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    ISO 9001

    Quality Management

    You believe in quality.

    We assess quality worldwide.

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    Organizations that know how to sustain their success also know how to meet their customers expectations. They

    know how to fulfill requirements because they know how to control their processes, and how to ensure quality

    on a sustained basis. The results achieved by the successful implementation of these success factors are what

    allows these organizations to stand out from the competition.

    More than one million organizations throughout the world make use of the internationally recognized ISO 9001

    standard in order to control their own processes, and to improve their performance. The standard defines inter-

    nationally applicable requirements for management systems in order to ensure the quality of products, services,

    design and development. A quality management system can help you identify opportunities; fulfill the require-

    ments of customers, suppliers, and other stakeholders; optimize processes; and reduce costs at the same time.

    The majority of corporate decision makers are convinced

    that the importance of quality management for corporate

    success will continue to increase even more in the future.

    But while not so successful organizations tend to focus

    more on the quality of products and services, truly suc-

    cessful ones focus primarily on upstream processes and

    overall corporate quality. Statistics show that concentrating

    on the prevention of errors instead of their correction is

    the more promising strategy: according to a survey among

    Germanys top managers, there is an average annual loss

    of turnover of 5 % due to quality problems with services or

    products; one out of seven companies even reports a loss

    of up to 10 % or more.

    This simple correlation reveals an enormous amount of

    improvement potential. During an assessment by DQS,

    this potential will be identified to the customer, so they

    may gain the benefits of turning potential into reality.

    Quality Management Success factor and Unique Selling Point

    Will increase strongly

    Will increase somewhat

    Will stay the same

    Will decrease somewhat/strongly

    28%

    16%

    36%40

    %

    33%43%

    Importance of quality management for

    corporate success in the future

    Survey 2008

    Survey 2005

    1% 3

    %

    Source: ExBa 2008 Quality in Motion. Benchmark study on Excellence in German business.

    Forum! Marktforschung GmbH, Mainz, Germany.

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    Figures are given in

    European format, where

    the dot takes the place

    of the comma.

    Certificates create confidenceThroughout the world, DQS certificates stand for customer

    proximity and sustained value generation 20,000 compa-

    nies with more than 45,000 certified management systems in

    more than 100 countries choose to rely on us.

    DQS was founded in the year 1985 as the first German cer-

    tification body for management systems; today the company

    ranks among the international leaders in certification busi-

    ness, with offices and auditors in more than 50 countries

    around the globe.

    and demonstrate your competenceDQS publishes the certificates of successfully certified orga-

    nizations in a customer database on the Internet. Certificates

    are also available for download a convenient service for our

    customers as well as theirs.

    ISO 9001 Growing worldwideThe ISO Survey confirms the steady increase of certificates issued

    to ISO 9001 all over the world. At the end of 2007, about one mil-

    lion organizations in 175 countries were certified to ISO 9001; an

    increase of 6 % on the previous year.

    0 100.000 200.000

    China

    Italy

    Japan

    Spain

    India

    Germany

    USA

    Great Britain

    France

    Netherlands

    210.773

    115.359

    73.176

    65.112

    46.091

    45.195

    36.192

    35.517

    22.981

    18.922

    Source: www.iso.ch 2007

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    Achieve conformity experience value generation feel appreciationWith an independent and expert assessment of their management system by DQS auditors, top

    management can be sure that their system is in conformance with the requirements of the stan-

    dard. In addition, audits also result in an increased awareness of whether or not the manage-

    ment system is suitable for achieving the desired results.

    All over the world, DQS has more than 1 850 auditors available. What characterizes them the

    most is their years of practical, hands-on experience and high level of business sector expertise.

    Their social and system skills, combined with a keen eye for what is important, allow them to pro-

    vide information for improvement, and direction for decision making processes valuable assets

    both for corporate value generation. For years now, customer evaluations of auditor performance

    have been at record highs.

    Customer evaluation of DQS auditors

    Criteria 2000 2004 2008

    Communication, cooperativeness 4,8 4,8 4,9

    Customer-specific interpretation of

    standard requirements

    4,5 4,6 4,6

    Management focus 4,7 4,7 4,7

    Time management, efficiency 4,7 4,7 4,8

    (highest possible rating: 5)

    ISO 9001 Top Ten Business SectorsCorporations of any size and sector undergo expert assess-

    ments in order to demonstrate their quality ability to the

    inside as well as the outside, and to achieve competitive

    advantages through continuous improvement.

    Others

    17%

    Metalworking

    19%

    Services 11%

    Electrical

    14%

    Foodstuffs 4%

    Rubber/plastics

    8%Chemical industry

    7%

    Machineengineering 6%

    Health and socialworks 6%

    Construction 4%Commerce 4%

    Source: DQS GmbH 2008

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    DQS Assessments with BenchmarkingWith DQS Benchmarking, DQS evaluates the maturity of your management system on the basis of internationally recog-

    nized evaluation methods. In addition, comparative values are identified from your competitive environment, which allow

    for a comparative evaluation of your organizations level of maturity, and identify areas for improvement. DQS Benchmark-ing is a special service provided in the context of a comprehensive assessment according to the rules of accreditation

    and notification.

    From offer to certificate the process

    System Analysis

    (Stage 1 Audit)

    Re-Assessment

    *

    Pre-Assessment

    (optional)

    System Assessment

    (Stage 2 Audit)

    *

    System Evaluation

    Certificate Issue

    First Advancement

    Assessment

    *

    Second Advancement

    Assessment

    ** Optional:

    Participate in DQS Benchmarking

    There are many advantages to having an independent certification

    body undertake the assessment of a management system that go

    far above and beyond a simple confirmation of conformity. In order

    to achieve the most benefit on site, DQS plans each assessment

    individually, taking into account specific circumstances, corpo-

    rate objectives, and success factors. With innovative assessment

    concepts focused on each individual customers

    needs, DQS remains at their customers side all

    the way to Business Excellence. Each assessment

    starts with a mutual exchange of information and

    a detailed offer.

    Additional benefits can be achieved by companies

    selecting a combination with ISO 14001 for Envi-

    ronmental Management, and BS OHSAS 18001

    for Occupational Health and Safety. The simul-

    taneous assessment of multiple management

    systems or of one integrated management system

    creates synergies, because standard spanningrequirements can be assessed collectively.

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    Know expectations control processes ensure successThe effectiveness of a companys quality management system is directly reflected in the details of the

    companys objectives. The achievement of these objectives must be specified in measurable results based on significant key ratios that are the result of transparent and efficient processes. The best

    demonstration of any companys quality ability is continuously improving business results.

    DQS Compact: identify opportunities improve step-by-stepThe assessment of complete management systems, though, is only part of the work of DQS auditors.

    For the targeted evaluation of select corporate aspects, DQS auditors also assess individual processes.

    These assessments include an analysis and an evaluation, as well as feedback on strengths and oppor-

    tunities. Upon request, a confirmation of findings may be included.

    Validated service qualityfocuses on customer loyalty with the organization. What will be assessed

    is how far the company has identified and designed the relevant service processes; whether these

    are being implemented in everyday practice; and if employees have been trained appropriately. Other

    questions will aim at the success factors related to the service processes, and their integration into

    the continuous improvement process. The assessment results will show whether or not the service

    quality conforms to the companys own service statements, and whether or not a high degree of cus-

    tomer loyalty can be achieved by it.

    Validated internal service quality is particularly interesting for any organization wanting to have

    their internal audit process or their internal auditors reviewed by an experienced third party. Duringsuch an assessment, specially trained DQS auditors will attend the initial and closing meetings; they

    will stand by your internal auditors during the conduct of interviews, the review of documents, and the

    process of assembling evidence. Following a detailed feedback with those questioned, constructive

    feedback on the conduct of internal audits will be provided.

    Continuous improvement of a quality management system

    Customers Customers

    Input Result

    Management

    responsibility

    Resource

    management

    Requirements Product

    realization

    Measure,

    analyze, improve

    Customer

    satisfaction

    Product

    ISO 9001:2008: Model of a process-based quality management system

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    Customer satisfaction is the direct reflection of a companys ability to deliver quality. That is why

    the first of the eight principles of Quality Management requires consistent customer focus

    because that is the way to achieve Best in Class. The eight management principles, taken fromthe Guideline for Performance Improvements (ISO 9004:2000), help to focus an entire organiza-

    tion on objectives, systematic leadership, and continual performance improvement.

    Customer focus

    Consistent customer focus is the single most essential

    factor of every business success. Being Best in Class

    means predicting and exceeding customer expectations.

    The whole company organisation needs to be aligned

    accordingly.

    Leadership

    The degree to which the purpose, focus and internal

    environment of an organization fit together is a question

    of leadership. Managers create the internal environment

    in which people develop their skills and apply them for

    the benefit of the entire organization. Important tools to

    achieve this are management by example, the consid-

    eration of involved stakeholders inside and outside the

    organization and the development of a clear vision of the

    organizations future.

    Involvement of people

    Every organization is only as good as its employees. To

    allow them to apply their abilities and release their poten-

    tial, it is necessary to involve them in the decision-making

    process. Doing that requires promoting commitment and

    problem-solving skills on all levels and to encourage the

    employees to take the initiative in seeking opportunitiesfor improvement.

    Process approach

    Results can be achieved more efficiently if necessary

    activities and resources are bundled and managed as a

    process. For this purpose, individual process steps need

    to be defined, inputs and outputs determined and the

    interfaces with the organizations function identified.

    Finally, in order to ensure the smooth running of organi-

    zational processes, possible causes of error need to be

    identified and responsibilities determined.

    System approach to management

    Each organization is a complex entity; that is why it is

    important to identify, manage and understand individual

    processes and their interactions within the organizational

    workflow. This is the only way for organizations to establish

    objectives effectively and efficiently.

    Continual improvement

    If you cease to improve, you cease to be good. Behind

    this simple statement lies the realization that compe-

    tence and quality are not static, but dynamic values; that

    applies to organizations as well as to the people working

    there. That is why it is important for the success of an

    organization that continuous improvement of products and

    systems becomes the ultimate goal of each employee.

    Factual approach to decision making

    Efficient decisions are based on the analysis of data and

    information. Appropriate decisions, based on experience

    and entrepreneurial intuition, can only be reached when

    these data and information are reviewed and verified

    continuously.

    Mutually beneficial supplier relationships

    All things are interdependent; organizations particularly

    depend on good business relationships with their sup-

    pliers. This is the only way for both parties to make the

    maximum contribution to the creation of mutual value.

    Indispensable to that end is transparent communication,

    agreement on common goals while taking into account

    the customers interests, and cooperation in the develop-

    ment and improvement of products.

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    Photos courtesy ofAbrechnungszentrum Emmendingen, DFS Deutsche Flugsicherung GmbH,

    GKN Driveline Deutschland GmbH, KUKA Systems GmbH, Soz ietaet Helmig & Weber07/2009

    August-Schanz-Strae 2160433 Frankfurt/Main

    Tel. +49 69 95427-0

    Fax +49 69 95427-111

    [email protected]

    Markgrafenstrae 5610117 Berlin

    Tel. +49 30 200543-30

    Fax +49 30 200543-50

    Taubenheimstrae 2470372 Stuttgart

    Tel. +49 711 3807319-0

    Fax +49 711 3807319-10

    Imprint

    Editor

    Ilona Korall

    Marketing & Communication

    Design

    Michael Hauck, kompriTriefenstein

    Print

    johnen druck,

    Bernkastel-Kues

    DQS is member of:

    DQS GmbHDeutsche Gesellschaft zur Zertifizierung

    von Managementsystemen

    Increased customer satisfaction

    Sustained confidence among customers and stakeholders

    Improved employee motivation

    Fewer corporate risks

    Continual improvement

    Clearly defined responsibilities

    Efficient and effective corporate processes

    Cost savings through error prevention instead of error correction

    Strong competitive ability and image

    Improved knowledge management, less information gaps

    Certified quality a focus on success factors