2
Employers Must Notify Employees of Healthcare Options by October 1 Recent stories about the Affordable Care Act have focused on October 1, 2013 as a day Californians will be able to compare and shop online for health plans. Employers should know that October 1, 2013 also is a deadline for notifying employees about their options under the health law. Regardless of size and whether health benefit s are already provided to employees or not, all California employers will need to provide written notice to all current employees describing the existence of , and options available, under Covered California, as well as the employee’s potential eligibility for tax credits. The Federal Department of Labor has created two notification forms: one for employers who do not offer coverage and one for employers who do. Employers must provide this notice to existing employees by October 1, 2013 or within 14 days of a new hire’s start date. While there are not immediate penalties for non-compliance, there is a chance employers could face civil penalties if they fair to issue the notice. More information on employer requirements under the federal Affordable Care Act can be found on the Department of Labor’s website – www.dol.gov/ebsa/healthreform . For more information about the Notice of Coverage Options provision and about how the health care law impacts you and your busi- ness, visit HealthLawGuideForBusiness.org. Steps to Prepare Being prepared for compliance simplifies your health care needs While some provisions of the law continue to evolve, most have been defined, so it’s important you pre- pare your business to comply with immediate changes and plan for lon- ger-term reforms in the Affordable Care Act (ACA). Follow the three steps below to get started. If you work with a health insurance broker or tax accountant, they should be able to help you with these tasks. Review • Review your eligibility for the Small Business Health Care Tax Credit. • Review your health plan docu- ments and summaries for compliance with short-term insurance market reforms, and ensure required notices are distributed appropriately. • Learn about different types of health insurance. Through the Marketplace, you’ll be able to choose a level of coverage that gives you and your employees the right bal- ance of cost and benefits. • Start thinking about when to begin coverage. When choosing a month to start coverage, consider what timing would work best for you and your employees. • Set your budget. Think about how much money you can spend for group coverage and consider how much your employees can spend for their coverage. • Review your current health plan coverage, and evaluate your options to either retain a grandfathered plan or purchase a new plan that complies with the insurance market reforms included in the health care law. Revise Revise open enrollment materials to reflect changes required under the law. Consider Consider implementing a health and wellness program in your workplace if you don’t already have one. Starting in 2014, premium discounts will be available for par- ticipating employees and federal grants will be available. Voice of Business EL DORADO COUNTY CHAMBER OF COMMERCE’S 542 Main St. • Placerville, CA 95667 • (530) 621-5885 • www.eldoradocounty.org OCTOBER 2, 2013 A6 Thanks for Voting us for the Sixth Year! # 1 2006, 2007, 2008, 2009, 2010, 2011 WE’RE YOUR AUTOMOTIVE GLASS SPECIALISTS! Kevin Brown Past County Chamber President 2006 $25–$100 OFF YOUR DEDUCTIBLE 530-626-3795 131 Placerville Dr. • Placerville (530) 621-3118 • (800) 621-6495 517-3 Main Street, Diamond Springs, CA Knoblauch Insurance Service Lic. 0791400 www.todayshealthinsurance.com HEALTH INSURANCE We specialize in Self employed individuals and small employer groups of 2 or more employees or husband & wife groups 3977 DUROCK RD. • SHINGLE SPRINGS *MUST present coupon at time of ordering. Not good with any other special offer. 676-4040 676-4040 CARRY-OUT ONLY. Both include pint of PotatoSalad, Coleslaw & Beans Both include pint of PotatoSalad, Coleslaw & Beans Fred Ott, CLU ChFC CPCU, Agent Insurance Lic. #0564241 3420 Coach Lane #4, Cameron Park, CA 95682 Bus: 530-677-5211 For your insurance and financial needs, see State Farm Agent: Providing Insurance and Financial Services statefarm.com ® State Farm® Insurance Companies • Home Offices: Bloomington, Illinois P026038 9/05 LIKE A GOOD NEIGHBOR STATE FARM IS THERE. TM Peace of mind is as close as the nearest New York Life agent R03884CO_0511_Safe & Secure_GiftBox_QP_Color_Ad_R00526JNH11AMR1.indd 1 5/26/11 4:38 David A. Williamson, MBA, LUTCF, CLTC Agent CA License # 0G56679 New York Life Insurance Company 2999 Douglas Blvd., Suite 350, Roseville, CA 95661 Tel. (916) 781-7473 [email protected] © 2010 New York Life Insurance Company, 51 Madison Avenue, New York, NY 10010 SMRU 00409010CV (Exp. 06/11) Complete Pest Control Service 530-626-6774 $ 25 00 Off Any Service New customers only 530 622-1731 916 933-2164 FAX 622-7241 FAX 933-7745 601 Main Street 985 Governor Drive Placerville, CA 95667-5708 El Dorado Hills, CA 95762-4231 E-mail: [email protected] CERTIFIED PUBLIC ACCOUNTANT Bookkeeping, Accounting & Billing Services Financial Statements & Cash Flow Analysis Tax Planning & Tax Return Preparation Estate Tax Planning & Preparation Trust Management & Accounting Payroll Processing Hardware & Software Selection & Implementation Computer Consulting, Training & Support We had a picture perfect day at Apple Mountain Golf Resort for our 11th Annual Golf Tournament. We hosted over 100 golfers who were there to support the County Chamber and this year’s charity, CASA El Dorado. Thanks to everyone who came out to play and also to our many sponsors and volunteers. We couldn’t have done it with- out you! Congratulations to our top three foursomes: Cold Springs Golf Course – Kevin Earl, Howard Penn, Tom Hazlett and Jeff Rusert Allsales Manufacturing – Steve Dringenberg, Heath Dringenberg, Bill Bates, and Glenn Linka Window Fashions and More – Steve Garrish, John Lewis, Mike Silveria and Greg Stremcha Helping out at the CASA putting contest were Sean Bass, Maria Bass, Teresa Taresh, and Amanda Munroe, the later three of Umpqua Bank. Back Row: Lynzee Schram, Director of Member Services; Jody Franklin, Director of Tourism; Laurel Brent-Bumb, C.E.O.; Brooks Walton, Public Service Information. Front: Ellen Vaughn, C.O.O.; Vee Price, Volunteer from Vaught, Wright and Bond Insurance. 11th Annual Golf Tournament Business Luncheon Guest Speaker - Shari Fitzpatrick, Sheri’s Berries While sharing her story, Shari will cover the value in doing what you love, how to balance work inside your life, and the importance of having your priorities in the correct order. Shari will share simple secrets for success while reminding you that we become stronger and learn the most during the difficult times in our life. You’ll leave motivated and ener- gized to take the next step to build up your business! And oh, by the way….Shari brings her famous berries for all in atten- dance! Red Hawk Casino, Henry’s Steakhouse October 9, 2013 11:30 a.m. - 1:00 p.m. PLEASE RSVP – Seating is limited 530-621-5885, [email protected] $15.00 Members / $20.00 not-yet-a-member El Dorado County Chamber PAC endorses two for EID Board The El Dorado County Chamber of Commerce Political Action Committee (FPPC # 1341257) has announced their endorsement for El Dorado Irrigation District candidates Dr. Dale Coco, Division four and Mr. Rich Englefield, Division two. In selecting a candidate for endorsement, the PAC Board uses criteria which determines those most closely aligned with the Chamber of Commerce mission statement. The County Chamber is a leading business organization for promoting economic strength and serving as a unified voice of business throughout the county. As one of the largest Chambers in the region, we bring business interests to the forefront of civic and community leaders agendas, inspiring economic devel- opment projects, important public policy issues and business growth.  “Our mission statement reads; To advocate for and promote a strong, healthy and diverse business com- munity to preserve and strengthen the quality of life in El Dorado County.”

EL DORADO COUNTY CHAMBER OF COMMERCE’S Voice of Business · Voice of Business EL DORADO COUNTY ... Vee Price, Volunteer from Vaught, Wright and Bond Insurance. ... Old Coloma Theatre

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Employers Must Notify Employees of Healthcare Options by October 1

Recent stories about the Affordable Care Act have focused on October 1, 2013 as a day Californians will be able to compare and shop online for health plans. Employers should know that October 1, 2013 also is a deadline for notifying employees about their options under the health law. Regardless of size and whether health bene� t s are already provided to employees or

not, all California employers will need to provide written notice to all current employees describing the existence of , and options available, under Covered California, as well as the employee’s potential eligibility for tax credits.

The Federal Department of Labor has created two noti� cation forms: one for employers who do not offer coverage and one for employers who do. Employers must provide this notice to existing employees by October 1, 2013 or within 14 days of a new hire’s start date. While there are not immediate penalties for non-compliance, there is a chance employers could face civil penalties if they fair to issue the notice.

More information on employer requirements under the federal Affordable Care Act can be found on the Department of Labor’s website – www.dol.gov/ebsa/healthreform . For more information about the Notice of Coverage Options provision and about how the health care law impacts you and your busi-ness, visit HealthLawGuideForBusiness.org.

Steps to Prepare Being prepared for compliance

simpli� es your health care needsWhile some provisions of the law

continue to evolve, most have been de� ned, so it’s important you pre-pare your business to comply with immediate changes and plan for lon-ger-term reforms in the Affordable Care Act (ACA). Follow the three steps below to get started. If you work with a health insurance broker or tax accountant, they should be able to help you with these tasks.

Review• Review your eligibility for the

Small Business Health Care Tax Credit.

• Review your health plan docu-ments and summaries for compliance with short-term insurance market reforms, and ensure required notices are distributed appropriately.

• Learn about different types of health insurance. Through the Marketplace, you’ll be able to choose a level of coverage that gives you and your employees the right bal-ance of cost and bene� ts.

• Start thinking about when to begin coverage. When choosing a month to start coverage, consider what timing would work best for you and your employees.

• Set your budget. Think about how much money you can spend for group coverage and consider how much your employees can spend for their coverage.

• Review your current health plan coverage, and evaluate your options to either retain a grandfathered plan or purchase a new plan that complies with the insurance market reforms included in the health care law.

ReviseRevise open enrollment materials

to re� ect changes required under the law.

ConsiderConsider implementing a

health and wellness program in your workplace if you don’t already have one. Starting in 2014, premium discounts will be available for par-ticipating employees and federal grants will be available.

Voice of BusinessEL DORADO COUNTY CHAMBER OF COMMERCE’S

542 Main St . • P lacerv i l le , CA 95667 • (530) 621-5885 • www.e ldoradocounty .org

OCTOBER 2, 2013A6

Thanks for Voting us for the Sixth Year!

#12006, 2007, 2008, 2009, 2010, 2011

WE’RE YOUR AUTOMOTIVE GLASS SPECIALISTS!

Kevin BrownPast County Chamber President 2006

$25–$100 OFF YOUR DEDUCTIBLE530-626-3795

131 Placerville Dr. • Placerville

(530) 621-3118 • (800) 621-6495 517-3 Main Street, Diamond Springs, CA

Knoblauch Insurance Service

Lic. 0791400

www.todayshealthinsurance.com

HEALTH INSURANCE

We specialize in

Self employed individuals and small employer groups of 2 or more employees or

husband & wife groups

3977 DUROCK RD. • SHINGLE SPRINGS *MUST present coupon at time of ordering.

Not good with any other special offer.

676-4040676-4040

CARRY-OUT ONLY.

Both include

pint of PotatoSalad,

Coleslaw & Beans

Both include

pint of PotatoSalad,

Coleslaw & Beans

Fred Ott, CLU ChFC CPCU, AgentInsurance Lic. #0564241

3420 Coach Lane #4, Cameron Park, CA 95682

Bus: 530-677-5211

For your insurance and � nancial needs, see State Farm Agent:

Providing Insurance and Financial Servicesstatefarm.com®

State Farm® Insurance Companies • Home Offi ces: Bloomington, IllinoisP026038 9/05

LIKE A GOOD NEIGHBOR STATE FARM IS THERE.TM

Peace of mind is as close as the nearest New York Life agent

© 2011 New York Life Insurance Company, 51 Madison Avenue, New York, NY 10010 SMRU 00409007CV (Exp. 02/01/13)

AR03884CO_0511_Safe & Secure_GiftBox_QP_Color_Ad_R00526JNH11AMR1.indd 1 5/26/11 4:38 PM

Photo Here

David A. Williamson, MBA, LUTCF, CLTC Agent CA License # 0G56679 New York Life Insurance Company 2999 Douglas Blvd., Suite 350, Roseville, CA 95661 Tel. (916) 781-7473 [email protected]

© 2010 New York Life Insurance Company, 51 Madison Avenue, New York, NY 10010SMRU 00409010CV (Exp. 06/11)

David A. Williamson, MBA, LUTCFAgentCA Insurance License #0G56679New York Life Insurance Company2999 Douglas Blvd., Ste 350Roseville, CA 95661Bus (916) 781-7473dawilliamson@ft.newyorklife.comwww.dave.williamson.netwww.davewilliamson.net

Complete Pest Control Service

530-626-6774$2500 Off Any

ServiceNew customers only

530622-1731 916933-2164 FAX 622-7241 FAX 933-7745 601 Main Street 985 Governor Drive Placerville, CA 95667-5708 El Dorado Hills, CA 95762-4231

E-mail: [email protected]

CERTIFIED PUBLIC ACCOUNTANT

• Bookkeeping, Accounting & Billing Services

• Financial Statements & Cash Flow Analysis

• Tax Planning & Tax Return Preparation

• Estate Tax Planning & Preparation

• Trust Management & Accounting

• Payroll Processing

• Hardware & Software Selection & Implementation

• Computer Consulting, Training & Support

We had a picture perfect day at Apple Mountain Golf Resort for our 11th Annual Golf Tournament. We hosted over 100 golfers who were there to support the County Chamber and this year’s charity, CASA El Dorado. Thanks to everyone who came out to play and also to our many sponsors and volunteers. We couldn’t have done it with-out you!

Congratulations to our top three foursomes: Cold Springs Golf Course – Kevin Earl, Howard Penn,

Tom Hazlett and Jeff RusertAllsales Manufacturing – Steve Dringenberg, Heath

Dringenberg, Bill Bates, and Glenn LinkaWindow Fashions and More – Steve Garrish, John

Lewis, Mike Silveria and Greg Stremcha

Helping out at the CASA putting contest were Sean Bass, Maria Bass, Teresa Taresh, and Amanda Munroe, the later three of Umpqua Bank.

Back Row: Lynzee Schram, Director of Member Services; Jody Franklin, Director of Tourism; Laurel Brent-Bumb, C.E.O.; Brooks Walton, Public Service Information. Front: Ellen Vaughn, C.O.O.; Vee Price, Volunteer from Vaught, Wright and Bond Insurance.

11th Annual Golf Tournament

Business Luncheon

Guest Speaker - Shari Fitzpatrick, Sheri’s Berries

While sharing her story, Shari will cover the value in doing what you love, how to balance work inside your life, and the importance of having your priorities in the correct order. Shari will share simple secrets for success while reminding you that we become stronger and learn the most during the dif� cult times in our life. You’ll leave motivated and ener-gized to take the next step to build up your business! 

And oh, by the way….Shari brings her famous berries for all in atten-dance!

Red Hawk Casino, Henry’s Steakhouse

October 9, 201311:30 a.m. - 1:00 p.m.

PLEASE RSVP – Seating is limited530-621-5885,

[email protected]$15.00 Members /

$20.00 not-yet-a-member

El Dorado County Chamber PAC endorses two for EID Board

The El Dorado County Chamber of Commerce Political Action Committee (FPPC # 1341257) has announced their endorsement for El Dorado Irrigation District candidates Dr. Dale Coco, Division four and Mr. Rich Engle� eld, Division two.

In selecting a candidate for endorsement, the PAC Board uses criteria which determines those

most closely aligned with the Chamber of Commerce mission statement.

The County Chamber is a leading business organization for promoting economic strength and serving as a uni� ed voice of business throughout the county. As one of the largest Chambers in the region, we bring business interests to the forefront

of civic and community leaders agendas, inspiring economic devel-opment projects, important public policy issues and business growth.

 “Our mission statement reads; To advocate for and promote a strong, healthy and diverse business com-munity to preserve and strengthen the quality of life in El Dorado County.”

ChamberChampions: Mountain

Democrat

OCTOBER2013

OCTOBER 2013 COMMUNITY CALENDAR Apple Hill Season is here! www.applehill.com

Community ObservatoryFolsom Lake College-El Dorado Center, Campus Dr. Free. (530) 642-5621 or communityobservatory.com

Family Fun Night at Round Table PizzaEvery Tuesday evening, 6:00 pm – 8:00 pm. Food and other activities for the family.  Round Table Pizza at 512 Main Street, Placerville.  530-622-2259

Tuesday Evenings Men’s Chorus in Placerville7:15 pm First Christian Church of Placerville, 2687 Andler Rd, Placerville. (530) 344-9209 or (530) 644-4151 or www.goldrushchorus.org

Dance with Apple Jacks & Jills Square Dance ClubWednesday Evenings, 7:00 pm at the Hangtown Grange, 2020 Smith Flat Road, Placerville. 530-622-8550 or 530-642-2787

Certi� ed Farmers MarketsSaturdays 8:00 a.m. - noon - Placerville - Ivy Street Parking Lot, thru Oct 26th

Sundays 9:00 a.m. - noon – El Dorado Hills Town Center – thru Oct 27th

Sundays 10:00 am – 1:00 pm – Divide Farm Exchange

Sundays 9:00 am – 1:00 pm – Farmers Market, 7312 Hwy 49, Lotus

Tuesdays 8:00 a.m. – 1:00 p.m. – South Lake Tahoe – parking lot of American Legion Hall

Wednesdays 8:00 a.m. - noon – Cameron Park - Burke’s Junction – thru Oct 9th

Wednesdays – Farmers Market at the Bell Tower – 5:00 pm thru Oct 16th

Thursday 8:00 am – Noon – El Dorado Hills CSD, Harvard Boulevard thru Oct 10th

For more information call 530-622-1900 or visit www.eldoradofarmersmarket.com/

UCCE/El Dorado County Master Gardeners ClassesOct 05 Yellow Starthistle 9:00 am; Oct 12 Landscaping with Ornamental Grasses 9:00 am; Oct 19 Putting Your Garden to Bed 9:00 am; Oct 26 Cloning Plants, 9:00 am. Classes held at Veterans Memorial Bldg. 130 Placerville Dr., Placerville. 530-621-5512 cecentralsierra.ucanr.org

Oct 1 Fishing at the Farm5:30 – 8:00 p.m. MUST have a valid CA � shing license to � sh. Adults (18 and older) only please. Rain or shine. RSVP [email protected] $10/members, $15/non-members.

Oct 01, 08, 15, 22 & 29th Bingo5:00 pm Pollock Pines/Camino Community Center, 2675 Sanders Drive. $10 for � rst 14 games. 530-647-8005 www.pollockpinesca.org

Old Coloma Theatre presents “Hilda’s Haunted Hilltops Halloween Retirement Home” or Remember the Gold Fool.Fri, Sat, Sun 7:30 pm 530-626-5282. www.oldcolomatheater.org

Oct 04, 11, 18, 25 Karaoke & Komedy7:00 p.m. – 11:00 p.m. It’s Personal, 250 Main Street, Placerville. [email protected] www.itspersonalwine.com or 530.303.3792

Oct 05 Mountain Bike Clinic & Ride8:00 a.m. – 11:00 a.m. First part of the clinic: the “safety” aspect of checking our bikes before each ride. Second part will be an actual bike ride of approx. 1-2 hours. Ages 10+ welcome. Suggested donation: $5/members, $10/non-members. For meeting location and to sign up (530) 621-1224 or [email protected]

Oct 05 CNPS Fall Native Plant Sale9:00 a.m. – 1:00 p.m. California Native Plant Society’s Fall Plant Sale between County Buildings A and B, 330 Fair Lane, Placerville. www.eldoradocnps.org

Oct 05 & 12 Summer Concert Series – Crystal Basin BistroSome concerts are free. www.crystallbasin.com

Oct 05 Tech Trek Scholarship Fundraiser11:00 a.m. – 2:00 p.m. Park Community Church, 3901 Wild Chaparral Rd. Shingle Springs. Held by Foothills of El Dorado County Branch of the American Association of University Women $20 includes luncheon. 530-642-8511

Oct 06 & 20 El Dorado Depot Train RidesNoon – 4:00 p.m. Located next to the El Dorado Community Center in the town of El Dorado. $5.00 ages 9 and up, $3.00 ages 3 to 8. El Dorado Western Railway Foundation. 530-621-5865. http://eldoradowestern.blogspot.com

Oct 09 El Dorado County Chambers Non-pro� t Showcase Joint Mixer5:30 p.m. – 7:30 p.m. Holiday Inn Express in El Dorado Hills 530-621-5885. www.eldoradocounty.org

Oct 09 Health Expo2:00 p.m. – 6:00 p.m. Cameron Park Community Center, 2502 Country Club Dr. (530) 677-2231 or www.cameronpark.org

Oct 09 Poetry off the Shelves Pizza Party6:00 p.m. – 7:00 p.m. El Dorado County Library, Placerville Branch, 345 Fair Lane (530) 621-5540, www.eldoradolibrary.org Free.

Oct 10 A Night at the Observatory7:00 p.m. – 10:00 p.m. The Cameron Park Rotary Community Observatory is your window to the night sky! Suggested donation: $5/members, $10/non-members. (530) 621-1224.

Oct 10 Honor our Troops Spaghetti Feed Fundraiser4:00 p.m. -8:00 p.m. Diamond Springs/El Dorado Fire� ghters Memorial Hall, 501 Pleasant Valley Road, Diamond Springs. $7 for adults & $5 for kids. Sponsored by the El Dorado County Association of Realtors. [email protected], (916) 207-4194, www.honorourtroops.us

Oct 13 Wakamatsu Historical Tours 9:00 a.m.– 11:00 a.m. Adults $10; Children 12-18 years old  $5. Contact ARC to sign up and for meeting location. [email protected]. 530.621.1224

Oct 11, 12 & 13 Coloma Gold Rush Live10:00 a.m. – 5:00 p.m. Marshall Gold Discovery State Historic Park (530) 295-2152 or (530) 622-3470

Oct 11 & 20th El Dorado’s True Gold: Notable Women’s Stories6:00 p.m. - 8:30 p.m. Vignettes on selected pioneer women of El Dorado County during the Gold Rush era and beyond. Shakespeare Club. $20. Margriet or Joy, 530-621-1126 or 916-505-6964, www.placerville-shakespeare.com

Oct 11th, 12,13, 18, 19, 20, 25, 26, 27 & 31 4th Annual Haunted House at Town Center6:00 p.m. Hands 4 Hopes 4th Annual Haunted HouseNew Orleans Building, Town Center, 4370 Town Center Blvd, Ste 150 $8 per person. 

Oct 12 7th Annual Pumpkin Patch, Breakfast and Kids Contest8:00 a.m. – 10:30 a.m. Rescue Volunteer Fire Department, Station 83, 5221 Deer Valley Rd. [email protected] 530-957-0072

Oct 12 49er Flapjack Breakfast8:30 a.m. -11:30 a.m. Gold Trail Grange, 319 Hwy 49, Coloma. Adults $6, and $3 for kids under 10. 530-621-3443, [email protected]

Oct 12 & 26 Music in the Courtyard3:00 p.m. – 6:00 p.m. 530-622-4900

Oct 12 & 19 Local Author Showcase1:00 p.m. – 4:00 p.m. El Dorado County Library, Placerville. (530) 621-5540

Oct 12 Winterfest – a Party in the Pines4:00 p.m. - 8:00 p.m. Dragon� y Acres Barn, 2560 Crystal Springs Road, Camino. Proceeds support and promote the community of Pollock Pines. Tickets are $20www.pollockpines.eventbrite.com or at Z Group Real Estate. CEDAPP, 530-903-8886

Oct 12 Lobster Palooza4:00 p.m. - 8:00 p.m. American Legion Hall at 4561 Greenstone Road, Placerville. $30 Proceeds will go to the repair and restoration of our 150 year-old historic land-mark church in Placerville. www.lobsterpalooza.net or 530-344-1883.

Oct 12 Art & Wine Tasting6:00 p.m. - 9:00 p.m. Held at Lakehills Covenant Church, 7000 Rossmore Lane, El Dorado Hills. $22 per person/$40 per couple.  www.edcrc.org or call 530-344-1864

Oct 12 Outdoor Projector Movies 7:45 p.m. El Dorado County  Library, main lawn, 345  Fair Lane, Placerville.  Friends of the Library 530-621-3012

Oct 12 Fall Festival1:00 p.m. - 4:30 p.m. $10 all access wristband. El Dorado Hills Town Center. www.ElDoradoHillsTownCenter.com

Oct 13 & 27 Shingle Springs Depot Train RidesNoon – 4:00 p.m. $5.00 ages 9 and up,  $3.00 ages 3 to 8. El Dorado Western Railway Foundation. 530-621-5865. http://eldoradowestern.blogspot.com/

Oct 19 Mining Day Research10:00 a.m. – 4:00 p.m. County Museum located at 104 Placerville Dr., Placerville. [email protected] or http://museum.edcgov.us

Oct 19 The Big Autumn Auction Event5:00 p.m. Bene� tting Big BrothersBig Sisters. Blue Shield of California in El Dorado Hills. Dinner, Desserts & Local Wines. Amazing auction items. 530-626-1222 or www.bbbs-edc.org

Oct 19 Community Flea Market8:00 a.m. – 3:00 p.m. El Dorado Savings Parking Lot. Lot space $30. www.pollockpines-caminorotary.org

Oct 19 & 20 30th Annual Rock & Gem Show10:00 – 5:00 p.m. EDC Fairgrounds, 100 Placerville Dr on the fairgrounds.Adults $4. Kids 12 & under Free. www.rockandgemshow.org or [email protected]

Oct 19 Sierra Wildlife Rescue Open House & Wildlife Art Sale11 a.m. – 3:00 p. m, at the Sierra Wildlife Center, 3030 Newtown Rd., Placerville. Free. [email protected], 530- 333-1692 or www.sierrawildliferescue.org

Oct 19 Halloween Carnival & Pumpkin Patch1:30 p.m. -4:00 p.m. Old fashioned carnival, games, pumpkin patch maze, crafts, costume parade. Cameron Park Lake, 2989 Cambridge Rd. Free. (530) 677-2231; www.cameronpark.org, [email protected]

Oct 19 Art & Wine Festival6:00 p.m. – 9:00 p.m. 35 wineries featured, Banners on Parade Community Art Project on Historic Main Street in Placerville. 530-672-3436 or www.placervilledowntown.com

Oct 23 “We Work for You” District 4 Community Meeting6:00 p.m.- 8:00 p.m. Meet Sheriff D’Agostini. Golden Sierra High School, Multipurpose Room, 5101 Garden Valley Road, Garden Valley.

Oct 25 Croonin’ The Classics with Bob Rawleigh8:00 p.m. - 10:00 p.m. It’s Personal Wine, 250 Main St Placerville http://www.bobrawleigh.com. (530)303-3792. http://itspersonalwine.com

Oct 26 1st Annual Fall Carnival Fundraiser11:00 a.m. - 3:00 p.m. Placerville Main Library, 345 Fair Lane, Placerville. [email protected] or www.eldoradolibrary.org

Oct 31 Trick or Treat on Main4:00 – 6:00 p.m. Historic Main Street  Other activities will include a costume contest and carnival sponsored by Placerville Parks and Recreation, Placerville 20/30 Club and Placerville Lions Club. (530) 672-3436

Oct 31 Halloween Spooktacular at Town Center3:00 p.m. -6:00 p.m. Trick or Treating. Costume Contest at 5:15 for Kids & Dogs. El Dorado Hills Town Center.For more information on these and other events, visit www.visiteldorado.com

For more information on these and other events, visit www.visiteldorado.com. The event date, time, cost

and locations are subject to change. Therefore prior to attending an event please contact the event contact

person to con� rm the information.

MEETINGSOct 03 Chamber Diplomats, Chamber, Noon

Oct 09 Luncheon, Red Hawk, Henry’s Steakhouse, 11:30 a.m.

Oct 09 Joint Mixer with EDH, SS/CP at Holiday Inn Express, 5:30

Oct 10 Joint Chambers, EDCOE, 7:30 a.m.,

Oct 10 Visitor’s Authority, MORE, 4 pm

Oct 10 Board of Directors,.EDCOE, 5:30 p.m

Oct 16 Senior Ambassadors, MORE, 10:00 am

Oct 17 Ag Council, Ag Building, 7:30 a.m.

OCTOBER 2, 2013 A7

Welcome to the neighborhood

Stop in and visit Mike and Vicki Fagan, at the corner of Pleasant Valley and Oak Hill Roads. Dine in or take out, Breakfast, Lunch & Dinner. Mike’s Grill, 1772 Pleasant Valley Road, Placerville, 530-642-2347.

Adding Infographics to Your Marketing Strategy

By Jerrie Beard, Beard & Associates

People increasingly don’t have the time or inclination to read lengthy paragraphs of text to glean the information they are seeking. They’re more inclined to study a graphic depicting complex data in bite-sized pieces. This has led to a rise in the use of infographics.

Simple to complicated information is made easily digestible by well-designed infographics. They merge information in text form with pleasing and relevant graphics to tell a story, illustrate complex instructions or present numerical data. No longer will pie charts and bar graphics generated in spreadsheet programs meet muster.

Infographics are also share-able. People like to pass along good informa-tion with friends, especially on social media platforms. This equates to word of mouth advertising at its finest. Friends of friends of friends – potentially millions of viewers – may see and share your infographic. Embed a link to your website and you’ve potentially given your SEO rankings a big boost, too.

It’s a marketing fact that the more often a person sees your company name, the more likely they are to purchase from you. Providing useful infor-mation through infographics, which include your logo and/or company name, raises brand awareness and positions your firm as a knowledgeable industry leader.

When developing infographics, follow the rules of good marketing:1. Make sure information is accurate. Check for errors in data, spelling and

grammar. 2. Know your audience. Provide information and use graphics that appeal to

your demographic. 3. Keep information and graphics relevant and current. Infographics should

be updated regularly.4. The headline and description need to be clear, catchy and arresting.5. An effective infographic informs, enlightens and provides a call to action.