44 CottarvilleWeston FavelNorthampton

NN3 3ES+ 44 (0) 7919 482 346

elainebennett44@gmail.com

Experience

Skills

2011- PRESENT Regional Distribution Manager Video Security | Sony

Sony Regional Distribution Manager Video Security, responsible for the UK, Nordics and Baltics. Key responsibilities for building relationships with all key distributors, managing sales targets, maintaining inventory within distribution, business growth and development, training, maintain and execute quarterly and yearly business plans, contract negotiation, managing budgets, marketing, implementing promotions, sales incentives, product management, manage pipeline, forecasting.

Yearly target of 10m Euro for the region. Achieving target in FY13 and FY14. Key Distribution partners in the region are EET, the largest IT reseller in the Nordics. Responsible for EET since April 2011, their business has grown by over 40% up until March 2015. Sony was given Award of top vendor of the year 2013. UK distributors include Norbain, Micro P, Anixter and ADI. Three strategic promotions run during each year.

In Autumn FY14, Sony ran a promotion with PS4 as an incentive. EET had to purchase a quantity of stock to join the promotion, commit to 3 key pieces of marketing, staff training and internal promotion. PS4 awarded to the top 4 selling sales staff in the region. Drive the promotion, focusing on existing and introducing new customers to Sony products. 38% of all orders came from new customers. After promotion costs, the ROI was 20% for the promotion.

Successful Account Manager with over 20 years experience in sales. Working for leading blue chip companies I have covered a variety of business areas including imaging solutions, medical and video security. I am highly motivated and build strong relationships with my customers’. I have a consistent track record of achieving targets, often in a high pressure working environment. Continuously striving to reach challenging goals.

Account Management | Business Development | Product ManagementProduct Marketing | Team Building | Training | Marketing Business Planning | International Sales | Negotiation | Solution SellingForecasting | Planning | Building Relationships

ELAINE BENNETTDistribution Account Manager

Education

Interests

Area Sales Manager | Kodak1992- 2006

Area sales manager for consumer products including film, digital products. Managing Kodak Express, Snappy Snaps, and independent camera outlets. Concentrating on business growth and development in a retail environment

Northampton College

Baking | Reading | Cinema | Theatre | Photography | Travel | Gardening

Northampton College

Channel Account Manager | Sony2006 - 2011

Managing UK Channel Partners, focusing on the Sony Partner Programme. Enlisting new customers, managing existing partners, product training, product demonstrations, marketing, implementing promotions, working with end users, achieving targets.

Working with key Medical product suppliers in the UK, including Olympus, Karl Storz, Cardiac Services (largest Medical reseller in Ireland) Chartrite (the largest print media reseller in the UK), Hitachi, Smith and Nephew. Business grew 25% in the first year, then continued to grow over 10% year on year. Also working with the NHS, demostrating products along side key installers. Regular marketing activity to drive sales to new and existing business within the channel

Recommendations

Elaine is a very dedicated, enthusiastic, highly motivated and committed person. Elaine uses her excellent business skills and commitment to set and reach ambitious objectives. While Elaine is a hard working individual, Elaine is capable of supporting us as her Distribution Partner, towards the communicated business goals. I give Elaine my warm recommendation

Bo ØrbjergGroup Sales Director, Surveillance & Security at EET Security

Yvonne PritchardEuropean Distribution Manager at SonyIt has been a pleasure managing Elaine for 4 years in her role as Distribution Account Manager for Northern Europe. Elaine has the ability to see the bigger corporate picture and how her role and actions impacts the European Strategy. She is also an excellent sounding board and enables me to sense check ideas/plans and future strategy for the European distribution channel. She is firm but fair with her customers, and due to Elaine’s continued support of her customers Sony have been awarded numerous Supplier awards over the past 4 years in the North region. Elaine has a can do attitude and she delivers every task that is required of her. She supports the extended Video Security team with her knowledge of the Security industry, the UK market and UK installers, and she is always happy to share her knowledge with others. Elaine is a very important member of my team, and brings a can do attitude to any task she performs.