iz/kkuea=h dkS’ky fodkl ;kstuk(PMKVY - CSSM)

BRANDING & COMMUNICATIONGUIDELINES 2017-18

Jherh olqa/kjk jktsekuuh; eq[;ea=h] jktLFkku

Jh ujsUnz eksnhekuuh; iz/kkuea=h] Hkkjr

(CSSM - Centrally Sponsored State Managed )

jktLFkku dkS’ky ,oa vkthfodk fodkl fuxe] izns’k esa ;qokvksa dks dkS’ky ,oa jkstxkj iznku djus gsrq izfrc) gSA fuxe ds lkFk tqM+s lHkh izf’k{k.k iznkrkvksa }kjk pyk, x, fofHkUu izf’k{k.k dk;ZØeksa ls jkT; ds ;qok vkRefuHkZj gksdj izxfr dh vksj dne c<+k jgs gSaA vkj,l,yMhlh ds vUrxZr 4 ;kstuk,a pykbZ tk jgh gaS] b,y,lVhih ¼jkstxkjijd dkS’ky izf’k{k.k dk;ZØe½] vkj,lVhih ¼fu;fer dkS’ky izf’k{k.k dk;ZØe½] MhMh;wthdsokbZ ¼nhu n;ky mik/;k; xzkeh.k dkS’kY; ;kstuk½ ,oa ih,edsohokbZ (iz/kkuea=h dkS’ky fodkl ;kstuk - dsUnzh; izk;ksftr jkT; lapkfyr] CSSM vUrxZr LVsV ,Uxst+esUV½ ftlls fd gj {ks= ds ;qokvksa dks dkS’ky izf’k{k.k ls tksM+k tk ldsA

iz/kkuea=h dkS’ky fodkl ;kstuk (PMKVY - CSSM)

dkS’ky fodkl ,oa m|ferk ea=ky;] Hkkjr ljdkj }kjk uokpkj djrs gq, vkj,l,yMhlh dks iz/kkuea=h dkS’ky fodkl ;kstuk ¼lh,l,l,e½ ds vUrxZr izns’k ds yxHkx 65 gtkj ;qokvksa dks izf’kf{kr djus dk y{; iznku fd;k x;k gSA iz/kkuea=h dkS’ky fodkl ;kstuk ¼lh,l,l,e½ dk mn~ns’; dkS’ky fodkl ds lkFk ;qokvksa dks jkstxkj ls tksM+uk gSA blds vUrxZr izf’k{k.k ds i’pkr~ 70 (50% jkstxkj + 20% Lojkstxkj) izfr’kr ;qokvksa dks jkstxkj ds volj miyC/k djok;ss tkrs gaSA bl ;kstuk ds vUrxZr yxHkx 37 lsDVj esa 1600 tkWc jksy ¼dkslZ½ lfEefyr fd;s x;s gSA

iz/kkuea=h dkS’ky fodkl ;kstuk ¼lh,l,l,e½ ds vUrxZr lHkh izf’k{k.k fu%’kqYd fn, tk jgs gSaA

;g izdk’ku iz/kkuea=h dkS’ky fodkl ;kstuk ¼lh,l,l,e½ dh czkfUMx fn’kk&funsZ’kksa dks n’kkZrs gq, cukbZ xbZ gS] ftlls jkT; esa iz/kkuea=h dkS’ky fodkl ;kstuk ¼lh,l,l,e½ ds vUrxZr dkS’ky izf’k{k.k iznku dj jgs lHkh izf’k{k.k iznkrk vius dsUnzksa esa czkfUMax djrs gq, ikyu dj ldsa ,oa izf’k{k.k dk;ZØeksa esa le:irk ykbZ tk ldsA

Jherh olqa/kjk jktsekuuh; eq[;ea=h] jktLFkku

Jh ujsUnz eksnhekuuh; iz/kkuea=h] Hkkjr

vkb, Hkkjr dks cuk,afo’o dk dkS’ky dsUnz

table of contents

I

01

02

03

04

05

06

PMKVY-CSSM Introduction

External SDC Backlit Banner/ Board (Horizontal)

External SDC Dropdown Banner/ Board (Vertical)

Inside SDC Poster

Message from Hon’ble CM Standee

Message from Hon’ble CM Poster

Instructions for Social Media

1External SDC Backlit Banner/ Board (Horizontal)

6 ft

4 ft

Specifications

Position: In front of SDC Dimension: 6ft x 4ftMaterial: Star FlexLanguage: Hindi

vko’;drk vuqlkj cSuj dks blh vuqikr esa cM+k fd;k tk ldrk gSA

izf’k{k.k iznkrk ,l-Mh-lh ds ckgj ¼vxzHkkx½ dh vksj ,d ls vf/kd cSuj LFkkfir dj ldrs gSaA ,l-Mh-lh ds ckgj de ls de ,d cSuj yxkuk vfuok;Z gSA

Customisation Required

izf’k{k.k iznkrk yksxks ¼izrhd fpUg½izf’k{k.k iznkrk dk yksxks ¼izrhd fpUg½ cSuj esa ns; LFkku ij LFkkfir fd;k tkuk gS] ftldk eki] mldh yach Hkqtk ij fuHkZj djrk gS A yksxks ¼izrhd fpUg½ dk osDVj QWkesZV gh mi;ksx djsa A

izf’k{k.k iznkrk dkiksZjsV laLFkk@,tsUlh dk uke tksM+us gsrqFont: Kruti Dev 718Font Size: 135ptFont Color: Black (C:0 M:0 Y:0 K:100)

fn, x, fMtkbu] yksxks ¼izrhd fpUg½] QkSaV lkbt] jaxks vkfn esa fdlh Hkh izdkj dk cnyko uk djsa A

2

fn, x, fMtkbu] yksxks ¼izrhd fpUg½] QkSaV lkbt] jaxks vkfn esa fdlh Hkh izdkj dk cnyko uk djsa A

External SDC Dropdown Banner/ Board (Vertical)

5 ft

20 ft

Specifications

Position: In front of SDC Dimension: 5ft x 20ftMaterial: Star FlexLanguage: Hindi

vko’;drk vuqlkj cSuj dks blh vuqikr esa cM+k fd;k tk ldrk gSA

izf’k{k.k iznkrk ,l-Mh-lh ds ckgj ¼vxzHkkx½ dh vksj ,d ls vf/kd cSuj LFkkfir dj ldrs gSaA ,l-Mh-lh ds ckgj de ls de ,d cSuj yxkuk vfuok;Z gSA

Customisation Required

izf’k{k.k iznkrk yksxks ¼izrhd fpUg½izf’k{k.k iznkrk dk yksxks ¼izrhd fpUg½ cSuj esa ns; LFkku ij LFkkfir fd;k tkuk gS] lkFk gh fLdy jktLFkku ds izrhd fpUg ¼yksxks½ ds lkFk xzqi djds cSuj ds e/; esa LFkkfir djuk gSAyksxks ¼izrhd fpUg½ dk osDVj QWkesZV gh mi;ksx djsa Aizf’k{k.k iznkrk dk yksxks ¼izrhd fpUg½] fLdy jktLFkku ds yksxks ¼izrhd fpUg½ ls NksVk jgsxk A

3Inside SDC Poster

Specifications

Position: Inside SDC Dimension: (A1) 23.37 in x 33.1 in Material: Digital Print on 300 GSM paperLanguage: Hindi

vko’;drk vuqlkj iksLVj dks blh vuqikr esa cM+k fd;k tk ldrk gSA

izf’k{k.k iznkrk ,l-Mh-lh ds vanj dh vksj ,d ls vf/kd iksLVj LFkkfir dj ldrs gSaA ,l-Mh-lh esa de ls de ,d iksLVj yxkuk vfuok;Z gSA

Customisation Required

izf’k{k.k iznkrk yksxks ¼izrhd fpUg½izf’k{k.k iznkrk dk yksxks ¼izrhd fpUg½ iksLVj esa ns; LFkku ij LFkkfir fd;k tkuk gS] ftldk eki] mldh yach Hkqtk ij fuHkZj djrk gS Ayksxks ¼izrhd fpUg½ dk osDVj QWkesZV gh mi;ksx djsa Aizf’k{k.k iznkrk dk yksxks ¼izrhd fpUg½] fLdy jktLFkku ds yksxks ¼izrhd fpUg½ ls NksVk jgsxk A

izf’k{k.k iznkrk dkiksZjsV laLFkk@ ,tsUlh dk uke tksM+us gsrqFont: Kruti Dev 718Font Size: 80ptFont Color: Black (C:0 M:0 Y:0 K:100)

23.37 in

33.1 in

fn, x, fMtkbu] yksxks ¼izrhd fpUg½] QkSaV lkbt] jaxks vkfn esa fdlh Hkh izdkj dk cnyko uk djsa A

4

fn, x, fMtkbu] yksxks ¼izrhd fpUg½] QkSaV lkbt] jaxks vkfn esa fdlh Hkh izdkj dk cnyko uk djsa A

Message from Hon’ble CMStandee

3 ft

6 ft

Specifications

Position: Inside SDC Dimension: 3 ft x 6 ftMaterial: Star Flex, Roll UpLanguage: Hindi

izf’k{k.k iznkrk ,l-Mh-lh ds vanj dh vksj ,d ls vf/kd LVSaMh LFkkfir dj ldrs gSaA ,l-Mh-lh esa de ls de ,d LVSaMh yxkuk vfuok;Z gSA

Customisation Required

izf’k{k.k iznkrk dk ukeizf’k{k.k iznkrk dk uke LVSaMh esa ns; LFkku ij fy[kk tkuk gS AEnglish/Number Font: Source Sans ProFont Size: 106-115ptFont Color: Black (C:0 M:0 Y:0 K:100)

5Message from Hon’ble CM Poster

Specifications

Position: Inside SDC Dimension: (A1) 23.37 in x 33.1 in Material: Digital Print on 300 GSM paperLanguage: Hindi

vko’;drk vuqlkj iksLVj dks blh vuqikr esa cM+k fd;k tk ldrk gSA

izf’k{k.k iznkrk ,l-Mh-lh ds vanj dh vksj ,d ls vf/kd iksLVj LFkkfir dj ldrs gSaA ,l-Mh-lh esa de ls de ,d iksLVj yxkuk vfuok;Z gSA

23.37 in

33.1 in

Customisation Required

izf’k{k.k iznkrk dk ukeizf’k{k.k iznkrk dk uke LVSaMh esa ns; LFkku ij fy[kk tkuk gS A

fn, x, fMtkbu] yksxks ¼izrhd fpUg½] QkSaV lkbt] jaxks vkfn esa fdlh Hkh izdkj dk cnyko uk djsa A

6Instructions forSocial Mediaizf’k{k.k iznkrk ds fy, lksf’k;y fefM;k lEcfU/kr funsZ’k%&

1. izf’k{k.k iznkrk viuh mifLFkfr V~ohVj vkSj Qslcqd ij lqfuf’pr djsa2. izf’k{k.k iznkrk fuEufyf[kr ds lEcU/k esa V~ohV ,oa iksLV djsa• u;s izf’k{k.k dsUnz ds m)?kkVu ls lEcfU/kr PMKVY ds vUrxZr u;s izkstsDV~l ls lEcfU/kr orZeku eas py jgs izkstsDV~l ls lEcfU/kr ¼eksfcykbZts’ku] ukekadu vkSj iathdj.k] okLrfod Vªsfuax dh izxfr] ewY;kadu ,oa izek.khdj.k½ vk;kstu ¼lh&Qs;lZ] fo’ks”k izf’k{k.k] x.kekU; O;fDr;ksa }kjk nkSjs] fefM;k dojst½ ykHkkfFkZ;kas ds vuqHko] fo’ks”kdj izf’k{k.k ds }kjk muds thou esa vk;s cnykoksa ds ckjs esa ykHkkfFkZ;ksa ds vuqHkoksa dks mtkxj djus esa lgk;d vU; lwpuk,¡

fu;e %&

1. izf’k{k.k iznkrk lEcfU/kr ljdkjh@izkbZosV laLFkk,¡@laXkBuksa vkSj ,dkadh;ksa dks vo’; VSx djsaA2. os fLdy jktLFkku gs.My ¼@skillrajasthan/@rsldcskills½ vkSj jktLFkku dkS’ky ,oa vkthfodk fodkl fuxe gs.My ¼@rsldc_jaipur/@rsldcraj½ dks Hkh VSx dj ldrs gaS rkfd muds lans’k T;knk ls T;knk yksxkas rd igq¡p ldsA3. os ekuuh; eq[;ea=h Jherh olqU/kjk jkts ¼@VasundharaBJP/@VasundharaRajeOfficial½ dks Hkh VSx dj ldrs gSa rkdh mudk lans’k vU; 11 yk[k yksxksa rd ig¡qp ldsA3. Qslcqd ij cuk;s x;s iksLV lEcfU/kr O;fDr;ksa ,oa laxBuksa ds lkFk Hkh ‘ks;j dj ldrs gSa] lkFk gh fLdy jktLFkku ds ist ,oa jktLFkku dkS’ky ,oa vkthfodk fodkl fuxe ds ist ds lkFk Hkh ‘ks;j dj ldrs gSaA4. os lQyrk dh dgkfu;k¡ vkSj fo|kfFkZ;ksa ds iz’kaLkk i= Hkh ‘ks;j dj ldrs gSaA

fLdy jktLFkku dh lksf’k;y fefM;k ij foLr`r tkudkjh

1. jktLFkku dkS’ky ,oa vkthfodk fodkl fuxe dh lksf’k;y fefM;k ij mifLFkfr fuEu isftl ,oa gs.MYl ls izkIr dh tk ldrh gS %& i. gS.MYl Qslcqd @rsldcraj V~ohVj @rsldc_jaipur

ii. fyaDl Qslcqd www.facebook.com/rsldcraj V~ohVj www.twitter.com/rsldc_jaipur

2. ekuuh; eq[;ea=h i. gS.MYl Qslcqd@VasundharaRajeOfficial V~ohVj@VasundharaBJP

3. fLdy jktLFkku i. gS.MYl Qslcqd@rsldcskills V~ohVj@skillrajasthan

ii. fyaDl Qslcqd www.facebook.com/rsldcskills V~ohVj www.twitter.com/skillrajasthan

d`I;k iksLV ,oa V~ohV djrs le; lEcaf/kr gs’kVSXl dk mi;ksx djsa] tSls dh &#PMKVY, #RSLDC, #SkillIndia, #SkillRajasthan, bR;kfn A

mnkgj.k%

Rajasthan Skill and Livelihoods Development Corporation (RSLDC)

www.livelihoods.rajasthan.gov.inRSLDC Head Office: J-8-A, EMI Campus, Jhalana Institutional Area,

Jhalana Doongari, Jaipur (302004)

(CSSM - Centrally Sponsored State Managed )