 20 units of X, when

    income = 3,000/- he purchases 25 units of X

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    Measurement Of Income Elasticity Of

    Demand

    Thus

    Income Elasticity of Demand

    =

    = (5/20) + (500/2500)

    = 1.5

    therefore here the IED is 1.5 which is more

    than one.

    q

    Q Y

    y

    +

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    Factors Affecting Income Of Demand

    Income Itself Only.

    Price Of the Commodity

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    Importance Of the Concept of Income

    Elasticity Of Demand

    In production planning and management

    In forecasting demand when change in

    consumers income is expected In classifying goods as normal and inferior

    In expansion and contraction of the firm by

    the figure of income elasticity of demand

    Markets situations could be studied with the

    help of IED

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    (8) Elasticity Of Substitution

    The selection between two product or thing is

    called substitution

    So Elasticity of Substitution measures the rateat which the particular product is substituted .

    Thus EOS is the degree to which one product

    could be substituted in context of price andproportion

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    Elasticity Of Substitution

    Elasticity of Substitution

    = Proportionate change in the quantity ratios

    of goods x & y DIVIDED BY Proportionatechange in the price ratios of goods x & y.

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    Types of Elasticity Of Substitution

    Zero Elasticity of Substitution.

    Infinite Elasticity Of Substitution

    Elasticity of Substitution greater than unityor1 Elasticity of Substitution is equal to one

    Elasticity of Substitution is less than one

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    Price elasticity of demand depends on:

    Proportion of income spent on particular good

    say X.

    Income elasticity of demand.

    Elasticity of substitution.

    Proportion of income spent on product other

    than X.

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    Cross Elasticity of Demand

    Cross elasticity of demand express a

    relationship between the change in the

    demand for a given product in response to achange in the price of some other product

    E.g. if the X tea demand reduces

    tremendously than it effect could be seen indemand of sugar and milk.

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    Types of Cross Elasticity of Demand

    Cross Elasticity of Demand Equal to Unity or

    One

    Cross Elasticity of Demand Greater than Unityor one

    Cross Elasticity of demand less than unity or

    one

    l f

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    Measurement Cross Elasticity of

    Demand

    Proportionate change in Demand

    for product X

    Proportionate change in Price ofproduct Yi.e.

    qx

    Qx Py

    p y

    +

    Cross Elasticity of Demand =

    Cross Elasticity of Demand =

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    Cross Elasticity of Demand For

    Substitutes

    Priceof

    Y

    Demand for Y

    O

    Y

    X

    D

    D

    l f d

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    Cross Elasticity of Demand For

    Complementary Products

    Priceof

    Y

    O

    Y

    X

    D

    D

    Demand for Y

    C El ti it f D d F N t l

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    Cross Elasticity of Demand For Neutral

    Products

    Priceof

    Y

    O

    Y

    X

    D

    Demand for Y

    I t f C El ti it Of

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    Importance of Cross Elasticity Of

    Demand

    The concept is of very great importance in

    changing the price of the products having

    substitutes and complementary goods .

    In demand forecasting

    Helps in measuring interdependence of price

    of commodity . Multiproduct firms use these concept to

    measure the effect of change in price of one

    roduct on the demand of their other roduct

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    Thanking You All

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    ******THE END******