DELUXE SHOP

EL UNICO

THE ONLY HABANOS SPECIALIST CHAIN IN ROMANIA

SOLE FRANCHISER OF LA CASA DEL HABANO

OFFICIAL BOUTIQUE FOR S.T.DUPONT

tobacco

Bird viewFounded in 2001

Profile: luxury tobacco shops chain.

Franchiser: La Casa del Habano.

Network: 5 retail shops in Bucharest: La Casa delHabano, Baneasa Shopping City, Airport Terminal,Mega Mall, El Unico Cigar Lounge & El Unico OnlineShop.

Future development: Extend our retail network by 7shops by the end of 2017

Mission: To be a reference in luxury products forcigar smokers. Offer not just the best products,carefully selected from the most important brandsin the industry, but deliver an experience at each ofour clients’ visits.

Vision: To become a gate through which, bothconnoisseurs and novices, have the chance to enterin the fabulous world of cigars and fine spirits &wines.

Turnover: An increasing steady trend with a peekin 2015 with almost 7.5 mil LEI, the equivalent of1,67 mil EUR.

Baneasa Shopping City

El Unico shop in BaneasaShopping City, probably themost visited shopping venuein Bucharest, is one of theoldest locations of the chain.With a renewed walk-incedar humidor in 2015, thisshop has a footpath ofaround 100 to 250 uniquecustomers per day

Located in the food court, withsome very special neighboursas Starbucks and Accessorieze,this El Unico shop has becomein years a brand by itself.

Different activations linked tothe venue's own PR &Communication campaigns,like the 2015 launch of theLimited Edition 007 byS.T.Dupont together with thepremier of the renownedmovie, have built strongrelations with the endconsumers.

Henri Coanda Airport

Travel retail is the place to be for all bigbrands! As the most important mark in thenational cigars & tobacco market, one canfind our shop in the biggest airport inRomania, Henri Conda Airport in Bucharest,Otopeni, right between gates 11 and 13.

Two gondolas are present in the duty free zone,aiming to please our most hurried customers.Both with incorporated humidors, they arepresenting the most important brands in ourportfolio, but also display shelves for cigarillos,roll your own tobacco or pipe tobacco.

Mega Mall

The newest El Unico shop, opened in May2015 in one of the biggest malls in EasternEurope, it is for sure a place with a specialdesign. With a round shaped architecture anda fully glass facade, El Unico Mega Mall hasone of the most beautiful walk-in humidorsin Romania, rising up to it status of aHabanos Specialist.

Promoted as a specialized location in socialmedia, this location has become veryattractive due to the special guests that haveseveral times passed its door step: highlyregarded cigar rollers from Cuba or theDominican Republic have held LIVE cigarshows in this shop, displaying the ancestralhandcraft and teaching the art of smoking acigar.

La Casa del Habano Bucharest shares thespecific Cuban vibe of the other 150franchises around the world. Opened in 2004and so far the only of its kind in Romania, thelocation in Athenee Palace Hilton is for surethe favorite shop of any cigar aficionado.

At least one month per year one will find herea cigar roller ready to share the secrets of thisamazing handcraft, The central walk inhumidor, said to be one of the most beautifulin Eastern Europe will guard the mostamazing cigar collection, filled with LimitedEditions, LCDH specials, Reservas, GranReservas, Global Editions or VintageSpecials. Not least important, the privatelockers of this Havanas' dwelling are a thingto crave for - what better place to know yourcigars are in perfect shape than in the homeof the best cigars in the world?

El Unico Cigar Lounge is the solid proof of how the cigarculture in Romania has developed in the last decade due to allof our endeavours. Opened in late 2014, El Unico Cigar Loungewas the first of its kind in our Capital being the premierauthentic cigar lounge in the city. Incorporating the biggestwalk in humidor in Romania, this premises aims to induce toall its guest that cigar moment vibe through its elegance,distinction, assured intimacy and the highest level in serviceand products.

Step by step, El Unico Cigar Lounge has become the place to befor every gentleman and the everyday favorite of the El Unicomembers. The home of numerous editions of the mostimportant cigar clubs, the place of monthly cigar & spiritstastings of the most important brands worldwide, the gatheringspot for the weekend backgammon session or the cigar meccafor the uninitiated, looking for a gateway to this amazing world- this is El Unico Cigar Lounge.

Last, bot not at all least,our concierge service has propelled us rapidly as one of the best venues for the high class corporateevents. Personalized gift bags, cigar blends, cigar rings, eventactivations, menu presentations, plus out full involvement inany new idea has recommended us for small VIP events withlawyer firms, banks, financial services providers etc.

Cigar Lounge

Although we are the main face of acentenary tradition, at El Unico we are alsoup to date and follow the trends of thecontemporary. Our online shop has openedits doors in May 2015 and since then hasbecome a first choice for all those too busyto browse one of our physical shops, whilstrelying on the known quality assured by ourbrand.

With a very good visibility in the onlineenvironment proved by its ranking inGoogle's most sought after key wordsspecific for our industry, El Unico OnlineShop represents one more path for an easyaccess in the cigar world - user friendlyinterface, cigar advisor instrument, weeklyor monthly promotions and a veryresponsive & personalized assistance.

The online world of El Unico is not limitedby any means to the online shop, but it hasexpanded its horizons to the mostimportant social media channels. With astrong presence on Facebook andInstagram, channels on Youtube andTumblr and a voice on LinkedIn, we putgreat emphasis on being as close as possibleto our customers. Last, but not least, ouronline communication is much transmittedthrough our own channel via newsletter ona monthly basis - more than 2000subscribers informed with bilingual contentabout latest trends, products and events inthe Romanian cigar environment.

Shop Online

To sum up...

MembershipOur membership program isdesigned to grant our customersbigger discounts and benefits as theyincrease their total purchases on agiven period of time. Except thediscounting scheme which has anonline extension based on pointsgranted on purchase, our membershave a series of exciting benefits,according to their level - Business,Platinum or Diamond. These canvary from extra discounts, support inHabanos Festival trip up to free LIVECigar Rolling Show for their privateevent.

Apart from the free membershipsystem, once with the introduction ofthe cigar lounge concept El Unicopresented also the paid membershipcard. May you be a Rey or anEmperador, one will have its privatecigar locker, a free cigar each month,impressive discounts in both cigars& drinks and, not to forget, a veryrich welcoming gift.

Other services

are our specialty! Cigarclubs, VIP lounges in events, baptisms,weddings, there is no event where wecould not fit one. This service beginswith counseling in cigar choosing andgoes all the way to the design of thecorner itself with the accessories ofyour choosing, pairing with drinks andLIVE cigar rolling shows orIntroduction in how to smoke a cigar bya Habanos Master.

Cigar corners

It is important for us to give toour customers and our esteemedmembers exactly the products oftheir desire. This is why, in ElUnico, one can make specialrequests for all the brands wecommercialize - may it be aspecial vitola non existent in ourportfolio, a limited edition ofaccessories or an engraving on ahand made object, everything ispossible! You just enjoy thebenefits and exclusivity of your

special request!

www.el-unico.rowww.facebook.com/elunicostore

office@el-unico.ro+40 21 352 78 90