Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1

Colour Your Marketing

Eileen Koh

APJC Partner-Led Marketing Manager

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Marketing Plan

Build Awareness 1 2 Drive Product

Preference

Networking Events

Demand Generation 3 4 Drive Product

Preference

Cold Calls Telemarketing

Referral Calls

Trade Show

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64% of Consumers Made Their First

Purchase from a Brand Because of a Digital Experience

4.5X Including an Offer with Expiration

Date Increases Response

4 out of 5 Senior Marketing Executives

Have Not Adopted Best-Practice Marketing

Campaign Management

8X Subscription for Website

Content Increases Return Traffic

27 to 50%

A Coordinated Multi-Channel Marketing Campaign

(Print/Online) Increases Conversion Rates by

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Tap on Cisco’s strong brand identity

Expand your market reach and create new opportunities with our marketing programs

Access to Cisco tool sets and resources that enable you to go-to-market easily

Ease of doing marketing with our single platform for co-marketing – Partner Marketing Central

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Repeatable, Replicable & Scalable Model

Menu of co-marketing collaterals in pre-built packages Order via Cisco Partner Marketing Central

Simple Campaign Management Process &

Execution

Experienced Campaign Managers, Outsourced Marketing Specialists and Telemarketing Reps

Measurable Results

Campaign Execution Performance Reports Leads & Pipeline Reports

Marketing Services Organization (MSO) is a Full Service outsourced marketing demand generation engine where Cisco (and it’s appointed vendors) execute marketing plays on

behalf of our Partners to generate qualified leads and pipeline.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Featured Campaigns

•Borderless Networks- Routing, Switching, Security & Mobility o Build Your Core o Cisco Secure Program o Cloud Intelligent WAN o Borderless Access

•Unified Communications o Communicate & Thrive o Collaboration Breakaway o Pervasive Video o Win the Workspace

•Storage o Smart Storage

•Data Center Virtualization o Cisco UCS Acceleration

More campaigns can be found on Cisco Partner Marketing Central at www.cisco.com/go/partnermarketing

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Partner Logo

www.cisco.com/go/partnerlogos

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http://www.ciscosblaunchpad.com/

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•Lightbox •Pull Up Banner

•A1 Posters •Wobblers

•Shelving Wraps •Mini Brochure

•Postcard •Store Signages

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Direct Mail

Banner

e-mail (OFT)

Co-Branding Opportunity

Co-Branding Opportunity

Co-Branding Opportunity

“360 Degree Integrated Marketing Campaign” Customizable Marketing Materials avaliable at

www.cisco.com/go/partnermarketing

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• Routers • Switching • Wireless

• Switching

Cisco Silver Bullets

Competitive Company Overview

How to Beat Competitor Competitor Claims

and Cisco

Available Battle Cards

• Routers • Switching • Wireless

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Sign Up Now!

Sign up now for a MSO Campaign with

Cisco! Terms & Conditions Apply

Contact Cisco at:-

apjc-mso-cisco.com

.

For UCS MSO Play : FREE iPad for end customers who

purchase 2 UCS Servers Promotion limited to the first 10 deals. Each customer is

entitled to only one iPad

Purchase must be made on one purchase order

Thank you.