EFFIE 2014 - RESULTbestmediainfo.in/mailer/Effie_2014_Result.pdf · 1 Ogilvy & Mather India Bournvita Boxer Mondelez India Foods Ltd. SILVER 2 Ogilvy & Mather India Red Label Swaad

EFFIE 2014 - RESULTCATEGORY : CONSUMER PRODUCTS

A : CosmetiCs And toiletries, personAl hygiene

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather India Ponds Men From Facewash to Face Ka Charger Hindustan Unilever Limited SILVER Contributing Agency1 : Mindshare Fulcrum Contributing Agency2 : Radeus Advertising Pvt. Ltd.

2 Wildstone Redefining the laws of ‘Attraction’ McNroe Consumer Products Pvt. Ltd. SILVER

3 Lowe Lintas + Partners Fair & Lovely Delay marriage by 3 years Hindustan Unilever Limited SILVER

4 BBDO India Pvt. Ltd. Gillette Unshaven is Unbathed Gillette India Ltd. BRONZE Contributing Agency1 : Devries Global Contributing Agency2 : Encompass Contributing Agency3 : Mediacom

5 BBDO India Pvt. Ltd. Whisper Touch the Pickle Procter & Gamble Hygiene & BRONZE Contributing Agency1 : Health Care Limited Madison PR Contributing Agency2 : Quasar Media Contributing Agency3 : Mediacom Contributing Agency4 : Encompass

6 Publicis Communications Park Avenue Beer Shampoo Cheers to Manhair! JK Helene Curtis Ltd. BRONZE Pvt. Ltd.

7 BBH Communications Nihar Shanti Amla Change With Pride Marico Limited BRONZE India Pvt. Ltd.

8 BBH Communications Parachute Advanced Ayurvedic Recommendations=Sharing Success Marico Limited BRONZE India Pvt. Ltd.

9 BBDO India Pvt. Ltd. Gillette Foamie with Dad Gillette India Ltd. FINALIST Contributing Agency1 : IBS Unified

10 McCann Worldgroup India Parachute Advansed Parachute Advansed - Complete Care for Marico Limited FINALIST Gorgeous Hair

11 Creativeland Asia Pvt. Ltd. Cinthol Cool Playing It Cool: How Cinthol Took On The Godrej Consumer Products Ltd. FINALIST Summer

CATEGORY : CONSUMER PRODUCTSB : BeverAges And drinks

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather India Bournvita Boxer Mondelez India Foods Ltd. SILVER

2 Ogilvy & Mather India Red Label Swaad Apnepan Ka (Taste of Togetherness) Hindustan Unilever Limited SILVER

3 McCann Worldgroup India Nescafe Classic How Nescafe defined a role for coffee in the Nestle India Ltd. SILVER Contributing Agency1 : life of the Indian youth Zenith Optimedia Contributing Agency2 : MAXUS

4 Lowe Lintas + Partners Tata Tea Gold Power of 49 Tata Global Beverages Limited SILVER Contributing Agency1 : MAXUS Contributing Agency2 : 22Feet Tribal Worldwide 5 McCann Worldgroup India Coca-Cola Coca-Cola : Taking on formality to enter Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Indian Homes Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications

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Soho Square Advertising & Marketing Communications Pvt. Ltd.

Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.

6 McCann Worldgroup India Coca-Cola Coca-Cola Happiness : From Multiplex to Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Single Screen Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.

7 Ogilvy & Mather India Bournvita Lil Champs Brain Development of Kids - A limited Mondelez India Foods Ltd. FINALIST window opportunity

8 Lowe Lintas + Partners Tetley Inside Waala Snaan Tata Global Beverages Limited FINALIST

9 Creativeland Asia Pvt. Ltd. Cafe Cuba Viva La Comebacks Cafe Cuba - Parle Agro FINALIST

CATEGORY : CONSUMER PRODUCTSC : ConfeCtionAry And food

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 McCann Worldgroup India Saffola Masala Oats Tukdon Pe Jeena Chhodo Marico Limited GOLD (Don’t live in bits & pieces)

2 JWT Nestle Alpino Nestle Alpino : To Love is to Share Nestle India Ltd. BRONZE Contributing Agency1 : MAXUS Contributing Agency2 : Zenith Optimedia

3 JWT Kellogg’s Special K Be Special Kellogg India Pvt. Ltd. BRONZE Contributing Agency1 : Isobar (A division of Aegis Media India Pvt. Ltd.) Contributing Agency2 : Genesis Burson-Marsteller

4 Ogilvy & Mather India Alpenliebe POP Alpenliebe Pop - Kill the boredom Perfetti Van Melle India Pvt. Ltd. BRONZE

5 Ogilvy & Mather India Cadbury Dairy Milk Dil Jo Keh Raha Hai Sunoh Mondelez India Foods Ltd. BRONZE (Hear what your heart says)

6 McCann Worldgroup India Alpenliebe Juzt Jelly How Juzt Jelly became India’s No. 1 Perfetti Van Melle India Pvt. Ltd. BRONZE jelly in just 14 months

7 Lowe Lintas + Partners Kissan Kissan: Real Connectivity Hindustan Unilever Limited BRONZE

8 Grey Worldwide India Cadbury Dairy Milk Silk Live Silk - From indulgent consumption to an Mondelez India Foods Ltd. FINALIST Pvt. Ltd. indulgent lifestyle

9 Ogilvy & Mather India FORTUNE GHAR KA KHANA Adani Wilmar Ltd. FINALIST

CATEGORY : CONSUMER PRODUCTSd: others

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 JWT GOOD KNIGHT FAST CARD FATTACK SE FURR Godrej Consumer Products Ltd. BRONZE 2 JWT Good Knight Advanced Xpress system Salman Test Godrej Consumer Products Ltd. FINALIST

3 Lowe Lintas + Partners U.S. Polo Assn. The Genuine Spirit of Polo Arvind Lifestyle Brands Ltd. FINALIST

4 Lowe Lintas + Partners Tanishq Pehla Heera Titan Company Limited FINALIST

5 Lowe Lintas + Partners Surf Excel Liquid Removes Stains with a Smile/Haste Khelte Hindustan Unilever Limited FINALIST Daag Nikale

6 Lowe Lintas + Partners Vim World’s Largest Family Hindustan Unilever Limited FINALIST

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5 McCann Worldgroup India Coca-Cola Coca-Cola : Taking on formality to enter Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Indian Homes Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 : Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.






No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B 1 McCann Worldgroup India Saffola Masala Oats Tukdon Pe Jeena Chhodo Marico Limited GOLD (Don’t live in bits & pieces)







8 Grey Worldwide India. Cadbury Dairy Milk Silk Live Silk - From indulgent consumption to an Mondelez India Foods Ltd. FINALIST Pvt. Ltd indulgent lifestyle


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CATEGORY : CONSUMER DURABLES A: AUtomoBiles And AUto pArts, tWo Wheelers And AUto relAted

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather India CEAT BHAROSA SIRF CEAT TYRES PE Ceat Limited BRONZE (TRUST ONLY CEAT TYRES)

2 Rediffusion Dentsu Young TVS Tyres “Koi To Raasta Zaroor Niklega” TVS Srichakra Limited FINALIST & Rubicam Pvt. Ltd.

3 FCB Ulka Advertising Hero Maestro Boys take it all! Hero MotoCorp Ltd. FINALIST Pvt. Ltd.

4 Creativeland Asia Pvt. Ltd. Godrej aer A Breath Of Fresh Air Godrej Consumer Products Ltd. FINALIST

5 Creativeland Asia Pvt. Ltd. Mercedes-Benz India Pvt. Ltd. An Indescribable Feeling Mercedes-Benz India Pvt. Ltd. FINALIST

6 DDB Mudra Group Volkswagen How Volkswagen got its groove on Volkswagen Group Sales India FINALIST Contributing Agency1 : G2 Pvt. Ltd

CATEGORY : CONSUMER DURABLES B: eleCtroniC goods

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 JWT Godrej Security Solutions (GSS) Ab Musibat Se Darna Kaisa Godrej & Boyce Mfg. Ltd. SILVER (Why Fear Trouble Now?)

2 Ogilvy & Mather India SPICE MOBILES MILAYE SAPNON SE Spice Retail Pvt. Ltd. BRONZE (Makes you met your dreams)

3 Ogilvy & Mather India LENOVO FINDING FORM Lenovo India Pvt. Ltd. BRONZE Contributing Agency1 : 22Feet Communications Pvt. Ltd. Contributing Agency2 : BWP Totem Productions

CATEGORY : CONSUMER DURABLES C: others

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Lowe Lintas + Partners Havells Appliances #RespectWomen Havells India Limited GOLD

2 JWT Godrej U-Sonic Washing Machine THE PERFECT CLEAN-UP JOB Godrej & Boyce Mfg. Ltd. FINALIST

3 McCann Worldgroup India Dabur India Limited Odonil : From Bathrooms to Bedrooms Dabur India Limited FINALIST

4 DDB Mudra Group Centuryply Table Talk Century Plyboards (I) Ltd. FINALIST

CATEGORY : SERVICESA: teleCom And relAted prodUCts

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Lowe Lintas + Partners IDEA NO ULLU BANAOING Idea Cellular Ltd. GOLD Contributing Agency1 : Mindshare Contributing Agency2 : Digital Law & Kenneth Communication Pvt. Ltd.

2 Ogilvy & Mather India Vodafone Vodafone Music - Launching A Music Vodafone India Limited BRONZE Streaming Business

3 Taproot India Airtel Why leave your couch when you have Bharati Airtel Ltd. BRONZE Communication Pvt. Ltd. Airtel Money?

4 Creativeland Asia Pvt. Ltd. MTS How The Internet Baby Took Over The Sistema Shyam TeleServices Limited BRONZE Worldwide Web

5 Taproot India Airtel What good is a smartphone without a great Bharati Airtel Ltd. FINALIST Communication Pvt. Ltd. service provider?
















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CATEGORY : SERVICESB: finAnCiAl serviCes

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather India Vodafone M-Pesa Vodafone M-Pesa - Driving Adoption For Vodafone India Limited BRONZE Mobile Money Transfer Service

2 Publicis Communications HDFC Cancer Cure Fund The Toughest Choice HDFC Debt Fund for Cancer Cure FINALIST Pvt. Ltd.

3 Grey Worldwide India Indiabulls Housing Finance “Giving the marginalized middle class Indiabulls Housing Finance Limited FINALIST Pvt. Ltd. their due”

4 Ogilvy & Mather India ICICI Tab Banking TAB Banking ICICI Bank Pvt. Ltd. FINALIST

CATEGORY : SERVICESC: mediA & entertAinment

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Leo Burnett ‘Kaun Banega Crorepati’ On Sony ‘Yahan Sirf Paise Nahi, Dil Bhi Jeete Multi Screen Media Pvt. Ltd. SILVER Entertainment Television (Set) Jate Hain’

2 Ogilvy & Mather India Star Sports Pro Kabaddi Getting India To Thigh Five Star India Pvt. Ltd. SILVER

3 Lowe Lintas + Partners Kan Khajura Tesan From ‘Dark’ to Connectivity Hindustan Unilever Limited SILVER Contributing Agency1 : PHD India Contributing Agency2 : Ozontel

4 Contract Advertising Star Plus Mahabharat - An Epic Launch Star India Pvt. Ltd. BRONZE (India) Pvt. Ltd.

5 Lowe Lintas + Partners STARSPORTS.COM #Kanna Keep Calm Star Sports BRONZE Primary Agency2 : LinTeractive

6 Ogilvy & Mather India Satyamev Jayate Season 2 Satyamev Jayate 2.0 - Test of Patriotism Star India Pvt. Ltd. FINALIST

CATEGORY : SERVICESd: others

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Soho Square Advertising & BJP ( Bharatiya Janata Party ) The Political Campaign That Created History Bharatiya Janata Party SILVER Marketing Communications Pvt. Ltd. Contributing Agency1 : Ogilvy & Mather India

2 McCann Worldgroup India VCES VCES: A crash course in recovering tax Customs & Central Excise SILVER money from stubborn defaulters

3 Lowe Lintas + Partners OLX.in Cellphone to SELLphone OLX India Pvt. Ltd. SILVER

4 Lowe Lintas + Partners Freecharge Recharge Nahi Freecharge Accelyst Solutions Pvt. Ltd. BRONZE

5 Ogilvy & Mather India National Skill Development Unlocking Skills To Empower India National Skill Development FINALIST Corporation Corporation

6 Lowe Lintas + Partners Bookmyshow.com Mood Kiya. Book Kiya Big Tree Entertainment Pvt. Ltd. FINALIST

CATEGORY : CORPORATE ADVERTISING / REPUTATION

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India Dainik Jagran Jagran Sanskarshala - When a newspaper Jagran Prakashan Ltd. SILVER decided to become the nation’s teacher

2 McCann Worldgroup India OMRON OMRON: DONATE YOUR VOICE TO HELP Omron Automation India Pvt. Ltd. SILVER SOMEONE SEE

3 McCann Worldgroup India Orient Electric When Orient Broke the PSPO Shackles Orient Electric BRONZE

4 Leo Burnett Tide Shiksha - Building an Educated India Procter & Gamble FINALIST

5 McCann Worldgroup India Coca-Cola Coca-Cola : Taking on formality to enter Coca-Cola India Pvt. Ltd. BRONZE Contributing Agency1 : Indian Homes Interactive Avenues Pvt. Ltd. Contributing Agency2 : Quotient Communications Pvt. Ltd. Contributing Agency3 :

Lodestar UM Contributing Agency4 : Reprise Media India Pvt. Ltd.















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CATEGORY : RETAIL

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Lowe Lintas + Partners Tanishq Remarriage Titan Company Limited GOLD

2 LENSKART (CLIENT: VALYOO LENSKART “LOG ON, PLAY ON.” Lenskart.com (Inc. under Valyoo BRONZE TECHNOLOGIES PVT. LTD.) CAMPAIGN Technologies Pvt. Ltd.)

3 Lowe Lintas + Partners OLX.in Useless To Usedless OLX India Pvt. Ltd. BRONZE

4 FCB Ulka Advertising SNAPDEAL.COM THE YEAR THAT CHANGED HOW Jasper Infotech Pvt. Ltd. FINALIST Pvt. Ltd. INDIA SHOPS

5 Contract Advertising Domino’s Pizza India Engaging GENEXT with Domino’s Junior’s Jubilant FoodWorks Ltd. FINALIST (India) Pvt. Ltd. Joy Box

6 Contract Advertising Domino’s Pizza India Taking the Fight to Competition’s Turf; Jubilant FoodWorks Ltd. FINALIST (India) Pvt. Ltd. launch of Fresh Pan Pizza

7 McCann Worldgroup India BOMBAY DYEING CHANGE IS BEAUTIFUL The Bombay Dyeing & Mfg. Co. Ltd. FINALIST

8 DDB Mudra Group Big Bazaar Sabse Saste Din: License To Squeeze Future Retail Limited FINALIST

CATEGORY : HEALTHCARE

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 JWT Women’s Horlicks Persuading the Indian Woman to prioritize GlaxoSmithKline Consumer SILVER Contributing Agency1 : her health needs in the family Healthcare Ltd. Mindshare Contributing Agency2 : GroupM Dialogue Factory, Gurgaon Contributing Agency3 : PHD India

2 Ogilvy & Mather India KWIKNIC ‘Kwiknic Khao, Theek Se Batao’ ITC Limited BRONZE

3 McCann Worldgroup India Nestle Baby & Me Nestle Baby&Me: Bringing “Joy” Nestle India Ltd. BRONZE Contributing Agency1 : Back In Motherhood Zenith Optimedia Contributing Agency2 : MAXUS

4 FCB Ulka Advertising Johnson’s Baby Different Strokes - The Magic Of Touch Johnson & Johnson Limited BRONZE Pvt. Ltd. Contributing Agency1 : Asterii Analytics

5 Lowe Lintas + Partners Britannia Nutrichoice Digestive Halfway Britannia Industries Limited BRONZE

6 Publicis Communications Valparin Seizure Freedom Campaign Sanofi India Limited FINALIST Pvt. Ltd.

CATEGORY : B2B

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Saatchi & Saatchi Infosys Finacle Infosys Finacle 11E: Let’s Simplify Banking Infosys BRONZE Focus Network

2 Ogilvy & Mather India Vodafone Business Services Drive into the Big League Season 3 Vodafone India Limited BRONZE

3 DDB Mudra Group Itz Cash Because gifting shouldn’t be a Joke Itz Cash Cards Ltd. BRONZE

4 Saatchi & Saatchi Infosys #Infosys Trends: 2014 in 90 Seconds Infosys FINALIST Focus Network

CATEGORY : DIGITAL (ONLINE / MOBILE COMMUNICATION)

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather India Google Google Reunion Google India Pvt. Ltd. GOLD

2 Ogilvy & Mather India Channel V (Star India) Introducing eunuchs as ‘road safety’ Star India Pvt. Ltd. SILVER messengers

3 McCann Worldgroup India Reliance Life Insurance The Greatest Fan Reliance Life Insurance BRONZE

4 JWT Nike Crowdsourcing A Cricket Crazy Story Nike India Pvt. Ltd. BRONZE

5 ibs Kotak Jifi The World’s first Twitter banking Kotak Mahindra Bank BRONZE

6 Ignitee Digital Services Castrol Activ Castrol Activ Scooter Zip Factor Castrol India Limited BRONZE

















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Pvt. Ltd. Contributing Agency1 : Mindshare

7 Ogilvy & Mather India Google #Pledge To Vote Google India Pvt. Ltd. FINALIST

8 Ogilvy & Mather India Cadbury 5 star No Hard Fillings Mondelez International Inc. FINALIST

9 FoxyMoron Media L’Oreal India Cannes 2014 Lumiere Premier L’Oreal India Pvt. Ltd. FINALIST Solutions Pvt. Ltd.

CATEGORY : RURAL MARkETING No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Lowe Lintas + Partners Kan Khajura Tesan Making People Listen Hindustan Unilever Limited BRONZE Contributing Agency1 : PHD India Contributing Agency2 : Ozontel

2 FCB Ulka Advertising Amul Amul Manthan Gujarat Cooperative Milk FINALIST Pvt. Ltd. Marketing Federation Limited

3 Ogilvy & Mather India Multiple Brands Geo-tagging: The Journey of outdoor Hindustan Unilever Limited FINALIST advertising from ‘Grey’ to transparent

4 Lowe Lintas + Partners ABP News “Aap Apni Raajneetik Rai Kahan Media Content and Communications FINALIST Banate Hain?” Services (I) Pvt. Ltd.

CATEGORY : REGIONAL No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather India Perk Every Little Counts Mondelez India Foods Ltd. BRONZE

2 Havas Worldwide India Lizol Lizol: A Healthy habit Reckitt Benckiser India FINALIST Pvt. Ltd.

3 Ogilvy & Mather India Tata Sky The Argumentative Malayali Tata Sky Limited FINALIST

4 McCann Worldgroup India Aashirvaad Popular Atta Getting Bengalis Off Their Lazy Armchairs ITC Limited FINALIST

5 Lowe Lintas + Partners Britannia Milk Bikis Milk in the Tiffin Box Britannia Industries Limited FINALIST

CATEGORY : DIRECT MARkETINGNo. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 DDB Mudra Group Birla Sun Life The Last Telegram Birla Sun Life Insurance Co. Ltd. SILVER

2 McCann Worldgroup India Dainik Jagran Dainik Jagran Young Editors (Yuva Jagran Prakashan Ltd. BRONZE Sampadak) ‘Crowdsourcing India’s next newspaper through a Direct response’

3 Ogilvy & Mather India The Economist How we reduced the cost of acquiring a The Economist Group FINALIST subscriber by 45%

4 Ogilvy & Mather India Direct Marketing Association Of The subtle art of getting big advertising Direct Marketing Association Of FINALIST India (DMAI) agencies to say yes India - DMAI

5 Cartesian Consulting Domino’s Pizza Customer Lifecycle management V 2.0 Jubilant FoodWorks Ltd. FINALIST Pvt. Ltd.

CATEGORY : ExPERIENTIAL MARkETING / BRAND ExPERIENCENo. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F 1 Rediffusion Dentsu Young Tata Prima Unleashing The Monsters Tata Motors Limited SILVER & Rubicam Pvt. Ltd. Contributing Agency1 : All India Technologies Limited

2 Ogilvy & Mather India Lifebuoy Soaps The Jump Pump Hindustan Unilever Limited BRONZE

3 Contract Advertising Pepsi Slice Slice Swayaamvar Immersive Digital PepsiCo India Holdings Pvt. Ltd. FINALIST (India) Pvt. Ltd. Experience

4 JWT Kellogg’s India Anaaj Ka Nashta Kellogg India Pvt. Ltd. FINALIST Contributing Agency1 : Isobar (A division of Aegis Media India Pvt. Ltd.) Contributing Agency2 : Genesis Burson-Marsteller
















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5 Grey Worldwide India Cadbury Bournvita India Plays BQC - Engaging With Viewers Of Mondelez India Foods Ltd. FINALIST Pvt. Ltd. India’s Most Loved Quiz Show In Real Time

6 Ogilvy & Mather India Ceat All Season Bike Tyres Monsoon Smart Ceat Limited FINALIST

7 Digital Law & Kenneth Tata Capital Financial Services Half Stories - The Journey Of Doing Right Tata Capital Financial Services Ltd. FINALIST Saatchi & Saatchi

8 McCann Worldgroup India Saffola Masala Oats Fit Foodie Marico Limited FINALIST

CATEGORY : EFFIE FOR GOOD

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather India Akanksha Foundation Message Barter The Akanksha Foundation SILVER2 Ogilvy & Mather India Breakthrough Fathers Of The Bride Breakthrough BRONZE

3 BBH Communications CRY - Child Rights And You Vote For Child Rights Child Rights And You FINALIST India Pvt. Ltd.

4 Havas Worldwide India Child Survival India No Child Brides Child Survival India FINALIST Pvt. Ltd.

5 Ogilvy & Mather India Star Jalsha ‘Warmest Day’ In Winter Star India Pvt. Ltd. FINALIST

6 McCann Worldgroup India Happy Life Welfare Org. & Share My Dabba Happy Life Welfare FINALIST Dabbawala Foundation

CATEGORY : DAVID V/S GOLIATHNo. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Lowe Lintas + Partners Kan Khajura Tesan From ‘Dark’ To Connectivity Hindustan Unilever Limited GOLD Contributing Agency1 : PHD India Contributing Agency2 : Ozontel

2 Ogilvy & Mather India Star Sports Pro Kabaddi Getting A Cricket Loving Nation To Thigh Five Star India Pvt. Ltd. SILVER

3 Publicis Communications Park Avenue Beer Shampoo Cheers To Manhair! JK Helene Curtis Ltd. BRONZE Pvt. Ltd.

4 McCann Worldgroup India Alpenliebe Juzt Jelly How Juzt Jelly Became India’s No.1 Perfetti Van Melle India Pvt. Ltd. BRONZE Jelly In Just 14 Months


6 Interface Communications Mahindra Centuro ‘It’s Great To Be Me’ Mahindra Two Wheelers Ltd. FINALIST

7 Publicis Communications Enamor Fabulous As I Am Gokuldas Intimatewear Pvt. Ltd. FINALIST Pvt. Ltd.

8 Ogilvy & Mather India Spice Mobiles Milaye Sapnon Se (Makes You Met Spice Retail Pvt. Ltd. FINALIST Your Dreams)

9 Creativeland Asia Pvt. Ltd. Godrej aer A Breath Of Fresh Air Godrej Consumer Products Ltd. FINALIST

CATEGORY : INTEGRATED ADVERTISING CAMPAIGN

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 McCann Worldgroup India Saffola Masala Oats Tukdon Pe Jeena Chhodo (Don’t live in Marico Limited GOLD bits & pieces)

2 Lowe Lintas + Partners Kan Khajura Tesan From ‘Dark’ to Connectivity Hindustan Unilever Limited GOLD Contributing Agency1 : PHD India Contributing Agency2 : Ozontel

3 McCann Worldgroup India NESCAFE CLASSIC How Nescafe defined a role for coffee in the Nestle India Ltd. SILVER Contributing Agency1 : life of the Indian youth Zenith Optimedia Contributing Agency2 : MAXUS

4 Lowe Lintas + Partners IDEA NO ULLU BANAOING Idea Cellular Limited SILVER Contributing Agency1 : Mindshare Contributing Agency2 : Digital Law & Kenneth Communication Pvt. Ltd.

5 Lowe Lintas + Partners Tanishq Remarriage Titan Company Limited SILVER

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6 Ogilvy & Mather India Vodafone M-Pesa Vodafone M-Pesa - Driving Adoption for Vodafone India Limited BRONZE Mobile Money Transfer

7 Ogilvy & Mather India Star Sports Pro Kabaddi Getting India To Thigh Five Star India Pvt. Ltd. BRONZE

8 Lowe Lintas + Partners TATA TEA GOLD POWER OF 49 Tata Global Beverages Limited BRONZE Contributing Agency1 : MAXUS Contributing Agency2 : 22Feet Tribal Worldwide

9 Ogilvy & Mather India Satyamev Jayate Season 2 Satyamev Jayate 2.0 - Test of Patriotism Star India Pvt. Ltd. FINALIST

10 Ogilvy & Mather India National Skill Development Unlocking Skills to Empower India National Skill Development FINALIST Corporation Corporation11 Taproot India The Times Of India I Lead India - How TOI empowered the people The Times Of India FINALIST Communication Pvt. Ltd. to lead change in India Contributing Agency1 : MSL Group Contributing Agency2 : Neuronimbus Software Services Pvt. Ltd. Contributing Agency3 : Times Global Broadcasting Company Limited

12 Lowe Lintas + Partners Kissan Kissan: Real Connectivity Hindustan Unilever Limited FINALIST

CATEGORY : BEST ON-GOING CAMPAIGN

No. AGENCY BRAND NAME CAMPAIGN TITLE CLIENT G/S/B/F1 Ogilvy & Mather India BOURNVITA TAYYARI JEET KI (PREPARE TO WIN) Mondelez India Foods Ltd. GOLD

2 Lowe Lintas + Partners IDEA An Idea Can Change Your Life Idea Cellular Limited GOLD

3 Lowe Lintas + Partners TATA TEA JAAGO RE Tata Global Beverages Limited GOLD Contributing Agency1 : MAXUS Contributing Agency2 : 22Feet Tribal Worldwide

4 Ogilvy & Mather India TATA SKY Tata Sky sustained Tata Sky Limited SILVER

5 Voltas Voltas ACs - Humanizing Technology for the Voltas Ltd. SILVER Indian Consumer

6 Ogilvy & Mather India MADHYA PRADESH TOURISM HOW MADHYA PRADESH BECAME Madhya Pradesh State Tourism BRONZE INCREDIBLE IN INCREDIBLE INDIA Development Corporation Limited

7 Ogilvy & Mather India Cadbury Dairy Milk Kuch Meetha Ho Jaye Mondelez India Foods Ltd. BRONZE

8 Ogilvy & Mather India CEAT TYRES GRIP AISI, TOH FIKR KAISI (Why fear Ceat Limited FINALIST with a Grip like CEAT)

9 Ogilvy & Mather India VODAFONE VODAFONE SUSTAINED Vodafone India Limited FINALIST

GRAND EFFIE Category - Integrated Advertising Campaign AGENCY BRAND NAME CAMPAIGN TITLE CLIENT Soho Square Advertising BJP (Bharatiya Janata Party) The Political Campaign That Created History Bharatiya Janata Party & Marketing Communications Pvt. Ltd. Contributing Agency1 : Ogilvy & Mather India

EFFIE CLIENT OF THE YEAR - HINDUSTAN UNILEVER LIMITED

EFFIE AGENCY OF THE YEAR - OGILVY & MATHER INDIA


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EFFIE 2014 - TALLY SHEETeffie Client of the yeAr

hindustan Unilever limited

mondelez india foods ltd.

star india pvt. ltd.

marico limited

idea Cellular limited

nestle india ltd.

tata global Beverages limited

Bharatiya Janata party

vodafone india limited

titan Company limited

godrej Consumer products ltd.

perfetti van melle india pvt. ltd.

Jagran prakashan ltd.

olX india pvt. ltd.

google india pvt. ltd.

Ceat limited

Coca - Cola india pvt. ltd.

godrej & Boyce mfg. ltd.

havells india limited

Jk helene Curtis ltd.

tata sky limited

Bharati Airtel limited

Britannia industries limited

Customs & Central excise

gillette india ltd.

glaxosmithkline Consumer healthcare ltd.

infosys

itC limited

Jubilant foodWorks ltd.

kellogg india pvt. ltd.

mcnroe Consumer products pvt. ltd.

multi screen media pvt. ltd.

omron Automation india pvt. ltd.

spice retail pvt. ltd.

tata motors limited

the Akanksha foundation

voltas ltd.

Birla sun life insurance Co. ltd.

Accelyst solutions pvt. ltd.

Breakthrough

orient electric

kotak mahindra Bank

itz Cash Cards ltd.

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0

0

0

1

1

1

0

1

1

1

1

0

0

0

0

0

2

1

0

2

2

0

1

0

0

1

0

0

0

0

1

0

0

0

1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

64

32

32

28

22

20

20

18

18

16

12

12

10

10

10

8

8

8

8

8

8

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

4

4

4

4

4

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

Sr. No. CLIENT NAMEGOLD (8Pts)

SILVER (6Pts)

BRONZE (4Pts)

FINALIST (2Pts)

TOTAL POINTS

GRAND EFFIE (12Pts)

Contd...

10

effie Client of the yeAr... Contd

Johnson & Johnson limited

lenovo india pvt. limited

lenskart.com (inc. under valyoo technologies pvt. ltd.)

madhya pradesh state tourism development Corporation

limited

national skill development Corporation

procter & gamble hygiene & health Care limited

sistema shyam teleservices limited

star sports

Castrol india limited

reliance life insurance

nike india pvt. ltd.

Adani Wilmar ltd.

Arvind lifestyle Brands ltd.

Big tree entertainment pvt. ltd.

Cafe Cuba - parle Agro

Century plyboards (i) ltd.

Child rights And you

Child survival india

dabur india limited

future retail limited

gokuldas intimatewear pvt. ltd.

gujarat Cooperative milk marketing federation limited

happy life Welfare

hdfC debt fund for Cancer Cure

hero motoCorp ltd.

iCiCi Bank limited

indiabulls housing finance limited

Jasper infotech pvt. ltd.

mahindra two Wheelers ltd.

media Content and Communications services (i) pvt. ltd.

mercedes-Benz india pvt. ltd.

pepsiCo india holdings pvt. ltd.

procter & gamble india ltd.

reckitt Benckiser india

sanofi india ltd.

tata Capital financial services ltd.

the Bombay dyeing & mfg. Co. ltd.

the times of india

tvs srichakra limited

mondelez international inc.

volkswagen group sales india pvt. ltd.

l’oreal india pvt. ltd.

direct marketing Association of india - dmAi

the economist group

total metals = 90

0

0

0

0

2

0

0

0

0

0

0

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

69

1

1

1

1

0

1

1

1

1

1

1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

51

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

27

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

11

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1

4

4

4

4

4

4

4

4

4

4

4

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

62

63

64

65

66

67

68

69

70

71

72

73

74

75

76

77

78

79

80

81

82

83

84

85

86

87

Sr. No. CLIENT NAMEGOLD (8Pts)

SILVER (6Pts)

BRONZE (4Pts)

FINALIST (2Pts)

TOTAL POINTS

GRAND EFFIE (12Pts)

11

effie AgenCy of the yeAr

ogilvy & mather india

lowe lintas + partners

mcCann Worldgroup india

JWt

soho square Advertising & marketing

Communications pvt. ltd.

ddB mudra group

Creativeland Asia pvt. ltd.

publicis Communications pvt. ltd.

Contract Advertising (india) pvt. ltd.

fCB Ulka Advertising pvt. ltd.

BBdo india pvt. ltd.

BBh Communications india pvt. ltd.

leo Burnett

rediffusion dentsu young & rubicam

pvt. ltd.

taproot india Communication pvt. ltd.

grey Worldwide india pvt. ltd.

saatchi & saatchi focus network

havas Worldwide india pvt. ltd.

ibs

ignitee digital services pvt. ltd.

interface Communications

digital law & kenneth saatchi &

saatchi

foxymoron media solutions pvt. ltd.

Cartesian Consulting pvt. ltd.

total metals = 90

18

9

6

3

0

3

5

3

3

3

1

1

1

1

2

3

1

2

0

0

1

1

1

1

69

9

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

16

8

8

4

1

1

1

2

1

1

2

2

0

0

1

0

1

0

1

1

0

0

0

0

51

8

6

5

2

3

1

0

0

0

0

0

0

1

1

0

0

0

0

0

0

0

0

0

0

27

2

7

2

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

11

0

0

0

0

1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1

173

142

90

34

34

16

14

14

10

10

10

10

8

8

8

6

6

4

4

4

2

2

2

2

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

Sr. No. PRIMARY AGENCYGOLD (8Pts)

SILVER (6Pts)

BRONZE (4Pts)

FINALIST (2Pts)

CONTRIB-UTING

AGENCY Pts.

TOTAL POINTS

GRAND EFFIE (12Pts)

TALLY OF POINTS EARNED BY PRIMARY 2 / CONTRIBUTING AGENCIES

MAXUS

PHD India

Ozontel

Mindshare

Zenith Optimedia

22Feet Tribal Worldwide

Ogilvy & Mather India

Digital Law & Kenneth Communication Private Limited

Quotient Communications Pvt. Ltd.

Reprise Media India Pvt. Ltd.

Encompass

Mediacom

Lodestar UM

Interactive Avenues Pvt. Ltd.

GroupM Dialogue Factory

All India Technologies Limited

Radeus Advertising Pvt. Ltd.

Mindshare Fulcrum

Genesis Burson-Marsteller

Isobar (A division of Aegis Media India Pvt. Ltd.)

Madison PR

Asterii Analytics

BWP Totem Productions

Devries Global

22Feet Communications Pvt. Ltd.

Quasar Media

LinTeractive (primary agency 2)

MSL Group

Neuronimbus Software Services Pvt. Ltd.

Times Global Broadcasting Company Limited

G2

IBS Unified

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1

1

0

0

0

0

0

0

0

1

1

1

1

1

3

1

1

1

2

1

0

0

2

2

2

2

2

2

0

0

0

0

1

1

1

1

1

1

1

1

1

0

0

0

0

0

3

2

1

2

2

1

1

1

0

0

0

0

0

0

1

1

1

1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1

2

2

1

0

1

0

1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

19

16

13

12

10

9

9

7

4

4

4

4

4

4

3

3

3

3

3

3

2

2

2

2

2

2

4

1

1

1

1

1

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

Sr. No. NAME OF AGENCYGOLD (4Pts)

SILVER (3Pts)

BRONZE (2Pts)

FINALIST (1Pt)

TOTAL POINTS

GRAND EFFIE (6Pts)

12

Documents

EFFIE 2014 - RESULTbestmediainfo.in/mailer/Effie_2014_Result.pdf · 1 Ogilvy & Mather India Bournvita Boxer Mondelez India Foods Ltd. SILVER 2 Ogilvy & Mather India Red Label Swaad