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Efficient and Professional IVR Scripting John Abrams

Efficient and Professional IVR Software Scripting

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We hope you enjoy this Interactive Voice Response IVR system presentation from Milsoft's 2009 User Conference informative. It was originally presented there by John Abrams. The Milsoft Electric Utility Solutions Users Conference is the premier event for both our users and vendors offering interoperable electric utility management services that enhance Milsoft’s Smart Grid Systems. If you’d like to receive information about our software training events, you can email: [email protected].

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Page 1: Efficient and Professional IVR Software Scripting

Efficient and ProfessionalIVR Scripting

John Abrams

Page 2: Efficient and Professional IVR Software Scripting

History

IVR: The machines everyone loves to hate!

Why?

Page 3: Efficient and Professional IVR Software Scripting

History

IVRs Have a Historyof Poor System Design.

Page 4: Efficient and Professional IVR Software Scripting

ScriptingThe actual system design

and not the system vocabulary

Definition

Page 5: Efficient and Professional IVR Software Scripting

History

Examples of Poor System DesignToo many optionsToo many selections needed to getthe desired resultsLoopsDead ends

Page 6: Efficient and Professional IVR Software Scripting

History

Results in a bad experiencefor the caller

Proper scripting* can greatlyimprove the customer experience.

*Scripting = The actual system design and not the system vocabulary

Page 7: Efficient and Professional IVR Software Scripting

History

Scripting for IVR has justabout come full circle.

20091989

Page 8: Efficient and Professional IVR Software Scripting

The Continuum

TLC Git‘er done

Early systemsTime online: 2.5 to 3 min.

More recent systemsTime online: 45 sec. to 1 min.

Modern systemsTime online: 1 to 2 min.

Why the change?

Page 9: Efficient and Professional IVR Software Scripting

Why the Change?

Utilities are willing to trade time online for accuracy, additional information, and

overall system efficiency.

Utilities are willing to place more responsibilityon the consumer.

Page 10: Efficient and Professional IVR Software Scripting

What Constitutes a Good Script?

As much brevity as is possible and practicalA design that elicits all the information needed

to make the system efficientClear and concise instructions

Page 11: Efficient and Professional IVR Software Scripting

Example:

Short and simple greeting:

Elapsed time = approximately 10 seconds

Page 12: Efficient and Professional IVR Software Scripting

Example:

Request appropriate identifier:

Optional: “Please say yes or no”Elapsed time = approximately 6 seconds

Page 13: Efficient and Professional IVR Software Scripting

Example:

If the caller knows the account number:

Elapsed time = approximately 3 seconds

Page 14: Efficient and Professional IVR Software Scripting

Example:

If the caller doesn’t know the account number:

Elapsed time = approximately 4 seconds

Page 15: Efficient and Professional IVR Software Scripting

Example:

If the caller doesn’t know the account numberand caller ID is present:

If “yes,” do a look-up and locate account.

Elapsed time = approximately 10 seconds(including read back)

Elapsed time = approximately 4 seconds

Page 16: Efficient and Professional IVR Software Scripting

Example:

If “no,” solicit phone number entry.

Customer look-up following entry

Elapsed time = approximately 10 seconds(including customer input)

Page 17: Efficient and Professional IVR Software Scripting

Example:

If no match, record.

If match, go to problem code entry.

Elapsed time = approximately 12 secondsAllow another 12-15 seconds for caller recording.

Page 18: Efficient and Professional IVR Software Scripting

Example:

Following successful problem code entry,go to closing.

Elapsed time = approximately 14 seconds

Call completion average is 90 seconds or 1.5 minutes.

Page 19: Efficient and Professional IVR Software Scripting

Options:

If desired, the following entries may be added:Callback request

Multiple problem codes

Page 20: Efficient and Professional IVR Software Scripting

Summary

TLC Git‘er done

Considerations•Desired level of efficiency•Political considerations•Willingness to “train” the customer•Ability of the majority of the customer base to respond in the appropriate/correct manner

Where to fall on the continuum is an individual decision.