BEING THE BUSINESS PERSON’SAGENT OF CHOICE

Sasha Farmer

Radius: 5 Sq. MilesPopulation: 45,000Number of Realtors: 1,100

University of Virginia (Basketball, Baseball, Lacrosse, Field Hockey, Swimming, Soccer)

UVA and Martha Jefferson HospitalsState Farm HeadquartersGovernment Intelligence Community

Largest Employer: Under 300 people

CHARLOTTESVILLE, VA

Owner of 5 person real estate team (Sasha plus 4 others)

Vice President of Montague, Miller & Company, REALTORS®, a 120+ agent firm that services Central Virginia.

Recently selected by REALTOR® magazine as one of the Top 30 REALTORS Under 30.

Speaks and teaches internationally as a CRS Annual Sell-A-Bration Speaker, CRS webinar instructor, and coaches agents at state and local association conferences nationwide.

Sales Associate of the Year (2012)Rookie of the Year (2008)

Ranks as the Best Real Estate Agent in Charlottesville by local polls and publications.

ABOUT SASHA

GROSS

CHECKS

GROSS

SF

BUSINESS

EXPENSE

S

TAXABL

E

INCOME

HOURS/

WEEK

CHARITABL

E

TOTAL

SAVED

TEAM

SIZE

2007 $20,726 $20,726 $20,000?? $1,000 80 $500 -$40,000 1

2008 $25,083 $25,083 $20,000?? $5,000 80 $500 -$50,000 1

2009 $30,394 $30,394 $22,000?? $8,000 80 $500 -$40,000 1

2010 $69,390 $69,390 $30,000?? $39,000 80 $500 -$20,000 1

2011 $247,419 $247,419 $66,000 $181,419 60 $2,000 $50,000 1.5

2012 $300,067 $300,067 $78,000 $222,067 55 $3,500 $150,000 2

2013 $438,000 $438,000 $108,000 $330,000 50 $10,000 $200,000 2-3

2014 $580,000 $480,000 $120,000 $340,000 45 $12,500 $225,000 4.5

2015 $626,000 $516,000 $122,000 $394,000 30 $13,500 $250,000 5

2016 $1,110,000 $820,000 $180,000 $630,000 35 $15,000 $375,000 5

$180,000 = $90,000 Salaries & Benefits, $90,000 Other

Sources of Business Referrals

Human Resources Managers & RepsNew Home Sales RepsCPA’s/AccountantsDivorce AttorneysEstate AttorneysLendersHeadhuntersUniversity faculty, admissions, and deansLocal sports teams

Human Resources

and Business Owners

We are unique because our focus is on servicing the needs of small to mid-sized organizations who transfer only between 1-10 new hires per year.

Why Choose Us for Your Relocation

• Your new hires will complete a Lifestyle questionnaire.

• Allowing us to focus on the best possible location for them. – Do they want to live near a park,

malls, water, mountains, shopping, night life

– Do they want easy access to the airport

– Do they prefer downtown living or a cozy sub-division close to school

– Do they have pets?– What types of areas attract?

Why Choose Us for Your Relocation

Lifestyle & Relocation Services

• We pick them up from the airport/hotel to show them Charlottesville, VA

• Based upon their lifestyle, we make suggestions regarding best location, housing, and show homes matching their exact needs

Lifestyle

Tour

and

Branded

Community

Expert

Welcome to

Charlottesville

Make the Introduction

Introduction

Follow-Up With

Business Referral Partner

After First

Meeting or Introduction

Show Them We Appreciate Them

Shari’s Berries- Thank You after Initial Meeting

Shari’s Berries

Thank you so much for taking the time to meet with me today- it was great to finally get to know a little bit more about your business and how we might be able to work together to make connections.

Cheers to what I am sure will be a great new business relationship- our team looks forward to helping your friends and clients and to seeing you soon!

Show Them We Can Support Them

Show Them We Are Great at What We Do

Show Them We Take Great Care of Our Clients

SHOW THEM

WE CARE

SHOW THEM

WE CARE

SHOW THEM

WE CARE

SHOW THEM

WE CARE

Client Party

Invites

Client Party

Invites

Client Party Invite List

Annual Philanthropic Event

Client Events

Mid-Summer

Bash

Show Them We Care

LETTER

OF

THE

HEART

August 13, 2015

As you may already know, we were a bit pre-occupied earlier this summer due to an unexpected injury to our

sweet hound dog, Trooper. If you’ve kept up with us on Facebook at all, you would have seen that in June,

Trooper had a freak accident, rupturing a disc in his spine- essentially permanently denting his spinal cord, and

immediately losing all function in the back half of his body. You also would have seen my heartbroken posts the

day the prognosis came out, informing us that there was no procedure that would fix this, and that time,

patience, physical therapy, and hope were the remedy. The books and studies revealed that he had a 30%

chance of recovery (defined as walking again, at all) yet probably less-so because he is a very heavy dog.

June and July were a comedy of John and I rigging every household apparatus possible- trying wheelchairs, dog

ramps, and everything else under the sun- in an effort to get him to be able to have some mobility. The biggest

obstacle was in physically being able to maneuver his 75 pound frame in and out of the house without his hind

end working- it was no small feat, and I personally had at least a handful of tear-filled days in complete

exasperation, stuck in the middle of the street with a pup who’d start out strong while supported by the

harnesses, but then would collapse and couldn’t make it back home! Every day was a charade of John and I

alternating schedules because Trooper couldn’t be left alone, flipping him side-to-side to avoid bed sores, doing

his physical therapy exercises with him, giving him his medications every 2-4 hours, and praying that the next day

would be better. It was also a race- our time to get him walking was short, as his muscles in his thighs and hind

end would slowly begin to atrophy, and even if he could regain feeling, it might be too much weight to lift on

weak legs. Just three legs – if we could just get to three working legs, that would be all we could ever ask for.

The frustration and fear were overwhelming at times, especially on the days when even a treat wouldn’t get his

tail to wag. In those more challenging moments, we wondered if we were even doing the right thing. Is he in

pain? Will he ever be able to get off of the medications? Can he enjoy a reasonable quality of life again? Is all of

this really for HIM? Or for US? The kind words and support we got from our friends and the Charlottesville

community were invaluable. Trooper had visitors, treats, babysitters, and a team of people trying to come up

with ideas and resources for how to get him walking again, how to keep him moving forward.

And of course I wouldn’t send you a story that ended badly! I am thrilled that I can write to you and report that a

short (although seemingly neverending) SEVEN WEEKS LATER, our sweet pup is not only walking completely

unsupported, but also treacherously stumbling down stairs, trying to catch squirrels and deer again, doing tricks

for treats, and bucking around in the yard attempting to encourage people to chase him. It feels like an eternity

has passed since we were posting videos of one of his toes twitching while he slept- celebrating a toe twitch as

an incredible triumph! This sweet dog is living up to his name, and he just does not give up. And while it may not

look pretty, it’s moving forward. Shockingly, humblingly, overwhelmingly moving forward.

I hope that as you encounter challenges and obstacles this year, you’ll think of our sweet Trooper and remember

that the greater the obstacle, the more glory in overcoming it. The dog days of summer have never been quite

as heartbreaking, rewarding, and inspiring as they were for us this year. I hope your summer was just as special.

I f yo u can ’ t f l y, t hen run . I f yo u can ’ t run , t hen walk. I f yo u can ’ t wal k, t hen c rawl .

Bu t what ever yo u d o , yo u have t o keep m o ving fo rward .

- M ar t i n Lu t her King , Jr .Your REALTOR ® and friend,

Sasha Farmer

Th e D og D ay s of Sum m er…

BIRTHDAY

PROGRAM

BIRTHDAY PROGRAM

Referral Thank You

SYSTEM OF FOLLOW UP

IntroductionFirst CallFirst Coffee or Appointment- 30 minutes maxFollow Up Letter & Shari’s BerriesAdd to Database (Calling a Letter a Week)Top 50 Business People Day (Fridays)Add to Business Person Happy HourAdd to Business Person Book ClubAdd to Letter of the HeartAdd to Just Listed/Just Sold/Testimonials listsShow them we Care & Strengthen Relationship- Meet the TeamShow them we Care & Strengthen Relationship- Client PartiesShow them we Care & Strengthen Relationship- Birthday PlanThank You Gift for Referral (from local shop)

We APPRECIATE YOU

We CAN SUPPORT YOU

We ARE GREAT AT WHAT WE DO

We TAKE GREAT CARE OF OUR CLIENTS

We TAKE GREAT CARE OF OUR COMMUNITY

We CARE

Why would you NOT refer us?

CRM• Daylite (mine)• RealVolve• Property Base• CoachSasha.com > Webinars

Hiring, Firing, Contracts, Team Building• CoachSasha.com > Webinars

THINGS I KNOW YOU WILL ASK ME

http://coachsasha.com

CLICK ON FEEDBACK,

THEN CLICK ON BHGRE FUSION

Please take a minute to give

me some feedback on todays

presentation - I will send you

our extra materials!

TELL ME WHAT YOU THOUGHT!