Eicher Pro 1049 _ Sales Advisory_Application FIT

7/26/2019 Eicher Pro 1049 _ Sales Advisory_Application FIT

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Eicher Pro 1049

YEH HAI MUNAFE KI BAAT !!

Sales Advisory : Application FIT

LMD MARKETING

JAN 16


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LMD Marketing

Benefit to the Customer

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Perfect ManeurverabilityFor perfect delivery

Ergonomically designedinterior

Best in class service interval

3Yrs,

Warranty

Carrying load is nowa pleasure

Higher Power for Better Pullingand Carrying more

Most convenient loading& Unloading

7% Better FE*

7% Better TAT*

Ease of serviceability

Appropriate FSD body

(340mm height) for

better unloading

Boxy & Robust body

structure

2m wider & Spacious

cabin

Tilt and telescopic

steering

hybrid GSL

Service interval

40K on Engine and

120K on T/M

Digital InstrumentCluster

Wider wind screen

Door Trim Pocket

Paper holder in

Sun Visor

A Low Turning circle

radius of 5.6m

Power steering

option

Big Surprises in Small Package

Contemporary design

Metallic Bumper

Aerodynamic shape Integrated headlamp

Aspirational design and

aesthetics

Carry more withoutPaying more

10ft longer load

body

Higher legal

payload (2.7T)

Largest loadingarea 5.64 sqm

*Source :- CVP trial Report Oct15

-FE 7% better than SFC 407PU, 5% better than SML,3% better than DI 3200

-TAT7% better than SFC 407 PU and DI 3200 and at par to SML 5252

3 years unlimited

kms on Engine

and Gearbox


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LMD MA R K E T I NG

Promise to Customer

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S.N. CVP Parameter Pro1049 PU SFC 407 PU SML 5252 DI 3200 To be communicated to customer

1 Fuel Efficiency Leader 7% better 5% better 3% better

7% better Fuel Efficient than market leader(SFC

407)

Aero dynamic cabin designed to give better FE in

same load and road conditions

2 Turn Around TimeAmong

the best7% better At par 7% better

7% better than market leader (SFC 407)

70 KW engine for better pickup will offer smooth

operation in overload /city operation

Connect more number of customer per trip

More runningand more earning

3 PayloadAmong

the bestbetter At par better

450 kg better payload than market leader(SFC 407)

and 145kg better than DI 3200 and at par to SML

Suitable to carry extra load than competition

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Transport

effectiveness

-Spacious Cargo bodyLeader 18% better 12% better 8% better

10ft longer cargo body for better carrying in one

run

5.6 Sqm Spacious cargo can accommodate goods of

any sizes

-Ease of Loading and

UnloadingLeader 2% better 19% better 16% better

New designed cargo body with appropriate FSD

height and minimum platform height (950mm)

from ground

Minimum loading/Unloading required than

competition

5 Maintainability Leader better better better Superior service interval-Engine 40k kms and

Transmission-1.2 lac- kms , Hence Lowering down

the Maintenance cost

6Ride comfort and

VibrationsLeader better better better

Hybrid GSL for ease of handling

Wider wind screen for better visibility

Digital Instrument cluster


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LMD MA R K E T I NG

Target Segments & Application

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S.N. Segments Usage Pattern Segment Requirement TIV(%)

1 Fruits and Vegetables1. Village mandi to APMC (City)

2. Mandi to retailorsFE TAT

Load carrying

capacityCargo body Space 14%

2 Milk1. Cane collection points to processing plant

2. Distributors to multiple retailors through packets

TAT FE Cargo body Space Reliability 9%

3 Egg1.Poultry Farm to Vendors

2.Egg Vendors to distributors/retailorsFE Cargo body Space

Easy

Loading UnloadingManeurverability 7%

4 Poultry 1. Farm to Poultry Vendors TAT FELoad carrying

capabilityManeurverability 9%

5 Water Bottle distribution 1. Processing unit to multiple delivery point FE Cargo body SpaceEasy

Loading UnloadingManeurverability 5%

6 LPG Cylinder 1. Agency warehouse to distribution pointsLoad carrying

capacityFE Maneurverability Reliability 4%

7 Beverages and Soft Drinks 1.Distributors to retailors FE Cargo body Space Reliability Maneurverability 6%

8 Parcel Courier/Ecommerce1. Pickup points to hub

2. Hub to multiple distribution pointsCargo Body Space FE TAT Maneurverability 7%

9Groceries (Wheat, Rice, Sugar,Pulses etc)

1. Farm to Mandi2. Mandi to retailors

Load caryingcapacity

Initial Pickup Maneurverability Reliability 7%

10 White Goods 1.Company owned regional warehouse to distributors FE Cargo body SpaceEasy

Loading UnloadingReliability 4%

11 FMCG 1.Distributors to retailors FE Cargo Body Space ManeurverabilityEasy

Loading Unloading5%

12 Market Load 1. Naka to intra-city/Intercity movement FE Maneurverability initial Pickup Reliability 13%

13 Wooden Products/Furniture 1.Warehouse to distributors Cargo Body Space FE ManeurverabilityEasy

Loading Unloading4%

14 Paper Products 1. Collection points to multiple distribution points Cargo Body Space FE ManeurverabilityEasy

Loading Unloading

2%

15Construction (Cements, Bricks,

Building Materials)2.Trading firm to construction sites Overload capacity Initial Pickup Maneurverability Reliability 4%

F&V, Milk, Egg Poultry, Ecommerce, Grocery contributes ~50% of 4T TIV, considered Target segment for Pro1049PU

Product will keep addressing the rest of the segment across the different applications

Priority 01

Note:- %TIV based on the market understanding will be keep refining based on input from marketing, assumed TIV 7.4K taken

Priority 02

Priority 03


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Spacious Cargo Body-Better Carrying

Water Cane 20L

Egg Tray 30 eggs/tray

Veg Crates 25KG

Milk Cane 40L

Milk Crates 10L

LPG Cyl 30Kg

Assumption:

-

Eicher Pro 1049 designed to carry maximum goods against all the competition

1. Above loading quantity indicates maximum no of goods that a floor can accommodate without any staking

2. Selected applications have standard packaging dimension hence chosen for study

3. In current practices cargo body modification has been done as per the business need hence staking varies accordingly

4. Considered capacity of goods are give below

Sr. No Model

Cargo Body Dimensions (Internal) Wheel

Base

(mm)

TCR

Quantity (Nos.) w/o staking

Veg

Crates

Milk

Cane

Milk

CratesEgg Tray

Water

Canes

LPG

CylinderLength WidthArea

(sqmm)

1 Pro 1049PU 3053 1850 5648050 2750 5.6 28 50 30 60 76 45

2 SFC 407 PU 2530 1900 4807000 2955 5.9 23 40 25 48 63 35

3 SML 5252 2745 1830 5023350 2515 5.1 25 45 26 54 66 40

4 Mahindra DI 3200 2900 1800 5220000 2654 5.8 25 45 27 54 65 44

5 Mahindra Bolero PU 2540 1700 4318000 3264 7.0 19 40 20 40 54 35

Loading w/o Staking

Varied Applications


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LMD Marketing

Minimum Loading height- Most Convenient loading/Unloading

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Appropriate loading height reduces loading unloading time

Pro1049 TML 407 PU SML 5252Mahindra DI

3200Maindra Bolero

Wheel Base (mm) 2750 2955 2515 2654 3264Overall Length (mm) 5023 4755 4445 4624 5219

Loading Platform

Height from ground(mm)1017 970 1035 1020 1000

FSD side deck height(mm) 340 340 550 510 650

Overall height from ground(mm) 1357 1310 1585 1530 1650

595mm340mm

1017mm

1357mm


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LMD Marketing 8

Pro1049 Advantages Over:

SFC 407 Pickup

SML 5252

MTBL DI3200

Mahindra Bolero Pickup


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LMD Marketing

Pro1049 Advantages Over SFC 407 PU

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Product USPs

Better CVP7% better FE & TAT

Fresh Cabinaesthetics

Higher legalpayload

Superior Oilchange interval

Variant UnitsEicher TML

Pro 1049 407 Pick up

GVW kg 4995 4450

ULW (FSD) 2315 2200Payload kg 2680 2250

Engine Type BSIII Eicher 4834SP Turbo

Intercooled

Displacement (CC) 3298 2956

Power(Kw

@rpm)70 @3200 55 @ 3050

Torque(Nm

@rpm)285 @3200

245 @1400-

1600

Steering Type PS(Option) MS

Wheelbase (mm) 2750 2955

TCR (meter) 5.6 5.9

Over all Length (mm) 5023 4815

Cabin Width (meter) 2.0 1.8

Cargo body

dimension

Outer/Inner-

(FSD/DSD)

L 3196/3068 2627/2530

W 1970/1850 1980/1900

H 595/340 420/340

Loading Area Sqm 5.64 4.8

Cargo body OptionsFSD

X

CBC

HSD X X

DSD X

Easy tomaneuver

High Powerengine, better

pulling

Best in classloading area


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LMD Marketing

Pro1049 Advantages Over SML 5252

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Variant UnitsEicher SML 5252

Pro 1049 BSIII

GVW kg 4995 4990ULW (FSD) 2315 2310

Payload kg 2680 2680

Engine Type BSIII Eicher 483SLT3 &

Numeral


Power(Kw

@rpm)70 @3200 75 @3000

Torque(Nm

@rpm)285 @3200

315 @1500-

1750

Cargo body

Outer/Inner-

(FSD/DSD)

L 3196/3068 2800/2745

W 1970/1850 1860/1830

H 595/340 580/400


Cargo body

Options

FSD

CBC

HSD X

DSD X X

5% better FE*

Product USPs



Superior Oilchange interval

Ease of loading/unloading


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LMD Marketing

Pro1049 Advantages Over DI 3200

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Product USPs


Easy tomaneuver

Higher legalpayload


pulling

Variant UnitsEicher MTBL

Pro 1049 DI 3200

GVW kg 4995 4600

ULW (FSD) 2315 2045


Engine Type BSIII Eicher 483 MDICR BSIII


Power(Kw

@rpm)70 @3200 52 @3200

Torque(Nm

@rpm)285 @3200 200

Steering Type PS(Option) MS

Wheelbase (mm) 2750 2654TCR (meter) 5.6 5.75



Cargo body

dimension

Outer/Inner-

(FSD/DSD)

L 3196/3068 3000/2900

W 1970/1850 1890/1800

H 595/340 595/510


Cargo body

Options

FSD X

CBC

HSD X

DSD X

7% better TAT Ease of loading/unloading

3% better FE


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LMD Marketing

Pro1049 Advantages Over Bolero PU

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Product USPs



Easy tomaneuver

Higher legalpayload


pulling

Better TAT* Ease of loading/unloading

Variant UnitsEicher Mahindra

Bolero PickupPro 1049

GVW kg 4995 2960

ULW (FSD) 2315 1710


Engine Type BSIII Eicher 483MDI 3200

Turbo Charged


Power(Kw

@rpm)70 @3200 46 @3200

Torque(Nm

@rpm)285 @3200

195 @1500-

1800

Wheelbase (mm) 2750 3264TCR (meter) 5.6 7



Cargo body

dimension

Outer/Inner-

(FSD/DSD)

L 3196/3068 2540/2443

W 1970/1850 1720/1700

H 595/340 650


Cargo body

Options

FSD

CBC X

HSD X X

CBC X X


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LMD Marketing 13

Thank you

Happy Selling

Yeh Hai Munafe Ki Baat !

Documents

Eicher Pro 1049 _ Sales Advisory_Application FIT