EKTA KAPOOR

QUEEN OF SOAP OPERAS IN INDIA

Introduction

Ekta Kapoor born on June 7, 1975 is the Creative Head of Balaji Telefilms. She is aptly called the reigning queen of Indian television industry. The serials produced by her company Balaji Telefilms are a smashing hit with the masses and dominate all the major T.V. channels in India.Ekta`s serials have not only captured the imagination of the masses but also their soul. Her shows have broken all previous records of TV serial production and popularity in India

Personal informationName : Ekta KapoorFather Name: JitendraMother Name: Shobha KapoorDate of Birth: 1975First serial : Hum Paanch(1995)First Movie : Kyo ki Main jhuth Nahi Bolta (2001)

Creative Director, Director and Member of Shareholders Committee,Balaji Telefilms Ltd.

Press Release"Ekta is a superb story teller and has fleshed out very real characters in very real situations. Her stories have universal appeal. - Sameer Nair, Executive Vice President, Star India.

Anything that she touches turns into gold implying high TRPs in the world of television. -Amir dua ,Vice president,Zoom india

ACHIEVEMENT

In 2001, Ekta was selected by the Confederation of Indian Industries, (CII) to head the committee on entertainment. "Ernst and Young Entrepreneur of the Year" (in 2001), In 2001, Asia week magazine included her in the list of "Asia's 50 most Powerful Communicators."Corporate Excellence" from Bharat Petroleum (in 2002), "Rajiv Gandhi Award" (in 2002).

Television Productions(Producer for Leading TV Networks)

Kahaani Ghar Ghar Kii Kahiin To Hoga Karam Apnaa Apnaa Kasamh Se Kasautii Zindagii Kay Kesar Kyaa Hoga Nimmo Kaa Kyunki Saas Bhi Kabhi Bahu Thi khwaabo mein karz apna apna khel game khel

Film ProductionsShootout At Taj Hotel (2009)Golmaal Returns (2009)C Kkompony (2008)Mission Istanbul (2008) Shootout At Lokhandwala (2007)Koi Aap Se (2005)Kya Kool Hai Hum (2005)Krishna Cottage (2004)Kch To Hai (2003)Kyo ki Main jhuth Nahi Bolta (2001) Planned investments of more than US $ 7.5 million for movies for FY 0708;

Business model to have mix of own, co-production and distribution ventures;

First release of FY 0708 under the banner of Balaji Motion Pictures Shoot Out At Lokhandwala declared super hit.

Entered into co-production agreement with T-Series and Popcorn Entertainment for 10 movies

Balaji Telefilms LtdIndias leading provider of television softwareProducer of Indian's top rated shows for more than 7 yearsPrime time on Indias leading TV Channels dominated by Balaji shows.More than 18 top rated shows amongst Top 50 shows across hindi speaking household.Only production hour having strong presence in four southern states.Revenues US$68.39 Million FY 05-06Revenues US$68.39 Million FY 05-06

Failures have not deterred her

She started off when her father got her an offer from Ketan Somaiya (a businessman), for co-production for their channel in London. She made six pilots with three episodes each. But all of them were rejected by the TV channels. Lot of money was lost during this time.

But rejections and disappointments did not deter her. She continued to make pilots for TV serials and then the big break came as she made a comedy serial Hum Paanch. This became one of the most successful serials and ran for a long time on Zee. The rest as they say is history

Entrepreneurial Style

The Flak Ekta has had to face a lot of flak for her serials as well as her attitude. On the human resources front, Ekta was totally unpredictable. She acquired the image of an ogre and most of her subordinates were reluctant to approach her cabin.

What Makes Ekta Click According to some analysts, Ekta was successful because she was present in the right place at the right time and was able to identify a niche market and cater to it successfully... Ekta Kapoor started making TV serials at a time when film stars of the big screen used to look down on tele serials. Her timing was serendipitous. With numerous new channels being started and TV viewership exploding, the demand for quality programming content grew exponentially.

Buisness StrategyTo attain this stature was not a childs play, but it was Hard work, Passion, and a Fire in the stomach titanic struggle for almost six long years which brought the Star and the Sun to Shine on her. Ekta's conceptualism of the saas-bahu saga made Kyunki saas bhi kabhi bahu thi, the biggest hit of the 21st Century, which had a struck a chord with its viewers. The self-confessed control freak has moved on to making films, though the K factor continues in her life, stronger than ever. From the small screen to the big, she still courts controversy with the way she deals with some of the subjects in her serials, she still hires and fires people, and wears the Balaji tikka as her proudest shringar. Truly, It's not Ekta Kapoor alone for the Bull's eye success of Balaji Telefilms, rather there is a strong team of more than 300 professional's who are sincerely working behind the scenes and so the Familiarity must have gone to the company and its team and not Ekta alone.

*Television Our ForteProduced more than 13,000 hours of original programming across five languages over 12 years

Developed new prime time hours for family viewing (unlike other players who depend on the existing ones)

Continues to occupy approx. 40% of the top 100 TRP slots

More than 50% of the aggregate TRPs during weekday prime time shows belong to Balajis shows (across the top Hindi cable & satellite shows)

*Television Our FortePossesses 33 modern studios and 32 editing suites, more than any Indian company in the field of entertainment.

Investment of US$ 2.76 million in three new studios in Mumbai, in the year FY 06-07.

30.5 hours (59 shows) of weekly programming in six languages. Two new shows planned for launch in 1st quarter of FY 08-09.

In-house creative talent pool of more than 50 people.

*Flagship Shows

Launched in 2000, this show is a huge success, gaining audiences not only in India, but also in Afghanistan, Pakistan, Canada, United States of America, United Kingdom, Australia, Kenya, Mauritius, Sri Lanka and New Zealand. The show achieved the all time highest television ratings of any serial in the history of Indian television and continues to hold the top position..Launched in 2000, KGGK has also been a huge success across the nation making it the second favorite among India audiences. The show has won numerous awards over the years.

Another success from the production house, KZK has been running successfully for more than six years. The show has won numerous awards over the years. This show is now being replaced from 3rd March, 2008.

Launched in 2006 , the show has been a tremendous success and has garnered ratings as high as 7. In a very short time the show has received an overwhelming response from the Indian and overseas audiences.

The actors in her serials have become stars in their own right with popularity rivaling those of the big screen stars of Hindi films. Ekta is today the uncrowned queen of soap operas in India and prime time television time belongs to her shows. TV channels are known to charge premium advertisement rates for successful Balaji serials

Key factor to be successThe K-factorThe Rich Joint FamilyThe Multiple Marriage DisorderThe J(G)eneration JumpThe Plastic Surgery trickThe Age-Doesnt-Matter AttitudeThe Disappearing ActThe Krazy DialoguesLack of Sense and Sensibility

The Tele-queen philosophy

I admire attitudes more than achievements. Life is not just business, its much more.I have a lot of free time.On new initiatives Its about an instinct which has to be supported either by experience or by knowledge.

Role models I like. Sonia Gandhi, Vijay Mallya. Sonia Gandhi - I think her silence speaks so much. I think she actually proves silence is power. It is not what you say but what you do. Vijay Mallya on the other hand has a passionate attitude about himself. If you talk about people, it is attitudes which I admire more than achievements.

*Indias Booming Television IndustryAccording to PWC

Indian television Industry revenues expected to grow from US$ 4.67 billion to US$ 12.68 billion in 2011. @ 22% cumulative growth over the next five years.

Vision & expansion plansI see it becoming a stronger media house. I see it tapping on non friction potential, up-market potential, catering to a bigger and larger audience in terms of tapping niche markets. I also see releasing couple of films and starting an academy hopefully for media. I am looking at doing things for the company which hopefully will make it a stronger media house with a lot of subsidiary companies attached which deal with different aspects of media.

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