EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08 TRENDY TRAVEL: Get Emotional about Sustainable Transport & Soft

EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08

TRENDY TRAVEL:

Get Emotional about Sustainable Transport & Soft Mobility

Projekt unterstützt durch

“Intelligent Energy – Europe” Programme of the European Community www.trendy-travel.eu


Project Summary

Hauptziel ist es zu zeigen wie man nachhaltigen Verkehr mehr emotionalisieren kann, um damit eine Verlagerung vom Auto auf gesündere, umweltfreundlichere Verkehrsarten zu erreichen.

5 Anwedungsbereiche werden in 11 Ländern umgesetzt:1: Storytelling – interessante Geschichten sollen Zuhörer/Zuseher /Leser fesseln2: Rituale geben Struktur– bicycle events through the year3: Imageverbesserung hauptsächlich in den Neuen Mitgliedstaaten4: Pleasing the eye: good design for sustainable transport5: Kinder erziehen ihre Eltern: wie Kinder ihre Eltern in Richtung nachhaltigen Verkehr lenken können

Erwartete Hauptergebnisse sind:Lokal: Verminderte Emissionen, Energie- und Kosteneinsparung Gemeinsam: verschiedenstes VerbreitungsmaterialGlobal: Anwendungen, die über ganz Europa verbreitet werden können


WP3 T1: Storytelling

NS: range of different pilot campaigns (incl. Health and Railway travel), exciting stories, stickers, thematic brochure, re-design of bicycle park etc.

BUS CONSULTING: installment of sms-text competition into web-based computer art project

FGM-AMOR: set of short stories, set of video clips, set of cartoons and illustrations

MODELLSCHULE GRAZ: installment of yearly project with comics on sustainable travel


WP3 T2: Rituals provide structureCCC: Bicycle Event Calender, Fashion Show, promotion of good cycling routes, etc.

FEMMO: Bicycle Event Calender, incl. bicycle fair and bicycle circus and various campaigns

VHCB: Bicycle – new fashion in Vilnius

AGEAS: Bicycle Event Calender with various events and car free Sundays

MARTIN: 3 parts of bicycle calender, e.g.

SIU: Bike to University Month, Spring flee market for bikes and bike competitions

PMO and VHCB will take up at least two examples


WP3 T3: Raising the image

MARTIN: Education of key target groups, including children, teenagers, senior citizens, vendors and sports clubs as well as doctors and health organisations, etc.

FGM: Brochure about good reasons for cycling

AGEAS: Bike sharing, recreational cycling tours

SIU: Bike rental and leasing service, recreational cycling tours, bike competitions, marketing etc.

EAP: Establishment of sport links, media connection and talking points

VHCB: Bicycle fashion contest

FEMMO: Campaign bus


WP3 T4: Pleasing the eye

MODELLSCHULE: Emotionalization of European travel and transport scene through visual design; creation of visuals

CCC: Design of bike clothing and accessories

FGM-AMOR: Development of further graphics, cartoons and pictures as well as creation of visuals

ÖKI: Development of resource pack on good design in cycling, including cycling routes and maps and equipment

NS: Resource pack for improved station design

FEMMO: Design of bike clothing and accessories

MARTIN: Development of design guidelines for cycling infrastructure


WP3 T5: Children guide parents

ÖKI: Kindergarten lottery, bicycle trailer service, Kindergarten books

PMO: Media partnership, Traffic Snake Game, Kindergarten bicycle training, picture books

MARTIN: Kindergarten travel programme, kindergarten books

VILNIUS: Workshops with parents and children, kindergarten training for safe cycling, contests

FEMMO: Back on your bike- training, bike rotation in primary schools and kindergartens, bicycle traffic school, safe ride to school, cycle to school initiative, etc.


Background

Some basic facts illustrate the motivation for the emotional promotion of clean urban transport:

• more than 50% of all human decisions are emotional - often against rational awareness

• most marketing campaigns for cars target human emotions

• more than 90% of all marketing expenses for transport come from car manufacturers

TRENDY TRAVEL:aims to ensure that Public transport, cycling and walking are associated with positive emotions like excitement, fun, being moved emotionally lust for life, pride etc.


Objectives and Main Steps

The overall objectives are:

• Change of perception and attitudes towards sustainable transport modes

• Setting anchors for sustainable transport and soft policies in city policy

• Usage of facilitating materials created in TT

• Creating virtuous circles (upward spirals) for sustainable transport

• Achieving dissemination of good practises

• Energy savings, emissions reductions, cost savings


Objectives and main steps

What Trendy Travel Sites Plan to do:

Power of Enduring Stories using texts, picture stories,

video clips, metaphors, analogies & theatre plays to

promote “Trendier Travel“ will be carried out by

4 partners

Ritual Events will be organized to promote cycling throughout the year at 8 sites with various events and yearly

campaigns

6 sites will be involved in developing good/corporate designs for infrastructure & gear to Please The Eyes of

cyclists, skaters & pedestrian rail commuters.

Pictures, paintings &cartoons on sustainable

travel will be produced

5 sites will empower Children To Guide Their Parents to make more sustainable travel choices,

through training, workshops, games and competitions

5 New Member States will Raise The Image Of

Cycling through celebrity endorsements, special events/tours & other

campaigns to create a new mobility culture


Expected Results

Key Deliverables/outcomes/results

A database of storiesdatabase of stories as booklets, plays, video clips, cartoons, illustrations, photo and comic strips used to

promote sustainable travel

8 calendars8 calendars of events to promote cycling

A Brochure on 21 good reasons for cycling21 good reasons for cycling in at least 6 languages

Best-Practice Fact sheetsBest-Practice Fact sheets on raising the image of cycling

10 “Bicycle climate testsBicycle climate tests” completed

Good design resource packsdesign resource packs for infrastructure & gear that please cyclists, skaters & pedestrian commuters

Picture booksPicture books for kindergartens

“RecipesRecipes” for cycling training, competitions and games for schools and kindergartens


Partners and Contacts

CO-ORDINATOR:

Cork City Council, Anglesea Street, City Hall, IE Cork – Ireland

Ms. Gaelle Croisier or Mr. Pat Casey E-mail: [email protected] +353 21 492 4452 or+353 21 492 4657

+353 21 492 4782

Project Website: www.trendy-travel.eu


Partners and contacts

ITALY ÖKOINSTITUT Südtirol/Altocontact: Mr. Harald Reiter/Ms. Franziska Mair

AGEAS: Agencia per la gestione energia-ambiente sviluppo sosteniblile Salernocontact: Ms. Agnese Germino / Mr. Angelo Nicoletti

AUSTRIA: Verein Grazer Modellschulecontact: Ms. Andrea Winkler

FGM-AMOR Forschungsgesellschaft Mobilität – Austrian Mobility Researchcontact: Mr. Karl Reiter / Mr. Robert Pressl / Ms. Susanne Wrighton

ROMANIA City Hall of Oradeacontact: Ms. Ioana Popa / Ms. Oana Sabau

DENMARK Energy Agency in Aarhuscontact: Ms. Lene Rasmussen/ Mr. Jakob Worm


Partners and contacts

HUNGARY Szechenyi Istvan University Győrcontact: Ms. Emese Mako / Mr. Peter Toth

BULGARIA Energy Agency of Plovdiv contact: Ms. Bogdana Bogdanova

NETHERLANDS NS Nederlandse Spörwegencontact: Mr. Mark van Hagen / Ms. Vera Aaldering

SLOVAKIA City of Martincontact: Mr. Milan Nemcek / Ms. Aneta Rusnakova/Ms. Denisa Valaskova

LITHUANIA Vilnius Health City Bureaucontact: Ms. Akvile Vosyliene / Ms. Rita Baskiene

PORTUGAL BUS STOP– Consultores Criativos, LDAcontact: Mr. Pedro Diego Vaz / Ms. Marta Gomes

Documents

EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08 TRENDY TRAVEL: Get Emotional about Sustainable Transport & Soft