Zentrum für Medien-, Kommunikations- und Informationsforschung der Universität Bremen

Forschungskolloquium Medienkultur ZeMKI, Linzer Str. 4, Raum 60070, 28359 Bremen

26. Mai 2016, 18.00 – 20.00 Uhr

zu Gast:

Prof. Dr. Lucrecia Escudero Chauvel (University of Lille - Laboratory ERIMIT)

Thema:

„Umberto Eco, Cultural Studies, Ideology and Texts”

Abstract:

This contribution presents the impact of three fundamental books of Umberto Eco: Apocalittici e integrati. Communicazione di Massa e Teorie della Cultura di Massa (1964); Trattato di Semiotica Générale (1975); and Reader in Fabula (1979) in the subsequent development of the Cultural Studies and semiotics as an academic discipline. His reflection on the functioning of the texts and the dynamics of interpretation, places Eco in the heart of the current problems of transmediality and a culture of convergence. By lengthening the concept of semiosis to the processes of production of meaning, Eco re-defines the place of the signification of cultural processes in the social sciences and simultaneously opens a new territory of problems in the era of cyberculture. Ideology as a mecanism of sense production is evocated.

Zur Person:

Lucrecia Escudero Chauvel is an Argentine critical theorist and semiotician, Paris-based academic Professor in Media Theory in the department INFOCOM at IUT Lille University. She helds a PHD in Semiotics from Bologna University under the direction of Umberto Eco. She wrote Malvinas, el gran relato (1996) about information in Falklands-Malvinas war, translated to English by Toronto University Press and reedited in CCCPress (2014) as “Media Stories in the Falklands-Malvinas Conflict”. She wrote also The Media Contract (1997) published in Winfried Nöths Handbook on “Semiotics of the Media”. She works in the field of semiotics of fashion as an emblematic postmodernity trend in Die Mode als Mittel zur Variation persönlicher Identität (2005) in Giannone, Mosbach and Calefato’s edition “Semiotik der Kleidung” as the Vol. 27 of the Zeitschrift für Semiotik.