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Einhell Germany AGJan Teichert / CFO

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Production and distribution of power tools and garden toolsfor the Do-it-yourself-industry

Founding year: 1964Employees worldwide: approx. 1600Subsidiaries: 39Partner companies: 19

Equity ratio 31.12.2019: 54% (Bookvalue of the Equity per Share approx. 57 Euro)Net-cash 31.12.2019: 687 TEuro

Turnover 2015: 444 Mio. Euro EBT: 2,7%Turnover 2016: 487 Mio. Euro EBT: 3,5%Turnover 2017: 553,4 Mio. Euro EBT: 6,5%Turnover 2018: 578 Mio. Euro EBT: 6,2%Turnover 2019: 605,7 Mio. Euro EBT: 5,4%

Guidance 2020: approx. 700 Mio. Euro EBT: ca. 7%

Brief profile

„Solid key figures and long-term successful track record in DIY“

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Einhell Germany AG (Share in brackets)

11-2020

Einhell group structure

Einhell Romania S.R.L(100%)

Bukarest / Romania

Einhell France SAS (100%)Villepinte / France

Einhell Italia s.r.l. (100%)Milan / Italy

Comercial Einhell, S. A. (100%)Madrid / Spain

Einhell Portugal – Comércio Int., Lda. (100%)Arcozelo / Portugal

Einhell Schweiz AG (100%)Winterthur / Switzerland

Einhell Benelux B.V.(100%)

Breda / Netherlands

Einhell UK Ltd. (100%)Merseyside / Great Britain

Einhell Hellas A.E. (98,1%)Athen / Greece

Einhell Turkey Dis Ticaret A.S. (100%)Istanbul / Turkey

Einhell Hungaria Kft.(100%)

Budapest / Hungary

Einhell Bulgaria OOD (67%)Varna / Bulgaria

Svenska Einhell AB (100%)Malmö / Sweden

Einhell Nordic ApS (51%)Lystrup / Denmark

HAFE Trading Ltd. (100%)Hong Kong / China

Einhell-Unicore s.r.o. (100%)Karlovy / Czech Republic

Einhell Polska Sp. z o.o.(90%)Wroclaw / Poland

Einhell LLC(100%)St. Petersburg / Russia

Hans Einhell Ukraine TOV (100%)Kiev / Ukraine

Einhell BiH d.o.o. (66,7%)Vitez / Bosnia

Einhell Croatia d.o.o. (100%)Sveti Kriz Zacretje / Croatia

Einhell d.o.o. Beograd (100%)Belgrad / Serbia

iSC GmbH (100%)Landau / Germany

kwb Germany GmbH (100%)Stuhr / Germany

Einhell Chile SA (100%)Santiago / Chile

Einhell Holding Australia Pty. Ltd.(100%)Melbourne / Australia

Ozito Industries Pty. Ltd.(100%)Melbourne / Australia

Einhell Argentina S. A. (100%)Buenos Aires / Argentina

Einhell Colombia S.A.S.(100%)Bogota / Colombia

Einhell US Holding, Inc.(100%)Dover / State of Delaware

Hansi Anhai Far East Ltd. (100%)Hong Kong / China

Hans Einhell (Shanghai)Trading Co., Ltd. (100%)Shanghai / China

Hans Einhell (China) Chongqing Co., Ltd. (100%)Chongqing / China

Hansi Anhai YOUYANGImport & Export Co., Ltd. (100%)Youyang / China

ECOmmerce System GmbH (100%)Landau / Germany

Hans Einhell Österreich Gesellschaft m.b.H (100%)Vienna / Austria

Einhell Holding Gesellschaft m.b.H (100%)Wels / Austria

ECOmmerce System s.r.o (90%)Prague / Czech Republic

ELTEC Einhell Electro Machinery Technology Co., Ltd. (100%)Kunshan / China

Lawn Star Ltd.(51%)Cape Town / South Africa

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„Einhell Shares: Sustainable dividends and share price increase“

Dividend - History

„Long-term sustainable increase in value“ „Regular dividends“„Stable shareholder structure thanks tothe founding family as common

shareholders“

2.094.40055%

1.680.000 45%

Thannhuber AG (Common Share)

93%Free Float

Annually 20 – 30% of the consolidated

net income

In Euro 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Total 1.761.536 2.138.976 2.516.416 2.893.856 3.271.296 2.138.976 2.138.976 2.893.856 2.893.856 2.138.976 1.384.096 1.384.096 2.138.976 2.893.856 4.403.616 5.158.496 5.158.496

Common Shares

0,44 0,54 0,64 0,74 0,84 0,54 0,54 0,74 0,74 0,54 0,34 0,34 0,54 0,74 1,14 1,34 1,34

Premium Shares

0,50 0,60 0,70 0,80 0,90 0,60 0,60 0,80 0,80 0,60 0,40 0,40 0,60 0,80 1,20 1,40 1,40

Axxion > 5%

Premium Common

SHARE PRICE DEVELOPMENT2003 - 2020

SHAREHOLDERS DIVIDEND POLICY

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Financial figures

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Turnover (Mio. €) per Quarter

„Q 2/20 and Q 3/2020 strongest sales quarters in the company‘s history“

1 - 09/2019: 463,0 Mio. € (5,8%)1 - 12/2019: 605,7 Mio. € (5,4%)

1 - 09/2020: 529,6 Mio. € (7,1%)FC 2020: approx. 700 Mio. €

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EBT per Quarter (Mio. €)

„Q2/2020 and Q 3/2020 with further increased profitability“

1 - 09/2019: 26,6 Mio. € (5,8%)1 - 12/2019: 32,5 Mio. € (5,4%)

1 - 09/2020: 37,4 Mio. € (7,1%)FC 2020 approx. 7% EBT

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Long-term sales target: 1 bn. Euro turnover

„Continued sustainable and profitable sales growth“

2000 2019 2020 2021 2022 2023/2024

161 Mio. € 605,7 Mio. € 620-630 Mio. € FC

650 Mio. € Plan

680 Mio. € Plan

750 Mio. € Plan

2000 2019 2020 2021 2022 2023/2024

161 Mio. € 605,7 Mio. €approx. 700 Mio. € FC

Budget underplanning

to berevised

to berevised

Initial planning:

Revised planning:

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Sales Development Einhell Brand

Brand Development: Einhell in relation to Private Label

* Incl. Einhell, Bavaria, Ozito & KWB

„Successful strengthening of the Einhell Brand“

2010 2015 2016 2017 2018 2019 Target2022

Einhell* 68,4% 77,8% 80,5% 82,9% 84,5% 87,8% > 90%

Private Label 31,6% 22,2% 19,5% 17,1% 15,5% 12,2%

Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%

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Sales development Power X-Change – battery platform

„Power X-Change as a growth and technology driver“

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TextTextSales Channel Development

„E-Commerce with further growth“

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Strategic DevelopmentInternational Expansion

CANDIDATES FOR PARTNERSHIP OR ACQUISITION

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MÄHROBOTERFocus Product Groups and Category Leadership

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Strategic Development Focus Product Groups and Category Leadership

We offer the widest product range of tools with one battery and one charger

End of 2018: 87 Skins

End of 2019: 130 Skins

End of 2020: approx. 180 Skins

Within the next 3 years, our PXC assortment will be furtherexpanded by integrating every article, which is currently

available with petrol or cable.

„Continued high investments into the battery platform. “

With PXC we want to become category leader for our key customers, the private houseand garden owner „Everything for house and garden – one battery, one solution“

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Einhell wins test with the best battery ahead of Metabo, Bosch and Makita

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Brand Strategy

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TV campaign

PoSexcellence

Corporate design

Distribution winning

Activities to strengthen our brand

International marketing

Strategic DevelopmentBrand Positioning of Einhell as an A-Brand

„Continuous high investments in marketing.“

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Official Partner of BMW i Motorsportas part of Formula E

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RTL Charity Marathon

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GfK Figures 2019

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GfK Figures 2019 (01-12) – Powertools

POWER TOOLS - CORDLESS

9,2%10,1%

0,0%

5,0%

10,0%

2018 2019

Market share Einhell in % (units)

Einhell No 3 on the market

+ 9,8%

Einhell on conquestcourse withPower X-Change

Market share (units) increased by 10% vs. 2018

27% more items soldthan last year

10%

39%

18%

33%

Einhell Bosch Makita Rest

POWER TOOLS - TOTAL

Einhell No 3 on the market

Einhell growsyear after year Market share (units)

increased by 58% since 2015

Average growth per year: +15%

10%

40%

11%

39%

Einhell Bosch Makita Rest

6,0% 6,8%8,0%

8,7% 9,5%

0,0%2,0%4,0%6,0%8,0%

10,0%12,0%

2015 2016 2017 2018 2019

Market share Einhell in % (units)

+ 9,2%

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GfK Figures 2019 (01-12) - Gardentools

POWERED GARDENING - CORDLESS

Einhell No 1 on the market

Einhell doubles the number of PXC itemssold in 2019

Market share (units) increased by almost58% compared to 2018

Sales volume (€) morethan doubledcompared to the prev. year

19%

18%

16%

47%

Einhell Bosch Gardena Rest

12,1%

19,1%

0,0%

5,0%

10,0%

15,0%

20,0%

2018 2019

Market share Einhell in % (units)

+ 57,9%

Market-LEADER

POWERED GARDENING - TOTAL

Einhell No 2 on the market

Einhell on the way toNo 1 in 2020? Market share (units)

increased by 104%since 2015

Einhell with the highest increaseamong all relevant competitors

16%

14%

19%

51%

Einhell Bosch Gardena Rest

7,6% 9,0%10,9% 11,9%

15,5%

0,0%

5,0%

10,0%

15,0%

20,0%

2015 2016 2017 2018 2019

Market share Einhell in % (units)

+ 30,3%

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GfK Figures 2019 (01-12) – Stationary Tools

BENCHTOP TOOLS

Einhell is by far number 1 (units and €)

Well ahead of Bosch, Scheppach and Metabo

More than every 3rd stationary tool is from Einhell

Approx. 3 times more items sold than number 2 on the market (Scheppach)

Einhell is expanding its market leadershipand is growing double-digit year after year

Market shares (units) increased by 23% since 2015 and 12,8% since 2018

Increase in sales (units) by 22% compared 2018

37%

15%13%

10%

25%

Einhell Bosch Scheppach Metabo Rest

30,1% 31,5% 31,6% 32,9%37,1%

0,0%5,0%

10,0%15,0%20,0%25,0%30,0%35,0%40,0%

2015 2016 2017 2018 2019

Market share Einhell in % (units)

+12,8%+4,1%

+0,3%

+4,7%

Market-LEADER

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Einhell‘s pros at a glance:

Further high market opportunities due to international expansionHigh opportunities by scaling the sales base with the current range of productsSuccessful Track-record over many years

1. INTERNATIONAL EXPANSION

2. FOCUS PRODUCT GROUPS

Leading position in battery platformsHigh market growth rates, high sales growth rates in the area of cordless tools

4. FINANCIAL STRENGTH/ SOLID FINANCIAL KEY FIGURESHigh equity ratio of 54%Low / no debtSustainable long-term positive cash-flowsLong-term oriented dividend policy (20 – 30% of the consolidated net income)

3. BRAND STRATEGY

Development of Einhell to an internationl A-Brand Increased attention to Formula EHigh gain of market shares for cordless items under the Einhell Brand

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Thank you for your attention!

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Disclaimer

This presentation contains forward-looking statements. Forward-looking statements are based on specific assumptions and expectations at the time of this presentation. They are therefore subject to risks and uncertainties and actual results may differ considerably from the results in such forward-looking statements. Various risks and uncertainties are determined by factors that do not lie in the EINHELL Group’s sphere of influence and can therefore not be estimated with certainty at present. This includes, without limitation, future market conditions and the economic trends as well as legal and political decisions. Unless otherwise stipulated, all amounts are stated in thousands of euros (KEUR). There may be minor deviations in this report and in other reports due to rounding of totals and the calculation of percentage figures